Dean Director Principal 2020 Updated

CURRICULUM VITAE
Kameswara Rao Poranki

Professor-Marketing/Dean/Director/Principal
Industry Preference : Education
Location Preference: India
Contact Number : +91-9100469572 or +91-9182031276
Current Address : G4-Vijaya Satya Residency, Near BIG BAZAAR, Behind
IOC - Petrol Bunk, Kompally, Hyderabad-500014
Skype ID: kamesh543 PASSPORT NUMBER: K8338901 (25/09/2012-24/09/2022)
Email: kameswararaoporanki@gmail.com or kamesh_p2001@rediffmail.com
Profile Summary
A multi-cultural professional with over 29 years of

commendable success in Teaching & Training, Research
Self Training& Motivation & Development, Knowledge Management and Business
Development
Faculty Management Till recently worked at CBIT-SMS as Professor &
Head-Industry Institution Interaction
2018-19 with SSB as a Professor cum Principal
Student Motivation 2016-18 associated with Dire Dawa University, Dire
Dawa, Ethiopia as Professor (Marketing)
Faculty Training 2013-16 associated with AL Baha University, Al Baha,
Saudi Arabia as Professor (Marketing)
Student Placement Training Coordinator for NCAAA accreditation process at AL
BAHA University, Saudi Arabia and Coordinator of
AACSB accreditation at VIT University.
Funded Research Projects A keen planner & implementer with track record of
implementing operational policies/norms, systems &
Publications in Journals controls, motivational schemes & education standards
&Editor
during the career span;
Dedicated leader with proficiency in managing the
Effective Teaching
multicultural people through administrative activities
entailing, faculty appraisal/training and upholding of the
Personality Development institutions motto. Soft skills Trainer for more than 86
Skills.
Accreditation Process A top-grade Professor having guided market research,
project formulation, operation, revenue optimization,
Consultancy Projects & innovations and learner- centric pedagogy.
Industry Interaction Highly creative educationist and training conceptualist
with proven track record of successfully assisting in the
Webinars/Seminars completion of two funded research projects related to
Marketing Management.
1
Work Experience (Teaching Experience: 25 years & Industry Experience:4 years)
Jun’19-Jan-20 :CBIT-School of Management Studies, Hyderabad Professor & Head-Industry-Institution-Interaction
Feb’18-Jan,’19 : Sanskrithi School of Business, Puttaprthi, AP, Indiat: Professor cum Principal
Oct'16-Feb’18 : Dire Dawa University, Dire Dawa City, Ethiopia as Full Professor (Marketing)
Oct’13-Aug'16 : AL Baha University, Al Baha, Saudi Arabia as Full Professor (Marketing)
Apr’13-Oct’13 : Agni School of Business Excellence, Dindigul, Madurai, TN, India as Full Professor & Director/Principal
Jan’12-Jan’13 : Srinivasa Institute of Management Studies, Vizag, AP, India as Full Professor& Director
Jul’10-Sep’11 : Viswanadha Business School, Visakhapatnam, India as Full Professor & Director/ Principal
Apr’07-Jul’10 : Kalasalingam University, Krishnankoil, Near Madurai, Tamil Nadu, India as Full Professor & HOD
Jun’05-Apr’07 : VIT University, Vellore, Tamil Nadu, India as Assistant Professor
Sep’03-Jun’05 :ICFAI University, Hyderabad, India as Coordinator (Associate Professor)
Mar’02-Sep’03 : GBR College (PG Courses), Anaparthi, Andhra Pradesh, India as Associate Professor and HOD
Sep’99-Mar’02 : Samata Degree and PG College, Visakhapatnam, Andhra Pradesh, India as Senior Lecturer
Sep’97-Sep’99 : Rajiv Gandhi Institute of PG Studies, Kakinada, Andhra Pradesh, India as Lecturer
Aug’95-Sep’97 :Samata Degree and PG College, Visakhapatnam, Andhra Pradesh, India as Lecturer
Oct’94-Aug’95 : Shriram Investments Ltd, Vijayawada, Andhra Pradesh, India as Business Development Manager
Oct’92-Oct’94 : HICO Products Ltd. Bangalore, Karnataka, India as Senior Sales Officer
Jun’88-Jun’89 : JB Chemicals & Pharmaceuticals Ltd, Srikakulam, AP, India as Professional Service Representative
Career Snapshot
Career Snapshot
Total MBA/UG Teaching Experience : 25 years
Industry Experience : 4 years
Experience as Full Professor : 13 years
Experience as a Director : 4 Years
Total Administrative Experience : 12 years
Scopus Indexed Journals : 03
International Journal Publications : 35+ (5.3 Impact Factor)
National Journal Publications : 30
Conference Papers : 56
Text Books Published :3
Soft Skills Trainer : 90 Skills
Funded Research Projects Completed :2
Consultancy Assignment :1
Professional Trainings Attended :9
Foreign Country Experience : 5 years
Academic Programmes Organized : 30+
Training Programmes Attended :7
Reviewer for Research Journals : 10
Guest Lectures delivered :5
Conference Chair Person :3
Keynote Speaker in Conferences :3
PhD Evaluations/Viva-Voce/Doctoral Committee Member : 05
Education:
PhD in Business Management (Marketing of Financial Services) from
Andhra University, Visakhapatnam, AP, India on 15/08/2002
(Thesis: My PhD title: Performance Evaluation of Co-operative Central Banks
in Andhra Pradesh in the in the Liberalized Context–
A case study of East Godavari District)
MBA (Marketing Management) from Andhra University, Visakhapatnam, AP in
India on10/3/1992
B.Sc. (MPC) from name of the institute, location, Andhra University, Vishakhapatnam
on15/05/1988
NET (Business Management) qualified by UGC, Hyderabad in India on22/05/1996
2
Key Result Areas:
 Exposure in International and National Accreditations like (AACSB/NAAC/NBA)
Institutional Effectiveness & Quality Assurance Processes and Bridging Skill Gap in
Students. Acquired many requisite qualifications and expertise for AACSB "AQ" &
"PQ" requirements.
 Coordinator for NCAAA accreditation, Member of NCAAA (National Commission for
Assessment & Academic Accreditation) review committee and he handled them
effortlessly.
 Spearheading overall all academic and administrative responsibilities. Conducting
research in specialization and publishing of findings in scholarly journals or conference
proceedings. Performing a variety of administrative duties and implementing operational
plans for ensuring the smooth running of the organization; providing leadership to
teaching and administrative staff ensuring high quality of teaching. Reviewing the pre-
set educational goals, objectives, classroom instructional programs, establishing
academic and other performance objectives
 Developing different types of income generating projects and products
 Providing the clarity of concepts to the students on topics such as: Marketing
Management, Logistics & Supply Chain Management, Consumer Behavior, International
Marketing Management, International Business and so on.
 Making students aware about what is happening in the business industry, Drafting
curriculum; developing instructional methods and content for educational, vocational or
student activity programs; serving in faculty committees, dealing with matters like
curriculum planning and degree requirements
 Tutoring students by planning, preparing & presenting lessons, also preparing exercises,
questionnaires & assignments for students at various levels
 Designing Formative and Summative Evaluation Strategies going beyond the ‘CCA’
Referees:
1. Prof.Sudhakar Rao, Professor, ICFAI Director-Branding, Hyderabad-
Ph:+91-9849505599; Email: josup1974@gmail.com
2. Dr.P.Venkateshwara Rao, Associate Professor, College of Business and Economics,
Dire Dawa University, Dire Dawa,1 Ethiopia. Ph.+251972214742; Email:
hipvrao@gmail.com
3. Prof.Suresh MishraChair Professor , IIPA IP ESTATE, RING ROAD, NEW DELHI-2
Mobile: +91-9312413955; Email:drsureshmisra@gmail.com
3
ANNEXURE
4
ANNEXURE
Personal Details
Date of Birth :29th August 1965
Languages Known : English, Hindi, Telugu and Tamil
Google Scholar Citations : https://scholar.google.com/citations?user=5u-B-YwAAAAJ

Linkedin.com :https://www.linkedin.com/in/kameswara-rao-poranki-ba306823/
Funded Research Completed:
Completed Year of Funding :2009-10 Sponsoring Organization: IIPA, New Delhi

Title of Project :Measurement of Service Quality in Railways and Hospitals
with Special Reference to Tamil Nadu and Kerala
Amount of Grant (In Lacks) :Rs.3, 82,000/-
Co-Principal Investigator :Dr.P.C.S. RAJARAM, Asst.Professor, Kalasalingam University,
Krishnankoil,TN
Funded Research Projects

Completed Year of Funding : 2010-12
Sponsoring Organization : DSIR, New Delhi
Title of Project :Technology propagation & development of microenterprises
by SHG women
Amount of Grant (In Lacks) : Rs.12, 80,000/-
Co-Principal Investigator :Dr. PCS RAJARAM, Asst. Professor, Kalasalingam University,
Krishnankoil, TN
Grant Received : Rs.1, 50,000/-

To organize International Conference on ‘Globalization and
Consumer protection” sponsored by IIPA, New Delhi at
Kalasalingam University in the capacity of organizing chair.
PhD Thesis Examiner : Evaluated 4 PhD Thesis and Board Member for many PhD
Viva-Voce Examinations for Anna University & Satabama
University, Chennai
Consultancy Project : Consultancy Project at Ethiopia (Jan,2017-March,2017)

Budget: Ethiopian Birrs:19,800
PhD Guide:
My Research Scholar: K.Sankar Ganesh, Registered on August,2008 and date of PhD awarded is
September,2013.
Title of PhD : Measurement of Service Quality in Banking Sector with special reference to Madurai and
` Virudhunagar Districts.
University : Kalasalingam University, Krishnankoil- 626128, Virudhunagar Dist, Near Madurai, TN
Nadu
PhD Thesis Evaluations:

Name of the PhD Scholar University Date
Mr. Govindaraj, RES/Ph.D/Eval/ Regd.No.5704 MS University 01/03/2014
Ms.R Deepa Anna University 19/03/2012
Mr.G Natarajan Anna University 21/09/2011
Mr.S Panchapakesan PRIST University 28/03/2015
(PRIST/COE/Ph.D/Thes.Eval/Mar-2015/001)
5
PhD Viva-Voce Examiner
Ms.R.Deepa Anna University, Coimbatore 19/03/2012
Mr.G.Natarajan Anna University, Coimbatore 21/09/2011
Ph. D Doctoral Committee Member
Mr. S.R. Alphonse Raj Sathyabama University, Chennai 13/03/2010
Mrs. Jyothi Sathyabama University, Chennai 06/06/2009
Project Director of a Research Centre: Since Mar’10 as a Project Director for the Research Centre
for Consumerism at Kalasalingam University
Industry and Institution Interface

Visited various industries at Bangalore and Chennai and Coordinating with placement
activities as a Director(Corporate
Relations) Organized an Admission Programs at Chennai to attract potential students to
Kalasalingam University
SUBJECTS THOUGHT
Marketing Management SPIN Selling
Logistics & Supply Chain Management Communication skills
Digital Marketing Selling Skills & Salesmanship
Consumer Behavior Advertising and Sales Management
Services Marketing Organizational Behavior/
Business Communication Skills Operations Management
English Language for Business Courses Managerial Economics/E-commerce
Marketing Channels Principles of Economics
Marketing Research and Analysis Principles of Management
Principles of International Business Strategic Management & Policy
Marketing Information System Principles of Macro Economics
International Marketing Management Secrets Of Successful Selling
International Business Questionnaire Design and Data analysis
Sales & Distribution Management Introduction to Statistical Skills
Health Care Management E-Commerce and E-Business
Hospital Management Bank Marketing & All Core Subjects
6
CORPORATE TRAINER
Examination Preparation Career Planning Business Ethics
Assertiveness and Self Confidence Administrative Support Business Etiquette
Attention Management Anger Management Change Management
Body Language Basics Appreciative Inquiry Communication Strategies
Business Session Planning Business Writing Critical Thinking
Civility in Workplace Coaching and Mentoring Customer Service
Conflict Resolution Creative Problem Solving Digital Citizenship
Delivering Constructive Criticism Developing a Lunch and learn Employee on boarding
Developing Corporate Behavior Developing Creativity Executive and PA
Emotional Intelligence Employee Motivation Goal Setting
Examination Preparation Entrepreneurship Increasing your Happiness
Assertiveness and Self Confidence Generation Gaps Interpersonal Skills
Employee Recruitment Hiring Strategies Knowledge Management
Facilitation Skills Internet Marketing Basics Manager Management
Getting Things Done Job Searching Skills Meeting Management
Health and Wellness at Work Lean Process and Six Sigma SPIN Selling
Human Resource Management Marketing Basics Negotiation Skills
Leadership and Influence Salesmanship Personal Branding
Managing Workplace Anxiety Middle Management Personal Productivity
Measuring Results form Training Organizational Skills Proposal Writing
Media and Public Relations Performance Management Public Speaking
Office Politics for Managers Project Management Social Learning
Overcoming Sales Objections Safety in the Workplace Supervising Others
Presentation Skills Social Intelligence Train the Trainer
Risk Assessment and Management Stress Management Work life Balance
Sales Fundamentals Talent Management Workplace Harassment
Social Media in the Workplace Time Management Induction Management
Supply Chain Management Workplace Diversity Mind Hacking/Mapping
Tele-work and Telecommuting Workplace Violence Team Work and Team Building
Trade Show Staff Training Personality Development Self Motivation
Workplace Theft Reduction Business Acumen Business Analytics
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PUBLICATIONS IN SCOPUS INDEXED JOURNALS
1. The Impact of Emotional Intelligence on Work Life Balance Among the Faculty
Members Performance in the Private Universities using Multivariate Analysis,
Tamil Nadu, India - An Empirical Study by Vasumathi Arumugam, Sagaya Mary
T, Kameswara Rao P
International Journal of Services and Operations Management
Link: https://www.inderscience.com/info/inarticle.php?artid=102028
2. An Empirical Bivariate study on Work Life Balance of Women Labors with special
reference to Tannery Industry by Vasumathi Arumugam, Prithi Arun, Kameswara
Rao P
International Journal of Services and Operations Management
Link:
https://www.inderscience.com/info/ingeneral/forthcoming.php?jcode=ijsom
3. "International journal of Applied Business and Economic Research” ISSN : 0972-

7302 ACCEPTED FOR PUBLICATION IN THE MONTH OF APRIL,2017--Vo15 April
(2017). Indexing and Reviews: listed JEL by American Economic Association
(AEA), Index Copernicus, SCOPUS, Elsevier’s bibliographic database, CAP
International and Indian Sciences Abstract. Title: "A Comparative Analysis of
Advanced Planning and Scheduling and Supply Chain Management Practices in
India and Ethiopia"
Publications in International Journals with Impact Factors (ISSN )
Authors : Prof.P.Kameswara Rao Poranki, Prof.N.R.V.Prabhu
1) Kameswara
AnotherRao Poranki
Scopus & Haragopal,
Indexed Gampla
Journal under (2019) “Assessment of Students’
publication.
Entrepreneurial Intention in India” published by Research Journal of Social Science &
Management (RJSSM) An International Journal of Singapore bearing ISSN:2251-1571
in www.theinternationaljournal.org- TIJRP, 51, Gold hill Plaza, Singapore-Volume:
10, Number:09, 1, January 2020; Page 81-89 with Impact Factor = 7.024
2) Kameswara Rao Poranki & Vijakrishna Guggilam & Prathi Venkateshwara Rao (2017)"
Assessment of Succession Planning: A Case Study of National Cement Share
Company, Dire Dawa City, Ethiopia" published by Global Research Academy, London
UK's Multidisciplinary International Journal(GRAMi)-An International Journal of UK
bearing ISSN:2425-0252 in www.globalresearchacademy.uk- Global Research
Academy Limited, 58 High Street,1 Wimbledon, London, England, SW19 5EE -
Volume:01, Number:07, July 2017; Page 40-60
Link To Download:
https://globalresearchacademy.uk/journal/index.php?journal=GRA&page=article&op
=view&path%5B%5D=216&path%5B%5D=pdf
3) Kameswara Rao Poranki & Prathi Venkateshwara Rao (2017) "The Measurement of
Employee Satisfaction: A Case Study of National Cement Share Company, Dire Dawa
City, Ethiopia" published by Global Research Academy, London UK's Multidisciplinary
International Journal(GRAMi)-An International Journal of UK bearing ISSN:2425-0252
in www.globalresearchacademy.uk- Global Research Academy Limited, 58 High
Street, Wimbledon, London, England, SW19 5EE -Volume:01, Number:06, June
2017; Page 14-27
Link To Download:
http://globalresearchacademy.uk/journal/index.php?journal=GRA&page=article&op=
download&path%5B%5D=197&path%5B%5D=pdf
8
4) Kameswara Rao Poranki & Vijakrishna Guggilam & Prathi Venkateshwara Rao (2017) "
The Correlation of Customer Satisfaction and E-Commerce: A Case study of
Hospitality Industry in India" published by Global Research Academy, London UK's
Multidisciplinary International Journal(GRAMi)-An International Journal of UK bearing
ISSN:2425-0252 in www.globalresearchacademy.uk- Global Research Academy
Limited, 58 High Street, Wimbledon, London, England, SW19 5EE -Volume:01,
Number:04, April 2017; Page 01-08
Link To Download:
=download&path%5B%5D=169&path%5B%5D=pdf
5) Kameswara Rao Poranki & Prathi Venkateshwara Rao (2017) " A Review of Supply
Chain Management Practices in India and Ethiopia" published by Global Research
Academy, London UK's Multidisciplinary International Journal(GRAMi)-An
International Journal of UK bearing ISSN:2425-0252 in
www.globalresearchacademy.uk- Global Research Academy Limited, 58 High Street,
Wimbledon, London, England, SW19 5EE -Volume:01, Number:03, March 2017;
Page 07-12
Link To Download:
6) Kameswara Rao Poranki & Prathi Venkateshwara Rao (2017) "An Estimation of
Satisfaction level of Airline Passengers and their Service Quality Expectations on
Domestic Sector of Ethiopian Airlines" published by Global Research Academy,
London UK's Multidisciplinary International Journal(GRAMi)-An International Journal
of UK bearing ISSN:2425-0252 in www.globalresearchacademy.uk- Global Research
Academy Limited, 58 High Street, Wimbledon, London, England, SW19 5EE -
Volume:01, Number:02, February 2017; Page 01-09
Link To Download:
https://www.globalresearchacademy.uk/journal/index.php?journal=GRA&page=articl
e&op=download&path%5B%5D=130&path%5B%5D=pdf
7) Kameswara Rao Poranki & Ammar Alawadh (2017) "The Measurement of Brand
efficiency of Mobile Phones Market: A Case Study of Adis Ababa,Ethiopia" published
by Research Journal of Social Science & Management (RJSSM) An International
Journal of Singapore bearing ISSN:2251-1571 in www.theinternationaljournal.org-
TIJRP, 51, Gold hill Plaza, Singapore-Volume: 06, Number:09, January 2017; Page
81-89 with Impact Factor = 5.38
Link To Download:
https://www.theinternationaljournal.org/ojs/index.php?journal=tij&page=article&op
8) Kameswara Rao Poranki & Prathi Venkateshwara Rao (2016)"Customer Satisfaction
through Mobile Applications-A Case Study in India" published by Research Journal of
Social Science & Management (RJSSM) An International Journal of Singapore bearing
ISSN:2251-1571 in www.theinternationaljournal.org- TIJRP, 51, Gold hill Plaza,
Singapore-Volume: 06, Number:08, December 2016; Page 98-103 with Impact
Factor = 5.38
Link To Download:
9
9) Kameswara Rao Poranki (2016) "Measuring Advertising Effectiveness of Soft Drinks
Industry in India" published by Research Journal of Social Science & Management
(RJSSM) An International Journal of Singapore bearing ISSN:2251-1571 in
www.theinternationaljournal.org- TIJRP, 51, Gold hill Plaza, Singapore-Volume: 06,
Number:03, July 2016; Page 113-120 with Impact Factor = 5.38
Link To Download:
10) Kameswara Rao Poranki (2016) "The Efficient Supply Chain Practices in Indian Dairy
Industry" published by Research Journal of Social Science & Management (RJSSM)
An International Journal of Singapore bearing ISSN:2251-1571 in
Number:02, June 2016; Page 126- 132 with Impact Factor = 5.38
Link To Download:
11) Kameswara Rao Poranki (2016) " The Impact of Organization Culture in Academic
Institutions offering Management Education in India" published by Research Journal
of Social Science & Management (RJSSM) An International Journal of Singapore
bearing ISSN:2251-1571 in www.theinternationaljournal.org- TIJRP, 51, Gold hill
Plaza, Singapore-Volume: 06, Number:01, May 2016; Page 106-112 with Impact
Factor = 5.38
Link To Download:
12) Kameswara Rao Poranki (2016) "The Niceties of Consumer Behaviour in purchasing
Home Appliances in India"published by Research Journal of Social Science &
05, Number:12, April 2016; Page 213-221 with Impact Factor = 5.381
Link To Download:
=download&ath%5B%5D=4853&path%5B%5D=pdf
13) Kameswara Rao Poranki (2016) " Customer Brand Preference of Mobile Phones at
Hyderabad, India " published by Research Journal of Social Science & Management
Number:11, March 2016; Page 195-203 with Impact Factor = 5.381
Link To Download:
14) Kameswara Rao Poranki (2016) & Mohammed Abul Khair " The impact of Customer
Relationship Management on Indian Insurance Companies: A Case Study of SBI Life,
Visakhapatnam, India" published by Research Journal of Social Science &
Management (RJSSM) An International Journal of Singapore bearing ISSN:2251-
1571 in www.theinternationaljournal.org- TIJRP, 51, Gold hill Plaza, Singapore-
Volume: 05, Number:11, March 2016; Page 188-194 with Impact Factor = 5.38
Link To Download:
10
15) Kameswara Rao Poranki (2016) "Retailing and Store Brand Purchase Intention by
Word-of-Mouth Of Consumers in India " published by Research Journal of Social
Science & Management (RJSSM) An International Journal of Singapore bearing
Singapore-Volume: 05, Number:10, February 2016; Page 112-119 with Impact
Factor = 5.381
Link To Download:
16) Kameswara Rao Poranki (2016)& Mohammed AbulKhair " Dynamic Consumer
Influences on Soft Drinks Market in India" published by Research Journal of Social
Singapore-Volume: 05, Number:09, February 2016; Page 120-126 with Impact
Factor = 5.38
Link To Download:
17) Kameswara Rao Poranki (2016) "Supply Chain Management of Retailers of
Bangalore, India" published by Research Journal of Social Science & Management
Number:09,January 2016; Page 168-173 with Impact Factor= 5.38
Link To Download:
18) Kameswara Rao Poranki (2016) "Assessment of Marketing Mix Components of
Service on Bank Customers of State Bank of Hyderabad, Andhra Pradesh, India"
published by Research Journal of Social Science & Management (RJSSM) An
International Journal of Singapore bearing ISSN:2251-1571 in
Number:09, January 2016; Page 96-105 with Impact Factor = 5.38
Link To Download:
19) Kameswara Rao Poranki (2015) "The Dimensions of Customer Satisfaction of Aavin
Milk in Hyderabad, India' published by Research Journal of Social Science &
05, Number:02, June 2015; Page 156-164 with Impact Factor = 3.951
Link To Download:
20) Kameswara Rao Poranki (2015) "Dynamics of Perception of Potential Investors in
Visakhapatnam, India" published by Research Journal of Social Science &
05, Number:02, June 2015;Page 165-173 with Impact Factor = 3.951
Link To Download:
11
21) Kameswara Rao Poranki (2015) "The Impact of Brand Awareness on Customer
Satisfaction: A Case Study of Godfrey Phillips India Limited, India' published by
Research Journal of Social Science & Management (RJSSM) An International Journal
of Singapore bearing ISSN:2251-1571 in www.theinternationaljournal.org- TIJRP, 51,
Gold hill Plaza, Singapore-Volume: 05, Number:01, May 2015; Page 38-44 with
Impact Factor = 3.951
Link to download:
22) Kameswara Rao Poranki (2015) "The Intricacies of Consumer Perception and
Behaviour of Consumers of Cosmetics in India" published by Research Journal of
Social Science & Management (RJSSM) An International Journal of Singapore bearing
Singapore-Volume: 01, Number: 1, May 2015; Page 29-34 with Impact Factor =
3.951
Link to Download:
23) Kameswara Rao Poranki (2015)"Measurement of Customer Satisfaction through
Quality of Service in the Banks of India" published by Research Journal of Social
Singapore-Volume: 04,Number: 12, April 2015; Page 29-34 with Impact Factor =
3.95
Link to Download:
=view&path%5B%5D=3840&path%5B%5D=pdf
24) Kameswara Rao Poranki (2015) "Entrepreneurial Growth Strategy in Small Businesses
in India" published by Research Journal of Social Science & Management (RJSSM) An
www.theinternationaljournal.org- TIJRP, 51, Gold hill Plaza, Singapore-Volume:04,
Number:12, April 2015;Page 99-105 with an Impact Factor = 3.951 Link to
Download:
25) Kameswara Rao Poranki (2015) & Asif Perwej "Assessment of the Employees
Effectiveness through Training and Development at Hyundai Motors India Ltd"
published by Research Journal of Social Science & Management(RJSSM) An
www.theinternationaljournal.org- TIJRP, 51, Gold hill Plaza, Singapore- Volume: 04,
Number: 11, March 2015; Page 194-202 with Impact Factor = 3.951
Link to Download:
26) Kameswara Rao Poranki (2015) & Yusuf Perwej & Nikhat Akhtar "Integration of SCM
and ERP for Competitive Advantage" published by Research Journal of Science &
IT Management(RJSITM) An International Journal of Singapore bearing ISSN: 2251-
1563 in www.theinternationaljournal.org- TIJRP, 51, Gold hill Plaza, Singapore-
Volume: 04, Number: 05, March, 2015; Page:17-24 with Impact Factor = 3.301
12
Link to Download:
https://www.theinternationaljournal.org/ojs/index.php?journal=rjitsm&page=article&
op=download&path%5B%5D=3813&path%5B%5D=pdf
27) Kameswara Rao Poranki (2015) & Muktar Yahia Ahmed Gumaa & Asif Perwej
"Assessment of Brand Preference in the Indian Mobile Phones Market" published
Research Journal of Social Science & Management(RJSSM) An International Journal
of Singapore bearing ISSN:2251-1571 in www.theinternationaljournal.org- TIJRP, 51,
Gold hill Plaza, Singapore-Volume: 04, Number: 10, February 2015; Page 128-136
with Impact Factor = 3.951
Link to Download:
28) Kameswara Rao Poranki (2015) & Asif Perwej & Nikhat Akhtar " The Role of IT-
Enabled Supply Chains on the Indian FMCG Market " published by Research
Journal of Science & IT Management(RJSITM) An International Journal of Singapore
bearing ISSN: 2251-1563 in www.theinternationaljournal.org-TIJRP, 51, Gold hill
Plaza, Singapore- Volume: 04, Number: 04, February 2015; Page 83-91with Impact
Factor = 3.301
Link to Download:
29) Kameswara Rao Poranki (2015) & Elrayah Mohammed Ishag Osman & Ashraf
Mohammed Saad Eldeen "The Brand Equity- A Case Study of Saint-Gobain Glass
India Ltd " published by Research Journal of Social Science & Management(RJSSM)
An International Journal of Singapore bearing ISSN:2251-1571 in
www.theinternationaljournal.org-TIJRP, 51, Gold hill Plaza, Singapore -Volume:
04,Number: 09, January 2015; Page 349-357 with Impact Factor =3.951
Link To Download:
30) Kameswara Rao Poranki (2015) & Yusuf Perwej & Asif Perwej "The Level of Customer
Satisfaction related to GSM in India" published by Research Journal of Science & IT
Management(RJSITM) An International Journal of Singapore bearing ISSN: 2251-
1563 in www.theinternationaljournal.org-TIJRP, 51, Gold hill Plaza, Singapore-
Volume: 04, Number: 03, January 2015 Page 29-36 with Impact Factor = 3.301
Link To Download:
31) Kameswara Rao Poranki (2014) & Asif Perwej "The buying Attitudes of Consumers of
Cosmetic Products in Saudi Arabia" published by Research Journal of Social Science
& Management(RJSSM) An International Journal of Singapore bearing ISSN:2251-
1571 in www.theinternationaljournal.org- TIJRP, 51, Gold hill Plaza,Singapore-
Volume:04, Number: 08, December 2014 Page 138-145 with Impact Factor = 3.951
Link to Download:
32) Kameswara Rao Poranki (2014) & Asif Perwej "The Utility of Information Technology
in Marketing at Saudi Arabia" published by Research Journal of Social Science &
Management(RJSSM) An International Journal of Singapore bearing ISSN:2251-1571
in www.theinternationaljournal.org-TIJRP, 51, Gold hill Plaza, Singapore-Volume:
13
04, Number: 08, December 2014 Page 161-167 with Impact Factor = 3.951
Link to Download:
33) Kameswara Rao Poranki (2014) & Mohammed AbulKhair & Abdulaziz Khalid Alotaibi"
Competitive trends and Satisfaction levels of Customers of white goods in India"
published by Research Journal of Social Science & Management(RJSSM)
AnInternational Journal of Singapore bearing-ISSN:2251-1571-in
www.theinternationaljournal.org-TIJRP, 51, Gold hill Plaza, Singapore-Volume: 03,
Number: 12, April 2014 Page 78-87 with Impact Factor = 3.951 3
Link to Download:
34) Kameswara Rao Poranki (2014) & Abdulbaset Hasouneh "Preferences Towards Male
Deodorants Consumers and Retailers in Saudi Arabia" published by International
Journal of Current Research(IJCR) An International Journal of USA bearing ISSN:
0975-833X available online at http://www.journalcra.com-Volume:6, Issue:04,
pp.6420-6427, April, 2014 Impact Factor =0.1503
Link To Download: http://www.journalcra.com/sites/default/files/5306.pdf
35) Kameswara Rao Poranki & D.N.Naveen Kumar (2011), “Brand Preferences
ofCustomers in Indian Passenger Car Market” published by JS International Journal
of Commerce, bearing the ISSN: 2231-377X and VOLUME-1 ISSUE-2 AUGUST, 2011,
Pp: 97-102
36) Kameswara Rao Poranki (2010), Analysis of Ethical Consumerism in Ethical
Trade”published by SNAMS Publishing House, Limited, Chennai, an International
Edited Book on Consumer Protection and Globalization bearing ISBN
9788190667197-Vol.I, NO.I, January-2010 Pp: 21-23, of Kalasalingam University,
Krishnankoil-626190, Virudhunagar Dist., Near Madurai, Tamil Nadu, India
37) Kameswara Rao Poranki (2010), Impact of Marketing on Consumers in today’s
Context” published by SNAMS Publishing House, Limited, Chennai, an International
38) Kameswara Rao Poranki (2010), A Study on Service Quality in Cooperative Bank,
Surandai, Tamil Nadu” published by SNAMS Publishing House, Limited, Chennai, an
International Edited Book on Consumer Protection and Globalization bearing ISBN
9788190667197-Vol.I, NO.I, January-2010 Pp: 427, of Kalasalingam University,
Krishnankoil-626190, Virudhunagar Dist.., Near Madurai, Tamil Nadu, India
39) Kameswara Rao Poranki (2010),“Role of Corporate Social Responsibility in Consumer
Protection” published by SNAMS Publishing House, Limited, Chennai, an International
Krishnankoil-626190, Virudhunagar Dist.., Near Madurai, Tamil Nadu, India
40) Kameswara Rao Poranki (2009) & Venugopal, “Perceptual Factor in Quality of Work
Life of Indian Employees” published by PARADIGM a Research Journal of IMT
bearing ISSN 0971-8907-Vol.XIII, NO.I, January-June 2009 Pp: 104-109, of IMT-
Ghaziabad, Raj Nagar, Ghaziabad (U.P)-201002, India.
41) Kameswara Rao Poranki (2008), “The Measurement of Job Satisfaction of Advisors-A
Case Study of Reliance Life Insurance” published by AIMS International, an
International Edited Book on Modern and Ancient Management: Directions for Future
14
Management Thought-Vol.VI, NO.VI, December 28-31, 2008 Pp: 383-386 of AIMS
International, 11659 Jones Road, Pmb 207 Houston, TX 77070, USA
42) Kameswara Rao Poranki (2008), “An Analysis of Advertising Appeal of Hyundai
Motors, Chennai” published by AIMS International, an International Edited Book on
Modern and Ancient Management: Directions for Future Management Thought-
Vol.VI, NO.VI, December 28-31, 2008 Pp: 468-471 of AIMS International, 11659 J
ones Road, Pmb 207 Houston, TX 77070, USA
43) Kameswara Rao Poranki & N.R.V.Pabhu (2008), “Customer Satisfaction-Online
Trading” published by SCMS JOURNAL OF INDIAN MANAGEMENT a Research Journal
listed in Cabell’s directory bearing ISSN 0973-3167-Vol.V, NO.IV, December 2008 Pp:
53-63, of SCMS-Cochin, Aluva, 683106, Kochi, Kerala, India.
44) Kameswara Rao Poranki (2008), “Perceptual Factors in QWL of Indian Employees”
published by SONA GLOBAL MANAGEMENT REVIEW A Research Journal listed in
Ulrich International directory bearing ISSN 0973-9947-Vol.3 NO.1, November 2008
Pp: 66-73 of SONA SCHOOL OF MANAGEMENT, Salem-636005, Tami Nadu, India
45) Kameswara Rao Poranki (2008) & A.Chandra Mohan- “Perceptual Factors in Quality
of Work Life of Indian Employees” published by MANAGEMENT AND LABOUR
STUDIES a Quarterly Research Journal devoted to contemporary issues- Vol.33 NO.3,
August 2008 Pp: 373-383. XLRI- Circuit House Area (East) Jamshedpur-831035,
Jharkhand, India.
46) Kameswara Rao Poranki (2008) & N.R.V.Prabhu- “The Retail Investors Perception
towards investment in the Liberalized era” published by GYAN MANAGEMENT
International bi-annual Research Journal-Vol.1 NO.2 July-December 2007 Pp: 68-86.
Gian Jyoti Institute of Management & Technology, Phase-2, Mohali, Punjab, India
47) Kameswara Rao Poranki (2008) & N.R.V.Prabhu- “Motivational Level among MBA
students for Entrepreneurship” published by SAJOSPS RESEARCH JOURNAL –Vol.8
NO.2 January-June 2008 which is an International Journal of Research, Jay’s Nest,
M.G.Road, Adoor-691523 Kerala, India.
48) Kameswara Rao Poranki (2008) & N.R.V.Prabhu"The Marvels of Job Satisfaction: A
Case of HDFC" IES Anvesha- A Journal of IES Management College & Research
Centre Vol.1. No.1 Janualry-June,2008 Pp:70-78 by Ies management college &
research centre, Indian education society's Management College & Research Centre,
Vishwakarma, M.D.Lotlikar Vidya Sankul, OPP.Lilavathi Hospital, Bandra Reclamation,
Bandra (W) MUMBAI-400050
49) Kameswara Rao Poranki (2008) “Global Supply Chain Strategies and their impact on
the Indian Market” a Research Paper Published in TECNIA Journal of Management
Studies, Vol:2: No:2, October-March 2008, 1-09pp. Published by TECNIA Institute of
Advanced Studies, Rohini, Delhi, India.
50) Kameswara Rao Poranki (2008), “New Supply Chain Dimensions of an Indian
Company: A Case Study” a Research Paper Published in SMART Journal of Business
Management Studies, Vol4: No: 1. January-June 2008, 37-41pp. Published by
Bharathidasan University, Trichy, India
51) Kameswara Rao Poranki (2007), “The True Marketing Strategies for Indian Higher
Education” a Research Paper Published in PCTE Journal of Business Management,
Vol.I: 4: No: 2, July-December 2007, 20-32pp. Published by Punjab College of
Technical Education, Ludhiana-142012 (Punjab), India.
52) Kameswara Rao Poranki (2007), “Challenges of Supply Chain Management for the
Indian Industries” a Research Paper Published in Bi-annual Journal of Management
and Information Technology, PRAGYAAN Vol5: issue 1. April 2007, 10-18pp.
Published by Institute of Management Studies, Dehradun, India.
15
53) Kameswara Rao Poranki (2007), “The Impact of RFID in Supply Chain Management”
a Research Paper Published in GITAM Journal of Management Vol.5; No: 3, July-Sept
2007 148-163pp. Published by GITAM, Visakhapatnam, Andhra Pradesh, India
54) Kameswara Rao Poranki (2007), “Strategic Knowledge Measurement” a Research
Paper Published in SCMS International Journal of Indian Management, Cochin Vol. IV,
Number-II, April-June 2007 Page No: 05-17. Published by SCMS Cochin, Kerala,
India.
55) Kameswara Rao Poranki (2007), “Supply Chains and Channel Conflicts-Lessons to
Indian Companies “a Paper Published in Punjab Journal of Business Studies, Vol.2,
No: 2, October-March 2007 Page No: 143-152. Published by Mata Gujri College,
Fatehgarh Sahib (Punjab), India.
56) Kameswara Rao Poranki (2007), “Emerging Trends in Retailing in India” a Paper
Published in M-Infiniti Management Journal, refereed Journal (International)
Vol.1.No.2 March 2007. Published by SAI RAM ENGINEERING COLLEGE, Chennai,
India.
57) Kameswara Rao Poranki (2006), “HR’s Strategic Role in Building social Capital” a
Paper published in a M-Infiniti Management Journal, refereed Journal (International)
Vol.1.No.1 April-September 2006. Published by SAI RAM ENGINEERING COLLEGE,
Chennai, India.
58) Kameswara Rao Poranki (2006), “Designing Supply Chain in E-Business Scenario”
VISION Journal of Management in VOL-1, 47-52pp 2006. Published by School of
Management Sciences Bengal Engineering and Science University, Shibpur, Howrah-
711103, India.
59) Kameswara Rao Poranki (2006), “Attributes of Logistics Growth in India” VISION
Journal of Management in 27-33pp-2006. Published by School of Management
Sciences Bengal Engineering and Science University, Shibpur, Howrah-711103, India
60) Kameswara Rao Poranki (2006), “The Role of Logistics in Rural Marketing” The
Economic Challenger” October-December2006, Issue-33, 51-54pp. Published by “The
Economic Challenger”, Ajmer, Rajastan, India.
61) Kameswara Rao Poranki (2006),“Strategic importance of Logistics and Supply Chain
Management” a paper published in AJBMR- Vol. 1 No. 2. October 2006 issue.
Published by ACRM Journal of Business and Management Acharya Institute of
Management & Sciences, AIMS, I stage, I Cross, Peenya, Bangalore-58.
62) Kameswara Rao Poranki (2005), “What they don’t teach in B-Schools” a paper
published in the Journal on Management of NDIM. Published in a bi-annual referred
journal of “New Delhi Institute of Management”, New Delhi (Jan-June,2005)
63) Kameswara Rao Poranki (2004), “Research Abstract of my PhD” published in the
GITAM Journal of Management Published by GITAM Visakhapatnam, India
Trainings
1. ‘Statistical Methods for Research' Sponsored by Kalasalingam University, Anand
Nagar, Krishnankoil-626190, India in May’09
2. Entrepreneurship Awareness Camp' Sponsored by Ministry of Science &
Technology, Govt. of India (Andhra University) in Nov’91
3. Rotary Youth Leadership Award Camp’ held at Sainik School, Korukonda, Andhra
Pradesh, India
4. Specialized Managerial Training course in ‘Advertising & Salesmanship' conducted by
Small Industries Service Institute, Vizag, Ministry of Industry, Govt. of India.
(Andhra University Campus, Visakhapatnam). Date:- 10-12-1991 to 14-12- 1991
16
5. “Induction Training Program for Management Faculty” Sponsored by AICTE-All India
Council for Technical Education- New Delhi& Andhra University, Visakhapatnam,
India in Mar’1996
6. “Personal Quality & Effectiveness and Career Development” conducted by Stony
Carter Consultants (P) Ltd., Hyderabad in Aug’02
7. FDP conducted by VIT’s Academic Staff College during June,2005 and by Sairam
Engineering College, Chennai in 2006
Memberships
1. Life member in ‘Indian Society for Technical Education’ (ISTE), New
Delhi(Training House, New Mehrauli Road, B-41, Qutab Institutional Area,
New Delhi, Delhi 110016
2. Member in ‘AIMS International, USA (12436 FM 1960 W. Pmb #140,
Houston, TX 77065, USA)
Certification
1. NCC ‘C’ Certification with Senior Under Officer Rank in the year 1988
Extracurricular Activity
1. Represented Andhra Pradesh NCC contingent as 'Best Cadet' in the
annual Republic Day parade & Prime Minister's Rally held at New Delhi in
1987
Text Books Published

1. International Marketing Research’ published in the year 2011 by Excel Books Publ
ishers, New Delhi By P Kameswara Rao, N R V Prabhu, ISBN: 978-81-7446-908-
3 Rs. 395 pp. 528
Click the Link to buy: http://www.amazon.com/International-Marketing-Research-
Text-Cases-
ebook/dp/B00BI1G6E4/ref=sr_1_2?s=books&ie=UTF8&qid=1424320995&sr=1-
2&keywords=kameswara+rao
2. Managerial Behavior and Effectiveness
E Ananda Raja, N R V Prabhu, P Kameswara Rao
Published by Excel Books (2010-11-
19)// ISBN 10: 8174468765 / ISBN 13: 9788174468765
Click the Link to buy: https://www.amazon.com/Managerial-Behaviour-
Effectiveness-Ananda-
raja/dp/8174468765/ref=sr_1_fkmr0_2?s=books&ie=UTF8&qid=1424321197&sr=1-2-
fkmr0&keywords=Managerial+Behavior+and+Effectiveness+by+E+Ananda+Raja%2C
+N+R+V+Prabhu%2C+P+Kameswara+Rao
3. A Text Book on “HRD” published in the year 2007 by TRIAD Publishers, Chennai, In
dia
Research Papers Presented & Published in Conference Souvenirs

1. Dr. Bhavannarayana K & Kameswara Rao Poranki (2017), " Impact of Relationship
Marketing Practices on Customer Loyalty: A Case Study of Awash Bank Dire Dawa,
Ethiopia” a paper presented at an International Conference on Business and
Entrepreneurship Development in a Globalized Era-Academy for Global Business
Advancement’s 14th World Congress Held at MOI University, Kenya on November
23---25, 2017
17
2. Kameswara Rao Poranki (2017), "A Comparative Analysis of Advanced Planning and
Scheduling and Supply Chain Management Practices in India and Ethiopia" a paper
presented at an International Conference on Innovation and Sustainability and
Business Management (ICISBM-2017) on 16th and 17th Februvary,2017 at VELS
University, Pallavaram, Chennai, Tamil Nadu, India
3. Kameswara Rao Poranki (2010), Analysis of Ethical Consumerism in Ethical Trade a
paper presented at an International Conference on Consumer Protection and
Globalization on January,2010 at Kalasalingam University, Krishnankoil-626190,
Virudhunagar Dist., Near Madurai, Tamil Nadu, India
4. Kameswara Rao Poranki (2010), Impact of Marketing on Consumers in today’s
Context” a paper presented at an International Conference on Consumer
Protection and Globalization on January,2010 at Kalasalingam University,
5. Kameswara Rao Poranki (2010), A Study on Service Quality in Cooperative Bank,
Surandai, Tamil Nadu” a paper presented at an International Conference on
Consumer Protection and Globalization onJanuary,2010 at Kalasalingam University,
Krishnankoil- 626190, Virudhunagar Dist., Near Madurai, Tamil Nadu, India
6. Kameswara Rao Poranki (2010), “Role of Corporate Social Responsibility in Consumer
Protection” a paper presented at an International Conference on Consumer
Protection and Globalization onJanuary,2010 at Kalasalingam University, Krishnankoil-
626190, Virudhunagar Dist.., Near Madurai, Tamil Nadu, India
7. Kameswara Rao Poranki (2009) ‘World’s Financial Crisis and the Solutions by Future
Business Managers’ a paper presented at an International Conference on
‘Seventh AIMS International Conference on Management (AIMS-7)’ organized by
AIMS International & IIMB, Bangalore, Karnataka, India on 20-23, October 2009.
8. Kameswara Rao Poranki (2009) ‘Global Economic Crisis and Lessons for the students
of Business Administration’ a paper presented at an International Conference on
‘Seventh AIMS International Conference on Management (AIMS-7)’ organized by
AIMS International & IIMB, Bangalore, Karnataka, India on 20-23, October 2009
9. Kameswara Rao Poranki (2009) ‘Global Dimensions of Human Resource and its
Impact’ a paper presented at an International Conference on ‘Seventh AIMS
International Conference on Management (AIMS-7)’ organized by AIMS International
& IIMB, Bangalore, Karnataka, India on 20-23, October 2009
10. Kameswara Rao Poranki (2009) ‘Corporate Social Responsibility and Global Economic
Crisis’ a paper presented at an International Conference on ‘Seventh AIMS
International Conference on Management (AIMS-7)’ organized by AIMS International
& IIMB, Bangalore, Karnataka, India on 20-23, October 2009
18
11. Kameswara Rao Poranki (2009) ‘Role of Ethics and Social Responsibility in Consumer
Marketing’ a paper presented at a National Conference on ‘Emerging Strategies and
Practices in Management to Address Global Economic Crisis’ organized by the
S.Veerasamy Chettiar College of Engineering & Technology, Puliangudi-627855, Tamil
Nadu,India on23rdOctober2009
12. Kameswara Rao Poranki (2009) ‘Role of Marketing in the Banking Sectors’ a paper
presented at a National Conference on ‘Emerging Strategies and Practices in
Management to Address Global Economic Crisis’ organized by the S.Veerasamy
Chettiar College of Engineering & Technology, Puliangudi-627855, Tamil Nadu, India
on 23rd October 2009
13. Kameswara Rao Poranki (2008)‘The Developing Countries' Priorities For Negotiations
at the WTO’ a paper presented at an International Seminar on ‘WTO Research’
organized by the IIM Kozhikode I.I.M Campus, Calicut- 673 570 Kerala INDIA on 26-
27th December 2008
14. Kameswara Rao Poranki(2008) ‘South Asian Regional Trade Agreements a Special
focus on India’ a paper presented at an International Seminar on ‘WTO Research’
organized by the IIM Kozhikode, I.I.M Campus, Calicut- 673 570 Kerala INDIA on
26-27th December 2008.
15. Kameswara Rao Poranki (2008) ‘The Analysis of advertising appeal of Hyundai
motors, Chennai’ a Research Paper presented at a Sixth International Seminar on
‘Modern and Ancient management’ organized by the AIMS INTERNATIONAL & IBA,
New Delhi, India on 28-31th December 2008
16. Kameswara Rao Poranki (2008) ‘The Measurement of Job Satisfaction of Advisors-A
Case study of Reliance Life Insurance a Research Paper presented at a Sixth
International Seminar on ‘Modern and Ancient management’ organized by the
AIMS INTERNATIONAL & IBA, New Delhi, India on 28-31th December 2008
17. Kameswara Rao Poranki (2008) ‘The Latest Trends in Organized Retailing in India’ a
paper presented at a National Level Seminar on ‘Emerging Trends in Retail
Management’ organized by the Faculty of Management, HR & Commerce, Sri
Chandrasekharendra Saraswathi Viswa Maha vidyalaya, SCSVMV University, Enathu,
Kanchipuram-631561, Tamil Nadu, India on 26-27th July 2008
18. Kameswara Rao Poranki (2008) ‘The Latest Trends in Organized Retailing in India’ a
paper presented at a National Level Seminar on ‘Emerging Trends in Retail
Management’ organized by the Faculty of Management, HR & Commerce, Sri
Chandrasekharendra Saraswathi Viswa Maha vidyalaya, SCSVMV University, Enathu,
Kanchipuram-631561, Tamil Nadu, India on 26-27th July 2008
19. Kameswara Rao Poranki (2008) ‘A comparative study between large organized food
and grocery retailers in India’ a paper presented at a National Level Seminar on
‘Emerging Trends in Retail Management’ organized by the Faculty of Management,
HR & Commerce, Sri Chandrasekharendra Saraswathi Viswa Maha vidyalaya,
SCSVMV University, Enathu, Kanchipuram-631561, Tamil Nadu, India on 26-27th July
2008
19
20. Kameswara Rao Poranki (2008) “Business Ethics and Corporate Social Responsibility
in India” a paper presented at a UGC Sponsored National Level Conference on
“Business Ethics and Corporate Governance and Social Responsibility” organized by
the Department of Management Studies, School of Management, Pondicherry
University, Puducherry-605 014, Tamil Nadu, India on 12-13th April 16, 2008
21. Kameswara Rao Poranki (2008) “Approaches towards Corporate Social Responsibility
in India” a paper presented at a UGC Sponsored National Level Conference on
“Business Ethics and Corporate Governance and Social Responsibility” organized by
the Department of Management Studies, School of Management, Pondicherry
University, PUducherry-605 014, Tamil Nadu, India on 12-13th April 16, 2008
22. Kameswara Rao Poranki (2008) “Benefits of Social Marketing through Corporate
Social Responsibility” a paper presented at a UGC Sponsored National Level
Conference on “Business Ethics and Corporate Governance and Social Responsibility”
organized by the Department of Management Studies, School of Management,
Pondicherry University, PUducherry-605 014, Tamil Nadu, India on 12-13th April 16,
2008
23. Kameswara Rao Poranki (2008) “Emerging Service Dimensions of Heath Tourism in
India” a paper presented at a National Level Conference on “Changing role of Service
Sector-A Global Perspective”(NCOSS-08) organized by the Department of
Management Studies, Kalasalingam University, Krishnankoil-626190, Virudhunagar
District, Tamil Nadu, India on 7-8th March.2008
24. Kameswara Rao Poranki (2008) “Improvement of Service Quality through Branch
Optimization” a paper presented at a National Level Conference on “Changing role of
Service Sector-A Global Perspective”(NCOSS-08) organized by the Department of
Management Studies, Kalasalingam University, Krishnankoil-626190, Virudhunagar
District, Tamil Nadu, India on 7-8th March.2008
25. Kameswara Rao Poranki (2007) “The impact of Growth Strategy in Small
Entrepreneurial Businesses” a paper presented at an International Level
Conference on “Entrepreneurship in the Globalized Economy” organized by SRM-
University, Kattankulatur, Chennai. Tamil Nadu, India on 21st and 22nd December,
26. 2007. Kameswara Rao Poranki (2007) “The impact of Social Marketing on Health
Services in India ”a paper presented at an National Level Conference on
“Significance of Social Marketing in India” organized by VIT-Business School, VIT-
University, Vellore. Tamil Nadu, India on 26th and 27th October, 2007.
27. Kameswara Rao Poranki (2007) “Successful Company-Specific Strategies through
Market Convergence” a paper presented at an National Level Seminar on “Changing
Paradigms in Management" organized by Department of Business Administration,
Annamalai University, Annamalai Nagar - 608 002, Tamil Nadu, India on 22nd
September, 2007
28. Kameswara Rao Poranki (2007) “Managing Human Capital in the globalized Era” a
paper presented at an International Conference on “Global Business Strategy in
Competitive Environment” organized by Sri Sai Ram Institute of Management Studies
20
of Sri Sai Ram Engineering College, Chennai, Tamil Nadu, India on 21st September,
2007.
29. Kameswara Rao Poranki (2007) “Global Strategies for Logistics and SCM in
Competitive Environment” a paper presented at an International Conference on
“Global Business Strategy in Competitive Environment” organized by Sri Sai Ram
Institute of Management Studies of Sri Sai Ram Engineering College, Chennai, Tamil
Nadu, India on 21st September, 2007
30. Kameswara Rao Poranki (2007) “Evaluating Performance Management Systems-
Roadmap for Effective Practices” a paper presented at an International
Conference on “Global Business Strategy in Competitive Environment” organized by
Sri Sai Ram Institute of Management Studies of Sri Sai Ram Engineering College,
Chennai, Tamil Nadu, India on 21st September, 2007
31. Kameswara Rao Poranki (2007) “Work Life Balance Initiatives –A Strategic Approach”
a paper presented at an International Conference on “Global Business Strategy in
2007
32. Kameswara Rao Poranki (2007) “Brand as a Successful Strategic Asset” a paper
presented at an International Conference on “Global Business Strategy in
2007.
33. Kameswara Rao Poranki (2007) “Global Level Distribution Strategies of a Company: A
Case Study” a paper presented and Published at a National Conference on
“Challenges to Globalization to overcome them” organized by M.N.M.Jain Engineering
College, Thraipakkam, Chennai-600096 on 8th March, 2007.
34. Kameswara Rao Poranki (2007) “The Impact of Global Supply Chain Strategies in the
Indian Market: An Exploratory Study” a paper presented and Published at a National
Conference on “Challenges to Globalization to overcome them” organized by
M.N.M.Jain Engineering College, Thraipakkam, Chennai-600096 on 8th March,
35. 2007 Kameswara Rao Poranki (2007) “The Impact of Branch Optimization in Bank
Marketing” a paper was presented and published at a National Conference organized
by Department of Management Studies, Andhra University, Visakhapatnam, on 10th
March, 2007
36. Kameswara Rao Poranki (2007) “Supply Chain Collaboration in the European and
Indian Retail Grocery Sector” a paper was presented and published at an
International Conference on ‘Global Trends in Retailing’ organized by Rajiv
Academy of Technology and Management, Mathura, India, on February, 26-28, 2007.
37. Kameswara Rao Poranki (2006)“Managing your Supply Chain in the New Global
Order” a paper was presented and published at an International Conference on
‘Marketing in the New Global Order’ organized by IIM-Indore, Madhya Pradesh,
India on December 18-21, 2006
21
38. Kameswara Rao Poranki (2006)“Supply Chain Collaboration in the New Global Order”
a paper was presented and published at an International Conference on Marketing in
the New Global Order organized by IIM-Indore, Madhya Pradesh, India on
December 18-21, 2006
39. Kameswara Rao Poranki (2006)“New Marketing Research Methods in the New Global
Order” a paper was presented and published at an International Conference on
Marketing in the New Global Order organized by IIM-Indore, Madhya Pradesh,
India on December 18-21, 2006
40. Kameswara Rao Poranki (2006)“Market Convergence and firm strategy: New
Directions for Theory and Research” a paper was presented and published at an
International Conference on Marketing in the age of Convergence organized by
IIM-Kozikode, Kerala on January 7-8, 2006
41. Kameswara Rao Poranki (2006)”Emerging Trends in Retail Marketing” a paper to be
presented and published at Seventh International Conference on Operations and
Quantitative Management (ICOQM-7) August 3-5, 2006, Jaipur, India-Jointly
organized by AIMS International and University of Rajasthan
42. Kameswara Rao Poranki (2006)” HR’s Strategic Role in Building Social Capital” a
paper to be presented and published at Seventh International Conference on
Operations and Quantitative Management (ICOQM-7) August 3-5, 2006, Jaipur,
India- Jointly organized by AIMS International and University of Rajasthan
43. Kameswara Rao Poranki (2006) “Designing Supply Chain -An E-business perspective”
a paper to be presented and published in August 6, 2006 in the Third International
Conference on Logistics and Supply Chain Management (ILSCM 2006), organized
by PSG College of Technology, Peelamedu, Coimbatore-641004. India
44. Kameswara Rao Poranki (2006) “The role of HR in the e-economy” a paper to be
presented and published on August 4, 2006 in the Third International Conference
on Logistics and Supply Chain Management (ILSCM 2006), organized by PSG College
of Technology, Peelamedu, Coimbatore-641004.. India
45. Kameswara Rao Poranki (2006)“Career planning as a Mechanism of HRD” a paper
was presented at a National Conference on Emerging Trends in Business Research
organized by Department of Management Studies, AU, Visakhapatnam, India
46. Kameswara Rao Poranki (2006) “The role of Logistics in the Rural Marketing in India”
Presented and published on August,10, 2006 in the National Conference conducted
by VIT-Business School, VIT-University, Vellore-632014,Tamil Nadu India
NTPEL : Online courses and certification, A project funded by MHRD,

Government of India
SWAYAM : Online courses and certification, A project funded by MHRD, Government
of India
22
Reviewer for European Journal of Operations Research
Title of the Paper:
A Manufacturer Distribution Issue: How to Manage an Online & a Traditional Retailer?
Code: EJOR-D-12-2863-Date: May 22 2013 10:04:31
Title of the Paper:
Willingness-to-Pay Estimation with Choice-
ased Conjoint Analysis: Addressing Extreme
Response Behaviour with Individually Adapted Designs
Code: EJOR-D-10-02416R1-Date: 1st Dec’11 5:43:19
Title of the Paper :
The Effects of Demand Uncertainty on Channel Structure
Code EJOR-D-09-00618R1-Date: 12th Nov’09 11:10:01
Title of the Paper:
An problem-
solving approach to product design using decision tree induction based on intuitionist
fuzzy
Code: EJOR-D-07-00664-Date: 17th Aug’07 5:31:38
Title of the Paper:
Time-
based Replenishment and Dispatching Policy with Stochastic Lead Time for Vendor Man
aged
Inventory Systems: Analytical Model and Simulation
Code: EJOR-D-06-01187 / Date: 2nd Nov’06 4:00:26
Reviewer for the Following Journals

1. Research Paper reviewed for Journal of Social Sciences & Humanities (JSSH) of
Pertanika Journals of manuscript JSSH-1335-2015 with the title: “The Impact of Shrm
on Employees’ Performance for ManPower Sustainability in A Manpower Agency of
International Airport In Tamil Nadu, India
2. An Empirical Study”. Pertanika Journal DIVISION: UPM Press, Office of the Deputy
Vice Chancellor (R&I), 1st Floor, Idea Tower II UPM-TDC Technology Centre,
University Putra Malaysia, 43400 UPM Serdang, Selangor, Malaysia (30th April, 2015)
3. Research Paper reviewed for Peak Journal of Social Science and Humanities (PJSSH)
of manuscript PJSSH-15-004 with the title: Innovation on Education Policy: How A
Less Developed Area was Transforming into A Performing one, A Case Study of
Jembrana Regency-Bali, 2001-2005. Peak Journals Limited: 11815 Garden Terrace,
Dr. Dallas Tx 75234, U.S.A. E-Mail: info@peakjournals.org (17th February, 2015)
4. Research Paper reviewed for Journal of Scientific Research and Studies (JSRS) of
manuscript JSRS-15-023 with the title: The Impact of Integrated Communication
Technology [ict] Driven Marketing Education in Nigeria. Modern Research Publisher:
3500 east Mckinney Str. Apt. 1203 Denton Texas, 76209, USA E-mail:
info@modernrespub.org (16th February, 2015)
Guest Lectures Delivered:

As Guest Lecture delivered the following trainings:
1. Communicating the Sales Message at Department of Management Studies,
Sambhram Institute of Technology, M.S.Palya, Jalahalli East, Bangaore-560097,
Karnataka, India on 24th April, 2008
2. Marketing Channels and Supply Chain Management at Department of Management
Studies, Sambhram Institute of Technology, M.S.Palya, Jalahalli East, Bangaore-
560097, Karnataka, India on 24th March, 2008
3. The Implications of Organizational Behaviour on today’s Corporate at Department of
23
Management Studies, Sambhram Institute of Technology, M.S.Palya, Jalahalli East,
Bangaore-560097, and Karnataka, India on 12th February, 2008
4. The need of Goal Setting for Engineering Students at Mechanical Engineering
Department of Kalasalingam University, Tamil Nadu on 22nd August, 2007
5. Paradigm Shift in Marketing in today’s Context SRM- Valliammai Engineering College,
Kattankulatur, Chennai, India, June, 2007
Conference Chairperson
1. Chair Person of a Session at a National Level Conference on “Socio-Economic
Development of Women- Indian Scenario” organized by SRM-Valliammai
Engineering College, SRM-University, Chennai, India (April, 2007).
2. Chair Person of a Session at an International Conference on “Global Business
Strategy in Competitive Environment” organized by Sri Sai Ram Institute of
Management Studies of Sri Sai Ram Engineering College, Chennai, Tamil Nadu,
India on 21st September, 2007.
3. Chair Person of a Session at an International Symposium on ‘Global Business
Opportunities and Challenges” on 15th&16th February, 2007, Organized by Forum
of Commerce- Department of Commerce-Loyola College, Chennai
Key Note Speaker & Chief Guest at Conferences

1. ‘Chief Guest’ for the valedictory function at a National Conference on “Emerging
Strategies and Practices in Management and Address Global Economic Crisis” on
23rd October, 2009 at SVCET, Puliangudi, Tamil Nadu.
2. Key Note Speaker at a National Level Conference on “Socio-Economic
Development of Women- Indian Scenario” organized by SRM- Valliammai
Engineering College, SRM-University, Chennai, India (August, 2007).
3. Chief Guest for the valedictory function of National Conference on ‘Emerging
Strategies and Practices in Management to Address Global Economic Crisis’
organized by the S.Veerasamy Chettiar College of Engineering & Technology,
Puliangudi-627855, Tamil Nadu, India on 23rd October 2009
Academic Programmes Organized

1. A Management Development Programme on ‘Success through Salesmanship’ was
organized on 23/04/2010 at KLU University
2. International Conference on ‘Globalization and Consumer protection” sponsored by
IIPA, New Delhi at Kalasalingam University in the capacity of Organizing Chair. Grant
received from IIPA New Delhi is Rs.1,50,000/
3. Organized an FDP on ‘Effective Teaching Skills through Case Study Methodology’ for
Management Faculty on 17-18th April,2009
4. FDP-Effective Teaching Methods- Organized at ICFAI University, Tirupathi
5. MDP-Effective Sales Skills- Organized at ICFAI University, Tirupathi
6. Organized Placement Training Programme for:
7. 3rd Semester MBA Students on 22-23-11, 2008 plus 20 more programmes
organized
---Om---
24

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CURRICULUM VITAE

Kameswara Rao Poranki

A multi-cultural professional with over 29 years of

Google Scholar Citations : https://scholar.google.com/citations?user=5u-B-YwAAAAJ

Funded Research Completed:

Completed Year of Funding :2009-10 Sponsoring Organization: IIPA, New Delhi

Funded Research Projects

Grant Received : Rs.1, 50,000/-

Consultancy Project : Consultancy Project at Ethiopia (Jan,2017-March,2017)

PhD Thesis Evaluations:

Industry and Institution Interface

3. "International journal of Applied Business and Economic Research” ISSN : 0972-

Text Books Published

Research Papers Presented & Published in Conference Souvenirs

NTPEL : Online courses and certification, A project funded by MHRD,

Reviewer for the Following Journals

Guest Lectures Delivered:

Key Note Speaker & Chief Guest at Conferences

Academic Programmes Organized

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