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Module 3
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The E-Marketing Environme

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Country and market opportunity

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Global e-marketers must carefully balance

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two different analytical approaches.

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1 Market differences
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1 Different languages
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2 Cultural behaviours
3 Buying behaviours

2 Market similarity

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Country and market opportunity

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1 Market similarity.
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1 Similar characteristics
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Amazon.com
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U.S-based company would first target countrie

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the UK and Australia before targeting France,

And India.

All these countries have common language, hi

internet users, credit card users,

It reduces risk and helps explain why it targete

the first place.
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• https://www.youtube.com/watch?v=p9FPrw
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