VS VS

Market Research
QUANTITATIVE RESEARCH
Why did we choose Quantitative over Qualitative?
: Wider sample size, more confidence in our
ability to make a questionnaire as opposed to
moderating a discussion.
NUMBER OF RESPONDENTS
 Our number of respondents who filled out the
form was 30.
HOW DID WE RECORD RESEARCH?
 We used a questionnaire that included open-
ended as well as closed-ended questions to
understand our respondents mindset.
HYPOTHESIS
 Balaji is preferred more than Lays or Kurkure for
it’s quantity and consistent Indian Masala Taste.
MAJOR FINDINGS
 55% of consumers prefer Lays over Kurkure and Balaji
 33% prefer Kurkure

 Balaji is an option

 These snacks are not healthy if consumed regularly

 Want the of Lays to be improved more

 Improve the quantity of Lays

 Introduce western flavours in Kurkure

 Improve packaging and flavours of Balaji

INSIGHT
 Consumers will buy into packaging and
perception despite a lack of quantity.
RECOMMENDATION
 Balaji needs to advertise more and play to it’s
strengths of Quantity. It needs to develop the
demand through ‘value for money’ that their
product satisfies.
 It also needs to repackage it’s product.
THANK YOU!!