Yassir

Value Proposition
• What value proposition is being created by the firm?
• What is the nature of the innovation in the product, service, or offering?
• How is this value proposition unique, innovative, or disruptive?

Yassir is an application that is more and more talking about it and trying to
improve the service of taxi in Algiers. Its principle is to connect taxi drivers and
people who need to move thru their smartphone/tablet.

Even if the concept of the application is directly modeled on the American

giant Uber, Yassir was created by a team of young hundred per cent Algerian.

The principle of the application is simple. When you want to get around and
you need to take a taxi, the Yassir app shows you the number and location of
drivers around you and you just have to wait for one of them they respond to
your request.

To register, the user must indicate his first name, his name and his telephone
number. When the registration is validated, it must indicate where exactly it is
and where it wants to go. As soon as the race is validated, the customer then
receives an estimate of the waiting time, the mark and license plate of the car
that will pick it up and the name of the driver.

Once the race is accepted, your information is automatically displayed by the

driver who automatically calls you on your mobile phone to confirm the
request.
they prefer to call before because often people who do not really need a
driver, they are just trying the application.

Drivers use their own cars although drivers can rent or lease a car to drive with
Yassir.

Drivers must meet requirements for age, health, car age and type, have a
driver's license and a smartphone or tablet, and must pass a background
check. Vehicles used by Yassir drivers must pass annual safety inspections.

Yassir drivers are considered independent contractors and not employees (No
Assets).

the mobile application connects consumers who need rides with drivers who
are willing to provide them.
 Strategic Use of IT
• How are information technologies being used to create this value
proposition?

Yassir is an application developed to be used by smartphones with internet.

This is a new way of doing business.

The service that Yassir offer is a sustaining innovation in public transportation

market: It targeted the same customers coveted by incumbents, and its initial
success is likely explained by service improvement.
 Revenue and Profit Drivers
• How is the firm likely to generate revenue through this innovation?
• What is the basis of its profitability?

By building a facilitated network connecting clients to drivers with their

smartphones, Yassir changed the process. Yassir created a new market thru
internet access and eventually was able to challenge classic companies.

Yassir has disrupted the industry by offering something that’s cheaper,

easier and modernized. As opposed to hailing a taxi from the sidewalk and
debating over how much to tip, you simply press a button on an app. All of the
payment takes place through the application, so you simply get in and get out.

As Yassir has shown, people like simplicity and personalization. Yassir took the
process that’s dated and put a modern, tech-savvy spin on it. It make a big
difference while simultaneously making it cheaper for the consumer.

The chances of being successful are dramatically increased.

Yassir is earing 20% of each ride. As yassir is not managing a cars park, no
assets, so there yassir doesn’t care about drivers tax return, vehicle
depreciation, mileage and expenses, etc. the benefit of 20% is a net profit.

Yassir, is getting paid for advertisements when using the application.

The company is proposing “buying online” and the drivers are getting paid for
the delivery also.
 Nature of the Innovation
• What is the likelihood that this innovation will be successful?
• Will it have a disruptive effect on the industry? If so, how will the
disruption occur?

The effects are complex; while some have seen a loss in income, Yassir has
created more jobs than it has destroyed, demonstrated by the staggering
expansion of self-employment following its introduction.”

As such, it was never viable to get customers to organize themselves politically

to change matters, whereas it certainly was for the taxi industry. Give
customers an easy alternative via the market, however, and such mobilization
becomes much more feasible.

The current service innovation is disruptive and sustainable innovation.

Disruptive innovation because the service is based on technologies.

Technology is changing everything. Economically speaking, technology has
created the “sharing economy.” This new economic principle has evolved and
grown exponentially over the past years, primarily the result of reliable high-
speed Internet and handheld mobile devices.

The flagship of this new economy is Yassir, an online transportation network.

Yassir has been incredibly disruptive to the transportation industry, particularly

to taxi companies and drivers.

the convergence of technologies are serving emerging service disruptions and

hence support the strategic planning and technology management of Yassir as
a firm acting in this area.

Sustainable innovation by exploring the co-evolution between societal

sustainability transitions and fundamental changes in society as well.

Yassir explores an emerging trend beyond optimizing individual performance

by mitigating negative environmental and social impacts (slowness,
bureaucracy, monopoly, ...) to fundamentally restructure and rethink services.
in the light of societal changes by supporting transitions sustainable markets
are developing a competitive advantage and renewed ambition and
enthusiasm.

Thus Yassir proactively engage in sustainability transitions in their direct

context and associates them with transitions first within the team / company
and fits into the participatory experiences of the transition in the transport
sector in Algeria.