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  • Citizen: Prinsip-Prinsip Humanis Diqital

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    Moh Ali Makhrus
    12 views4 pages
    This document provides a summary of principles for humanistic marketing in the digital era. It discusses defining loyalty based on shared values rather than transactions. It also advocates for consistent brand messaging across marketing channels to build brand communities. The document suggests marketers focus on omnichannel strategies to engage modern consumers across multiple platforms.

    Original Description:

    Citizen 4.0

    Original Title

    Citizen 4.0

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    This document provides a summary of principles for humanistic marketing in the digital era. It discusses defining loyalty based on shared values rather than transactions. It also advocates for consistent brand messaging across marketing channels to build brand communities. The document suggests marketers focus on omnichannel strategies to engage modern consumers across multiple platforms.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    12 views4 pages

    Citizen: Prinsip-Prinsip Humanis Diqital

    Uploaded by

    Moh Ali Makhrus
    This document provides a summary of principles for humanistic marketing in the digital era. It discusses defining loyalty based on shared values rather than transactions. It also advocates for consistent brand messaging across marketing channels to build brand communities. The document suggests marketers focus on omnichannel strategies to engage modern consumers across multiple platforms.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 4

    CITIZEN 4.

    0
    Prinsip-Prinsip
    Menjejakkan
    Pemasaran Humanis di Era Diqital

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