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  • TBM L4 Design and Styling

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    The document discusses the history of design and its relationship to technology, business, and the market from the late 19th century to the late 20th century. It covers influential designers and movements like William Morris and the Arts and Crafts movement. It also covers early 20th century organizations that sought to improve industrial design quality like the Deutscher Werkbund. Figures like Peter Behrens and Frank Pick established strong corporate identities for companies through integrated design. Harley Earl helped popularize the annual model change at GM and drove automotive styling trends mid-century. The document features many examples of pioneering product designs that blended art, technology, and commercial goals.

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    The document discusses the history of design and its relationship to technology, business, and the market from the late 19th century to the late 20th century. It covers influential designers and movements like William Morris and the Arts and Crafts movement. It also covers early 20th century organizations that sought to improve industrial design quality like the Deutscher Werkbund. Figures like Peter Behrens and Frank Pick established strong corporate identities for companies through integrated design. Harley Earl helped popularize the annual model change at GM and drove automotive styling trends mid-century. The document features many examples of pioneering product designs that blended art, technology, and commercial goals.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    45 views28 pages

    TBM L4 Design and Styling

    Uploaded by

    aaroncete14
    The document discusses the history of design and its relationship to technology, business, and the market from the late 19th century to the late 20th century. It covers influential designers and movements like William Morris and the Arts and Crafts movement. It also covers early 20th century organizations that sought to improve industrial design quality like the Deutscher Werkbund. Figures like Peter Behrens and Frank Pick established strong corporate identities for companies through integrated design. Harley Earl helped popularize the annual model change at GM and drove automotive styling trends mid-century. The document features many examples of pioneering product designs that blended art, technology, and commercial goals.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 28

    Technology, Business and the

    Market
    Design and Styling
    William Morris (1834-1896)
    artist, poet, utopian socialist
    and designer who opposed
    mass production techniques
    and advocated craft based
    production. A leading
    member of the influential
    British Arts and Crafts
    movement.
    Chair designed by Ernest
    Gimson (1864-1919)
    • Deutscher Werkbund (DWB established 1907)
    • Inspired by the Arts and Crafts movement, it
    sought to improve the quality of German design
    in industry.
    • Founded in Munich it brought together designers,
    writers, architects and manufacturers.
    • A central concern of the DWB was
    standardization and the application of
    progressive, modern design to mass produced
    goods.
    Berlin Turbine Factory 1908-9

    Peter Behrens (1868-1940) artistic


    consultant to the German electrical
    manufacturer AEG from 1907-1914. The
    first designer to project a corporate identity
    for industry, designing buildings, products,
    showrooms and publicity material .
    Frank Pick (1878-1941) as
    manager of London’s public
    transport he used a
    combination of architecture,
    graphic design and commercial
    art to establish a strong
    corporate identity and a
    recognisable brand
    Studied engineering at
    Stanford University before
    joining his father’s coach-
    building business. Originally
    a designer of customised
    cars for Hollywood
    celebrities he joined GM in
    in 1925 as a designer. The
    1927 Cadillac La Salle was
    the first mass produced car
    designed by a stylist.

    Harley J Earl (1893-1969)


    • Earl became the first head of GM’s Art and Colour Section
    in 1927 which later became the Styling Section. The
    Section grew from a staff of 50 to more than 1,000 by the
    time of his retirement in 1959.

    • Earl was closely linked to the idea of the annual model


    change of cars, using such styling features as massive
    chrome radiator grilles, sweeping tail fins and brake light
    clusters – all excessive and symbolic of the USA’s post-
    Second World War material affluence.

    • He also produced designs for concept or ‘dream’ cars –


    too costly to produce but inspirational in terms of later
    developments - such as the 1938 Buick Y Job. Became
    vice-president of GM in 1940.
    1948 Cadillac inspired by the P-38 Lightning bomber
    1950 Le Sabre concept car

    1959 Firebird concept car


    1956 Corvette Stingray
    ‘The Great Wave off Kanagawa’ c.1830
    Kenji Ekuan (1929- 2015 )
    ‘design is a source of life
    enhancement’
    Kikkoman sauce bottle, 1961
    1978 EL-8145 calculator

    1979 Sony Walkman

    1980 35mm Olympus Trip


    camera

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