CURRICULUM VITAE
Kameswara Rao Poranki
Professor-Marketing
Industry Preference : Education/Training/Administration/Consultancy
Location Preference: India/Saudi Arabia/UAE/OMAN/BAHARIN/Qatar/Singapore
Contact Number : +91-9100469572 or +91-9182031276
Current Address : D-1,705, Kendriya Vihar Phase-III, Gayatri Nagar,
Hydershakote, Hyderabad-500091, Telangana In dia
Skype ID: kamesh543 PASSPORT NUMBER: K8338901 (25/09/2012-24/09/2022)
Email: kameswararaoporanki@gmail.com or kamesh_p2001@yahoo.com or kamesh_p2001@rediffmail.com
Profile Summary
Key Skills A multi-cultural professional with over 28 years of
commendable success in Teaching & Training, Research &
Self-Training & Empowerment Development, Knowledge Management and Business
Development
Currently working with CBIT-SMS as Professor & Head-
General Management Industry Institution Interaction
2018-19 associated with Sanskrithi School of Business as a
Strategic Management Professor cum Principal
2016-18 associated with Dire Dawa University, Dire Dawa,
Training & Development Ethiopia as Professor (Marketing)
2013-16 associated with AL Baha University, Al Baha, Saudi
Funded Research Projects Arabia as Professor (Marketing)
Coordinator for NCAAA accreditation process at AL BAHA
Effective Teaching University, Saudi Arabia and Coordinator of AACSB
accreditation at VIT University.
A keen planner & implementer with track record of
Publications in Journals implementing operational policies/norms, systems &
controls, motivational schemes & education standards
Student Counsling during the career span;
Dedicated leader with proficiency in managing the
Personality Development administrative activities entailing, faculty appraisal/training
and upholding of the institutions motto. Soft skills Trainer
for more than 86 Skills.
A top-grade Professor having guided market research,
project formulation, operation, revenue optimization,
innovations and learner- centric pedagogy
Highly creative educationist and training conceptualist with
proven track record of successfully assisting in the
Work Experience (Teaching Experience: 24 years & Industry Experience:4 years)
Jun’19-Prsent :CBIT-School of Management Studies, Hyderabad Professor & Head-Industry-Institution-Interaction
Feb’18-Jan,’19 : Sanskrithi School of Business, Puttaprthi, AP, Indiat: Professor cum Principal
Oct'16-Feb’18 :Dire Dawa University, Dire Dawa City, Ethiopia as Full Professor (Marketing)
Oct’13-Aug'16 : AL Baha University, Al Baha, Saudi Arabia as Full Professor (Marketing)
Apr’13-Oct’13 : Agni School of Business Excellence, Dindigul, Madurai, TN, India as Full Professor & Director/Principal
Jan’12-Jan’13 : Srinivasa Institute of Management Studies, Vizag, AP, India as Full Professor& Director/ Principal
Jul’10-Sep’11 : Viswanadha Business School, Visakhapatnam, India as Full Professor & Director/ Principal
Apr’07-Jul’10 : Kalasalingam University, Krishnankoil, Near Madurai, Tamil Nadu, India as Full Professor & HOD
Jun’05-Apr’07 : VIT University, Vellore, Tamil Nadu, India as Assistant Professor
Sep’03-Jun’05 :ICFAI University, Hyderabad, India as Coordinator (Associate Professor)
Mar’02-Sep’03 : GBR College (PG Courses), Anaparthi, Andhra Pradesh, India as Associate Professor and HOD
Sep’99-Mar’02 : Samata Degree and PG College, Visakhapatnam, Andhra Pradesh, India as Senior Lecturer
Sep’97-Sep’99 : Rajiv Gandhi Institute of PG Studies, Kakinada, Andhra Pradesh, India as Lecturer
Aug’95-Sep’97 :Samata Degree and PG College, Visakhapatnam, Andhra Pradesh, India as Lecturer
Oct’94-Aug’95 : Shriram Investments Ltd, Vijayawada, Andhra Pradesh, India as Business Development Manager
Oct’92-Oct’94 : HICO Products Ltd. Bangalore, Karnataka, India as Senior Sales Officer
Jun’88-Jun’89 : JB Chemicals & Pharmaceuticals Ltd, Srikakulam, AP, India as Professional Service Representative
1
Career Snapshot
Total MBA/UG Teaching Experience : 24 years
Industry Experience : 4 years
Experience as Full Professor : 10 years
Experience as a Director : 4 Years
Total Administrative Experience : 12 years
International Journal Publications : 35+ (5.3 Impact Factor)
National Journal Publications : 30
Conference Papers : 56
Text Books Published :3
Soft Skills Trainer : 90 Skills
Funded Research Projects Completed :2
Consultancy Assignment :1
Professional Trainings Attended :9
PhD Evaluations/Viva-Voce/Doctoral Committee Member : 05
Foreign Country Experience : 5 years
Academic Programmes Organized : 30+
Training Programmes Attended :7
Reviewer for Research Journals : 10
Guest Lectures delivered :5
Conference Chair Person :3
Keynote Speaker in Conferences :3
Personal Details
Date of Birth: 25th August 1964
Languages Known: English, Hindi, Telugu and Tamil
Key Result Areas:
Developing different types of income generating projects and products
Designing Formative and Summative Evaluation Strategies going beyond the ‘CCA’
Exposure in International and National Accreditations like (AACSB/NAAC/NBA) Institutional
Effectiveness & Quality Assurance Processes and Bridging Skill Gap in Students. Acquired many
requisite qualifications and expertise for AACSB "AQ" & "PQ" requirements.
Coordinator for NCAAA accreditation, Member of NCAAA (National Commission for Assessment &
Academic Accreditation) review committee and he handled them effortlessly.
Providing the clarity of concepts to the students on topics such as: Marketing Management, Logistics
& Supply Chain Management, Consumer Behavior, International Marketing Management,
International Business and so on.
Spearheading overall all academic and administrative responsibilities. Conducting research in
specialization and publishing of findings in scholarly journals or conference proceedings.
Making students aware about what is happening in the business industry, Drafting curriculum;
developing instructional methods and content for educational, vocational or student activity
programs; serving in faculty committees, dealing with matters like curriculum planning and degree
requirements
Performing a variety of administrative duties and implementing operational plans for ensuring the
smooth running of the organization; providing leadership to teaching and administrative staff
ensuring high quality of teaching.
Reviewing the pre-set educational goals, objectives, classroom instructional programs, establishing
academic and other performance objectives
Tutoring students by planning, preparing & presenting lessons, also preparing exercises,
2
questionnaires & assignments for students at various levels
Subjects Taught
Marketing Management SPIN Selling
Logistics & Supply Chain Management Communication skills
Digital Marketing Selling Skills & Salesmanship
Consumer Behavior Advertising and Sales Management
Services Marketing Organizational Behavior/
Business Communication Skills Operations Management
English Language for Business Courses Managerial Economics/E-commerce
Marketing Channels Principles of Economics
Marketing Research and Analysis Principles of Management
Principles of International Business Strategic Management & Policy
Marketing Information System Principles of Macro Economics
International Marketing Management Secrets Of Successful Selling
International Business Questionnaire Design and Data analysis
Sales & Distribution Management Introduction to Statistical Skills
Health Care Management E-Commerce and E-Business
Hospital Management CORPORATE TRAINERBank Marketing & All Core Subjects
1. Examination Preparation 2. Career Planning 3. Self Motivation
4. Assertiveness and Self Confidence 5. Administrative Support 6. Business Acumen
7. Attention Management 8. Anger Management 9. Business Ethics
10. Body Language Basics 11. Appreciative Inquiry 12. Business Etiquette
13. Business Session Planning 14. Business Writing 15. Change Management
16. Civility in Workplace 17. Coaching and Mentoring 18. Communication Strategies
19. Conflict Resolution 20. Creative Problem Solving 21. Critical Thinking
22. Delivering Constructive Criticism 23. Developing a Lunch and learn 24. Customer Service
25. Developing Corporate Behavior 26. Developing Creativity 27. Digital Citizenship
28. Emotional Intelligence 29. Employee Motivation 30. Employee on boarding
31. Employee Recruitment 32. Entrepreneurship 33. Executive and PA
34. Facilitation Skills 35. Generation Gaps 36. Goal Setting
37. Getting Things Done 38. Hiring Strategies 39. Increasing your Happiness
40. Health and Wellness at Work 41. Internet Marketing Basics 42. Interpersonal Skills
43. Human Resource Management 44. Job Searching Skills 45. Knowledge Management
46. Leadership and Influence 47. Lean Process and Six Sigma 48. Manager Management
49. Managing Workplace Anxiety 50. Marketing Basics 51. Meeting Management
52. Measuring Results form Training 53. Salesmanship 54. SPIN Selling
55. Media and Public Relations 56. Middle Management 57. Negotiation Skills
58. Office Politics for Managers 59. Organizational Skills 60. Personal Branding
61. Overcoming Sales Objections 62. Performance Management 63. Personal Productivity
64. Presentation Skills 65. Project Management 66. Proposal Writing
67. Risk Assessment and Management 68. Safety in the Workplace 69. Public Speaking
70. Sales Fundamentals 71. Social Intelligence 72. Social Learning
73. Social Media in the Workplace 74. Stress Management 75. Supervising Others
76. Supply Chain Management 77. Talent Management 78. Train the Trainer
79. Tele-work and Telecommuting 80. Time Management 81. Work life Balance
82. Team Work and Team Building 83. Workplace Diversity 84. Workplace Harassment
85. Trade Show Staff Training 86. Workplace Violence 87. Induction Management
88. Workplace Theft Reduction 89. Personality Development 90. Mind Hacking/Mapping
3
Languages:
English : Speak and write fluently.
Hindi : Speak and write fluently.
Telugu : Speak and write fluently.
Tamil : Speak a little
Education:
PhD in Business Management (Marketing of Financial Services) from Andhra University,
Visakhapatnam, AP, India on 15/08/2002
(Thesis: My PhD title: Performance Evaluation of Co-operative Central Banks in Andhra
Pradesh in the in the Liberalized Context– A case study of East Godavari District)
MBA (Marketing Management) from Andhra University, Visakhapatnam, AP in
India on10/3/1992
B.Sc. (MPC) from name of the institute, location, Andhra University, Vishakhapatnam on15/05/1988
NET (Business Management) qualified by UGC, Hyderabad in India on22/05/1996
Research Projects Completed:
Funded Research Projects
Completed Year of Funding :2009-10 Sponsoring Organization: IIPA, New Delhi
Title of Project :Measurement of Service Quality in Railways and Hospitals with Special
Reference to Tamil Nadu and Kerala
Amount of Grant (In Lacks) :Rs.3, 82,000/-
Co-Principal Investigator :Dr.P.C.S. RAJARAM, Asst.Professor, Kalasalingam University,
Krishnankoil,TN
Funded Research Projects
Completed Year of Funding : 2010-12
Sponsoring Organization : DSIR, New Delhi
Title of Project :Technology propagation & development of microenterprises by SHG
women
Amount of Grant (In Lacks) : Rs.12, 80,000/-
Co-Principal Investigator :Dr. PCS RAJARAM, Asst. Professor, Kalasalingam University, Krishnankoil,
TN
Grant Received : Rs.1, 50,000/-
To organize International Conference on ‘Globalization and Consumer
protection” sponsored by IIPA, New Delhi at Kalasalingam University in
the capacity of organizing chair.
PhD Thesis Examiner : Evaluated 4 PhD Thesis and Board Member for many PhD Viva-Voce
Examinations for Anna University & Satabama University, Chennai
Consultancy Project : Consultancy Project at Ethiopia (Jan,2017-March,2017)
Budget: Ethiopian Birrs:19,800
PhD Guide:
My Research Scholar: K.Sankar Ganesh, Registered on August,2008 and date of PhD awarded is September,2013.
Title of PhD : Measurement of Service Quality in Banking Sector with special reference to Madurai and Virudhunagar Districts.
University : Kalasalingam University, Krishnankoil- 626128, Virudhunagar Dist, Near Madurai, Tamil Nadu
PhD Thesis Evaluations:
Name of the PhD Scholar University Date
Mr. Govindaraj, RES/Ph.D/Eval/ Regd.No.5704 MS University 01/03/2014
Ms.R Deepa Anna University 19/03/2012
Mr.G Natarajan Anna University 21/09/2011
Mr.S Panchapakesan PRIST University 28/03/2015
(PRIST/COE/Ph.D/Thes.Eval/Mar-2015/001)
PhD Viva-Voce Examiner
Name of the PhD Scholar University Date
Ms.R.Deepa Anna University, Coimbatore 19/03/2012
Mr.G.Natarajan Anna University, Coimbatore 21/09/2011
Ph. D Doctoral Committee Member
Name of the PhD Scholar University Date
4
Mr. S.R. Alphonse Raj Sathyabama University, Chennai 13/03/2010
Mrs. Jyothi Sathyabama University, Chennai 06/06/2009
Project Director of a Research Centre: Since Mar’10 as a Project Director for the Research Centre for
Consumerism at Kalasalingam University
Industry and Institution Interface
Visited various industries at Bangalore and Chennai and Coordinating with placement activities as a
Director(Corporate
Relations) Organized an Admission Programs at Chennai to attract potential students to
Kalasalingam University
My Research Papers in SCOPUS INDEXED JOURNALS
1. The Impact of Emotional Intelligence on Work Life Balance Among the Faculty Members
Performance in the Private Universities using Multivariate Analysis, Tamil Nadu, India - An
Empirical Study by Vasumathi Arumugam, Sagaya Mary T, Kameswara Rao P
International Journal of Services and Operations Management
Link: https://www.inderscience.com/info/inarticle.php?artid=102028
2. An Empirical Bivariate study on Work Life Balance of Women Labors with special reference to
Tannery Industry by Vasumathi Arumugam, Prithi Arun, Kameswara Rao P
International Journal of Services and Operations Management
Link: https://www.inderscience.com/info/ingeneral/forthcoming.php?jcode=ijsom
3. "International journal of Applied Business and Economic Research ” ISSN : 0972-
7302 ACCEPTED FOR PUBLICATION IN THE MONTH OF APRIL,2017--Vo15 April (2017).
Indexing and Reviews: listed JEL by American Economic Association (AEA), Index
Copernicus, SCOPUS, Elsevier’s bibliographic database, CAP International and Indian
Sciences Abstract. Title: "A Comparative Analysis of Advanced Planning and Scheduling and
Supply Chain Management Practices in India and Ethiopia"
Authors : Prof.P.Kameswara Rao Poranki, Prof.N.R.V.Prabhu
Another Scopus Indexed Journal under publication.
Referees:
1. Prof.Jose Jacob, Professor, School of Business and Economics, Dire Dawa University, Dire
Dawa, Ethiopia.Ph:+251989921588; Email: josup1974@gmail.com
2. Dr.P.Venkateshwara Rao, Associate Professor, College of Business and Economics, Dire
Dawa University, Dire Dawa,1 Ethiopia. Ph.+251972214742; Email: hipvrao@gmail.com
3. Prof.Suresh MishraChair Professor , IIPA IP ESTATE, RING ROAD, NEW DELHI-2.
Mobile: +91-9312413955; Email:drsureshmisra@gmail.com
