PROSHAR Fertilizers 

Business Proposal 

Group-4 

17.02.2020 

MGT368 Section :12 

Prepared for:  
Hamida Mosharraf Moniea (HMM1) 
 

 
  
 

Our Team 

Name  ID 

Erad-UL-Karim  1711466030 

Faiyaz Rahman  1712905030 

Hizbur Rabbi  1711751030 

Mohammad Farzad  1721864630 

Samin Yeasar  1632584030 

Samin Yasar Chowdhury  1711811630 

Shahriar Ehsan   

1   
Cover Letter 

Dear Miss, 
 

We are PROSHAR, we make fertilizers that are produced in a rigorously sustainable and 

environmentally friendly way. It all started with a simple observation from our very 

favorite place to sit and chat at the Tea Stall. We noticed the huge amount of tea leaf 

waste and other degradable wastes that are being washed down the drains of our cities. 

Despite the fact that a lot of rich nutrients can still be extracted from these waste 

materials and can be used for the betterment of plant health. At PROSHAR we do exactly 

that. From the humble beginnings of our idea to plan to completely disrupt the field of 

fertilizers that are produced from the same ingredients that are used to pollute our cities. 

Unlike our competitors in the market we aim to make the fertilizers cheaper as the raw 

materials are easy to collect. We also aim to make our product more beneficial for plants 

as it will be filled with rich nutrients that are vital for a plants growth and well being. We 

are hopeful that with our excellent marketing strategies we would be able to convey our 

core message to the urban planters and nursery owners and capture the market at pace.   

2   
Table of contents 

● Cover Letter ------------------------------------------------- Page 1 

● Executive Summary-------------------------------------- Page 3 
● Statement of the Problem------------------------------ Page 4 
● Approach------------------------------------------------------ Page 5 
● Cost and Payment Schedule---------------------------- Page 6 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

3   
Executive Summary 

The aim of this proposal is to outline a plan to succeed in the Bangladesh fertilizer 

market. Through top notch marketing and distribution strategies PROSHAR is aiming to 

disrupt the fertilizer market with its flagship product the PROSHAR fertilizer. Our 

customers will mainly be urban adults who are interested in or already involved in small 

sector farming either in their roofs or in their gardens. Also our noteworthy clients will 

be nursery owners and businesses with their primary production source is plantation 

and farming. We are laying out a plant to grow fast and learn from the market. We are 

willing to continuously improve our product by closely monitoring customer’s wants. 

Our fertilizers will be produced mostly from wastes that are produced by urban 

environments. We are going to make sure the degradable products that our city classifies 

as waste will not go to waste. Our core mission is to make the environment more 

sustainable and healthy to live in.  

 
 

4   
Statement of the Problem 

The fertilizer scene in Bangladesh has some significant flaws. We need to grow more 

than ever now. Applying more fertilizers can help but the fertilizers that are currently in 

use are harmful for the environment. Farmers typically fertilize crops in two ways. They 

spray fields with ammonia, urea or other substances that generate the nutrient nitrogen 

when they react with water. And they apply granules of potash or other minerals to 

produce phosphorus, also in reaction to water. Although these fertilizers are rich with 

nutrients most of the nutrients do not reach the plants instead it spreads in the 

atmosphere. Moreover urban gardeners need a cheaper and more effective way to keep 

their plants healthy instead of these commercial fertilizers. There is a gaping hole in the 

market, a need for smart and lightweight fertilizers that both fits in the ecosystem and 

can help grow plants with relative ease. A fertilizer that is a smarter solution than 

current fertilizers and also one which keeps in mind the wellbeing of the environment. 

PROSHAR is going to fill that need of the market. PROSHAR is a system which turns city 

waste into nutrients that can go back to the ecosystem. We offer a fertilizer that is perfect 

for the urban gardeners. Its safe for the environment and the user and also a very 

effective way to grow plants 

5   
Approach 

We take produced waste from food distributors and process them so that they turn into 

organic fertilizers for the farm. We will make the compost from these materials and 

package it for selling. The details of the whole process of turning waste into fertilizers 

will be on our business plan. Our ​Key Partners ​will be food distributors who will 

provide us with their waste materials. ​Activities ​are the production process, the 

distribution of our goods and customer consultancy which will improve our​ customer 

relations. ​We are going to push our product through the shelves of our trusted local 

vendors. We are also planning to have standalone stalls in supermarkets that will only 

offer our products. We are hoping our lower price and eco friendly approach will attract 

a lot of customers to buy our products. We are mainly going to focus on urban gardeners 

and people who are interested in gardening but do not know where to start. Our ultimate 

goal is to establish a system pipeline through which all the degradable wastes come in 

and through our production process and distribution channels we can create value by 

producing a fertilizer that is both organic and more effective than all the other fertilizers 

in our market. 

6   
Pricing and payment schedule 

Our Flagship product the PROSHAR fertilizers will come in 3 types. Each and every 
fertilizer type can be bought to improve the health of plants. Our fertilizers are made 
specifically to aid plants grow in the challenging urban environment. 

Pricing 

LOREM IPSUM  Quantity  Price(BDT) 

Micronutrient Fertilizer  1 kg  95tk 

VermiCompost  1kg  35tk 

Regular Compost  1kg   20tk 

The following price is low enough to ensure growth in the market and ensure a very 
healthy profit as we do not have any direct competition. The pricing is strategized based 
on combining three different pricing models. They are:  

Market penetration strategy: As this is a brand new initiative we need to lower our 
price as much as possible to capture the highest market share. 

Product line strategy: We are producing different varieties of product categories which 
have different values of their own. They have individual identity and also vary in 
consumer.  

Promotional strategy: In order to market our product and create various phases to 
educate the targeted consumer about the product. Also the cost of free distribution, 
campaign etc. promotional event pricing involves.  

7