The document discusses how advertising influences consumer purchases more than real needs. It agrees that advertising often causes people to buy excess products that are unrelated to their fundamental needs. People are susceptible to trends and want to emulate celebrities and icons. For example, a survey found that many young people in India buy the latest smartphone models even if they can't afford it and don't need an upgrade. Advertising featuring celebrities promotes products that may not be beneficial but people buy them to be like their idol. For instance, an energy drink's high sales in Bangladesh can only be explained by promotions featuring a famous cricket player. Overall, attention-grabbing ads manipulate emotions and cause unnecessary purchases.
The document discusses how advertising influences consumer purchases more than real needs. It agrees that advertising often causes people to buy excess products that are unrelated to their fundamental needs. People are susceptible to trends and want to emulate celebrities and icons. For example, a survey found that many young people in India buy the latest smartphone models even if they can't afford it and don't need an upgrade. Advertising featuring celebrities promotes products that may not be beneficial but people buy them to be like their idol. For instance, an energy drink's high sales in Bangladesh can only be explained by promotions featuring a famous cricket player. Overall, attention-grabbing ads manipulate emotions and cause unnecessary purchases.
The document discusses how advertising influences consumer purchases more than real needs. It agrees that advertising often causes people to buy excess products that are unrelated to their fundamental needs. People are susceptible to trends and want to emulate celebrities and icons. For example, a survey found that many young people in India buy the latest smartphone models even if they can't afford it and don't need an upgrade. Advertising featuring celebrities promotes products that may not be beneficial but people buy them to be like their idol. For instance, an energy drink's high sales in Bangladesh can only be explained by promotions featuring a famous cricket player. Overall, attention-grabbing ads manipulate emotions and cause unnecessary purchases.
Today, the high sales of popular consumer goods reflect
the power of advertising and not the real needs of the
society in which they are sold. To what extent do you agree or disagree?
Nowadays, commercials publicity has a great influence to promote common
goods and sometimes consumers are subjugated to buy excess products which are not associated with their fundamental requirements. I completely agree with this view and believe that many people spend money being susceptible to current trend of fashion and being likely to emulate his or her icon. One of the significant reasons that is many people buy plentiful goods to lead a life coping up with ongoing vogue of style. That is to say, many consumers, for instance, young generation always keep eyes on the latest versions of their favorite items and knowing the fact, productions houses launch their new products by famous models. As a result, consumers of this echelon try to get the apparels whimsically without considering its output. For example, a survey conducted by the Association of Consumer Rights in India (ACRI), revels that, although, 90% of the youngsters does not have sound income but 70% of them purchase more than one smart phone, whereas, the old one is well enough to execute his basic needs. So, advertisement plays a vital role to a redundant purchase. Another important reason is that some commodities are sold out merely because of the advertisement casted by a modern protagonist for the time being. In other words, many firms promote their goods which are not beneficial to the society, by a national or an international champion so that their followers consume that copping of his or her idol. Subsequently, such products are penetrated by cleaver businessman into market and pupils are buying those without considering their impact upon them. A case in point is in Bangladesh, the immeasurable sales of energy drinks is only feasible here because of publicity by Shakib Al Hasan, the all-rounder of the present cricket world. In conclusion, I firmly confirm that the eye catching and provoking promotions of various commodities affiliating the consumer’s emotions adversely which results an unnecessary procurement in many communities.