QUEUE GO!

Concept Proposal
2019.10.14
Proposal 001

REATE
 THE STORY | BRIEF

Concept development around stores of approx. 150 sqm.

Stores to be directed to female & male shoppers, adults and kids. (Approx. 80% 15% 5%)

The new concept to incorporate a boutique look and feel but to still emphasise quality.

This brand to be an accessible and non intimidating brand. Store to be easily accessible and

inviting to any customer– “The new best friend in town”

We need to be able to show separate branding areas in a simplistic fashion as not to take

away from the merchandise. Type of shopper or target market would be also be shoppers at

the following stores: Woolworths | Old Khaki, Tread Miller, witchery, Cape union Mart &

Poetry

The existing Queue Shoes brands relate to the new Queue Go!

REATE
 MOOD & SAMPLE BOARD

QUEUE GO!

REATE
 Existing Wall finish Wall finish Shopfitting colour accent
flooring
MOOD & SAMPLE BOARD

Wall cladding or tilling option Wall paper Wall cladding or tilling option POS DETAIL REATE
 R&D
LAYOUT PLAN

&
Look &
Feel

REATE
 LOOK AND FEEL

REATE
 LOOK AND FEEL

REATE
 LOOK AND FEEL

REATE
 LOOK AND FEEL

REATE
LAYOUT PLAN

LAYOUT

REATE
 HERO WALL – TYPE A
EXISTING BACK OF
BOH HOUSE
SHELVING – TYPE A EXTENSTION
SHELVING – TYPE A

HERO WALL
LAYOUT PLAN

POS

SHELVING –
SHELVING AND

SHELVING – TYPE A
INDUSTRIAL
WINDOW

EXISTING DIVISION
TYPE B

– HERO WALL
SHELVING & SHELVING &
INDUSTRICAL INDUSTRICAL WINDOW
SHELVING –

WINDOW
TYPE A

WINDOW DISPLAY
CENTRALIZED
DISPLAY ZONE

WINDOW DISPLAY WINDOW DISPLAY

DISPLAY AND REATE

ACCENT PIECE
 Signage opportunity –
Illuminated lettering
running horizontal or
vertical
Graphic suspended
opportunity – or
alternatively a good use Additional
of visual into the store Window display detail: Branding wall – Cladded with white Window display detail: signage
Some circles to be subway tiles (extra lighting effect) opportunity –
SHOPFRONT . SIGNAGE & ENTRANCE

and the opportunity to Some circles to be

see branding and or TV illuminated Graphic to be centred to wall. Shoe illuminated illuminate
behind POS And closed off on one side box display on step And closed off on one side

REATE
 ILLUMINATED –
ENTRANCE SIGNAGE

CANVAS GRAPHIC –
LIGHTING ABOVE
ILLUMINATED –
ENTRANCE SIGNAGE

ILLUMINATED SIGNAGE
SHOPFRONT . SIGNAGE & ENTRANCE

GRAPHICS

REATE
 3D VISUAL DETAILING

REATE
 3D VISUAL DETAILING

REATE
 3D VISUAL DETAILING

REATE
 3D VISUAL DETAILING

REATE
 3D VISUAL DETAILING

REATE
 3D VISUAL DETAILING

REATE
 3D VISUAL DETAILING

REATE
 3D VISUAL DETAILING

REATE
 3D VISUAL DETAILING

REATE
 3D VISUAL DETAILING

REATE
 3D VISUAL DETAILING

REATE
LAYOUT PLAN

FIXTURES

REATE
 Shelving type A
Each shelving bay unit consists of X2 wall bands with glass shelving
combinations (1,2 0r 3) – opportunity for separate branding above each
unit
SHELVING TYPE A

REATE
 Shelving type A
Each shelving bay unit consists of X2 wall bands with glass shelving
combinations 91,2 0r 3) – opportunity for separate branding above each
unit

Shelving type A
Unit 001
SHELVING TYPE A

Shelving type A Shelving type A

Unit 002 Unit 003
REATE
 Hero wall solutions
Hero wall to highlight selected | new project
Wall solution A – Branding above, detailed shelving design below – each unit illuminated – Mirror below
Wall solution B – Branding above – could be a graphic, glass shelving design below – Seating area to be in
close proximity
HERO WALL SOLUTIONS

Wall solution B – Branding above – could be a

graphic, glass shelving design below – Seating
Wall solution A – Branding above, detailed
area to be in close proximity
shelving design below – each unit illuminated –
Mirror below

REATE
 Window display
Window display
Option A – Simple design – powder coated
Option B – Custom circular units fixed and built
clack steel frames with glass shelving from floor
up to U/S existing bulkhead – Sizing TBC
to ceiling – spacing TBC
(ply, plastic tubing - Material TBC)
WINDOW DISPLAY SHELVING

REATE
 Central display & Shelving
Ceiling bulkhead to be retained – New slattered detail to match POS to be
fixed to U/S bulkhead. New circular lighting detail to be installed.
Industrial window display – created from MDF & Perspex – MDF shelving.
Off the shelf tables to be purchased – finished stock dependant
CENTRAL SHELVING AND DISPLAY

REATE
 POS WALL DETAILING
OPTION 1 POS WALL DETAILING
Circular varying thickness OPTION 2
detailing – fixed to POS Back wall to be painted with trowel on grey wall
back wall – Wall to be finish. Framed graphic to be fixed centred to wall.
painted charcoal Or
Q’ Logo with illuminated TV Screen option – showing promotional content
detail to be fixed in
centre of wall
POS WALL DETAILING

REATE
POS DETAIL

POS
SOLUTIONS

REATE