Retailers have trusted HomeWorld Business as the most authoritative home and

housewares news and content resource for more than 30 years.

• Each edition is loaded with news, product and trend analysis, trade show coverage, market data and
more. New for 2020 are several high-impact double issues featuring more category sections and
spotlighting in-depth special reports and supplements examining the hottest housewares trends.

• The industry’s highest-frequency news and content print delivery: 18 nationally distributed print
editions… including the industry’s best-read annual market research resources: HomeWorld Business
Census, a category-by-category market data report; and HomeWorld Forecast, highlighting results of
an annual consumer survey on home and housewares purchase preferences.

• High-impact digital content, featuring an exclusive industry e-newsletter every business day, breaking
news email alerts and innovative video programming— supported by the most actively updated news
website for the home and housewares business.
 20
Media Planner

20

JANUARY 6
Show Coverage
Dallas Total Home & Gift
Market
Atlanta International Gift &
Home Furnishings Market
Sections
Cook & Bake; Dine & Entertain;
Furnish; Kitchen Electrics;
Kitchen Prep; Organize &
Clean; Comfort, Wellness &
Beauty
Features
Wine Accessories/Barware
BONUS SHOW DISTRIBUTION
Space: 12/9 Materials: 12/10
MARCH 11
Show Coverage
The Inspired Home Show
New York Tabletop Market
Special Supplement
• Nouveau Tabletop
Sections
Cook & Bake; Dine & Entertain;
Furnish; Kitchen Electrics;
Kitchen Prep; Organize &
Clean; Comfort, Wellness &
Beauty
BONUS SHOW DISTRIBUTION
(includes major show hotels)
Space: 2/12 Materials: 2/13
JANUARY 20
Show Coverage
Las Vegas Market
Sections
Cook & Bake; Dine & Entertain;
Furnish; Kitchen Electrics;
Kitchen Prep; Organize &
Clean; Comfort, Wellness &
Beauty
BONUS SHOW DISTRIBUTION
Space: 12/30 Materials: 1/2
MARCH 15 & 16
Show Coverage
The Inspired Home Show
Dailies
BONUS SHOW DISTRIBUTION
(includes major show hotels)
Space: 2/24 Materials: 2/25
FEBRUARY 3
Show Coverage
Frankfurt Ambiente
NY Now
Atlanta Market Recap
Dallas Market Recap
Special Reports
• Cookware & Bakeware Report
• Registry Report
Sections
Dine & Entertain; Furnish;
Kitchen Electrics; Kitchen
Prep; Organize & Clean;
Comfort, Wellness & Beauty
Features
Cutlery;
On-The-Go Beverageware
BONUS SHOW DISTRIBUTION
Space: 1/13 Materials: 1/14
APRIL 6
Show Coverage
The Inspired Home Show Recap
Special Reports
• Barware Report
Sections
Cook & Bake; Dine & Entertain;
Furnish; Kitchen Electrics;
Kitchen Prep; Organize &
Clean; Comfort, Wellness &
Beauty
Features
Cutlery; Coffee & Tea
Accessories
Space: 3/16 Materials: 3/17
Supplement to January 2020
CENSUS2020
HOUSEWARES
The Complete
Category-by-Category
Statistical Analysis of
The Housewares Industry
2020 CENSUS FEBRUARY 24
2020 HOUSEWARES CENSUS Show Coverage
The Inspired Home Show
Space: 1/6 Materials: 1/13 Preview
(Mails with February 3 issue)
Las Vegas Market Recap
Special Reports
• Smart Home Report
Sections
Cook & Bake; Dine & Entertain;
Furnish; Kitchen Electrics;
Kitchen Prep; Organize &
Clean; Comfort, Wellness &
Beauty; As Seen On TV
Space: 1/30 Materials: 1/31
APRIL 20 MAY 4
Show Coverage Show Coverage
High Point Market National Hardware Show
New York Tabletop Market Special Reports
Recap • Outdoor Living/Grilling Report
• Hardware/Home Center
Special Reports Report
• Home Beverage Report
Sections
Sections Cook & Bake; Dine & Entertain;
Cook & Bake; Dine & Entertain;
Furnish; Kitchen Electrics;
Furnish; Kitchen Electrics; Kitchen Prep; Organize &
Kitchen Prep; Organize & Clean; Comfort, Wellness &
Clean; Comfort, Wellness & Beauty; As Seen On TV
Beauty
BONUS SHOW DISTRIBUTION
Features
On-The-Go Beverageware Space: 4/13 Materials: 4/14
BONUS SHOW DISTRIBUTION
Space: 3/30 Materials: 3/31
 30th Anniversary Issue

2020 Print Editorial Calendar

WALMART COSTCO
WILLIAMS SONOMA
TARGET
AMAZON
BED BATH & BEYOND
WALGREENS HOME DEPOT
SAM’S CLUB
QURATE
Meyer’s
KROGER LOWE’S KOHL’S ACE HARDWARE HOME GOODS DOLLAR Takes H
GENERAL CVS BJ’S WHOLESALE MACY’S WAYFAIR MEIJER TJMAXX/
With ‘Co

2020
MARSHALLS THE CONTAINER STORE IKEA SEARS DOLLAR TREE
PUBLIX TUESDAY MORNING
FAMILY DOLLAR RITE AID
ULTA BEAUTY
CRATE & BARREL
ROYAL AHOLD DELHAIZE
KMART ALBERTSONS
First’ Ap
YANKEE CANDLE ROSS STORES TRUE VALUE BEST BUY SALLY BEAUTY By Emily Cappiello
DO-IT-BEST BIG LOTS SHOPKO H.E.B. OVERSTOCK MENARDS Senior Editor
SUR LA TABLE J.C. PENNEY ARMY AIR FORCE EXCHANGE STARBUCKS
FRED’S HEALTHMART WEGMAN’S SHOPRITE OLLIE’S BARGAIN OUTLET VALLEJO, CA— In
aging director role a
GIANT EAGLE GOOD NEIGHBOR P.C. RICHARD RH ALDI/TRADER JOE
Christopher Bannin
BELK 99 CENTS ONLY HY-VEE PRICESMART BI-MART WINCO BI-LO order to guide the c
MICHAELS KITCHEN COLLECTION BRANDSMARTUSA SAVE MART PIER era of growth.
1 IMPORTS REPLACEMENTS STATER BROS. NEBRASKA FURNITURE However, he will a
the company’s direc

MAY 18 JUNE 17 JULY 13 AUGUST 17 Retail’sSEPTEMBER 14

facing external chal

Evolving Landscape the current business

ject to tariffs and im

RETAILER OF THE YEAR Show Coverage Show Coverage Show Coverage Still Primed For Housewares
TOP 100 HOUSEWARES
direct-to-consumer
traction in the mark
shift in consumer bu
Dallas Total Home & Atlanta International Gift & Atlanta Market Recap RETAILERS cookware and bakew
Show Coverage Gift Market Home Furnishings Market By Dave Schulz and growing e-commerce websites. Effective June 1, B

High Point Market Recap Las Vegas Market Recap Sections

Research Editor In addition, operators have blown managing director o
past blurring the lines of demarcation taking the place of p
Special Reports Las Vegas Market NEW YORK— Cook & state
Bake; Dine & the
Entertain;
Sections • Home & Small Office Report Special Reports The current
housewares selling within the retail
of among various retail segments and
have begun to obliterate them alto-
director, Darrin Joh
Prior to being nam

Cook & Bake; Dine & Entertain; • Health & Wellness Report NY Now • HomeWorld’s People To industry is like Furnish; Kitchen
a cubist work of art: Electrics;
gether. The result is a rapidly evolving of the company, Ban
important partsKitchen Prep;with Organize
ecosystem &
Furnish; Kitchen Electrics; • Chain Drug Report Watch 2021 all over the place where traditional super- reer in housewares a
Dallas Market Recap little focus and no clear-cut parameters.
• Generational Marketing Much of thisClean;
markets are experiencing contraction that has given him e
is due to theComfort, Wellness & opening the way for
Kitchen Prep; Organize & Beauty;
retailers
As Seen niche
and consolidation,
On TV
of different skills, inc

Clean; Comfort, Wellness & Sections Report themselves, where online merchants markets and specialty grocery marketing and e-com

Cook & Bake; Dine & Entertain; Special Reports see the value of having a physical pres- stores. Drug stores have been bedev-
• Supermarket Report ence while traditional retailers, for the iled by the volatility and uncertainty
ness strategy to drive
Beauty • Impact Merchants Features
presence, brand equi
Furnish; Kitchen Electrics; most part, see value in maintaining continued on page 30

Kitchen Prep; Organize & • Made In U.S.A. Report Sections Coffee & Tea Accessories;
Space: 4/27 Materials: 4/28
Clean; Comfort, Wellness & Sections Cook & Bake; Dine & Entertain; Cutlery
Beauty; As Seen on TV Cook & Bake; Dine & Entertain; Furnish; Kitchen Electrics;
Furnish; Kitchen Electrics; Kitchen Prep; Organize & Space: 8/20 Materials: 8/21
Features Kitchen Prep; Organize & Clean; Comfort, Wellness &
Wine Accessories/Barware Clean; Comfort, Wellness & Beauty
Beauty Trusted
BONUS SHOW DISTRIBUTION Features Consumer Brand
Features On-The-Go Beverageware; Wine
Space: 5/25 Materials: 5/26 Accessories/Barware
Cutlery

BONUS SHOW DISTRIBUTION Space: 7/23 Materials: 7/24

Space: 6/18 Materials: 6/19 www.lasko.com

VOLUME 32 NO. 14 SEPTEMBER 30, 2020

VOLUME 32 NO. 24 DECEMBER 15, 2020

05_HW_090919.indd 11
005_HW_090919.indd

2
Forecast

0
2 Year in
22nd Annual

Exclusive Consumer
Research Reveals
Purchase Path For
Home & Housewares 1 Review

A Special Section to

FORECAST 2021 OCTOBER 12 NOVEMBER 16 DECEMBER 14

A Special Section to

2019
2019

11_01A_Trade_HW_112618.indd 1 11/15/18 9:41 AM

ANNUAL CONSUMER SURVEY Show Coverage Show Coverage HOMEWORLD YEAR IN

11_01A_Trade_HW_112618.indd 1 11/15/18 9:41 AM

New York Tabletop Market New York Tabletop Market REVIEW

Space: 8/27 Materials: 9/8 Recap
High Point Market Show Coverage
High Point Market Recap CES/Smart Home Preview
Special Supplement
• Nouveau Tabletop Special Reports Sections
• Trade Show Report Cook & Bake; Dine & Entertain;
Sections • Retailers To Watch Furnish; Kitchen Electrics;
Cook & Bake; Dine & Entertain; Kitchen Prep; Organize &
Furnish; Kitchen Electrics; Sections Clean; Comfort, Wellness &
Kitchen Prep; Organize & Cook & Bake; Dine & Entertain; Beauty
Clean; Comfort, Wellness & Furnish; Kitchen Electrics;
Beauty Kitchen Prep; Organize & Features
Clean; Comfort, Wellness & Coffee & Tea Accessories
Features Beauty; As Seen On TV.
On The Go Beverageware Space: 11/19 Materials: 11/20
Features
BONUS SHOW DISTRIBUTION Cutlery; Wine Accessories/
Barware
Space: 9/21 Materials: 9/22
Space: 10/22 Materials: 10/23
Special Reports and Supplements

NOUVEAU Beverage
homeworld business Registry Report SPRING 2019

HOMEWORLD BUSINESS
Supplement to January 2020 8 | March 18, 2019 |

Special Section to HomeWorld Business®

HOME
Cookware
Bakeware Report 2019
The
New YOrk
Registry Report ultimate tabletop
TableTOp REPORT 2019
ShOw ®

Individual
april 2-5, 2019
Inspiration
CENSUS2020
HOUSEWARES
Where the most important
Iris Apfel Brings
Heat Is On
brands and buyers meet.

Bold Personality
To Nude Glass
Cookware Tackles Tariffs, Collection
Direct-To-Consumer Challenges

Registry Evolves To Capture beyond wedding and baby comes at a

good time for retailers that are looking

Key Life Moments

for ways to give their registry business

Home Beverage
a boost. While the big two (wedding
and baby) remain the most popular
choices for using a registry, the trend

By Greg Sleter
Executive Editor
NEW YORK— The registry marketplace
in recent years has continued to evolve
and move beyond key life moments such
as weddings and the birth of a baby.
A growing number of consumers
today are using registry programs
And while most retailers have registry
programs in place, the need to enhance
how they market those programs
and expand the products consumers
can add to a registry is key to further
growth and new sales opportunities.
“Retailers need to make sure a broad
range of items are eligible for registry,”
said Nancy Lee, president of MyReg-
Evolution Riding
of Millennials marrying at an older age
than previous generations, and subse-
quently starting families later in life,
provide new challenges to retailers as
they look to drive sales through their
Wave Of Craft
Movement

Live ...
offered by retailers and third-party istry.com. “For example, we knew of a
sources such as MyRegistry.com to major retailer that did not have hand-
Future Show Dates develop lists of products sought to help
celebrate important life moments such
bags available to be selected for regis-
tries. You never know what people will
Oct. 29 – Nov. 1, 2019
The Complete as graduation, back-to-college, house-
warmings and Christmas.
want to add to their registry.”
In addition, experts also noted that

Trim...
Category-by-Category Experts in the world of registry said
this growth in recent years has been
retailers need to highlight the oppor-
tunity to register for moments such
Statistical Analysis of driven largely by consumers recog-
nizing the usefulness of establishing
as back-to-college and holiday in the
months preceding these seasonal events.
The Housewares Industry 41 Madison Avenue, New York, New York 10010
registries for other key life moments. The continued evolution of registry A Supplement to HomeWorld Business®

Bleed.
212.686.1203 41madison.com A Rudin Building

01A_cookware_HW_020419.indd 1 1/21/19 12:42 PM 08_09_16_HW_031819.indd

008_HW_031819.indd 1 8 3/8/19 4:16
4:08 PM 23nv_HW_040119.indd 23 3/20/19 01A_bevrpt_HW_051319.indd 1 5/3/19 11:30 AM
SugarPlum|Sophistiplate_April1.indd 1 3/7/19 1:53 PMAM
10:00

HomeWorld Business Cookware & Registry Report Nouveau/Ultimate Home Beverage Report
Housewares Census Bakeware Report Tabletop

HomeWorld’s annual This annual HomeWorld HomeWorld examines how This exclusive HomeWorld This exclusive supplement
statistical edition is the supplement has become housewares and tableware supplement for the examines the convergence
housewares industry’s best the definitive resource for are driving a gift registry Spring and Fall New York of categories— from coffee
read and most frequently cookware and bakeware business that has evolved Tabletop Markets examines and tea appliances and
cited resource for retail merchandisers seeking to cover multiple channels the distinctive fashion, accessories to healthy
sales data and analysis decision-making trend and serve multiple life personality and lifestyle drink makers to on-the-go JU
encompassing all key analysis, retail market moments. trends shaping today’s beverageware— building Live ...
categories. data and new product February 3 tabletop business... plus an expanded home Trim...
February 2020 developments. expanded previews of beverage sales platform for Bleed.
February 3 what’s new in New York. housewares retailers.
March 11, October 12 April 20

10 | July 22, 2019 | homeworld business 20 | August 19, 2019 | homeworld business VOLUME 32 NO. 14 SEPTEMBER 30, 2020

PRESENTS Pottery Barn’s Hom Guides

Tabletop Through Evolving
Retail, Registry Landscape
Understanding The Customer
Key For Villari As She Raises
Macy’s Cookware Profile
Generational MarketinG
rePort 2019 Supermarket Report QU
Debbie Hom Cindy Koller

2
Report 2019 Omni Tabletop
Villari Wegmans Grows In Brooklyn
The opening of the Brooklyn store, in the Brooklyn
Navy Yard’s landmark Admiral’s Row, will be a mile-
Buyer Omnichannel

Forecast
stone for Wegmans as its first location in New York
Buyer, Cookware
City. The Brooklyn store just missed being the grow-

Housewares Suppliers Refresh Solutions ing chain’s 100th store.

“The Brooklyn store will actually be our 101st store

For Today’s Better Living Goals 2019 to open,” said Wegmans spokesperson Marcie Rivera.
“We are opening a store in Raleigh, NC, in September.”

V
oters were asked to
H ealth & Wellness is a prime lifestyle merchandising opportunity in housewares as
consumers make taking control of personal and family wellbeing a higher priority. give added weight to
merchandising creativity,
Integrating new, smarter technology in both established and new segments of the
the spotlight.
You’ll also see repeat winners.
These are merchants whose
Debbie Hom, omni tabletop buyer at
Pottery Barn, is one of those mer-
chants that has helped the retailer and
Although the Brooklyn store is the company’s most
Recently added to the cookware urban, Wegmans has experience in densely populated
team at Macy’s, Cindy Koller Villari is suburbs and understands dealing with crowded en-
continuing to raise the profile of the
vironments. In fact, the nearest Wegmans location is

0
its vendors ride the wave of how con- department store retailer’s cookware in Woodbridge, NJ, which should provide the retailer
Health & Wellness appliance market has become a key trend as suppliers look to mo- trend and marketing astuteness, dedication, innovation and sumers are shopping for and purchas- offerings going into the next year. with a practical sense of the local marketplace. How-
tivate and energize consumers with health-oriented product features and benefits. attention to detail, openness productive track records are ing tabletop in today’s marketplace. With Macy’s since 1996, Villari has ever, the Woodbridge store differs in an important
Growth has been propelled by factors such as a strong economy, design innova- to risk, flexibility, relationship difficult to ignore. Hom, who has been with Pottery Barn experience in buying for the company, way from the 74,000 Brooklyn store.
tion, cohesive merchandising and research-savvy, health-conscious consumers.
building and the ability to deliver One thing this year’s Impact for more than four years, has been as well as financial and strategic plan- “The Woodbridge store is about 130,000 square
Suppliers of healthy living appliances have recharged their commitments to new praised for her passion for and deep ning. This, said vendors, has served
a profitable program for both Merchants share is a vote of feet so it is much larger than our Brooklyn store will
product development aimed not just at driving unit sales growth but also at lift- knowledge of the tabletop industry and her well as the newest omnichannel
the vendors and retailer while respect by their vendors. In be,” Rivera noted.
ing the average dollar value with upgraded performance and a refreshed mar- vendors noted that her dedication is buyer in the cookware segment at Wegmans stores feature a host The neighborhood where Wegmans will operate is
keting message centered on the long-term lifestyle benefits of the products. providing value to consumers. today’s unpredictable retail one of many reasons they have named Macy’s. of housewares as part of the diverse in ethnic and economic terms. Although the
As federal health care reform continues to raise concerns about the long- You’ll see buyers from retail environment, that vote really her a HomeWorld Business 2019 Im- Villari took over the position from general merchandise mix. surrounding community includes high-rent zones
term availability of quality, affordable health insurance, the spotlight is expect- channels that aren’t typically in counts. pact Merchant. Michael Wolpert, who was chosen as and middle-class pockets that have been subject to
ed to become brighter on preventative home health monitoring and therapeu- “She is knowledgeable not only of a HomeWorld Business Impact Mer- headquarters undermined the regional distinctive- gentrification, the store also is a block away from a
tic products that might mitigate increasing out-of-pocket medical costs. her categories, but all categories in the
tabletop arena, so she can buy comple-
chant in 2018, in November of 2018.
Stepping into big shoes, vendors said
Wegmans, Lidl ness of the regionals they acquired at a time when major New York City housing project that has a lower
The HOMEWORLD BUSINESS® Health & Wellness Report 2019
2019 Impact Merchants local food traditions were emerging as a point of income population.
Growth Typifies

2
mentary programs, which is a necessity they have benefited from a seamless interest for shoppers. Also, consolidation of manage- According to Wegmans, the Brooklyn store will
showcases analysis of key categories anchoring the home health and
today,” noted one vendor. transition. ment around executives located in the headquarters feature more than 60,000 SKUs, including more
Grocery Evolution
wellness appliance market, as well as a look at the growing market Debbie Hom POTTERY BARN . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 This skill has proved fruitful for the “Cindy is extremely creative, fashion made for less responsive regional operations that than 4,000 organic products, fresh seafood delivered
for new products, which are enjoying a resurgence because of their vendors Hom works with as Pottery forward and understands what the Ma-
Cindy Koller Villari MACY’S . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 frequently couldn’t effectively leverage the cultures whole and cut to order daily, hundreds of produce
healthy living attributes. Barn has put effort into updating its cy’s customer is shopping for,” said a of the supermarkets purchased. items and 300 varieties of imported and domestic
Wendy Altamura WEGMANS . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 tabletop offerings to meet the needs of vendor who works closely with Villari.

Deb Danielson TARGET . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 both its registry and general customers
alike. One such update to the retailer’s
Desirae Montgomery COSTCO . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 program includes a new collection from
Sunipa Kreuzer CRATE & BARREL . . . . . . . . . . . . . . . . . . . . . . . . 13 bridal designer Monique Lhuillier. The
assortment of tabletop, giftware and
Adam Gregory TARGET . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
bedding that the brand is offering un-
Mark Callahan QVC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 derscores Pottery Barn’s, and its team
Coming Of Age
continued from page 8 Under those circumstances, stores became more cheese, and offer extensive restaurant-quality pre-
Additionally, vendors noted that The better regionals have differentiated them- uniform and less able to respond appropriately to pared foods department. The store also will operate
Villari is very focused on developing a selves by focusing on certain critical functions their food traditions and trends as expressed in local a second-floor mezzanine bar, serving food and wine,
core cookware business that provides customers care about and blowing them out from markets, not to mention turns to vegetarian, vegan, beer, and spirits.
the latest trends in the home and both a quality and quantity standpoint. Some have no-GMO, gluten free and other diets becoming more Wegmans maintains an everyday-low price gro-
focuses on quality pieces, while also even gone as far as leveraging their prepared food prevalent among consumers concerned with well- cery strategy, supplemented only occasionally with
putting an emphasis on working within ness. So consumers who were becoming more aware sales events and digital marketing including digital
Housewares Poised To Capture Millennial
operations by opening instore restaurants and pubs.
the financial parameters that are the Yet as they incorporate price-competitive core gro- of regional, ethnic and international food cultures, couponing tied to its Shopper’s Club loyalty program
“As Millennials age

22nd Annual
of buyers, efforts to be a one-stop reg- most appealing to consistent Macy’s

Angela Skogen COOKS ON MAIN . . . . . . . . . . . . . . . . . . . . . . . . 14
istry for consumers and support a more
Brandi Stone H-E-B. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 lifestyle approach when it comes to
Chrissie Puchta WAYFAIR. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 purchasing tabletop and housewares.
In addition, as the pressure contin-
shoppers. This, noted housewares
vendors, allows both parties to be suc-
cessful in the department store retail
channel.
cery and perishables operations, the better regionals
and move into the
Market As Key Life Moments Emerge
remain middle class bastions as compared with
next stage of their gourmet grocers such as Whole Foods. For its part,
Publix has expanded to a degree that it can be said
lives, they are shifting to be approaching the super regional status of super-
and wellness-oriented diets often found themselves
searching for alternate retailers who could satisfy
their changing preferences.
That’s not to say the super regionals have
altogether failed. Kroger, although, it lately has
1
and social media. Stores include a substantial gener-
al merchandise presentation, with the Woodbridge
store placing much of it smack in the center of the
grocery section facing the checkout stands and un-
der Home & Entertaining department signage. Not

Inside:
Air Cleaners . . . . . . . . . . 2A
Anti-Fatigue Mats . . . . . . . 4A
Compression Garments . . . 6A
Carolyn Feuer OFFICE DEPOT . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 ues to mount for retailers to stand out
Steven D’Iorio HOMEGOODS . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 in a crowded marketplace, vendors also
noted Hom’s expertise in field research
Jeremy Couey WALMART . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Czarina Tse CVS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
and completive analysis to ensure she
is always offering her customers a one-
Kristin Bates-Ashton COSTCO . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
of-a-kind assortment.
“She is able to blend her assortment
Humidifiers . . . . . . . . . . 12A John Jansen SOUTHEASTERN GROCERS . . . . . . . . . . . . . . . . . . . 17
with basics and trend, from opening
Dan Willman BEST BUY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 pricepoints to luxury pricepoints,” said
Juicers . . . . . . . . . . . . . . 14A a tabletop vendor.
Vendors also said that the cookware
department that was thriving under
Wolpert’s leadership has continued
to push forward now that Villari is at
the helm, making Macy’s a retailer to
watch in the cookware category going
into 2020.
—Emily Cappiello
P
their spending erhaps no generation has been
researched, studied and dis-
priorities.”
—Marshal Cohen,
cussed as much as Millennials.
Since their emergence as
a driving force in the consumer mar-
NPD Group
ketplace more than a decade ago, the
demographic group that covers those
born between 1981 and 1996, according
to the Pew Research Center, has often
marriage, parenthood and homeown-
ership, which are leading to changes in
their personal priorities, the products
they need and purchase and how and
where they shop.
Experts said this is creating a divide
among Millennials that now requires
marketers, retailers and product sup-
pliers to recognize the differing needs
next stage of their lives, they are shift- market giants such as Ahold even if it isn’t quite in experienced some growing pains of its own, has surprisingly, the store focuses on food and drink re-
ing their spending priorities,” said Mar- the same league as Kroger, or at least not yet. generally fared better than its major competitors, in lated housewares items and even includes an end cap
shal Cohen, chief industry advisor with
The NPD Group. “They are understand-
ing that it’s not about ‘me’ anymore and
Kroger, Supervalu, Albertsons, Safeway, and
Ahold emerged into super status by core expansion
combined with gobbling up regional supermarket
part due to a regional sub structure that has made
it more aware of localized consumer trends. Also,
Kroger has demonstrated a willingness to gain
with dedicated signage that informs shoppers how to
purchase the glassware that is right for various wine
types. Still, storage, cleaning, laundry and candles
Exclusive Consumer
their spending will be focused more on
their home and their lifestyle.”
chains. The motives for doing so were several, but
pressure from more efficient alternative retail for-
expertise through acquisition or other investment as
when it purchased supercenter operator Fred Meyer
get fair play as well.
Wegman’s puts particular emphasis on addressing
Research Reveals
Purchase Path For
While the life changes older Millenni- mats that incorporate food in various incarnations, and better regional Harris-Teeter while investing wellness issues and that should resonate in Brooklyn,
als are experiencing are similar to that including supercenters, warehouse clubs and dollar to take control of dunnhumby USA, the American which has become a preferred destination for young

Home & Housewares

A Supplement to HomeWorld Business®
Dehydrators . . . . . . . . . . . 8A
Home Spa . . . . . . . . . . . 10A
been viewed as enigmatic. among the older and younger members of the generations that have come be- stores, certainly inspired supermarket operators to branch of a loyalty program consultant that had people flocking to the city but which also has a rich
Leah Postema MEIJER . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 —Lauren De Bellis
Rice Cookers . . . . . . . . . 16A But as Millennials age, they are of this generational group. fore, unlike Baby Boomers and those in seek economies of scale. a successful partnership with Tesco in the United and even exploding food culture, which makes
Gillian McDonald BJ’S . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 hitting key life moments that include “As Millennials age and move into the continued on page 10 Yet the strategy ran into trouble as corporate Kingdom and beyond. continued on page 22
Water Filtration . . . . . . . 18A

10-17_HW_072219.indd 10 7/12/19 3:49 PM

01A_health_062419.indd 1 6/12/19 2:42 PM 09-11_HW_080519.indd 9 7/26/19 1:23 PM 20_22_23_42_HW_081919.indd 20 8/7/19 12:37 PM

Health & Wellness Report Impact Merchants Generational Marketing Supermarket Report HomeWorld Forecast 2021 QUAR
Report Live ....
Trim....
This annual supplement This special issue profiles This annual report explores This annual report Each fall, this highly Full Ble
showcases exclusive the year’s top retail buyers how housewares suppliers examines the expanding anticipated industry
HomeWorld market data and merchandise managers and retailers are adapting housewares opportunity in planning resource from
and analysis on key in home and housewares. product development an evolving supermarket HomeWorld reveals results
categories driving health July 13 and marketing strategies business. of a comprehensive
and wellness growth to target diverse needs August 17 consumer study measuring
across a wide housewares of multiple consumer detailed purchase intent
spectrum. generations. and preferences in core
June 17 August 17 housewares categories.
September 2020

Live ...
Trim...
Full Bl

TRIM SIZE: 10 13/16” X 13 1/4”
TABLOID
Live......................... 10” x 12.5”
Trim..............10.8125” x 13.25”
Bleed..............11.0625” x 13.5”
JUNIOR VERTICAL
Live........................... 7.5” x 10”
Trim....................8.375” x 10.5”
Bleed................8.625” x 10.75”
QUARTER VERTICAL
Non Bleed Only
4.875” x 6.5”
QUARTER VERTICAL TAB
Live.......................2.25” x 12.5”
Trim.................. 2.875” x 13.25”
Full Bleed............3.125” x 13.5”
STRIP VERTICAL
Live.......................2.875” x 10”
Trim............... 3.375” x 10.875”
Full Bleed....... 3.625” x 11.125”
HALF VERTICAL TAB
Live....................4.875” x 12.5”
Trim..................5.375” x 13.25”
Full Bleed...........5.625” x 13.5”
JUNIOR HORIZONTAL
Live.............................. 10” x 7”
Trim..............10.8125” x 7.375”
Bleed............11.0625” x 7.625”
QUARTER HORIZONTAL
Non Bleed Only
7.375” x 4.5”
STRIP HORIZONTAL
Live.......................10” x 2.875”
Trim..............10.8125” x 3.375”
Full Bleed.... 11.0625” x 3.625”
SPREADS
CONTACT THE PRODUCTION
DEPARTMENT FOR SPECS.
2020 Print Advertising Rates & Specs
HOMEWORLD ADVERTISING RATES ELECTRONIC SPECS
AD Size 1X 4X 8X 12X 16X* ACCEPTABLE DIGITAL FILE FORMATS: The original ad
layout document, fonts and images accompanied by a
Tab Page 7295 6695 5995 5295 4595
press-ready PDF file.
Junior Page 5730 5210 4530 3940 3420
Preferred Applications: Adobe InDesign CC. Others:
1/4 Page 3930 3570 3105 2665 2295 Adobe Illustrator CC; Photoshop CC; Adobe Acrobat
Strip 3690 3355 2915 2500 2155 Distiller DC (Illustrator and Photoshop are not
Special positions: Add 10% of space. recommended for creating layout files.)
* 16X Rate Based On Ad Appearing Every Issue PDF format: All ads should be in PDF or PDF/X1-A format
prepared for press in CMYK with embedded fonts. Please
contact Production for the job options files that should be
ANNUAL CENSUS & FORECAST RATES
used when creating PDFs. PDF files cannot be edited or
1X 4X 8X 12X 16X* altered in any way. Please include all native files, including
Tab Page 8450 7680 6680 5825 4830 supporting graphics and fonts.
UNACCEPTABLE DIGITAL FILE FORMATS: All digital
INSERTS Microsoft files: Word, Excel, Powerpoint, etc.
Advertising space cost plus insert charge of $1300. COLOR SPECS:
For multi-page insert space cost contact sales rep. • All images, backgrounds & copy must be CMYK. Ads
received in RGB and spot color format will be converted
RATE POLICY to CMYK. To avoid over-saturation, the combined value
Rate based on a non-cancellable contract. If cancelled, of CMYK values should not exceed 300% (ie. C=100,
ads run would be short-rated to the nearest earned M=100, Y=50, K=50).
frequency based on the rate card. Special positions are IMAGE SPECS:
non-cancellable within 90 days of ad space closing. 15% • Photos should be 300dpi at their actual size, in CMYK.
discount off total ad space charge to agencies provided • Set
 transparency flattener to at least 300 dpi where
account is paid within 30 days of invoice date. applicable:
- 1200 dpi for Line Art. 300 dpi for Gradients.
TERMS AND CONDITIONS - Set the vector balance to 100% vector.
Net due thirty (30) days from invoice date. No cash •A d files with embedded images must be sent with
discount. Advertiser agrees to accept additional expenses original artwork to ensure trouble-free output of your
of Attorney fees and Collections Agency charges should files. Embedded files cannot be corrected or adjusted.
ICD require them to collect late payments. GENERAL SPECS:
•P lease include crop marks on all bleed ads.
•L abel all documents and digital layout files with
advertiser’s name and issue date, NOT “HOMEWORLD
BUSINESS.”
•A ll Digital files MUST be sent complete. If files are
FOR MORE INFORMATION incomplete you will be contacted. ICD assumes no
Contact your HomeWorld Business Sales Representative: responsibility for files that are sent incorrectly.
Dave Palcek President/Co-Publisher •M ACINTOSH platform preferred. HOMEWORLD
(847) 913-8244 BUSINESS is not responsible for the final outcome of
davep@homeworldbusiness.com digital files created on PC.
Cynthia Evans Senior Vice President/Co-Publisher ACCEPTABLE COLOR PROOFS: A valid supplied SWOP
(847) 913-8251 color proof that is representative of the ad is suggested.
cyndie@homeworldbusiness.com All supplied color proofs MUST meet SWOP specifications.
Publisher is not responsible for color variation on press if
Larry Oliver Business Development ad is not accompanied by the proof.
(631) 246-9300 ext. 246 PRODUCTION WORK: If publisher performs production
larryo@homeworldbusiness.com
work to existing or new ads, then the rate will revert back
to gross pricing. If any work needs to be done you will be
PRODUCTION CONTACTS contacted for your approval prior to processing. No Charge
Print Advertising for publisher to create a PDF. All supplied ad materials
Nadine Salogub will be held by publisher for a period of no longer than
(631) 297-8104 one year from the issue date in which the ad last ran.
nadines@homeworldbusiness.com Thereafter, materials will be deleted.
Digital Advertising
Erin Helmers FILE TRANSFER
(631) 246-9300 ext. 250 Send via E-mail (files less than 20 mb):
Attn: Nadine Salogub:
erinh@icdnet.com
production@homeworldbusiness.com
CLASSIFIED SALES & RATES
Upload digital files: http://ads.icdnet.com
Susan McDonald accessible via your web browser
(631) 246-9300 ext. 224 No ID & password needed. HomeWorld Business
susanm@homeworldbusiness.com must be notified once ad has completed uploading.
 2020 Digital Advertising
EMAIL OPPORTUNITIES & SPONSORSHIPS

DAILY E-NEWSLETTER BANNERS & BUTTONS

Horizontal ads top our exclusive Daily E-Newsletter
with buttons placed within the body. Campaigns
are sold one-per-day and connect to supplied link.
Max (5) advertisers per week, per position,
exclusive days.
Cost per 468x60 Banner: $2,500/month
Cost per 150x150 Button: $2,000/month

TARGETED CUSTOM EBLAST

Deliver your custom message to our daily
newsletter audience.
$3,500 per Eblast

DIGITAL EDITION EMAIL NOTIFICATION

Reach your customers with an exclusive ad on our
digital edition email notifications, now featuring a
video preview of each edition.
Call for sponsorship details

HOMEWORLD HIGHLIGHTS
This exclusive video preview of each HomeWorld Business edition is the lead
post on HomeWorld Business.com and in the HomeWorld daily e-newsletter the
day of the edition’s release… plus, the current video preview is featured on the
HomeWorld Business home page.
Call for sponsorship details

HOMEWORLD DIGITAL EDITIONS

Each issue of HomeWorld Business—
including the Housewares Census
and Forecast— is available in
a convenient digital format with
turning pages. Display
ads can highlight links to
advertiser websites. Go to
homeworldbusiness.com
for digital edition
subscription details.
SPONSORED CONTENT
HomeWorld Business’ sponsored digital content program lets advertisers align with
topical industry content that informs and engages the digital reader. HomeWorld Business
provides high-profile sponsored digital content positions, including placement in the
Front Page and Category sections of homeworldbusiness.com and the HomeWorld Business
Daily E-Newsletter.
Exclusivity: Max (3) advertiser. $2,000/week

HOME PAGE TAKEOVER

This dynamic opportunity includes bookends, a home page intercept, a leaderboard and
the multimedia position. Upon login, all four positions will be displayed simultaneously.
Campaigns connect to a supplied link.
Exclusivity: (1) advertiser per month. $8,000/month

BOOKENDS
High-profile position, displayed on the right and left sides of the homeworldbusiness.com
home page. Campaigns connect to a supplied link.
Exclusivity: Max (4) advertisers.
160x600 (x2) Bookends: $5,000/month

HIGH-PROFILE MULTIMEDIA POSITION

Animated ads and/or video. This placement is visible on ALL pages throughout
the website.
Exclusivity: Max (5) advertisers, sequentially drawn.
300x250 Multimedia Position: $3,500/month

CATEGORY SPONSORSHIP
This is your opportunity to sponsor industry news category on homeworldbusiness.com.
Campaigns are randomly drawn and connect to supplied links.
Product Exclusivity: Max (5) advertisers, randomly drawn.
Cost per 468x60 Ad: $2,000/month

LEADERBOARD BANNER
This eye-catching ad placement sits atop each page of homeworldbusiness.com.
Campaigns are randomly drawn and connect to supplied links.
Product Exclusivity: Max (5) advertisers, randomly drawn.
Cost per 728x90 Leaderboard Banner: $2,500/month

STANDARD BANNER
These ads top the ‘main content’ regions of each page within homeworldbusiness.com.
Campaigns are randomly drawn and connect to supplied link.
Product Exclusivity: Advertisers randomly drawn.
Cost per 468x60 Banner: $500/month

WORDLINK
Unique links (URLs) are assigned to each reserved WordLink. Reserved words are
available on a first-come, first-serve basis.
Product Exclusivity: Max (1) advertiser per word.
Cost per WordLink: $375/month

CATEGORY INTERCEPTS
Unique advertisements, with individual Links, assigned to each
Ad Intercept campaign. Ad Intercepts are assigned to specific story
content categories.
Product Exclusivity: Max (5) advertisers per category, sequentially drawn.
Cost per Ad Intercept: $2,000/month

HOMEWORLD BUSINESS MOBILE

The steamlined, responsive design of the redeveloped
homeworldbusiness.com website enhances your mobile experience.
Access everything our website has to offer from your smartphone or
tablet quickly and easily.