Development Processes and

Organizations

Teaching materials to accompany:

Product Design and Development
Chapter 2
Karl T. Ulrich and Steven D. Eppinger
5th Edition, Irwin McGraw-Hill, 2012.

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Generic Product Development
(PD) Process

Concept System-Level Detail Testing and Production

Planning Development Design Design Refinement Ramp-Up

Mission Concept System Spec Critical Design Production

Approval Review Review Review Approval

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 Project Management
Paradigms
• Depending on the product complexity
and risk, it may be desired to adopt a
critical path, or agile approach to project
management

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Generic Engineering Design Process
(Shigley)

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 Bloom’s taxonomy

High level learning

Low level learning

Engineering design involves all levels of Bloom’s taxonomy
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 Generic Product Development
(PD) Process

Concept System-Level Detail Testing and Production

Planning Development Design Design Refinement Ramp-Up

Mission Concept System Spec Critical Design Production

Approval Review Review Review Approval

Question: How important do you feel that benchmarking and reverse engineering
are to concept development ?

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 Concept Development Process

Mission Development
Statement Identify Establish Generate Select Evaluate Set Plan Plan
Customer Target Product Product Product Final Downstream
Needs Specifications Concepts Concept(s) Concept(s) Specifications Development

Perform Economic Analysis

Benchmark Competitive Products

Build and Test Models and Prototypes

• Front-end of PD need not be a fuzzy process.

• Structured methods exist for each process step.
• This is not strictly sequential -- generally a
parallel and iterative process.

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Tyco Product Development Process

DEFINE CONCEIVE DESIGN OPTIMIZE VERIFY

Project Concept Feasibility Preliminary Final Product Process Post-Launch

Launch
Registration Definition and Planning Design Design Verification Verification Assessment

RP RP RP RP RP RP RP RP RP
0 1 2 3 4 5 6 7 8

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Tyco Product Development Process

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 Concept development of
engineered products
• Often the feasible concepts are well
known
• Each concept has different pros and
cons
• The best concept is the one that best
matches the customer needs

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Example: vehicle suspension
concepts
• Known concepts include
– Live axle
– Telescoping fork
– Trailing link
– Double wishbone
– MacPherson strut
– Multi-link
– Etc.
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 Creation versus Evolution
• Few if any new products are created
from scratch
• Virtually all new products (technical
systems) are improvements of previous
products (technical systems)
• They evolve toward increasing value

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 Defining Value

value =
∑ desirable attributes
∑ undesirable attributes

Value is defined by the customer

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 Value
Desirable Undesirable
• Functions • Cost
• Features • Environmental impact
• Performance • Weight or size
• Appearance
• Status or image
• Reliability
• Portability
• Ease of use
• Etc.
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Kano model

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