TITTLE:

“A STUDY ON NEEDS ASSESSMENT OF TRAINING IN ‘MSME

SECTORS’ WITH PARTICULAR REFERENCE TO ‘S World Flavours and
Fragrances Pvt. Ltd’ Bangalore”
INTRODUCTION:
The Micro Small & Medium Enterprises (MSMEs) are defined in India under the MSMED
Act 2006 on the basis of capital investment made in plant and machinery, excluding
investments in land and building. From time to time, the MSME sector has been raising a
demand for revision / amendment in the MSME definition. Recently the Cabinet has
approved a draft which proposes to change the definition of MSMEs.

The needs analysis was required to improve training participation and effectiveness. Both
aspects are important to notice since making MSMEs participate in training is not an easy
task. Similarly, the needs analysis was carried out to anticipate participants' thoughts that the
training does not give any benefits for them or is ineffective because it does not meet their
needs although it was actually to help MSMEs improve their marketing knowledge expected
to lead to their success. This research involved 100 MSMEs with business ages starting from
less than five years to more than 15 years. Those involved MSMEs were dominated by
MSMEs targeting local marketing areas. The data were collected by survey and judgmental
sampling technique. By conducting a descriptive analysis, it can be concluded that the needs
of SMEs on marketing training materials should focus on improving marketing skills such as
product development, sales, and use of marketing media as well as discussing legal aspects
such as the need for certification and product brand. The results of the study also concluded
that there is a need for training that is supplemented by making visits to more successful
SMEs as well as practices with on the job training methods.

STATEMENT OF THE PROBLEM:

SCOPE OF THE STUDY:
The scope of the present study has been confined to the contribution made by the
MSME to the Indian economy and how the marketing and HR department is making a
contribution is making a contribution to the growth and sustainability of MSME. The data for
the present study have been collected through primary and secondary sources especially from
the annual report published by minatory of micro, small and medium enterprises for various
years.

OBJECTIVES OF THE STUDY:

1. Identifies the current status in the MSME sectors in the Indian economy.
2. Identifies the current affairs in the HR, Marketing and finance department
3. Finding out the ways to overcome the challenges in MSME and resolve the issues
related to HRM practices.
4. Challenges confronting by MSME.
5. To formulate a research framework using the constructs of innovation and performance.

REVIEW OF LITERATURE:
 Need Assessment:

“According to Roger Kaufman Needs assessment is a systematic process for determining

and addressing needs, or "gaps" between current conditions and desired conditions or
"wants". The discrepancy between the current condition and wanted condition must be
measured to appropriately identify the need. The need can be a desire to improve current
performance or to correct a deficiency”

 Training Needs Analysis (TNA):

“According to Geoff Anderson Training Needs Analysis is the process in which the
company identifies training and development needs of its employees so that they can do
their job effectively. It involves a complete analysis of training needs required at various
levels of the organisation.”
  MSME/ SME:

“According to B Yerram Raj The term SME encompasses a broad spectrum of definitions,

which varies from country to country. Generally these guidelines are based upon either

headcount, sales or assets or a combination of any two or all of them. Some are backed by

law while others by practice and policy. Indian MSMEs contribute significantly to economic

growth and are already suffering from several disabilities. The objective of changing the

definition of the sector should be to create more jobs, wealth and innovation.”

 Human resource planning:

“According to Will Kenton HRP needs is to be flexible enough to meet short-term staffing
challenges while adapting to changing conditions in the business environment over the longer
term. HRP starts by assessing and auditing the current capacity of human resources.”

RESEARCH METHODOLOGY:

The research methodology Here descriptive and primary survey will be undertaken to study
about “S World Flavours and Fragrances Pvt. Ltd’ Bangalore”. The research data
will be collected through primary data and secondary data.

TOOLS FOR THE DATA COLLECTION:

 Primary data:
Primary data will be collected through investigation through a particular problem at hand
by direct inquiry in the field i.e., by employing surveys, personal interview,
questionnaires, etc., the primary data was collected by personally meeting the employees
and through discussion with the HR manager.
 Secondary data:
Secondary data, which will be collected for some earlier purpose and are applicable in the
study, which the researcher has presently undertaken. It includes corporate brochures,
business magazines, newsletter, and internet.
SAMPLING TECHNIQUE:

 Sampling Technique

Simple Random stratified sampling method will be used to select the samples for the study of
a questionnaire. And it is suitable for small studies as it does not consume much time and is
cost less.

 Sample Size

A Sample size of 50 will be considered for the purpose of the study.

 Sample Frame

A sampling frame of the study will cover employees who work in “S World Flavours

and Fragrances Pvt. Ltd’ Bangalore”. Company as the respondents for the study.

OPERATIONAL DEFINITIONS:
 MSME:

The Micro Small & Medium Enterprises (MSMEs) are defined in India under the
MSMED Act 2006 on the basis of capital investment made in plant and machinery, excluding
investments in land and building.

 TRAINING:

Training constitutes a basic concept in human resource development. It is concerned with

developing a particular skill to a desired standard by instruction and practice. Training is a
highly useful tool that can bring an employee into a position where they can do their job
correctly, effectively, and conscientiously. Training is the act of increasing the knowledge
and skill of an employee for doing a particular job

 NEEDS ASSESSMENT:

Need assessment is a systematic process for determining and addressing needs, or "gaps"
between current conditions and desired conditions or "wants". The discrepancy between the
current condition and wanted condition must be measured to appropriately identify the need.
The need can be a desire to improve current performance or to correct a deficiency

LIMITATIONS OF THE STUDY:

1. This study is specific to ‘s-World Flavours and Fragrances Pvt. Ltd.’
2. The study is limited in the Bangalore city only.
3. The time duration that will be undertaken for the study is 6 weeks which is not
possible to justify the research work.
4. The collection of data from the respondent might be biased to draw the outcome of
research.

CHAPTER SCHEME:
Chapter 1: Introduction

This chapter provide the short beginning to the study with the theoretical background the
report.

Chapter 2: Research design

This chapter defines the design of the study which includes the statement of problem,
objectives, data source methodologies, scope and limitation of the Study.

Chapter 3: company profile

This chapter deals with the history of the company, industry and products are studied.
Chapter 4: Data analysis and interpretation

This chapter is about analysis and interpretation of the obtained data from questionnaire.

Chapter 5: Finding suggestion and conclusion

In these chapter finding suggestion and conclusion on the basis of analysis and interpretation.

Bibliography

Annexure