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Personal
Family Husband, kids, and wife spend 10x ● More arguments ● Couples counseling
as much time together ● Divorce rates increase ● Divorce lawyers
Less dating overall as there are Decline in “hookup” culture ● Expanded virtual/online
less opportunities to meet in- sex industry
person. ● Sex toy sales boom
● Resistance bands
● Dumbbells
People feel more anxious and don’t ● People get less sleep
have in-person gathering as a ● Alcohol consumption increases
coping mechanism. [1]
Increase in religious participation Increase in sales of Bible, Quran, and Virtual religious
(often increases in times of chaos) other religious texts communities
Religion OR
Many people have less money and ● Mortgage default ● More stringent lending
start putting off all of their bills ● Mortgage refinancings requirements (again) in
● Rent/lease defaults future
● Small businesses closing ● Foreclosure purchases
● People hold on to money ● Property management
● People lost their savings companies go out of biz
● Bankruptcy filing
services and
Bankruptcy of highly leveraged
bankruptcy recovery
businesses
services (credit
counseling)
Everyday people lose jobs and See government policy section below
need income fast
Business
Certain factories are closed or have Missing component can halt an entire Shortages of certain
less demand supply chain products
Development of alternative supply Trend toward insourcing and Costs of many goods
sources outside of China proximity-based manufacturing increases
● Growth of sanitary
delivery and storage
solutions for
consumers and
businesses (e.g. UV
delivery bins)
Fewer haircuts
Wearing masks in public if sick will ● Shortage of masks ● People sew their own
be regarded as a politeness like in masks
Japan ● New consumer mask
companies emerge
providing fun stylish
masks.
● Longer hair
● Beards
● More casual style endures even
when people go back to work
New fashion styles emerge
● Fashion-based face masks will be
popularized. Even advanced tech
masks that reduce the appearance
of a traditional mask.
● Telemedicine
No more one-on-one meetings
● Webcam dating
Boom in esports
Older people disproportionately Senior position in companies and Create a way to capture
impacted organizations open up institutional knowledge
Office space demand plummets as Cyclical demand changes for awhile Properties will need to be
companies realize the amount of companies waiting for freefall to stop “bio-safe” - early adapters
people that can work from home + before addressing their staffing needs to this will retenant more
recession quickly
Real Estate
Even after air travel resumes, there is Adaptive reuse of
large amounts of vacancy with limited properties such as
Many hotels go out of business travel affordable housing &
student housing and
health care pop ups
Backlash at public companies ● Stock buybacks become restricted ● Lower stock valuations
that seek bailouts ● Dividends switch from shareholder ● Harder to retire on
right to being viewed as fixed income
irresponsible
Return of gold
Flight to safe haven assets
Bitcoin gets more legitimized
Education
Online learning ● Coding ● Former service workers become ● Create training for
field grows ● Design knowledge workers retooling of service
● Content creation (Writing, workers
Youtube)
● Coaching
● Teaching
● New language
Low income students without Community hubs develop as a place for ● Branch Libraries with
Internet or computer have low-income students to access learning full technology
trouble accessing the Internet infrastructure. capabilities
Increased learning divide based Rich parents can afford access to the
on financial class best online teachers.
● Parents realize that their ● Teacher appreciation grows ● New online activities
kids are not being to challenge kids. New
challenged sites to organize all of
● Parents get overwhelmed by the online activities
kids. that emerge.
Rise of
homeschooling
Teachers scramble to figure out ● Curriculum designed
teaching online to be taught online
that actually works.
● New trainings for
teachers
Government
Loans to businesses
Creation of a nationalized
insurance program (similar to
TRIA for terrorism)
Citizens accept less freedom Some govts retain these “war time”
(movement) and privacy powers after the crisis (like the Patriot
(movements, health data) in Act)
order to combat the spread of
the virus
Government relaxes
regulatory requirements
and speed-up approval
processes for startups and
technologies that are
needed urgently. For
example FDA approvals for
MedTech startups working
on vaccines
● MedTech startups
working on areas
Governments engages related to vaccines
startups, innovators, and and testing.
tech communities seeking ● Self driving trucks
help in areas such as and delivery
modeling, data analytics automation is likely
to get accelerated
approval
Military The virus causes aircraft ● Navy is more vulnerable. - Broader use of drones
● Countries with a robust navy have
carriers to dock
an even larger advantage
● Military projection capacity
decreases.
● Regime change
Government(s) mishandles
● Riots
crisis
● Push for decentralized innovations
Others
Increase in gardening
Increased nationalism
China criticized by US
government for “wet” markets
and hiding information at the
beginning of pandemic
Technology