Intra Case of HSBC-IBA Business Case

Competition

TEAM NAME: KNIGHT SWORDS

TEAM MEMBERS :
1.ARAFAT KABIR KUSHAL [BBA-7]
2.NAUSHIN ADNIN [BBA-7]
3.TANVIR MAHTAB [BBA-7]
4.TAHIYA FAIROOZ LABEEBA [BBA-7]
 OVERVIEW
ZUJI is one of Asia Pacific's leading online travel agencies, a
position the company has held for more than 10 years. ZUJI was
launched back in August of 2002. It is one of Asia Pacific's leading
wasonline
launched back
travel in August
agencies, of 2001.the
a position Thiscompany
travel agency wasfor
has held a product
more of collaboration of 16 major airlines. The
airlines
thanincluded
10 years.Nippon Airways,
ZUJI was Cathay
launched back Pacific Airways,
in August China
of 2001. Airlines, EVA Airways, Garuda Indonesia, Hong
This
Kongtravel
Dragon Airlines,
agency was Japan Air System,
a product Japan Airlines,
of collaboration Malaysia
of 16 major Airlines, Northwest Airlines, Philippine Airlines,
airlines.
Qantas
TheAirways, Royal Brunei
airlines included Airlines,
Nippon SilkAir,
Airways, Singapore
Cathay Pacific Airlines
Airways,and United Airlines. Website Travelocity.com was
a substantial shareholder
China Airlines, and an Garuda
EVA Airways, important partner Hong
Indonesia, providing
Kongthe technological platform for booking and fare
Dragon
searching.
Airlines, Japan Air System, Japan Airlines, Malaysia Airlines,
Northwest Airlines, Philippine Airlines, Qantas Airways, Royal
Brunei Airlines, SilkAir, Singapore Airlines and United Airlines.
Website Travelocity.com was a substantial shareholder and an
important partner providing the technological platform for
booking and fare searching. ZUJI launched a new campaign,
“Search, Discover and Share.” The company took initiatives and
invested heavily to make ZUJI the “Google” of Travel.
 SWOT ANALYSIS
Strength:
1.Offering online booking for car Weakness
rentals, travel packages, hotels, flights 1.Not interactive website
and travel insurance 2.Worst customer service
2.:Zuji.com was backed by 16 major
airlines
3.Had trouble in airway
3..Still connected to three regions services also
4.Information enriched website 4.Hidden fees

Opportunities
1.It's the era of technology and easy to
connect with all people in the world Threads:
rather than just in Hong Kong 1.Offline leading travel
2.Still have the fame and experience agencies who are getting
than the new companies
3.By solving problems they can meet
themselves online
their goal .
 GAP ANALYSIS
1.Environmental stability
and budget allocation.
2.Environmental
1.Current managerial & sustainability and business
strategic problems. growth
2.Shrunked Market. gfg 3.The marketing strategies
3. Worst OTA according must now focus on building
loyalty and tactics must be
to customers
strong.
4. Focusing on the
uniqueness of the product

ACTION PLAN
 TARGET GROUP
DEMOGRAPHIC BEHAVIOURAL

Want to complete
17-50+ any task easily.
USA,US etc. BEHAVIOURIAL Age : 17- 50+ Gender : Both male & female

PSYCHOGRAPHIC GEOGRSAPHICAL

Asian Countries,
Australia,
Travel Lovers
UK,
USA
 BIG IDEA
ZUJI, THE TRAVELOGY

We are here to make every targeted

group to do ''ZUJI'' whenever
they want to go on a trip
or to travel and to make it Google of
OTA
 Marketing
Strategy
1) Solving key issues
2) Online booking
3) Custom payment method
4) Social Media Interaction
5) User friendly and customized online travel portal
6) package offers & contests

SOLVING THE KEY ISSUES
• Making people trust ZUJI
again Making better service.
• Making interactive websites
• .Solving troubles of airway
service
Social Media Interaction
Facebook, Messenger, and
WhatsApp Button Integration
and Marketing Contests.
Action Plan
Online Booking
Online booking process can be
done easily using mobile app by
paying 50% only and payment is
100% . Free cancellation policy 8
hours before check in time.
User friendly and customized
online travel portal
The website should be on point
and simple so that travelers can
easily book.
Custom Payment Method
Allowing properties to add their
own payment system.
Package Offers and Contests
There should be different
packaged offers and deals for
all customers and different
contests should be taken to
make customers more
interested.
 FEASIBILITY

1.It will reach up to 75% local people and at least

30% of Asian Countries
2. Online profit will be up to 30% more.
 FINANCIAL
SITE EXPENSES[US]
Websites $30,000
Social Marketing $4000
Payment partnership $20,000
Service Development $10,000
Package offers $4000
Contests $2000

TOTAL $70,000
 Conclusion

THANK YOU FOR YOUR PRECIOUS TIME