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  • Evidence: Advertising: Product Message

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    Laura Rodriguez
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    The advertisement promotes a wrist watch brand called Timewatch. It uses various techniques to convey that the watch is fashionable, powerful, graceful, useful, and makes people feel happy, elegant, beautiful and powerful by having time in their hands in a stylish way, as endorsed by celebrity David Beckham.

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    Original Title

    EVIDENCE ADVERTISING

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    The advertisement promotes a wrist watch brand called Timewatch. It uses various techniques to convey that the watch is fashionable, powerful, graceful, useful, and makes people feel happy, elegant, beautiful and powerful by having time in their hands in a stylish way, as endorsed by celebrity David Beckham.

    Copyright:

    © All Rights Reserved
    Download as ODT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    20 views2 pages

    Evidence: Advertising: Product Message

    Uploaded by

    Laura Rodriguez
    The advertisement promotes a wrist watch brand called Timewatch. It uses various techniques to convey that the watch is fashionable, powerful, graceful, useful, and makes people feel happy, elegant, beautiful and powerful by having time in their hands in a stylish way, as endorsed by celebrity David Beckham.

    Copyright:

    © All Rights Reserved
    Download as ODT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    EVIDENCE: ADVERTISING

    PRODUCT A WRIST WATCH

    MESSAGE They  can  have  time  in  a  fashionable  wa


    y.

    ADVERTISER Timewatch.
    IDENTIFICATION
    TECHNIQUE Time in your hands.
    GENERALIZATION It’s beautiful, powerful, graceful
    TECHNIQUE and useful.
    EMOTIONAL
    APPEAL Makes people feel happy.
    TECHNIQUE
    CELEBRITY
    ENDORSEMENT David Beckham ex-football player
    TECHNIQUE
    IDEOLOGY Makes feel the people elegant, beautiful,
    happy and powerful.

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