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Acing the Case Interview & Guesstimates

A Primer to
Structured Thinking

By CareerBright

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Interview process of various type of functions

Case Interview
Consulting Guesstimate HRQ
(2-3 rounds)

Marketing HRQ Guesstimate Marketing case

Product Guesstimate PM tech case HRQ


Management

General HRQ
Situation
General case
Management analysis

Notes: Above information is produced to be best of the instructors knowledge 2


What do you see common in all the interview types?

Case Interview
Consulting Guesstimate HRQ
(2-3 rounds)

Marketing HRQ Guesstimate Marketing case

Product Guesstimate PM tech case HRQ


Management
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General HRQ
Situation
General case
Management analysis

Notes: Above information is produced to be best of the instructors knowledge


Why learn ‘Structured Thinking’?

Never taught but


always evaluated
during interviews

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Source: Google Images
Why learn ‘Structured Thinking’?

Top candidates
demonstrate it.

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Source: Google Images
Let us understand through an example.

Company’ hiring costs have gone up.


● What could the the reasons?

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Source: CareerBright | Acing the Case Interview & Guesstimates
Example #1

Company’s hiring costs gone up


● What could the the reasons?
● Unstructured approach:
○ Company did advertising which did not benefit due to COVID
○ Bought expensive subscription did not benefit
○ No of people recruited went down
○ Hiring senior leadership positions which is usually expensive process

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Source: CareerBright | Acing the Case Interview & Guesstimates
Example #1

Company’s hiring costs gone up


● What could the the reasons?
● Unstructured approach:
○ Company did advertising which did not benefit due to COVID
○ Bought expensive subscription did not benefit
○ No of people recruited went down
○ Hiring senior leadership positions which is usually expensive process

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Source: Google Images CareerBright | Acing the Case Interview & Guesstimates
Example #1

Company’s hiring costs gone up


● What could the the reasons?
● Structured approach:
○ Problem could be with no of people hired or with cost per hire

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Source: CareerBright | Acing the Case Interview & Guesstimates
Example #1

Company’s hiring costs gone up


● What could the the reasons?
● Structured approach:
○ Problem could be with no of people hired or with cost per hire
○ Let’s says it was no of people hired.
○ It can further be split into hiring for
(1) replacing natural churn (people resigning or getting terminated) or,
(2) Meeting expansion plans

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Source: Google Images CareerBright | Acing the Case Interview & Guesstimates
Case #1: Profitability

Our client is a major retail bank facing declining profits and is unable to compete. You have been
approached to find the problem and suggest changes.

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Case #1: Profitability

Our client is a major retail bank facing declining profits and is unable to compete. You have been
approached to find the problem and suggest changes.

Interviewee Notes Approach Framework


• Problem specific to a
Profit
particular branch

Revenue Cost

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Case #1: Profitability

Our client is a major retail bank facing declining profits and is unable to compete. You have been
approached to find the problem and suggest changes.

Interviewee Notes Approach Framework


• Problem specific to a
Profit
particular branch
• Issue with costs
• Fixed cost of employee
salary higher than Revenue Cost
competitors

Fixed Costs Variable Cost

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Case #1: Profitability

Our client is a major retail bank facing declining profits and is unable to compete. You have been
approached to find the problem and suggest changes.

Interviewee Notes Approach Framework


• Problem specific to a
Profit
particular branch
• Issue with costs
• Fixed cost of employee
salary higher than Revenue Cost
competitors

Fixed Costs Variable Cost

Maintenance Bad Customer


Rent Costs Salaries Debts Handling Costs
Depreciation, Utility Exp

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Case #1: Profitability

Our client is a major retail bank facing declining profits and is unable to compete. You have been
approached to find the problem and suggest changes.

Interviewee Notes Approach Framework


• Problem specific to a
Salaries
particular branch
• Issue with costs
• Fixed cost of employee No. of Salary per
salary higher than
competitors
employees employee
Same salary structure

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Case #1: Profitability

Our client is a major retail bank facing declining profits and is unable to compete. You have been
approached to find the problem and suggest changes.

Interviewee Notes Approach Framework


• Problem specific to a
Salaries
particular branch
• Issue with costs
• Fixed cost of employee No. of Salary per
salary higher than
competitors
employees employee
Same salary structure

Lower Management Staff


Middle Level Staff
Level Staff

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Case #1: Profitability

Our client is a major retail bank facing declining profits and is unable to compete. You have been
approached to find the problem and suggest changes.

Interviewee Notes Approach Framework


• Problem specific to a
Salaries
particular branch
• Issue with costs
• Fixed cost of employee No. of Salary per
salary higher than
competitors
employees employee
Same salary structure

Lower Management Staff


Middle Level Staff
Level Staff

Comparing with ex.1


You don’t have to
break things in same
way every time

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Case #1: Profitability

Our client is a major retail bank facing declining profits and is unable to compete. You have been
approached to find the problem and suggest changes.

Interviewee Notes Approach Framework


• Problem specific to a
Salaries
particular branch
• Issue with costs
• Fixed cost of employee No. of Salary per
salary higher than
competitors
employees employee
• Low efficiency of Same salary structure
employees
Lower Management Staff
• Multiple visits by customer Middle Level Staff
Level Staff
for any service

Customers more Employee


demanding efficiency
Customers visiting Training is less
multiple times

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Questions for practice.

Try breaking these problems in structured manner.


● Revenue of a AC Manufactured went down. Diagnose.
● Estimate environmental impact of a car.
● Ad revenue is down for a Media company. Diagnose.
● Should a Pharma company enter into US markets?
● Should Cadbury launch a new chocolate category?

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Source: CareerBright | Acing the Case Interview & Guesstimates
How could you have thought about

Ex #3. Estimate environmental impact of a car.

1 2 3
Before Use During Use After Use

Raw Assembling Sales


Material

Disposal Recycling
Service
Manufacturing Spatial Cost Running Cost Cost

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Source: CareerBright | Acing the Case Interview & Guesstimates
How could you have thought about

Ex #4. Ad revenue of a media company.

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Source: CareerBright | Acing the Case Interview & Guesstimates
Learn exhaustive methods to break problems in structured manner in our course.

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Source: CareerBright | Acing the Case Interview & Guesstimates
Learn exhaustive frameworks to approach different types of cases in our course.

Methods of segmentation

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Source: CareerBright | Acing the Case Interview & Guesstimates
Learn exhaustive frameworks to approach different types of cases in our course.

Value chain framework

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Source: CareerBright | Acing the Case Interview & Guesstimates
Learn exhaustive frameworks to approach different types of cases in our course.

Framework for identifying right synergies in M&A

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Source: CareerBright | Acing the Case Interview & Guesstimates
Learn exhaustive frameworks to approach different types of cases in our course.

How to decide mode of market entry

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Source: CareerBright | Acing the Case Interview & Guesstimates
Learn exhaustive frameworks to approach different types of cases in our course.

Assessing market attractiveness

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Source: CareerBright | Acing the Case Interview & Guesstimates
Many more frameworks for different case type
e.g. new market entry, growth, product launches

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Register for our course ‘Acing the Case
Interviews & Guesstimates’ click here

Early Bird Discount till May 15, 2020


Course Start May 23, 2020
Alternative link: https://www.surveymonkey.com/r/JVVPFW8

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Our Course Portfolio
Acing the Case Interviews and Guesstimates (Consulting)
Telling stories with Data using Analytics & Visualization (Data Analytics)
Equity Valuation & Applied Investing (Finance)

To know more & register

Early Bird Discount till May 15, 2020


Course Start Date May 23, 2020
Alternative link: https://www.surveymonkey.com/r/JVVPFW8

www.careerbright.in
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End note...

Structured thinking is an acquirable skill, once acquired


helps throughout the career.

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Source: Google Images

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