Nickelodeon Preschool Television

2017
Creative Assignment: MUSIC!
Target audience:
3 – 5 year olds

Description of project:
We're looking for an animated preschool series driven by MUSIC! We want to tell stories with music,
so it would be an integral component of the show.
 This would NOT be a music curriculum

Potential themes include:

 Mystery
 Rescue Heroes
 Robots
 Space
 Superhero
 DIY
 Community
 Family

Creative Guidelines:
 Series can be in the narrative or magazine format.
 Stories should always come from a child’s point of view.
 Series should appeal to boys and girls.
 Series should be respectful of children’s development, gearing humor and content to the
audience.
 Series should be unique, funny and smart.
 Series should include engaging characters that are aspirational and have a strong connection
to the viewing audience.
 Series can be interactive or non-interactive.
 Characters should be diverse and avoid stereotyping of any kind.
 Episodes can be 11 or 22 minutes in length.

Development Timeline:

 Monday, October 30, 2017 - Due: Series Treatment, includes the following:
1. Series rundown
2. Character descriptions and Character designs (or reference art)
PRIVILGED & CONFIDENTIAL
3. Setting/background descriptions and designs (or reference art)
4. Explanation of how series is breakthrough and what makes it right for Nickelodeon
5. Explanation of the take-away message (what kids will get out of the show) and for preschool concepts, how it
fits into the Nickelodeon’s “Smart Place to Play” philosophy
6. 3 – 5 sample story ideas
 November/December 2017 - Trigger second round of development

*Note: Submissions should be 4 – 6 pages, including art. Submissions should be in a large, easy to
read font. Please make sure to number all pages.

PRIVILGED & CONFIDENTIAL