CHAPTER 1

INTRODUCTION

The Problem and Its Background Korean Dramas refers to Korean

teledramas created in South Korea. It is widely popular and known worldwide. It is
usually in episodic type wherein the storylines are presented with specific episodes.
Over the years, the Korean wave has swept throughout the Philippine media industry.
Every day we can see a lot of Korean dramas aired on television. Even in social media,
its rapid spread made it even more popular. Most common Korean dramas that we often
see are all about romantic dramas, sometimes with a twist of action and comedy.
Moreover, Korean dramas are no different from other teledramas. But what gives
Korean dramas more interesting to watch is that it only contains 16 to 20 episodes.
Airing on television, many of the viewer’s got entertained on how the story of each
Korean drama gives them of what we so called “Kilig factor”. When Korean
entertainment was introduced in the Philippines starting from the 21 st century, most of
the media such as ABS-CBN and GMA aired Korean dramas on television. The
popularity of Korean dramas in the country brought with it a new form of trends that
made an impact and influenced to a lot Filipino people especially the teenagers of the
present generation. Korean dramas over the Philippines became such phenomenon.
Lot of different mediums such as online site offering K-dramas, DVD’s, from television
and sometimes often ask a friends who has for a copy of such series and etc. had been
used by the people to watch K-dramas. Many slowly become addicted and get crazy
over watching it. It seemed to hypnotize them. Since then, when Korean dramas made
a hit, many of the Filipino viewer’s especially the teenagers of today’s prefer to watch
Korean dramas than any other teledramas. As of today’s generation, Filipino teenagers
are more engaged in watching Korean dramas. It caught the teen’s attention by its
theme, story, the characters and even the soundtrack in which by these could have a
great impact/effects on the Filipino teenager’s lifestyle and behavior. Lot of teenagers
are being addicted to it and with the continuous practice; they began to absorb the
culture of Korea. As a result, many among the Filipino teenagers nowadays tends to
sacrifice their time for sleep, foods, communication, family bonding and school stuff just
to watch Korean dramas. According to Delos Reyes et.al (2017) based on the study
they conducted, Korean dramas have been touching the teenagers’ personality through
physical, emotional and mental state. Some of the teens tend to sacrifice their food and
time just to watch Korean dramas they like.
STATEMENT OF THE PROBLEM

This study was conducted in order to find out the impacts of Korean dramas
among the Filipino teenagers specifically the Senior High School students of the Arcelo
Memorial National High School.

Specifically it attempts to answer the following. 1.

What is the Socio-demographic profile of the students? In terms of: 1.1

Age 1.2

Gender 2.

What are the factors that influence the Filipino teenagers specifically the Senior High
School students to watch Korean dramas? 2.1 Popular Korean dramas that the students
have watched. 2.2 Average Time Span of watching/Hours spend on watching in one
day

2.3 Main Reasons/ Factors why the Senior High school students are attracted to watch
Korean dramas. 2.4 Elements of Korean Dramas that are attractive to the students why
they watch.


Favorite Genre of Korean dramas 3. What are the impacts of Korean Dramas among
the Senior High school students of the Arcelo Memorial National High School? In terms
of

3.1Lifestyle and behaviors

Commonly adapt/pick up in watching

Often Sacrifices to watch

Korean Wave in the future

Side effects of watching Korean dramas

SIGNIFICANCE OF THE STUDY

This study intends to focus on the impact of Korean dramas among the Senior
High School students of the Arcelo Memorial National High School and to find out how
Korean dramas affect the student’s lifestyle and behaviors and as well as the academic
performance of the students. The outcome of this study is beneficial to:

The viewers, this study will benefits the viewers because they will be able to
make use of information in this research study in looking for Korean movies or dramas
they are interested to.

The Filipino teenagers/Senior High school students (especially to the fans of

k-dramas), through this study, the fans may gain understanding of their fandom, and
how their consumption of Korean dramas affects their lifestyle and behavior. Through
this study, it will further encourage them to practice time-management regarding their
consumption of watching.

The Future Researchers who will make follow up research regarding the
impact of Korean dramas among the Filipino teenagers in other municipalities and
schools of Arcelo Memorial National High School, this will serve as their guide and
reference materials.
SCOPE AND DELIMITATIONS

The primary focus of this study is to determine the impact of Korean dramas
among the Senior High School students of Arcelo Memorial National High School. The
respondents of the study were the Senior High school students. The results of the study
were based on questionnaire to the students. The assessment focused primarily on the
impact of Korean dramas among the Filipino teenagers specifically to the Senior High
school students of Arcelo Memorial National High School. The study is concerned on
how Korean dramas affect the Senior High school

Student’s lifestyle and behavior. The study also seeks to find out if Korean dramas
affect the academic performance of the students.