Part 3: Marketing Strategy

i. Objective

To providing safety and quality service for the customer

To penetrate the market and add value to the customer

ii. Marketing Mix

Product

A Plus VIP Coach Sdn Bhd is Service provider in the Peninsular Malaysia for
company or leisure trip transportation with high-tech equipment available.

Promotion

Advertising- To raise customer awareness of our service A Plus VIP Coach in

media, including direct mail, magazines, newspapers, radio, the Internet,
television, and billboard advertising.

Branding- Creating Business website, business brochures, logo design, business

card and letterhead design for provide safety and quality services for the
customers.

Social Media- Social Media consists primarily of blogging and establishing a

presence and connecting with customer and others through social networking sites
like Instagram, Twitter, Facebook and Google+ to brand building, engaging
customers and online promotions.

Price

A Plus VIP Coach bus seats 40 seats. This bus feature with air conditioning,
reading light, onboard restrooms, and wi-fi. The price is RM 400 for each seat for
travel from Johor Bahru to Penang and return.

Place

A Plus VIP Coach focus on business and corporations in the west coast of
Peninsular Malaysia as our main target market. The travel route is from Johor
Bahru to Penang.