Position Description Format

Position Name Team member - Vehicle evaluation Position level L5

& Analysis
DEM position name Lead - Vehicle evaluation & DEM position level L4
Analysis
FEM position name Lead - Vehicle evaluation & FEM position level L4
Analysis

Purpose of the position

a. Why the positions exists?
b. What will happen if there is no one in the position (no one performs the work)?

a. This is a customer representative role and is responsible for evaluating Product

Attribute Leadership Strategy (PALS) and Statement of Intent (SOI) across all products
in PVBU and EVBU, in line with customer, brand and segment expectations.
b. PALS & SOI creation & evaluation is integral part of TML product development process
– hence the role need to be performed for effective product delivery as per time, cost
& performance requirements

Dimensions of the position

Non-Financial: TBC

Communications
Stakeholder Internal/External Nature of relations Frequency
Lead - Vehicle Internal  Feedback on Progress made Daily
Evaluation and on updates with respect to
Analysis program delivery
Head Vehicle Internal  Demonstration and update As and when
Engineering of customer issues on each required
program
Head Attributes Internal  Discussion on key customer- As and when
centric attribute issues, required
along with escalation when
required.
PAT teams, VEM Internal  Input to Feature SOI, As per
requirements and project
evaluation methods based timelines
on customer use cases.
 SOI and PALS cascade, VOC
and CAT cascade, program
ride and drive evaluation
feedback
VEE, PCPG Internal  All Ride and drive related As per ride
 preparations and and drive
communications schedule
Marketing Internal Discussions and demonstration of Based on
product PALS, SOI on ADV at major product
program milestones. timeline
Competition External Discussion and negotiation for Long As per new
Dealership staff Test drives for newly launched product
products. launch by
competition.

Personal Profile
Education Graduation in Engineering
Skills/Competencies 1. Ability to replicate customer driving spectrum
2. Customer & market research (Automotive)
3. Product development
4. Leadership skills
5. Negotiation skills and consensus management
6. Communication skills
Relevant Experience :
1. 2-10 years of relevant experience
2. Knowledge of automotive design / development is an added advantage
3. Expertise in evaluating vehicle subjectively and ability to correlate with attributes.
4. Working knowledge of current and future Technology.
5. Detailed understanding of customer, brand and segment needs, attribute definition, attribute
futuring.
6. Experience in evaluating latent and explicit customer requirements, and ability to convert
them into engineering terms is an advantage

Key Responsibilities :

S.N. Key Responsibility & Key Tasks Measures

1 Customer experience and product definition (pre-DR0) – • Quality of SOI
• Provide inputs to PALS and SOI in line with DNA, and PALS
customer, segment needs, for each program through • SOI/PALS
participation in the product planning process discussed and
• Define customer use cases and provide input to approved in PC for all
attribute teams for creation of Feature SOI major programs
• Analyse syndicated reports acquired from external
agencies e.g. J.D.Power and provide inputs regarding customer
expectations for the selected target market of the product.
• Support drives for a comparative study of Core and
Adjacent Benchmarks of the Project under consideration,
involving teams like Planning, Marketing, VET, VEM, etc. for a
better understanding of all attributes.
2 Product development and evaluation of development • Quality
prototypes (buck to PO/PP, (DR0-DR4) - of evaluation
• Evaluate all representative prototypes for conformance feedback
to attribute intent and SOI, and highlight issues (if any) • Quality
• Provide customer perspective for solutions to improve of solutions
attribute experience toward achievement of SOI requirements provided to
• Generate formal reports (FIR) that conform to PALS and achieve SOI and
SOI at major milestones. customer
• Conduct regular ride and drive events for attribute needs
centric evaluation to plan future development, along with PAT • Quality
leads and VEM of final tuned
• Facilitate drive execution for external VET based on attribute
internal evaluation. experience
• Evaluate each vehicle being offered to senior • Issues
management / external parties to provide input on issues (if successfully
any). demonstrated
and aligned for
closure
3 PDCA of evaluation methods (post DR4)
• Evaluate Media Launch vehicles on a • Report
comprehensive level for Dynamic as well as Static identifying hits and
issues, if any, and report these issues to concerned misses and causes for
parties. Re-evaluate the updated vehicles and make the same
sure that the previously raised issues have been
rectified.
• Review the Analysis of customer/media
feedback and upgradation of new evaluation methods
4 Competition Product mapping (on a continuous basis) • Report
• Plan and complete Mystery shopping for all providing an exhaustive
newly launched products of all competition OEMs. & unbiased insight
• Report out detailed analysis and observations about the product in
for Static evaluation of the car at showroom as well as comparison to articles
Dynamic evaluation during the Test Drive of the car. published by media
houses.
5. Continuous improvement • Quality and
• Identifying Continuous improvement Relevance of suggested
opportunities for Products by identifying Use cases that Use cases
will enhance User Experience for the customers.
• Derive Use cases through experiencing and
driving various Benchmarking cars from all segments
and all price brackets.
• Deriving Use cases through content available on
the Internet and other Literature