so

PENETRACIO CLIENTES SOM-1 SOM VENTAS

TOYOTA 68% 2618000 50% 48% $479,050,100.00
HYUNDAI 19% 731500 17% $169,663,577.08
REANULT 7% 269500 10% 13% $129,742,735.42
OTROS 6% 231000 22% $219,564,629.17
100% 3850000 100% $998,021,041.67

a) $998,021,041.67

b) TOYOTA 2618000 clientes

HYUNDAI 731500 clientes
REANULT 269500 clientes

c) 22%

d) 10%
 Market Share
(%)
### ###
Samsung 48% 44%
Iphone 32% 34%
Huawei 6% 10%
Nokia 4% 3%
otros 10% 9%
Total 100% 100%
 ### 2016 2013
43% 41% Samsung
36% 37% Iphone
9% 10% Huawei
2% 1% Nokia
10% 11% otros
100% 100% Total

2013 2014 2015 2016

Iphone 32% 34% 36% 37%
Iphone $223,125,000.00 $216,885,245.90 $271,950,000.00
c) 3% gano 3 puntos porcentuales
$48,825,000.00
b) a)

2014 2015 2016

$288,750,000.00 $259,057,377.05 $301,350,000.00
$223,125,000.00 $216,885,245.90 $271,950,000.00
$65,625,000.00 $54,221,311.48 $73,500,000.00
$19,687,500.00 $12,049,180.33 $7,350,000.00
$59,062,500.00 $60,245,901.64 $80,850,000.00
$656,250,000.00 $602,459,016.39 $735,000,000.00 mercado

602459016.393443 1.22 735000000

656250000 1.12 735000000
 claro

penetracion 40% 41%

clientes 430220
SOM 36% 37.44%
VENTAS $220,000.00