United Auto Industries

GROUP MEMBERS.
1-UMAIR TANVEER ROLL# 17
2-BILAL SAHU ROLL# 19
 United Auto Industries is
a Pakistani automobile manufacturer based
INTRODUCTI in Lahore, Punjab, Pakistan since 1999. It is
Pakistan's second largest
ON selling motorcycle brand after Atlas Honda,
and claims to be the number one bike
assembler of Chinese bikes in Pakistan. 
SWOT ANALYSIS

Strengths :  
Strong brand image.
Strong dealer network..
Strong after sales service.
.

Weaknesses:
Lack of advertisement.
System variations.
Lack of product planning.
Low income of people
.

Opportunities:
Increase in product range.
Export opportunity.
Rising population.
Strong positioning 
.

Threats: 
Increase in competitor 
Increase Taxes by Govt.
Economic crises
FIVE FORCES MODEL

Bargaining Bargaining
power of power of Substitutes New Entrants Rivalary
customer supplier
BARGAINING POWER OF CUSTOMER  
Bargaining power of customer is high as there are many other ready to take
that customer by giving minor discount. 

BARGAINING POWER OF SUPPLIER 

For united motors bargaining power of supplier is not that much high or 
effect them as they have huge number of suppliers.
SUBSTITUES

There are many substitutes available in the market which increases the
rivalary for united motors such as: 

Power Motorcycle 
Unique 
New Asia 
Royal Star 
Road Prince 
Super Power 

These substitutes increase toughness for united motors.

NEW ENTRANTS 
Already many companies have entered in the market and some of the
companies exited too.So there is no such possibility of exit or enter of any
new company.

RIVALARY

Many other companies that are existing in the market are the biggest rivalary as well
as competitor of united motors.
 STEEP ANALYSIS
.
TECHNOLOGICAL 
SOCIAL  ECONOMICAL
In future use of technology may
United motors have to be They will make bike which will
increase product range and a
socially active and advertise to be easy to purchase as prices
better technology like design
make strong brand image. will be comparatively low.
and performance.

ENVIORMENTAL
POLITICAL
As emission of harmful gases
Increase in inflation and
effects the enviorment so, with
economic stability is effecting a
they will overcome this factor
lot.
with the help of technology.
BMC OF UNITED AUTO

Key Partners:
Marketing Agencies 
Local Dealers 
Regional Sales Organization 
Financial Institutions
.

Key Activities  Key Resources

Financing  Inventory 
Leasing  Network of Dealers 
Claim Management Image
Advisory
.

Value Proposition Channels

Best customer service in market Local Dealership 
Good value for money Helpline 
Social Networks
.

Cost Structure Revenue Streams

Cost of Vehicles  Account Management 
Maintenance & Minor Repairing  Sales of Vehicles
Advertising  Leasing Revenue
Salesforce Commissions