Overview and Highlights of the Digital

Terrestrial Television Broadcasting (DTTB)

Migration Plan and its Comprehensive
Nationwide Implementation and Public
Communications Strategies

Bulacan State University, Malolos, Bulacan

Engr. Benjz Gerard M. Sevilla

Plans and Policy Development Division
National ICT Planning, Policy and Standards Bureau
Today’s Agenda:

• Framework for PHILIPPINE MIGRATION

TO DIGITAL TV BROADCAST SERVICE

• Highlights of the DIGITAL TERRESTRIAL

TELEVISION BROADCASTING (DTTB)
MIGRATION PLAN

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Today’s Agenda:

• Overview of PUBLIC COMMUNICATIONS

STRATEGIES

• Future plans and significance of

STAKEHOLDER ENGAGEMENT for smooth
migration

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 Created under the Republic Act (RA)
10844
• Primary policy-making, planning,
coordinating, implementing and
administrative body of the Philippine
government
• Promotes and develops the nation’s
ICT
• Ensure universal access to quality, affordable, reliable and
secure ICT services
• Promote the application of ICT to improve public service
delivery in the fields of education, public health and safety,
revenue generation and socio-civic purposes

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Information and Communications Technology

Information Technology

Broadcast Telecommunications

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 VISION OF THE DICT

An innovative, safe and happy nation

that thrives through and is enabled by ICT.

Nation Building Safeguardin Advancement of

Through ICT g of ICT in the
Information Philippines
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POWERS AND FUNCTIONS OF THE DICT

Consumer
Policy and Protection and
Planning Industry
Development
Cybersecurity
Improved Public Policy and
Access Program
Coordination
Resource-
Sharing and Countryside
Capacity- Development
Building

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 PRIORITY STRATEGIES FOR THE ICT SECTOR

Expand the Continue to enhance Institute reforms in

deployment of ICT the country’s e- the policy and
infrastructure and government system regulatory
address the gaps in as a vital tool for frameworks
digital connectivity good governance

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The only permanent thing
in this world is CHANGE

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 Information Technology Telecommunications

IPv4 IPv6 Copper Fiber

Telecommunications Broadcast

2G/3G LTE Analog Digital

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11
WHY GO DIGITAL?
DIGITAL ANALOG
SIGNAL

Time
DIGITAL makes
complex manipulations,
data compression,
SIGNAL

storage & retrieval,

transmission, easy with
precision, repeatability,
and economy.

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GLOBAL TRENDS IN BROADCASTING
The PH is in the remaining 21% that have to complete DTTB migration

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GLOBAL TRENDS IN BROADCASTING
Countries that have planned / started / finished DTTB migration

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 GLOBAL TRENDS IN BROADCASTING
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Circle size indicative of population.

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Adoption of
No. of Years to Complete Migration

ISDB-T as sole Ceremonial Digital

12 DTT standard Switch On (DSO)
signals the
comprehensive
10 nationwide
implementation

8 Analog Switch Off

(ASO) Target:
4 – 6 Years
6 DVB-T
DTMB
ISDB-T
ATSC
4
UK
USA
SWE
2 ESP
AUS
FIN
KOR
0
2014 2017 2023
1996 2001 2006 2011 2016 2021

Start of DTTB Migration (per country)

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PHILIPPINE RESPONSE

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BENEFITS AND ADVANTAGES

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BENEFITS AND ADVANTAGES

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BENEFITS AND ADVANTAGES

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BENEFITS AND ADVANTAGES

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BASIC TERMINOLOGIES

ASO FTA HD DSO

Analog Switch Off Free-To-Air High Definition Digital Switch On

BML STB 1Seg IDTV

Broadcast Markup Set-Top Box Single Segment Integrated Digital
Language TV

EWBS ISDB-T CAS DTTB

Emergency Integrated Conditional Digital Terrestrial
Warning Services Digital Access System Television
Broadcast System Broadcast - Broadcasting
Terrestrial

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DIGITAL TECHNOLOGY

OFDM is used in many high

data rate wireless systems
• Immunity to selective fading
• Resilience to interference
• Spectrum efficiency
• Resilient to ISI
• Resilient to narrow-band effects
• Simpler channel equalization

Orthogonal Frequency Division Multiplexing

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SAMPLE QUESTIONS

Digital TV Migration in the Philippines is in full

swing ever since the Ceremonial Digital Switch
On (DSO) last 2017. A regional approach to
implement the Analog Switch Off (ASO) is
targeted. What is the sole standard adopted by
the Philippines for Digital TV Broadcasting
Service?
Integrated Services Digital
Broadcasting - Terrestrial

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SAMPLE QUESTIONS

According to NTC MC 02-03-2016, Sale and

Labeling of ISDB-T Receivers, Annex A, the
Integrated Receiver shall offer at least one
antenna terminal input, type F, unbalanced, with
impedance of how many ohms?
75 ohms

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SAMPLE QUESTIONS

NTC MC 04-06-206 has been issued in relation to

the current allocation for UHF broadcast from
512 MHz - 698 MHz which is insufficient to
support all broadcasters to provide both analog
and digital TV services. AS such, re-allocating a
range of frequencies for the migration will
provide room for the smooth introduction of
DTTB services. What is this range?
470 MHz - 512 MHz

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ISDB-T STANDARD

Transmission Standards Considered in DTTB

DVB – T2 ATSC ISDB - T DTMB

Digital Video Advanced Integrated Digital
Broadcasting – Television Services Terrestrial
Second Systems Digital Multimedia
Generation Committee Broadcast - Broadcast
Terrestrial Terrestrial

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ISDB-T STANDARD

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ISDB-T STANDARD

Integrat • Multiple Platforms

• Convergence of

ed Broadcast,
Telecommunications,

Services and IT
• Transmission and
Reception Technology
Digital • Upgrade of Analog

Broadca • Using RF Propagation,

distinct from Satellite
st and Cable
• Over-The-Air

Terrestri 29
ISDB-T STANDARD

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MIGRATION FRAMEWORK
Television
remains to be an
Emergency Warning Broadcast important
for information dissemination to the source of
public
information for
Filipinos

Wider choice in TV channels stemming

Developmental from enhanced spectrum utilization
innovations can
be built around
the ISDB-T Enhanced quality
standard like data of signal reception
broadcast and even at weak signal levels
emergency
warning
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EMERGENCY WARNING BROADCAST SYSTEM

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EMERGENCY WARNING BROADCAST SYSTEM

EWBS Provide advance information

to local agencies who are
responsible in disaster
management

Unify varied information and Provide emergency warning

distribute necessary information to citizens
information nationwide

Provide real-time information

on impending natural disaster

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EMERGENCY WARNING BROADCAST SYSTEM

EWBS

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EMERGENCY WARNING BROADCAST SYSTEM

Sample Datacasting and EWBS

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EMERGENCY WARNING BROADCAST SYSTEM

EWBS DATACASTING

Emergency Alerts with Audible Supplemental Content for

Tones Enhanced Programming /
Additional Information

• Devices on active-stand by • Accessible via d button in the RC

• Push superimposition on the • Uses BML
programming

MC 02-03-2016

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EMERGENCY WARNING BROADCAST SYSTEM

WARNING AGENCIES BROADCASTING AGENCIES

Responsible for the provision of Responsible for the transmission of

alerts and/or warning message(s) the emergency alert and/or warning
message(s)

• Philippine Institute of Volcanology • People’s Television Network,

and Seismology (PHIVOLCS) Incorporated (PTNI)
• Philippine Atmospheric, Geophysical, • Private Broadcasters
Astronomical Services Administration
(PAGASA)

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EMERGENCY WARNING BROADCAST SYSTEM
• Complete template-
Warning
Agencies
based emergency
alert / warning EWBS
message, and forward
to NDRRMC

• Receive alert /
message, and approve
NDRRMOC for transmission to
broadcasters

• Transmit validated
Broadcaster warning broadcast to
s target areas

Procedures for the Transmission of Emergency Alert

and/or Warning Message(s) through EWBS

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ECONOMIC SIGNIFICANCE

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 Highlights of the
DIGITAL TERRESTRIAL TELEVISION
BROADCASTING (DTTB) MIGRATION PLAN

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 DTTB Migration Plan

• Policy Issues
• Regulatory Issues
• Technical Issues
• Fiscal Considerations
• Industry Support
• Consumer Support
• Migration Timeline
• Public
Communications
Strategies
• Stakeholder
Engagement
• Compliance
Monitoring
41 • Implementation
DTTB Migration Plan

• The DTTB Migration Plan is a comprehensive

document to address the policy, regulatory and
technical issues involved in the country’s migration to
Digital TV.

• It aims to reap the benefits of the technological

advances that DTTB incorporates, including spectrum
efficiency gains and having more TV services, as
well as new service features.

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DTTB Migration Plan
EXECUTIVE SUMMARY

Switch from an analog to a digital broadcasting system

Deliver better quality content and allowing new

revenue streams

Create economic opportunities by way of more

capable technology

Rationalize and reassign valuable VHF spectra (digital

dividend for other broadband services)

Driven by the ITU in response to the need for

spectrum efficiency

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DTTB Migration Plan

ISSUES ON DTTB MIGRATION

Technical
Regulator Frequency
Standards Plan for the Advocacy
y Spectrum
for digital Analog Plan and
Framewor Assignme
broadcastin Switch-Off Consumer
k, i.e., nt to
g (ASO) Participati
licensing, broadcaste
transmissio strategies on with
monitoring rs and new
n and new other
and usage for
equipment broadcastin stakeholder
enforceme the
and g services s
nt spectrum
receivers

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DTTB Migration Plan

Migration to digital broadcast is seen as an enabler…

For consumers For broadcasters For government

• to benefit from • to widen their • utilization of the

enhanced program and frequency
picture and service offerings spectrum to be
sound quality vacated for
enhancing the
delivery of public
service

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DTTB Migration Plan

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DTTB Migration Plan
Pre-
Pre- Digital
Digital Switch-On
Switch-On Analog
Analog Switch-Off
Switch-Off
Implementation
Implementation Simulcast
Simulcast Stage
Stage
(DSO)
(DSO) Stage
Stage (ASO)
(ASO) Stage
Stage
Stage
Stage
Need
Need forfor an
an Measures
Measures for
for Areas
Areas
Institutionalized
Institutionalized with
with No or Poor
No or Poor Simulcast
Simulcast Period
Period ASO
ASO Threshold
Threshold
Stakeholder
Stakeholder Reception
Reception
Group
Group
Frequency
Frequency Infrastructure
Infrastructure
Planning
Planning andand Sharing
Sharing and
and Analog
Analog Switch-Off
Switch-Off Assistance
Review Assistance for
for the
the
Review Of
Of Existing
Existing Competition
Competition in
in the
the Model
Model Most
Most Vulnerable of
Vulnerable of
Allocation
Allocation DTTB Market
DTTB Market Philippine
Philippine Society
Society
Competition
Competition
Timing
Timing and
and between
between Digital
Digital TV
TV
Implementation
Implementation of
of and
and Service Delivery
Service Delivery Ecological
DTTB Trials
DTTB Trials Ecological Waste
Waste
Platforms
Platforms Management
Management

Licensing
Licensing
Framework
Framework

Conduct of evaluation is necessary to appropriately

Technology
Technology and
and
Standards
Standards address identified implementation issues and to
assess the overall progress and success of DTTB
Signal
Signal Coverage
and
Coverage migration in the Philippines.
and Other
Other
Transmission
Transmission
Parameters
Parameters

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DTTB Migration Plan
Realization of New Services
Enhancement of mobile phone services Realization of a safer road traffic society Expansion of new multimedia services
Mobile programs for
携帯端末向け
モバイル番組
mobile terminals

災害情報
Disaster ニュース
News
information

電車の中で
Watch sports in
Whenever,
いつでも スポーツ観戦…
trains…
どこでも
wherever

歩きながら…
While walking…

Support the radio-wave needs of
mobile phones, which continue to
increase
•Even more people can use mobile
phones
•Advanced functions, such as
transmission of large amounts of data,
can be realized
•　 Based on the above, use of mobile
phones is even more convenient
Secure radio waves for accident
prevention systems right before they
occur
•Avoid collision accidents at
intersections with poor visibility
(Communication between vehicles)
•Avoid rear-end accidents based on
provision of information from roadside
communication devices, etc.
(Communication between the road &
vehicles)
Realize new broadcasting that provides
various kinds of information to mobile
terminals
•Make it possible to watch television
“whenever and wherever”
•Possible to definitely receive disaster
information even during disasters
•Possible to provide detailed local
information

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DTTB Migration Plan
Realization of New Services

Challenge: Internet for All Utilization in Disaster Mitigation, etc.

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DTTB Migration Plan
Migration Timeline Analog Switch Off (ASO) Target: 4 -
6 Years
Ceremonial Digital
Switch On (DSO)

Migration Committee Conduct of Digital TV Promotions and

Convened Implementation of Public Communications Strategies

2010 2011 2012 2013 2014 2015 2016 2017 2018 2023

PILOT TRIALS TEST BROADCAST SIMULCAST PERIOD

Digital Implementation of
Preparatory Work Switch On Sale and Labelling
Stakeholder Consultations (DSO) of ISDB-T Receivers

Approval of Technology
Standard, and Policy Issuances Broadcaster Roll Out

Approval of Implementing Rules and Regulations Receiver Market Penetration

PRE – IMPLEMENTATION PHASE COMPREHENSIVE NATIONWIDE IMPLEMENTATION

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 Overview of
PUBLIC COMMUNICATIONS STRATEGIES

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RECAP: DIGITAL TV SUMMIT

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PUBLIC COMMUNICATIONS STRATEGIES

• In order to continue receiving TV broadcast during

transition and for the household/family to be
digitally-ready, they can either:
• Keep the current TV set and obtain a STB as
buying a digital TV might be too expensive for
the households/families at the onset.
• Buy a new TV set that is digital ready however,
this option is a little more expensive than the
STB option.
• Subscribe to pay TV service with a cable or
satellite provider.
• …
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COMMUNICATIONS TOOLS

Migration to digital broadcast makes possible…

For Consumers For Industry Players For Broadcasters

• High quality video • New opportunity for • Lower operational

and audio new services cost compared to
• New services • Generate sales of analog
• Free To Air receivers • Capacity for new
• Help Scheme for the • Public Awareness programming /
Needy • Collaboration channels
• Timeline for DSO and between • Better coverage and
ASO broadcasters, viewership
manufacturers, • Competition Policy
NGAs, regulators • Public Awareness

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 CEREMONIAL DIGITAL TV SWITCH ON

Ribbon Cutting
Ceremony

Key Note

Ceremonial Digital Switch

On

Press Conference
Panel
Discussion

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MANUFACTURING INDUSTRY UPDATES

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DIGITAL TV AWARENESS

COLLABORATION WITH
IECEP AND PAGE

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DIGITAL TV AWARENESS

REGIONAL
INFORMATION SESSIONS

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DIGITAL TV AWARENESS

STAKEHOLDERS TECHNICAL
AWARENESS REACH-OUT

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PUBLIC COMMUNICATIONS STRATEGIES

• Creation of a consumer awareness campaign

and can be achieved through the joint effort of the
government, broadcasters and the manufacturing
industry.

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COMMUNICATIONS TOOLS

LOGO AND
WEBSITE MASCOT ROADSHOWS
LABELLING

SUPPORT BROADCAST PRINT

SOCIAL MEDIA
CENTERS ADVISORY MATTER
Analog Switch-
Establishment of
Off (ASO) Posters, stickers,
SMS, Hotlines #DigitalTVph
countdown and billboards
and Call Centers
commercials

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COMMUNICATIONS TOOLS

LOGO AND LABELLING

The use of logos is important for

consumers to relate easily to the
digital migration process.
• Combining a check mark with
the mascot guarantees that the
digital receiver to bearing the
logo will work with ISDB-T.
• Digital receivers bearing such
logos are compatible with
digital terrestrial broadcasting.
MC 02-03-2016

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COMMUNICATIONS TOOLS

Digit AI

Chidejika
Digitar
Doo Dee

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COMMUNICATIONS TOOLS

fb.com/DigitalTVph
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COMMUNICATIONS TOOLS

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COMMUNICATIONS TOOLS

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COMMUNICATIONS TOOLS

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COMMUNICATIONS TOOLS

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COMMUNICATIONS TOOLS

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COMMUNICATIONS TOOLS

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 2017 2018

Digital TV Awareness Caravans

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INFO-MERCIALS

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DICT ACTIVITIES

• Issuance of DEPARTMENT CIRCULAR (DC) on the

DTTB Migration Plan, and enhance Technical Working
Group (TWG) to serve as a Task Force

• Lead in the development of the TV industry ecosystem,

in STIMULATING DEMAND for Digital TV and ensuring
that consumer markets

• ISSUE POLICIES that will ensure facilities are available

in areas deemed by broadcasters not commercially
viable, or to MAKE AVAILABLE practicable support in
setting up said infrastructure to bridge industry gaps

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FUTURE PLANS

• Cooperation with REGIONAL STAKEHOLDERS for

the conduct of CAPACITY BUILDING PROGRAMS
on Digital Terrestrial Television Broadcasting (DTTB)

• Determination of VULNERABLE SECTORS of

society for the appropriate funding mechanism

• Further development of the EWBS PROTOCOL with

concerned agencies for better citizen engagement

• Regular FOCUS GROUP DISCUSSIONS with the

broadcasters and local stakeholders / televiewers

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DTTB IMPLEMENTATION
Framework of the Digital Terrestrial
TEST BROADCAST
Television Broadcasting (DTTB)
 Adoption of ISDB-T
Launched 14Migration Plan
February 2017 at the Digital TV
Technical Standard
Emergency Warning Broadcast Summit 2017
System
(Additional Information available thru  Simulcast of Programs
Datacasting*)
* Typhoon Signal Updates * Evacuation Area
in Analog and Digital
* Earthquake/Tsunami * Traffic 
Analog Switch Off
Warnings Information (ASO)
*Datacasting enables Electronic Program Guide (EPG) and
in 4-6 years (end of
business opportunities for broadcasters such as Multi-channel
Offering, CAS Facility, Home Shopping, etc 2023)
 Support
Interventions for the
Vulnerable Sector
Wider choice
Infrastructure Boost content  Executive Order for
in TV Implementation Task
sharing production
channels
Higher quality Upgrade Force
Realization of
video and industry  Standards Compliance
new services
audio Mobile / competency Monitoring and
Better noise Promotion of Assessment
portable
immunity manufacturing  Conduct of
reception
On-Going Comprehensive Nationwide Implementation of Public Awareness Roadshows,
and
Workshops,
Communications Strategies Trainings

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Suggestions? Inputs?
ngov@dict.gov.ph

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Thank you for your kind attention.

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