MONTHLY REPORT FOR PHYSICAL RETAIL

Retail Performance Pulse

Year-Over-Year Report
September 2015

October 7, 2015
 Summary Performance
September 2015 YOY

Average Year-Over-Year Growth/Decline

September experienced the lowest traffic decline of 8.7% since January. Selling metrics of conversion and ATV showed
mixed results with a drop of 0.1% in CVR and an increase of ATV of 1.1%. Overall sales dropped 8.7% which is the largest
drop since April. Consumer Confidence Index was slightly higher than August and economic indicators are positive.
However, early warm weather in September coupled with end-of-month hurricane news in the NE impacted overall
monthly performance.

$
Sales Traffic Conv.
(% points)
ATV SPS Tran. % Return
(% points)

September -8.7% -8.1% -0.1% 1.1% -0.5% -9.6% 0.1%

August -7.3% -9.9% 0.2% 1.6% 2.9% -8.7% 0.2%

July -6.8% -11.0% 0.9% -0.2% 4.7% -6.6% -0.1%

June -6.1% -9.1% 0.4% 1.9% 3.3% -7.7% -0.3%

May -7.6% -9.8% 0.5% 0.8% 2.5% -8.3% -0.2%

High & Low Days of September 2015

The first Friday of September (4th) saw highest SPS while the first Saturday (5th) earned the most Sales, illustrating that
Labor Day and Back to School shopping was in full swing. Consumers felt a shopping hangover the day after Labor day
(September 8th), which brought in the lowest Sales, Traffic and Transactions, and the highest % Returns of the month.

$ September 2015
Sales Traffic Conv. ATV SPS Tran. % Return S M T W T F S

Sat Sat Thu Sun Fri Sat Tue 30 31 1 2 3 4 5

High 6 7 8 9 10 11 12
5 Oct. 3 17 30 4 19 8
13 14 15 16 17 18 19

Tue Tue Sat Mon Sat Tue Sat 20 21 22 23 24 25 26

Low 27 28 29 30 1 2 3
8 8 Oct. 3 14 3 8 19

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RETAIL PERFORMANCE PULSE COPYRIGHT © 2015 RETAILNEXT CONFIDENTIAL & PROPRIETARY
 Regional Performance
September 2015 YOY

• September exhibited the warmest weather in 55+ years, limiting Fall demand.
• The threat of Hurricane Joaquin drove up the purchase of Emergency Preparedness Items on the East Coast.

MIDWEST
Traffic -8.4%
Sales -11.5%
Conv. 0.5%
ATV -3.7%
WEST SPS -3.2% NORTHEAST
Traffic -8.3%
Traffic -9.3%
Sales -10.7%
Sales -9.1%
Conv. 0.3%
Conv. -0.3%
ATV -1.2%
ATV 3.0%
SPS -2.7%
SPS 0.8%

SOUTH
Traffic -6.5%
Sales -7.1%
Conv. -0.3%
ATV 3.5%
SPS -0.4%

Key Regional Takeaways

All regions saw a decline in Traffic and Sales though other metrics differed region to region.
• Generally higher rainfall in September, climaxing with Hurricane Joaquin caused a decrease in Traffic for the East Coast,
partially accounting for the lower traffic in the South and Northeast regions for September.
• The West saw a decline in all performance metrics in September except for CVR.
• The Midwest increased in CVR by 0.5% but a -3.7% decline in ATV didn’t help Sales which saw the largest fall of
all regions at -11.5%.
• Unlike the West and Midwest, both the Northeast and South regions dropped in CVR by -0.3%. ATV increased by 3.0% and
3.5% respectively for the two regions.

*Regional analysis include only retail chains with presence across all regions
**Conversion shown in percentage points Weather highlights provided by

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RETAIL PERFORMANCE PULSE COPYRIGHT © 2015 RETAILNEXT CONFIDENTIAL & PROPRIETARY
 Weekly Performance
September 2015 YOY

Sales & Transactions

5%
3.3% 3.0%

0.6%
0%
-0.1%
-1.4%
Transaction
-3.3%
-5% -3.8%
Net Sales
-5.3%
ATV

-8.1%
-10%
-9.9%
-10.0%
-10.9%
-11.7%
-13.2%
-15% -13.9%
Sep Wk 1 Wk 2 Wk 3 Wk 4 Wk 5

Traffic-dependent Ratios

15%
11.2%
10%

5%
1.1% 0.4% 0.7%
0% Traffic
-0.1%-0.7% -0.2%
-1.4% Conv. (pts)
-5% -3.2% -3.7%
-4.9% SPS
-6.2%
-10%
-9.5%
-10.7%
-15%
-14.0%

-20%
Sep Wk 1 Wk 2 Wk 3 Wk 4 Wk 5

Average Y-O-Y Sales, Traffic, & Conversion

5%
0.8% 0.3% 0.2% 0.5% 0.9% 0.4% 0.5% 0.4% 0.9% 0.2%
0.1% -0.1%
0%
-3.1% -3.2%
-6.5% -6.1% -6.8%
-5% -7.6% -7.3% Sales
-7.7% -8.7%
-4.5%
-11.0% -10.4% Traffic
-7.1% -12.5%
-10% -7.7% -8.2% -8.1% CVR (pts)
-9.8% -9.1% -9.9%
-11.4% -11.0%
-15% -12.5%
-14.6%

-20%
Oct Nov Dec Jan 15 Feb Mar Apr May Jun Jul Aug Sep

*4-5-4 weeks starting Sunday to Saturday

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RETAIL PERFORMANCE PULSE COPYRIGHT © 2015 RETAILNEXT CONFIDENTIAL & PROPRIETARY
Glossary
Sales: Customer sales net of returns
Traffic: Total number of shoppers
Transactions (TRN): Sales transactions and returns transactions
Conversion (CVR): Sales transactions as a percentage of traffic
%Returns: Returns transactions as a percentage of total transactions
Average Transaction Value (ATV): Sales divided by transactions
Sales Per Shopper (SPS): Sales divided by traffic

Methodology
25 + million shopping trips were analyzed in data sets across specialty and larger format retail stores within the continental U.S.
Regional analyses include only retail chains with presence across all regions. Note: Regions were reclassified in April 2014.

Periods defined according to Fiscal 4-5-4 Retail Calendar

• Previous Period: August 31st 2014 – October 4th 2014
• Current Period: August 30th 2015 – October 3rd 2015

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About RetailNext
RetailNext is the leader in Applied Big Data for brick-and-mortar retail, delivering real-time analytics that enables retailers,
shopping centers, and manufacturers to collect, analyze, and visualize in-store data. The company’s patented solution uses best-
in-class video analytics, Wi-Fi detection, Bluetooth, data from point-of-sale systems, and other sources to automatically inform
retailers about how people engage with their stores. The highly scalable RetailNext platform easily integrates with promotional
calendars, staffing systems, and even weather services to analyze how internal and external factors impact customer shopping
patterns, providing retailers with the ability to identify opportunities for growth, execute changes, and measure success.

RetailNext measures the behavior of more than 1 billion shoppers per year by collecting data from more than 65,000 sensors in
retail stores and analyzing trillions of data points. Headquartered in San Jose, CA, RetailNext is a growing global brand operating
in over 40 countries.

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