Different Marketing strategies for the restaurant

However, considering the fierce competition and about 60% failure rate of restaurant
business, it is vital that you get your marketing strategy not just right but top notch. As a good
food lover, I have carried out in-depth research on why some restaurants fail despite cooking
their best, while others succeed with just average dishes. My research has revealed that
succeeding at restaurant business is beyond cooking the most palatable of dishes. The success
of any restaurant business bears down on its marketing strategies.

1. Go Social

We are in the era of food porn and social media platforms are bustling with several pictures

of delicacies that make the thriftiest of people spend some extra dollars. If you want the

orders rolling in, then you have to take advantage of social media platforms to promote your

restaurant online. I acknowledge that there are tons of social media platforms out there so

here’s my advice; when it comes to food, Instagram is King, Facebook is Queen and the rest

are puns. The key to going social and churning in profit is posting top-notch food pictures

and video clips.

2. Get a Website

Having a website for your restaurant business is equivalent to having a food shop in every

part of the world. In order to capture more and restaurant to grow big, then you’ve got to get

a professional website. A website opens up opportunities for a much larger market of

consumers. It makes it very easy for potential and even existing customers to find you. I

know you’re thinking that putting up a website is lots of work but believe me, the reward is

nothing compared to the work. Moreover, you could opt for hiring affordable professional

website services to get the job done.

3. Bring The Contests On

Offering contests are a good way to spread the word about your restaurant. I would

recommend and offline/online contest. This simply means starting a contest in your physical

restaurant that customers can share online. Imagine one customer with a massive social media

following uploading content related to your restaurant. Offering contest would definitely get

the word about your restaurant out there.

4. Reach Out To Local Food Bloggers And Influencers

One of the greatest marketing strategies today is leveraging on the network of other

businesses. As a restaurant owner, you can leverage on the network of local food bloggers

and influencers by connecting with them and getting them to share content related to your

restaurant. You can give them incentives such as free meals to get them to popularize your

brand among their network.

5. Get Listed On Food Apps

Several food apps have sprung up over the years due to popular demand by consumers. No

longer do consumers have to go through boring directories or surf the web for long minutes to

find a suitable place to eat. All they have to do these days is install a food app that points

them to the nearest restaurant. Take advantage of this wave of mobile technology by

partnering with food apps to make sure that your restaurant is listed. Getting listed on these

food apps ensures that you do not loose potential customers.

6. Mind Your Online Reputation

Nothing destroys a restaurant business like bad review. I mean who wants to visit a restaurant

with a “bland food” or “dead insect” review? All your efforts online could go to waste if you

don’t have a good online reputation management strategy in place. Online reputation for a

restaurant would simply involve responding to customer queries in a timely manner and

responding to both negative and positive reviews in a way that would portray your restaurant

in good light.