Writing and creating proposals isn’t fun, that’s

why I created these samples – to save you time. I

hope you like them!

-Ruben

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<Client Company/Logo>

<Proposal Name>

For: <Your Name>

June 12, 2012
By: <Client Name>
Helping You Get Results

To get the most out of your website, you need to constantly manage and
enhance its appearance and functionality. To ensure that you’re grabbing
customer attention and generating reliable leads and valuable conversions, you
need to keep a web designer on retainer. At {my_company}, we’re committed to
helping you maximize the potential of your web presence on desktop and mobile,
and by inviting us into your confidence we can help you by:

• Tailoring your website to your specific industry context and scale of

operations.
• Making sure that your website is functional and beautiful across platforms,
including desktop, mobile, and tablets.
• Ensuring that your website is in step with ever-changing technical
requirements and design standards.
• Providing you with a minimum of eight hours of service per month.
• Offering you priority status—we commit to responding to requests in under
twenty-four hours and completing update or maintenance projects in under
one week.
• [Additional custom value proposition 1]
• [Additional custom value proposition 2]
• [Additional custom value proposition 3]

Experts Helping You Help Yourself

{client_name} deserves the most effective web presence that it can muster.
{my_company} can help you keep your website looking sharp and working
properly, no matter what device or browser your customers are using to view it.
Not only will we conduct an initial assessment to discover how efficiently your site
is performing, we’ll be there, month after month, to guide you through changes in
the design landscape.
By retaining us, {client_name} can be sure that you are receiving the most up-to-
date advice according to current best practices in the areas of:

• Cross-platform adaptability
• Web application development and performance
• Latest trends in site appearance
• [Customize list here: specific programming languages/experience,
whichever services best suit this client]

A Customized Package For {client name}

To meet {client_name}’s needs, as described above, we recommend the

following web design retainer services as part of this project:

Site Assessment

{my_company}’s designers and programmers will comb your site from top to
bottom across multiple browsers and platforms to determine its strengths and
weaknesses, providing you with an array of options so that you can choose the
precise updates and continuing services you require.

Design Updates

{my_company} will tweak or overhaul your website’s appearance and

infrastructure to maximize usability and functionality.

Web Application Building

If {client_name} is looking for a web store, a feedback form, social media

integration, or any other type of web application, {my_company} has you
covered. We can build and customize a wide variety of apps in a number of
different programming languages.
Regular Reports

To ensure that you know exactly how your site is performing, we will assemble
detailed and customized reports that show you how the online design world is
changing and how your website should change with it. These reports can help
guide decision-making and direct on-the-fly changes to the consulting service
package.

Priority Status

{client_name} will be assured dedicated attention by keeping {my_company} on

retainer. We will always respond to you in twenty-four hours or less, and we will
complete update or maintenance projects in under one week.

Custom Service

xxxx xxxx xxx xxx xxx xxx.

Your Investment

Monthly Web Design Consulting Services

$X,XXX

Site Assessment – We will thoroughly check your site’s structure and content to
discover elements that could be improved, not just in a discovery phase, but
every month, or at a series of customized milestones.

Site Updates – We will update your site’s structure, design or content on a

schedule that you determine.

Trend Report and Recommendations – We will deliver a regular detailed

report, tracking online design trends, developments in web applications, changes
in browser or platform compatibility, and any other web design subjects from a
wide array of customizable metrics.

Other customized services – xxxx xxxxx xxxxx xxxx xxxxxx xxxxx xxxxxx
xxxxx xx.

Monthly Total
$X,XXX

Why Choose {my_company}?

{client_name} needs to use its time doing what it does best: providing great
[describe industry/service/product]. By keeping a professional web design
company like {my_company} on retainer, {client_name} can focus on running its
organization while we take care of keeping its website as attractive and effective
as possible. Instead of conducting a one-time site overhaul that might quickly fall
out of date, the consistent assistance of a web designer will allow you to closely
monitor your site and keep it current with ever-changing web standards and
design trends.

● {my_company} is experienced in a wide variety of web design

styles and application programming languages – Our team has
experience building and tweaking many different types of websites in
many different industries and sectors. We know how to monitor your site’s
performance and target the areas that need the most improvement.
● {my_company}’s team is dedicated to helping you reach your
users where they are – We know that a slick, functional website is not
the ultimate goal of your organization. You are in the business of
[INDUSTRY], and we know that you want to reach the highest number of
customers possible. We always keep this goal in mind, and work closely
with you to make your site best-in-class and targeted at those who will
take best advantage of your services.
 ● {my_company} is focused on tracking the latest developments
in web design, and passing our knowledge on to you –
{client_name} can rest assured that {my_company} is bringing you the
latest, most relevant web design and application programming. Our team
of designers are constantly researching changes in protocol and
functionality and updating their approach accordingly. By keeping
{my_company} on retainer, {client_name} will keep its finger on the pulse,
and keep its website as up to date as possible.

Project Timeline

If {client_name} chooses {my_company} to provide web design retainer services,

our timeline would proceed as follows:

Phase Activities Completion

Initial Strategy In-person or online meeting between XX/XX/XX
Discussion and stakeholders at {client_name} and analysts
Milestone at {my_company} to select services and set
Selection timelines.
Delivery of {client_name} will receive a redesigned or Two-six
Redesigned updated site according to the parameters months from
Website set in the kick-off meeting. project launch.
Consultation In-person or online meeting between Two-six
Meeting or Further {client_name} and {my_company} to discuss months from
Service progress and renew the terms of the project launch.
Customization consultancy, including adding or removing
services.

Next Steps
As outlined in the Investment section, our pricing is valid until [DATE]. To take
advantage of this proposal and proceed with the project as outlined,
{client_name}’s next steps must be to:

● Accept the proposal as-is, and agree to select services at the kick-off
discussion
● Discuss desired changes with {my_company}
● Finalize and sign the contract
● Submit an initial payment of 50 percent of total project fee

Once completed, {my_company} will contact {client_name} to schedule a project

launch meeting to make introductions and gather information before beginning
the work.

We are happy to make changes to project scope on {client_name}’s request at

any time, but may be subject to additional billing.

Terms and Conditions

{my_company} assumes {client_name} has permission from the rightful owner to

use any code, scripts, data, and reports provided by {client_name} for inclusion
in its materials, and will hold harmless, protect, and defend {my_company} from
any claim or suit arising from the use of such work.

{my_company} retains the right to display web content elements as

examples of their work in their portfolio and as content features in other projects.

This agreement becomes effective only when signed by agents of {client_name}

and {my_company}. Regardless of the place of signing of this agreement,
{client_name} agrees that for purposes of venue, this contract was entered into in
[STATE] and any dispute will be litigated or arbitrated in [STATE].
The agreement contained in this contract constitutes the sole agreement
between {client_name} and the {my_company} regarding all items included in this
agreement.