With nearly every marketing operation now taking place online, it can be tough to

distinguish between the various types of digital marketing people use today. E-
commerce marketing and digital marketing are not mutually exclusive. E-commerce
websites can use all of the above digital channels to promote a product and grow their
business. This E-commerce will explore all of the digital media available today.This
in-depth comparison of watsons.com.my and guardian.com.my might explain which
of these two domains is more popular and has better web stats. Both companies are
everywhere in Malaysia and sells affordable cosmetics, skincare, health care
supplements and products, hair accessories, bags, slippers and medicine. Both are the
more aggressive companies in advertisement and marketing than other personal care
and pharmacies here. Yet they sell almost the same thing in every category.GCH
Retail (M) Sdn Bhd, Malaysia, formerly known as Dairy Farm Giant Retail, also
operates Giant, Cold Storage. Guardian is proud of being a ‘Made in Malaysia’
company. Guardian Pharmacy tends to have slightly lower base prices than Watsons
or Unity. In addition, Unity carries a much smaller range, with fewer bath and body
products and no makeup products. That aside, the three personal care stores have
proven to be very competitive in terms of their special offers. Sales at one store tend
to be matched by similar special offers by at least one of the others. It’s thus quite
difficult to predict which store will carry the cheapest version of a product you want
to buy at any one time. As Watson and Guardian Pharmacy have an online catalogue
that lets you check their prices and the offers available, it’s a good idea to compare
prices online before heading down to the store to buy. In addition, many shopping
malls tend to have at least two of the three personal care stores on the premises for
instance, West Mall has all three. This makes comparison shopping easier, unless
you’re too lazy to even take the escalator up or down a few floors. Using a credit card
that can get you cash rebates doesn’t hurt either. More importantly, Guardian has
obtained high rating by its customers in different areas. These significant criteria are
low prices, convenience, comfortable condition of stores, nice service, better selection
of high quality brands and products as well as the eye-catching, worthwhile and
attractive promotions that it organises. This was all shown in its recent Shoppers’
Trend Study.
Besides, Guardian is also committed to satisfying its customers’ needs in terms of a
professional pharmacist team. These professional pharmacists are employed and
assigned to the particular stores in order to offer professional advice, opinion and
consultation to customers. They are often sent to attend some refresher courses on
regular basis to upgrade themselves with most recent information about new drugs,
new diseases and viruses to keep them on track. These are all done for the purpose of
reassurance the timely and appropriate advice at all times. Apart from that, charity
events and events are also organised at least semi-annually by Guardian to raise funds
for worthy causes which would benefit the Cancer Council of Malaysia (MAKNA),
the National Stroke Association of Malaysia (NASAM), Pink Ribbon Deeds (PRIDE)
and the Malaysian Parkinson’s Disease Association. In 2005, Guardian re-launched
the senior care program to promote wellness by offering a privilege card that entitles
members to discounts on various health supplements and personal care products in
recognition of those who have grown up with Guardian and who are now in their 50’s.

In Malaysia, besides Guardian company, there is involved in the operation of

Watsons, Cold Storage supermarket and Giant hypermarket outlets.Watson is very
unique in that it is fundamentally reasoning over unstructured.information. 
Traditionally, when you think of finding information you think of using keyword
matches, or parts of speech, or a variety of different techniques.  Watson is a sum of
all techniques. What makes Watson unique is that instead of having one particular
language or one particular technique, or one particular technology that we would use
to find information, we pick the best techniques that working together will provide the
right answer.  So it is very unique and very novel in this way, and its many languages
and its many online technologies, and many algorithms all work together in a sort of a
symphony to find information.But even with so many switchers on board, not
everyone seemed to be convinced. The notion that “cheaper means lower quality” had
some shoppers resisting the change. Yet the Watsons team knew the truth- that with
their products’ amazing quality, most people wouldn’t even feel the difference. That’s
when a big idea was born- The Switch Test. The team would mount an in-store
activity that asked shoppers to compare Watsons to the leading brands. The hitch-
they’d have to do it blind. Without being able to see the brands, customers were asked
to try out two products and choose the one they would rather buy. From body scrubs
to hair irons, shoppers felt their way through the Watsons selection, and the results
were overwhelming. 8 out of 10 shoppers chose the Watsons Label product over the
leading branded counterpart, an amazing testament to Watsons quality. 

In conclusion, Consumers in Malaysia are changing their healthcare shopping

behavior in various ways at times of recession. While many opted for other more
economical retailers, there are some who remained loyal to their preferred retailers
while reducing the number of trips and spending online. They are more comfortable in
seeking out deals and using coupons, and will purchase both in-house brands or
branded products whichever provides the best value. Definition of value is also
changing. Previously, value is often perceived as quality and options, but during
recession this is synonymous with price, while moving out of recession, value will
mean that consumers get what they want at the best possible price. Pharmacy retailers
can capitalize on consumer’s needs by providing increased personalized marketing
and shopping experience. Consumers are shifting towards meaningful and unique
shopping experience, particularly in purchasing healthcare items.