Professional Documents
Culture Documents
References and Appendices
References and Appendices
Agatep-Valmoria, M. (2007).
Albert, D., Chein, J., & Steinberg, L. (2013). Peer influences on adolescent decision making. Current Directions
American Psychiatry Association (2013). Diagnostic and Statistical Manual of Mental Disorders (5th ed.).
…….pp. 329–354. Retrieved from
…….http://dhss.delaware.gov/dsamh/files/si2013_dsm5foraddictionsmhandcriminaljustice.pdf
Calvert, S. (2008). Children as consumers: Advertising and marketing. The Future of Children, 18(1), 205-225.
Cawley, J., Eisenberg, M., & Avery, R. (2013). The effect of deceptive advertising on consumption of the
…….advertised good and its subtitutes: The case of over-the-counter weight loss products. National Bureau of
…….https://cdn.dal.ca/content/dam/dalhousie/pdf/faculty/science/economics/seminars/Cawley
…….DeceptiveAdvertising.pdf
Concha, J. & Soler, J. (2012). The rise of online advertising and its impact on the future of Philippine
…….newspapers. College of mass communication, University of the Philippines Diliman. Retrieved from
…….http://iskwiki.upd.edu.ph/flipbooks/theriseofo729/
Familmaleki, M., Aghighi, A., & Hamidi, K. (2015). Analyzing the influence of sales promotion on customer
…….purchasing behavior. International Journal of Economics & Management Sciences 4(242). doi:
…….10.4172/2162-6359.1000243
Garcia Jr., R., Lovelock, C., & Wirtz, J. (2016). Jollibee Foods Corporation. Research Gate, 766- 773.
…….Retrieved from
…….https://www.researchgate.net/profile/Jochen_Wirtz/publication/301285243_Jollibee_Foods_Corporation/li
…….nks/570f52c508aee76b9dae0ba8/Jollibee-Foods-Corporation.pdf
…….http://www.iep.utm.edu/girard/#H2
Glassman, N. (2010, August 2). Women spend 30% more time on social web than men. Adweek. Retrieved
…….from http://www.adweek.com/digital/women-more-on-social-web-than-men/
Halford, J., Gillespie, J., Brown, V., Pontin, E., & Dovey, T. (2003). Effect of television advertisements for
…….http://smallbusiness.chron.com/advertising-important-business-3606.html
Howard, J. & Sheth, J. (1969). The theory of buyer behavior. Journal of the American Statistical Association.
…….doi: 10.2307/2284311
Hovland, C., Janis, I., & Kelley, H. (1953). Communication and persuasion: psychological studies of opinion
Kelly-Gagnon, M. & Chassin, Y. (2011). The influence of advertising on consumption. Economic Note, 1-4.
Philippine Statistics Authority (2015). Agricultural indicator system: Food consumption and nutrition.
Phillips, L. W., & Sternthal, B. (1977). Age differences in information processing: A perspective on the
…….https://www.scholars.northwestern.edu/en/publications/age-differences-in-information-processing-a-
…….perspective-on-the-ag
Reid, L., Teel, J., & VanderBergh, B. (1980). Perceived Risk and Interest in Risk Reducing Information of the
…….http://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=6307
Rodriguez, A. (2008).
Schewe, C. (1984). Buying and consuming behavior of the elderly findings from behavioral research. Advances
…….proceedings.aspx?Id=6307
Schreiber, E. & Boyd, D. (1980). How the elderly perceive television commercials. Journal of Communication.
…….doi: 10.1111/j.1460-2466.1980.tb01770.x
Story, M. & French, S. (2004). Food advertising and marketing directed at children and adolescents in the US.
The Nielsen Company (2014). Filipinos flock to fast food restaurants and convenience stores to get their meals.
…….convenience-stores-to-get-meals.html
Timpany, G. (2016, September 1). Structured vs. unstructured questions. [Web log post]. Retrieved from
…….https://blog.cvent.com/events/feedback-surveys/structured-vs-unstructured-questions/
Tribiana, G. & Dimaculangan, E. (2016). Awareness, recall and attitudes of Pizza Hut consumers toward digital
…….content/uploads/2014/11/Colloq.-2part-updated-jan-18.pdf
VinayagaMoorthy, A. & Madevan, P. (2014). A study on the influence of advertisement in consumer brand
…….preference: Special reference to soft drinks market in Hosur town. International Journal of Business and
…….issue3/9.pdf
Xue, L. & Yen, C.C. (2007). Towards female preferences in design – a pilot study. International Journal of