Professional Documents
Culture Documents
MR. Adnan
HUMAN RESOURCE DEPARTMENT Officer HR
Special Thanks
Pakistan International Airline
Mr. Shiraz Aslam
Birth of a Nation, Birth of an Airline
SWOT Analysis
EFE Matrix
Technological Factors
Supply chain is not present
Logistics issues are there
Economics Factors
Increase fuel prices increase tickets prices
Inflations creates problems
Pakistan International Airline
Political Factors
Political instability
Political pressure
Environmental Factors
Fuel emission
Green fuel
Legal Factors
Liquor can’t be served
Firing of employee (court issues)
Pakistan International Airline
Threat of new entrant high
Bargaining power of buyer high
Bargaining power of supplier low
Substitutes products high
Rivalry among existing firms high
Opportunities Threats
Traffic ethnic All domestic and international carrier
Better recruitment policy Fluctuating petrol prices
Big markets available that are un served Government changing
Speed ex, courier service domestically can be Barriers to investment for abroad due to
internationally country conditions
Low cost carriers Time taken by embassy to accept visa
Better training programs Terrorism
Have an opportunity to grow and expand Busy flight schedule
throughout the country Open sky policy
High amount of loan
Pakistan International Airline
EFE MATRIX
Weighted
Key External Factors Weights Rating
Score
Opportunities
1. Traffic ethnic 0.13 4 0.52
1. Big markets available that are un served 0.09 3 0.27
1. Speed ex, courier service domestically can be internationally 0.05 2 0.10
1. Low cost carriers 0.04 2 0.08
1. Have an opportunity to grow and expand throughout the country 0.09 4 0.36
Threats
1. All domestic and international carrier 0.08 4 0.32
1. Fluctuating petrol prices 0.03 3 0.09
1. Government changing 0.05 2 0.10
1. Barriers to investment for abroad due to country conditions 0.07 2 0.14
1. Time taken by embassy to accept visa 0.08 2 0.16
1. Restricted vise system 0.07 2 0.14
1. Visa rejection cases 0.10 3 0.30
1. Economic slump 0.12 3 0.36
Total Pakistan International Airline 1.00 2.80
Competitive Profile Matrix
Critical Success Factors Weights Rating Score Rating Score Rating Score
Service Quality 0.13 3 0.39 1 0.13 2 0.26
Market Share 0.15 3 0.45 1 0.15 1 0.15
Advertisement 0.07 2 0.14 1 0.07 1 0.07
Total 1.00
Pakistan International Airline
2.80 1.88 1.56
Pakistan International Airline
CUSTOMER EXPECTATION
CONVENIENCE, CARE, AFFORDABILITY
SERVICES
Personalized, Courteous, Passionate
INNOVATION
New Ideas, Products, Value Added Services
COHESIVENESS
Respect for Individuals, Team work & Effective Communication
INTEGRITY
Business Ethics, Accountability & Transparency
RELIABILITY
Loyalty & Consistence
SAFETY
Passengers, Employees, Environment
SOCIAL RESPONSIBILITY
Welfare, Health & Education
Administration
Decision making
Motivation and incentives
INCOME LEVEL
High class
Middle class
Media Planning