Harum Manis Marketing

Mouth-watering fruit: ​Harum Manis or the northern person said "Pulut Sibar @ Sibaq"

Arau : Universiti Teknologi Mara Perlis Branch Arau Campus make promotion RM50 for 2.5
kilo, anyone? Apparently yes, for the ​harumanis​ variety.

It is not just the most expensive local mango, it is also said to be fast-rivalling the durian as the
King of Fruits.

Despite the steep price, there were queues as early as 9am at Sell Center for Ramadhan
promotion and first day selling promotion.

It only took an hour before tonnes of the mango disappeared!

The harum manis mango is grown only in Perlis and is in season once in a year between April
and early June.

Mara Perlis director Sheikh Zaid said demand was so good that the harumanis mango had to be
rationed.

This is because harum manis have a unique taste and ​seductive ​fragrant aroma compared to other
varieties.
Introduction
Harumanis​ or ​arumanis​ are a kind of ​cultivar​ cultivation planted in Indonesia and Malaysia. In
Malaysia, this fruit is synonymous with the state of ​Perlis​ . It is called harumanis because it
produces a fragrant aroma and a sweet taste. Its thick yellowish flavor and delicious taste are
eaten with glutinous rice as one of the traditional dishes in the state of Perlis. It is also delicious
to be eaten or processed in the form of juice or jam​.

● harumman price in 2014 between RM24 - RM27

● harummanis prices in 2015 between RM25 - RM28
● harumman price in 2016 between RM30 - RM40
● harummanis prices in 2017 between RM20 - RM50
Objective
Marketing is essential for any organization that wants to raise awareness about itself, its products
or its services. As the famous saying goes, “He who has a thing to sell and goes and whispers in
a well is not as apt to get the dollars as he who climbs a tree and hollers.” Regardless of whether
it's dollars you’re after, having clear, established goals in getting the word out will help you

successfully implement a marketing​ p​ lan.

Increase Sales

One of the most important goals of marketing for-profit entities is driving business and
increasing sales. Marketing needs a good return on investment -- meaning the increase in sales
should significantly exceed the cost of the marketing -- and should therefore be specific. It is
often insufficient to simply state an objective of increasing sales by a certain percentage. The
more specific, the better -- “increase sales among women over 40,” or “increase the number of
people who make a purchase while browsing our online store by 20 percent.”

Improve Product Awareness

A marketing effort can be focused at reviving or invigorating interest in a product that has been
on the market for a long time or about which people have longstanding attitudes. A good
example is the ubiquitous “Got Milk?” campaign, which was started by the California Milk
Processor Board in the mid-90s, but is now used nationwide. According to the man behind the
campaign, the effort helped the industry achieve a 91 percent awareness rating after it was in use
for two years.So , the true objective was to improve this harum manis product .
Benefit From Harum Manis
Sporting a vibrant green skin with large, light-yellow dots, the fruit maintains its green coloring
even when ripe. Overall elongated and elliptical shaped; they are slightly larger than palm-size
and can weigh up to 1 pound.

Love at first bite! No one can resist the sweetness of Harum Manis Mangoes

The lemon yellow flesh has a strong, sweet aroma and flavor with a slightly bitter aftertaste. The
flesh is thick and juicy and mostly fiberless.
The best to enjoy Harum Manis is to slice and eat it fresh. It is commonly used in desserts like
sticky rice and juiced to be enjoyed as a beverage.

Nutritional Value & Health Goodness

Harum Manis mangoes, like other mango varieties, are high in vitamins A and C and many
essential nutrients and minerals. They contain potassium, iron, calcium and magnesium. Harum
Manis mangoes are also high in soluble fiber.

Drinking the juice of an Harum Manis mango is said to have a refreshing and hydrating effect on
the body. .

Each serving of mango is fat free, sodium free and cholesterol free. Mangos contain over 20
different vitamins and minerals, helping to make them a superfood.
 Strengthens your immune system

Some health benefits are:

1. Fights cancer

Antioxidants like quercetin, isoquercitrin, astragalin, fisetin, gallic acid and methylgallat present
in mango protect the body against colon, breast, leukemia and prostate cancers.

2. Keeps cholesterol in check

Mango has high level of vitamin C, pectin and fibres that help to lower serum cholesterol levels.
Fresh mango is a rich source of potassium, which is an important component of cell and body
fluids that helps to control heart rate and blood pressure.

3.Skin cleanser

Mangoes help you unclog your pores and add freshness to the face. Mangoes are applicable to
any skin type. They help clear clogged pores that cause acne.

4. Alkalizes the body

According to natural health school.com, mango is rich in tartaric acid, malic acid and traces of
citric acid that primarily help in maintaining the alkali reserve of the body.
5. Weight loss

Mango has a lot of vitamins and nutrients that help the body feel fuller. Also, the fibrous fruit
boosts the digestive function of the body by burning additional calories, helping in weight loss.

6. Aphrodisiac

Mango has aphrodisiac qualities and is also called the ‘love fruit’. Mangoes increase the virility
in men. Vitamin E, which is abundantly present in mangoes, helps to regulate sex hormones and
boosts sex drive.

7. Helps in digestion

Mango contains enzymes that help in breaking down protein. The fibrous nature of mango helps
in digestion and elimination. It is rich in pre-biotic dietary fibre, vitamins and minerals.

8. Heat stroke

When the sun is bogging you down this summer, just chop of a mango in a juicer; add a little
water and a tbsp of sugar free or honey. This juice will instantly cool you down and prevent heat
stroke.

9. Strengthens your immune

The deadly combination of vitamin C, vitamin A and 25 different kinds of carotenoids keep your
immune system healthy.
In Malaysia, the word ‘harum’ means “fragrant” and ‘manis’ means “sweet”. The mangoes does
live up to their name!
System Of Marketing
Direct selling: Consumers can get their desire harum manis from the seller by come to their stall
or store at side of the road or etc. Benefit of direct selling is ​guaranteeing to be awake and getting
high quality fruit as buyers can choose their own fruit choices. In UiTM Perlis ,they sell harum
manis in their “Pusat Jualan” from 9am to 5pm.

Online selling: ​Online shopping is a form of electronic commerce which allows consumers to
directly buy goods or services from a seller over the Internet using a web browser. UiTM does
not have their own website for people to make order but they can make their order through
whatsapp to the sellers.

Order selling: People around Arau and nearby can place order a day before to get their harum
manis. This can avoid they ​back with empty hands and disappointed. There is no maximum order
to place order ,if you’re fast enough and you will get your harum manis before they finished sold
and have to take it independently or by COD with extra payment for postage.
Data collected from survey
Conclusion
Manggo harum manis is unique because it will produce a fragnant aroma when cooked and the
contents are yellowish colored. Harum manis is good to eat but it can also be eaten with
glutinous rice and made juice for special drinks.
With its own distinctive and good quality, harum manis has been able to get a high demand
among Malaysian and penetrate the Japanese market.