Mira Lestari
MARKETING ASSISTANT MANAGER
Jalan Gandaria 79, Jaksel
0817.2345.9890
Mira.lestari@gmail.com
EDUCATION
MAGISTER OF MANAGEMENT
Marketing Strategy
University of Indonesia
2008 - 2009
BACHELOR’S DEGREE
Marketing
University of Parahyangan
2004 - 2008
PROFESSIONAL SKILLS
Marketing Management
Social Media Marketing
Marketing Research
Digital Marketing
Retail Management
Marketing Strategy
TECHNICAL SKILLS
Retail POS Application
Microsoft Office
Marketing Analytics Software
CRM Application
Marketing specialist with over four years of experience. Proven success in
running digital marketing campaigns and implementing marketing
strategies that have pulled in a 20% increase in sales of key products.
Proficient in social media and digital marketing strategies. Skillful,
creative and innovative.
PROFESSIONAL EXPERIENCE
Marketing Assistant Manager
Unilever Indonesia 2012 - now
 Develop and execute comprehensive annual marketing plan
(covering digital marketing strategy, brand activation and new
product penetration). Monitor the effectiveness of marketing
strategies and programs. Increase brand awareness index by 30% by
using creative social media marketing actions.
Marketing Research Specialist
Nestle Indonesia 2010 - 2012
 Develop and conduct a variety of marketing and consumer research
such as : customer satisfactio survey, brand reputation survey and
product development reaearch. Always be able to conduct high
quality marketing research report. Using marketing research report
to develop new best seller products.
Social Media Marketing Staff
Nestle Indonesia 2009 - 2010
 Develop and execute social media marketing plan. Design digital
contents for social media promotion and marketing education.
Increase social media followers (for Instagram, Facebook and Twitter
channels) by 200% within one year, using creative contents and
strategis.