Professional Documents
Culture Documents
Memorable Moment
2010
Introduction
1. Why a repositionning?
2. The concept
The objectives :
- Enhance the MGallery philosophy to experience something
unique:
⇒Unapprochable
⇒Memorable
- In line with the MGallery “pleasure oriented philosophy”
- Differentiate from competition
- Enhance the hotel uniqueness
The concept
Guided Melbourne Heritage Walking Tour + decadent cheese and wine tasting plate
The Grand Melbourne, Australia
=> Discovery activity + gastronomic tasting
Exploring Venice canals on a Gondola + tasting of the special cocktail punch tasting on a
small boat that cruise for an hour in the bay
Venezia Papadopoli, Italy
A visit of the famous studio-cum-shop run by the Ferrigno family, one of oldest lines of
crib makers, which has been upholding the tradition for five generations.
Palazzo Caracciolo Napoli, Italy
All the other elements: text + pictures are personalized per hotel.
For any information, please contact
Marion Perez
MGallery Communication Manager
Marion.perez@accor.com
+33 1 61 61 80 24