BSP 330 – Strategic Brand Management

Assignment – October 2010

This coursework involves analysing well-known brands in the international market. This
is to be done as a group – with each group having not more than ten members. The
groups are as follows:

Group A: Group B:
Shahnawaz Muhammad Khan Niazi Harley Romero Vasquez
Mohammad Ali Syed Latief
Nicole Pallares Soyol-Erdene Batbayar
Yousef Al Babtain Sairaj Shetty
Papa Kwame Kwenu Ghansah MD Rashed Manon
ChiaSam Sang Abdouraman Siddiki Mohamadou
Faiz Ahamed Elvis Ayiya
Jose Antonio Canon Murillo Chinorbek Yakhshilikov
Silky Patel

Group C: Group D:
Tasadduq Ali Ritesh Dusara
Mahon Kar Maria Jose Zambrano Lopez
Andres Felipe Serna Velez MD Tomiruzzaman
Miriam Kim Park Sk Ashiqur Rahman
Dhrovho Chowdhury Usman Hamid
Housam Aiash Meifang Yu
Atika Usman Aminu Md Shamsur Rahman
Mohammad Hossain Ebikeme Philip Oti
Nadia Paola Castillo Bejarano Bayasgalan Erdenebat

Group E: Group F:
Ashik Haque Ana Giraldo Vasquez
Sherzod Oblaberdiev Mohammad Nazmul Hossain
Ayanga Mendbayar Nguyen Hien
Laura Maria Ojeda Puentes Raman Kamboj
Md. Moin Raju Tsolmon Gereldamba
Safia Mohamed Gaurang Mahendrakumar Chavda
Emmanuel Mathew Salim Salum
Paulo Aguzzoli Daler Hamrokulov
Group G: Group H:
Md Amanur Rashid Mushtaq Ahmad
Oyungerel Purevgerel Belal Shopon
Md. Saiful Islam Maria Cadena
Kirialdeniyage Don Asiri Chaminda Prabat Mohamed Faiz
Saad Khan Jignesha Waghela
Sabina Jambulova Md Kamrul Hasan
Mohammed Patowary Deogratias Haule
Muhammad Ammar Ali Gul MD Al Mamun
Ana Maria Jaramillo Diez Fatou Nabaneh

Each group has been allocated a specific brand. The brands are:
Group A – Gucci
Group B - Blackberry Bold
Group C - Nando's
Group D - Nike
Group E - BP
Group F - Dell
Group G - Durex
Group H - Katie Price

Task:
Students are required to examine various branding issues – Brand Image, Brand
Perception, Brand Value, Band Personality, etc. The assignment is divided into various
stages.

Student groups should meet at regular intervals of time and a log of the meeting and the
nature of the discussion should be maintained. There should be a minimum of one
meeting a week. The log of the student meetings should be emailed to the Course
Administrator on the last Friday of the month by 5PM.

Stage 1: A survey needs to be undertaken amongst (prospective/existing) customers.

Create a questionnaire that can be distributed to the respondents. This questionnaire
should be submitted to the Course Administrator by 5 PM on November 12th.

Stage 2: The survey should target a minimum of 100 respondents. The responses to the
questionnaires should be evaluated and the analysis with graphs/charts/figures should be
emailed to the Course Administrator by 5 PM on December 17th.

Stage 3: The findings of the survey and the analysis of the company should be presented
in the form of a 12-minute presentation at 9.15AM on January 10th 2011.
 All members SHOULD participate in the presentation
 Visual aids MUST be used
 All members should appear in formal attire – casual and semi-formal clothing will
not be acceptable
  The presentation will be followed by a question and answer session
 Members will be evaluated individually
 With the presentation, a hard copy of the presentation and a report should be
submitted. You should also submit the log of your meetings
 The word limit of the report is 3000. Only one copy of the coursework should be
submitted by the entire group

Note: The Course Administrator is Joseph Witts. His email address is

joseph.witts@lsclondon.co.uk . Late submission will attract penalties and you could end
up with a fail grade.