AN INTERNATIONAL BUSINESS PLAN

A detailed international business plan is an essential

element in the implementation of an effective export
strategy. The plan must consider company resources,
identify specific markets, and establish specific plans for
dealing with marketing, legal, manufacturing, personnel,
and financial elements. Finally, it must include a schedule
for implementing the plan.

I. Executive summary
A. Key elements of the plan:

B. Description of business and target markets:

ABC Trading is a partnership firm that imports
varieties of Pens ranging from Rs.2 to Rs.500 including
Plastic Metal and Roller Ball pens with the purpose of re-
exporting it to another nation.
ABC Trading is a partnership firm registered under the
partnership act 1932 comprising of 6 partners.

This ABC Trading partnership firm is registered in Thane district.

The firm has external expertise,consultancy and administrative
knowledge and are in position to engage and carry on as exporters.
All the above mentioned partners have entered into the partnership
with effect from 31st January, 2020.
The capital of the partnership firm has been fixed at Rs.
18,00,000 .
The source of capital of the 6 individuals is by loan given by their
respective family or relatives and the other 3 HUFs bring in their
own business capital.

Proper books of accounts are kept and entries of all transaction

relating to the business of the firm shall be made therein. The
accounts of the partnership firm shall be closed on 31st March each
year the first accounts of the partnership firm shall be made up for
the period from 31st January, 2020 to 31st March 2020.
The profit and loss ratio of the 6 individual partners are fixed at

C. Brief description of management team:

1.Tejas Jain : Operations Head(COO) – Tejas is a
key part of management team and oversees high level HR
duties, such as attracting talent and setting training
standards and hiring procedures. He also analyze and
improve organizational processes, and work to improve
quality, productivity and efficiency.

2.Sumit Bafna : Head of Sales and Marketing. –

Sumit is responsible for researching and seveloping market
opportunities an planning and developing new sales plans.
He performs managerial duties to meet the company’s
operations goals.

3.Kunal Damani : Head of Finance – Kunal is in

charge of organization’s finances and ensuring the
company is as profitable as possible. He is responsible for
conducting risk management, approving or rejecting
budget, forecasting financial results, and assessing risk in
financial transactions.

4.Angad Saini : Supply-Chain Manager – Angad is

responsible for overseeing and managing company’s
overall supply chain and logistics strategy and operations in
order to maximize the process efficiency and productivity.
He plays a crucial role in developing and maintaining good
relationships with vendors and distributors.
 5.Chirantan Lonkar : IT and Quality Control-
Chirantan is responsible to ensure products meet quality
and efficiency standards set by the company and meet the
needs and requirements of the clients. He is also
responsible for coordinating, planning and leading
computer related activities in our organization.

6.Rishi Shah : Procurement Head- Rishi is

responsible for managing company’s sourcing capabilities
and supply chain. He is responsible for strategizing and
negotiating with suppliers and vendors in order to acquire
the most cost effective deals and to reduce procurement
expenses.

D. Summary of financial projections

II. Business history (Tejas)

A. History of company
B. Products-services offered and their unique
advantages
C. Domestic-market experience
D. Foreign-market experience
E. Production facilities
F. Personnel-international experience and expertise
G. Industry structure, competition

III. Market Research

A. Target countries
 Myanmar :

B. Market conditions in target countries

1. Existing demand
2. Competition
3. Strengths and weaknesses of the economy-barriers
to entry, etc.

IV. Marketing decisions (Tejas)

A. Distribution strategies
1. Indirect exporting
2. Direct exporting
3. Documentation
4. Direct investment, strategic alliances
B. Pricing strategy
C. Promotion strategy
D. Product strategy

V. Legal decisions (Rishi Angad)

A. Agent/distributor agreements
B. Patent, trademark, copyright protection
C. Export/import regulations
D. ISO 9000
E. Dispute resolution

VI. Manufacturing and operations (Tejas)

A. Location of production facilities for exports
B. Capacity of existing facilities
C. Plans for expansion
D. Product modification necessary to adapt to local
environment

VII. Personnel strategies

 A. Personnel needed to manage exports:
To manage exports we need 2 people and the rest
will be handled by the partners themselves and we
are entitled to switch our responsibilities as per the
emergency or requirement.

We need 8 labours for the purpose of Re-branding

and Re-packaging. We need to provide training to
this personnel and 8 labours will be hired full-time at
the monthly compensation of Rs.9000 per month and
the part-time labours will be hired in case of
emergencies at the monthly compensation of Rs.425
for the duration of 12hours/day.

VIII. Financial decisions (Kunal)

A. Pro forma financial statements and projected cash
flows assuming export activity
B. Identification of key assumptions
C. Current sources of funding-private and bank funding
D. Financial needs and future sources of funding
E. Tax consequences of export activity
F. Potential risk and sources of protection

IX. Implementation schedule (Tejas)