COVER PAGE

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TABLE OF CONTENTS

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 Chapter I
Executive Summary
1.1 Brief Description of the Enterprice
Shecore Delectables specializes in making homemade loaf bread baked from scratch and
banana jams. Unlike the typical packs of loaf bread available in the market, the proponents added
flavors in the bread through utilizing local cacao powders and mangoes. The banana jams
moreover, are made from pieces of bananas that do not pass the quality size standard set by Del
Monte Corporation, gathered from their banana plantation situated in Brgy. Soriano, Cabadbaran
City.

1.2 Business Location

Since the business has no physical store, the proponents will have its production of
cupcakes at P-2, Hinagdanan, Brgy. Comagascas, Agusan del Norte.
Figure 1.1 Plant Lay-out

1.3 Our Products and Services

Shecore’ Lush specializes in making homemade cupcakes baked from scratch. The
cupcakes are in a thin, paper cup, topped with frosting and has banana jam filling. These are
available in a variety of flavors such as Buko Pandan, Mango, Ube and Fruity Granola. Unlike
the typical cupcakes available in the market, the proponents added nutritional value to the
cupcake by adding some fresh fruits as fillings aside from the banana jam. Also, the proponents
made sure to use best quality ingredients that will not compromise the delightful taste of the
product. The cupcakes are available for only Php 25.00 each.

1.4 Vision and Mission

(Make your own)

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 Chapter II
Company Description
2.1 The Company & Management
Shecore’ Lush Cupcakes falls under partnership managed by three owners namely,
____________________________ who will be regarded as general partners. Each partner is
expected to contribute money, property and skills and equally shares profits as well as financial
and legal liabilities of the business. The business has no physical store so it will utilize its social
media platforms and referrals to accept and generate orders. The total capital requirement
amounted to Php 17,265.01. Therefore, the proponents will equally contribute Php 5,755.00 to
start the whole operation of the business.

2.2 Summary of Short-term Goals

 (Research, think and make your own)
 (Research,think and make your own)
2.3 Summary of Long-term Goals
 ((Research, think and make your own)
 (Research,think and make your own)

2.4 Suppliers
The business is it utilizes one of the highly available resources in the community which is
banana specifically abundant in Brgy. Soriano. The proponents knew that there is a high volume
of banana fruits that failed to pass the quality standard of Del Monte as to its size. Because of
this, the proponents decided to utilize these bananas and create a jam out of it for its cupcake
filling. Moreover, the proponents were able to give its customers sweet delight with added
nutritional value. Thus, the business advocates the use of eco-friendly materials for its
packaging.
2.5 Customer
The business will be accepting orders using its social media platforms and other
promotional tools. Its target market are students and professionals who are fond of eating and
buying cupcakes for themselves and for their loved ones, to satisfy their cravings and at the same
time indulge themselves with nutritious delight.

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 CHAPTER III
Products and Services
3.1 Product Offering
Shecore’ Lush specializes in making homemade cupcakes baked from scratch. The
cupcakes are in a thin, paper cup, topped with frosting and has banana jam filling. These are
available in a variety of flavors such as Buko Pandan, Mango, Ube and Fruity Granola. Unlike
the typical cupcakes available in the market, the proponents added nutritional value to the
cupcake by adding some fresh fruits as fillings aside from the banana jam. Also, the proponents
made sure to use best quality ingredients that will not compromise the delightful taste of the
product.

3.2 What Makes Shecore’ Lush Cupcakes Unique

Shecore’ Lush Cupcakes illuminates the importance of nutritional value of a food and
how this benefits the customers. As per our tagline “Sweet nutritious delight in every bite”, we
focus not only on the taste and quality of the cupcake but we also value the well-being of our
customers. In addition to that, the business made use of the rejected bananas in Barangay Soriano
that failed to meet the requirements of Del Monte Corporation and innovate these bananas into a
delicious and nutritious jam that will serve as the fillings of the cupcakes.
3.3 Recipe
(Research, copy-paste or you can make your own)
3.4 Equipment
The proponents have come up with the following machinery and equipment to be
used during the production process:
Table 1.1 A List of Machinery and Equipment

No. of Price/
Materials & Equipment Supplier Total Cost
Unit Unit
Cake Tester Baker Room 1 90.00 90.00
Hand Mixer Golden Key 1 1,500.00 1,500.00
Pastry blender Golden Key 1 70.00 70.00
Rubber Scraper Golden Key 1 100.00 100.00
Wire Whisk Golden Key 1 200.00 200.00
Juicer Golden Key 1 100.00 100.00
Oven Golden Key 1 4,000.00 4,000.00

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 Large Stainless Mixing Bowl GMALL 1 129.00 129.00
Small Stainless Mixing Bowl GMALL 3 55.00 165.00
Knife UNITOP 2 19.75 39.50
Ladle UNITOP 1 22.00 22.00
Cutting Board UNITOP 2 58.00 116.00
Measuring Cup GMALL 1 95.00 95.00
Measuring Spoon GMALL 1 45.00 45.00
Piping Bag GMALL 6 35.00 210.00
Pastry Tip GMALL 6 25.00 150.00
Hand Towel UNITOP 3 16.00 96.00
Hairnet UNITOP 3 10.00 60.00
Apron UNITOP 6 19.00 114.00
TOTAL 7,301.50

Table 1.2 B- Depreciation Expense Schedule

DEPRECIATION EXPENSES  
Useful Life Dep.Expense
ITEMS Cost (yr.) s Yearly Monthly
Machinery & Equipment 7,301.50 4 1,825.38 152.11
     
3.5 Supplies
The proponents have come up with the following supplies to be used during the
production process:
Table 1.3 Maintenance and Supplies Expenses

No. of Price/ Total

Maintenance & Supplies Supplier
Unit Unit Cost
face masks GMALL 6 1.50 9.00
dish washing soap GMALL 1 32.00 32.00
sponge UNI TOP 2 12.00 24.00
trash bags GMALL 4 10.00 40.00
TOTAL (Monthly)       105.00

3.6 Labor Requirement

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 The production will be supervised and performed by the three proponents. Labor cost is
computed per piece which is equivalent to two pesos per piece produced.

DIRECT LABOR COST

MONTH of  
LABOR REQUIREMENT
February March April  
Direct Labor Cost/ Piece 1.00 1.00 1.00  
x No. of Pieces/ Month 357 375 394  
Total Direct Labor Cost/ Month 357.00 375.00 394.00  
             

3.7 Factory Overhead Expenses

The proponents have come up with the following factory overhead expenses during the
production process:
FACTORY OVERHEAD EXPENSES
ITEMS Month 1 Month 2 Month 3
Electric Bill P 200.00 200.00 200.00
Transport of Raw Materials 100.00 100.00 100.00
Maintenance Supplies 165.00 165.00 165.00
TOTAL P 465.00 465.00 465.00

3.8 Recipe Costing

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(Recipe is confidential, you have a choice to follow this format or follow the other costing
example I gave you.) As I said, take what resonates.

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B. DIRECT LABOR COST

Php 2.00 per piece X 357 pieces (first month) SUBTOTAL ₱ 714.00

C. FACTORY OVERHEAD COST

465.00/ 357 pieces = 1.30 per piece allocation SUBTOTAL ₱ 465.00

PRODUCTION COST PER UNIT IN A GIVEN PERIOD:

= Total Production Cost

Number of units
Buko Pandan Bam ₱ 13.96
Mango Bam ₱ 15.56
Ube Cupcakes ₱ 15.50
Fruity Granola ₱ 23.47

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 Chapter IV
Market Plan
4.1 MAIN CUSTOMER(S)

Shecore Delectables will specifically target those who belong to the lower and middle
class, who lives in Cabadbaran City and its neighboring municipalities, who are fond of eating or
buying bread for themselves and for their loved ones considering its nutritional value and origin.

DEMORAPHIC:

Age: 5-12 yrs old children

13-19 yrs old adolescents

20-60 yrs old adults

Civil Status: Single, married, and annulled

Profession: All types of profession

Income: P5,000 and up per month

GEOGRAPHIC:

Micro : Students, professional, and non-professional individuals in Agusan del Norte

Macro : Cabadbaran City, Agusan del Norte

4.2 Consumer’s Need

Cupcakes are not new in the market thus the proponents were able to identify businesses
who offers it in the area. These establishments offer the typical cupcake with icing as toppings.
Survey shows that 95% of the target market are concerned of the nutritional value of the food
they eat. With this, the proponents came up with the idea of putting bits of fresh fruits as fillings
of the cupcakes. Also, the cupcakes has banana jam filling made from pure honey, milk and
banana. The proponents chooses banana of all other fruits because Cabadbaran City specifically
in Barangay Soriano is rich in supply for bananas. The proponents would want to offer
homemade cupcakes that will not just satisfy the cravings of the market but also gives them
healthy delight.

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4.3 Competition
There are only a few of the many bakeries in Cabadbaran City that sell the usual and
typical cupcakes with a sweet base and fluffy icing on top. None of which offers a cupcake
perfect for those health conscious people. When it comes to establishments that offer bread and
pastry production, Cabadbaran City has actually a lot. Store such as Rose Bakeshop, Sweet
While, Angel’s Touch, and others sell different classes of breads, cakes as well as cupcakes with
variety of icing colors on top. However, there are no establishments in the city that specialize
cupcake as a main product. Although the store mentioned above offer cupcakes to costumers,
their production of the product is not constant and the cupcakes they are selling are not favorable
for health-conscious individuals.
4.4 SWOT ANALYSIS
(Research, copy-or-paste or you can make your own)

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 Chapter V
Strategy and Implementation
5.1 Sales Forecast
If the total demand for cupcakes is 1,652 pieces in a month and the estimated market
share is 27%, the business’ potential market is 446 pieces. In the first stage of operation, the
proponent cannot assume a 100% of competence because emergency and fortuitous events may
arise during its operation. There are, in fact an initial unconditional situation like ingredients
supply shortage, operating problems, even in distribution and the likes, thus the proponents
assumed only 80% to be projected in its first year of operation. With this, the business will
produce 357 pieces of cupcakes every month which will yield to Php 8,925.00 sales for the first
month of operation.

The proponents plan that the sales column will increase by 5% every month and attain
90% of the projected market share by the fourth month.

Table below is the projected sales per month.

Table 1.4 Projected Sales per Month

Month Projected Sales
Volume (pieces) Amount (Pesos)
Month 1 357 Php. 8,925.00
375
Month 2 Php. 9,375.00
Php. 9,850.00
Month 3 394

5.2 Services and Distribution

The business will utilize its social media platforms and referrals to accept and generate
orders since it has no physical store. For bulk orders, the proponents will deliver the cupcakes
directly to the customer with free delivery charge.
5.3 Advertising and Promotion
(Make your own)
.

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 Table 1.5 Projected Budget for Advertising and Promotion

MONTH
ITEMS
Month 1 Month 2 Month 3
Sales (amount in pesos) Php 8,925.00 Php 9,375.00 Php 9,850.00
Marketing expenses
 Print Advertisement 100.00 0 0
 Product Launching 500.00 0 0
Selling expenses
 Transportation 100.00 100.00 100.00
 Packaging 200.00 200.00 200.00
TOTAL MARKETING COST 1,000.00 300.00 300.00
Marketing and Selling Expenses
11.20% 3.2 % 3.04%
over Sales

5. 4 Production Schedule
Production schedule will be every Friday and Saturday of the week. There will be five-
six production schedule in a month that would yield a total of 357 pieces of cupcakes in the first
month. The rest of the days in the week will be utilized in marketing except when there are
urgent or bulk orders.

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 Chapter 6
Oganizational Plan

6.1 Ownership Structure

Shecore’ Lush Cupcakes will be in the form of partnership, in which there will be
an association of three people which will be regarded as general partners. Each person is
expected to contribute money, property, labor or skill, and expects to share the profit and loss of
the business accordingly. As a partnership, the total capital requirement will be equally divided
among the three partners. Consequently, each partner will share an investment amounting to Php
5,755.00.

6.2 Management Team/Key Employees

The business will be owned and managed by all three members of the team with:
 Ms.______________
General Officer/Manager
o Responsibilities:
 She will be responsible in overseeing the overall activities of the business
from the marketing, production to the financial matters.
 She will coordinate and direct the linking task of different officers and
personnel of the business in achieving the business goals.
 She will take primary action when performance standards are not being met.
Marketing Officer/Manager
o Responsibilities:
 She will oversee all the marketing efforts, advertising and promotional stuffs
and activities of the business.
 She will implement competitive strategies to be used in attaining goals and
objectives of the business.
 Ms. ____________
Production Officer/ Manager
o Responsibilities:
 She will ensure a well-organized and efficient operation of the business as
well as the process flow improvement.
 She will monitor raw materials inventory as well as its level of quality.
 She will set rules and regulations in the production process to achieve
harmonious and comprehensive operation.
 Ms. ____________
Financial Officer/ Manager
o Responsibilities:

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  She will be responsible for monitoring cash inflows and outflows as well as
the management of financial objectives set by the business.

Figure 1.2 Organizational Chart

Ms.
General Manager/
Marketing Officer

Ms. Ms.
Financial Manager Production Manager

6.3 Pre-Operating Activities and Expenses

Before the business operates, costs are incurred in parallel with the activities listed below.
These costs include printing and encoding expenses incurred in making the business plan
(including final printing) and transportation expense during the canvassing and purchasing of
materials.

Table 1.6 Breakdown of Pre-operating Activities and Expenses

PRE-OPERATING ACTIVITIES AND EXPENSES
ITEMS Cost
Business Plan (including final printing) Php 100.00
Trial Production 600.00
Transportation cost- Purchases of tools and equipments 116.00
Initial Advertising 100.00

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 Licenses/business Registration 500.00
TOTALP Php1,416.00

6.4 Administrative Expenses

The monthly administrative expenses that the business incurrs consist of manager’s
allowance, communication allowance and office supplies.

Table 1.7 Breakdown of Administrative Expenses

ADMINISTRATIVE EXPENSES
ITEMS Amount (pesos)
Admin. Expenses
Manager’s Allowance P 300.00
Communication 150.00
Office Supplies
Daily Time Record Form 10.00
RER Form 5.00
Ballpen (4pcs.at 5.00) 20.00
Record Book 31.00
Columnar Notebook 18.00
Bondpaper (20s) 10.00
TOTAL P 544.00

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 Chapter 7
Financial Plan

7.1 Total Capital Requirement

The total project cost of the business amounted to Php 17,265.01
The total capital requirement of the business will be generated through total owners’
equity or investment. There will also be pre-operating expenses, those necessary expenses
incurred before the business starts operating which is equal to Php.1,416.00. In addition, a
working capital is presumed; this is the amount of money permanently needed in cash or in kind
to keep the business operating that is equal to Php 8,547.51

SHECORE’S LUSH CUPCAKES

TOTAL PROJECT COST

Investment Items Total Cost

Fixed Assets
Land P 0.00
Building 0.00
Machinery & Equipment 7,301.50
TOTAL Fixed Assets P 7,301.50
Working Capital (1 month)
Raw Materials P 6,104.96
Office Supplies 94.00
Direct Labor 357.00
Factory Overhead 465.00
Cash Operating Expenses 1,526.55
TOTAL Working Capital P 8,547.51

Pre-operating Expenses 1,416.00

TOTAL P 17,265.01

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7.2 Projected Financial Statements
Table 1.8 A- Projected Income Statement
SHECORE’ LUSH CUPCAKES
PROJECTED INCOME STATEMENT

Month 1 Month 2 Month 3

Sales P 8,925.00 9,375.00 9,850.00
Less: Cost of Goods Sold
Raw Materials Inventory Beginning P 0.00 895.04 69.89
Add: Purchases 7,000.00 5,600.00 7,000.00
Materials available for use 7,000.00 6,495.04 7,069.89
Less: Raw Materials Inventory end 895.04 69.89 326.51
Raw Materials Used P 6,104.96 6,425.15 6,743.38
Direct Labor 357.00 375.00 394.00
Factory Overhead 465.00 465.00 465.00
Cost of Goods Sold 6,926.96 7,265.15 7,602.38
Gross Profit P 1,998.04 2,109.85 2,247.62

Less: Operating Expenses

Administrative Expenses P 544.00 544.00 544.00
Marketing & Selling Expenses 1,000.00 300.00 300.00
Pre-operating Expenses 1,416.00 0.00 0.00
Total Operating Expenses P 2,960.00 844.00 844.00
Operating Profit Before Tax P -961.96 1,265.85 1,403.62
Less: Tax (5%) -48.10 63.29 70.18
Net Profit after Tax P -1,010.06 1,202.56 1,333.44

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Table 1.8 B- Projected Balance Sheet
SHECORE’ LUSH CUPCAKES
PROJECTED BALANCE SHEET

ASSETS Pre-operating Month 1 Month 2 Month 3

Current Assets:
Cash P 8,547.51 8,106.51 10,197.51 11,344.51
Raw Materials Inventory 0 895.04 69.89 326.51
Office Supplies 0 94.00 94.00 94.00
Total Current Assets P 8,547.51 9,095.55 10,361.40 11,765.02
Fixed Assets:
Machinery & Equipment 7,301.50 7,301.50 7,301.50 7,301.50
Less: Accumulated Depreciation 0 152.11 152.11 152.11
Net Book Value 7,301.50 7,149.39 7,149.39 7,149.39
Total Fixed Assets P 7,301.50 7,149.39 7,149.39 7,149.39
Other Assets:
Pre-Operating Expenses 1,416.00 0 0 0
TOTAL ASSETS P 17,265.01 16,244.94 17,510.79 18,914.41
LIABILITIES AND CAPITAL
Current Liabilities:
Accounts Payable P 0 0 0 0
Long term Liabilities:
Loans Payable 0 0 0 0
TOTAL LIABILITIES 0 0 0 0
Owner's Equity
Capital Beginning 17,265.01 17,265.01 16,254.95 17,510.79
Add: Net Profit after Tax 0 -1,010.06 1,202.56 1,333.44
Capital End 17,265.01 16,244.94 17,510.79 18,914.41
TOTAL LIABILITIES AND CAPITAL P 17,265.01 16,244.94 17,510.79 18,914.41

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