ENG_B2.

0805S

Product Packaging
Fashion and Shopping
Speaking & Discussion
Level B2

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Product Packaging Outline

Content
Product labels are important to examine before purchasing anything. What
ingredients are in the food and where did it come from? This lesson will help you
to read product labels and discuss what is necessary information for product
packaging.

Learning Outcomes
• Learn vocabulary often found in packaging
• Discuss what information should be provided
• Learn how to examine labels and determine if you should or should not buy the
product

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Vocabulary

1) Label 11) Daily intake

2) Packaging 12) Nutrients
3) Branding 13) Polystyrene
4) Advertising 14) Recycled
5) Cellophane 15) Marketers

6) Containers
7) General public
8) Target consumers
9) Serving size
10) Features

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Vocabulary

To examine To acquire

To reflect To discard

To dispose To recycle

To deceive To reseal
To handle To stack To feature

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Vocabulary

Partially hydrogenated oil Calories from fat

Additives Organic
Artificial flavoring Artificial
Transfat High fructose syrup
Added sugars All natural
Saturated fat Flammable
Insoluble fiber Fragile
Soluble fiber Glass

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Definition

Reading between the lines of product labels and

packages is vital to be a conscious consumer.

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Discuss

Speaking
Think of the last time you bought packaged
food at the grocery store

What did you buy?

What kind of packaging did it have?

Why do you buy this product?

What is attractive about the label?

Did you read the back label?

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Questions

1) What type of consumer are

you?

2) What do you look for in the

products you buy?

3) Do you buy „natural“ or

„sugar free“ products?

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Grammar

Please note
You can take verbs and transform them into
nouns, adverbs and adjectives to broaden your
vocabulary!

To deceive  Deceiver / Deceiving

To discard  Discard (s)/ discardable
To recycle  Recyclable / recycled

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Grammatical explanation

Please note

What patterns do you notice?

Can you come up with a rule to transform verbs into nouns,

adverbs or adjectives? Write it down:

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Review

1. To deceive Often times brands deceive customers by including

the word „natural“ in their label.
2. To discard Containers are ususally discarded and not recycled.

Branding is vital for products, as it is their „business

3. Branding
card“.
While cellophane does a good job of keeping food
4. Cellophane
warm, it is not a green material.

Remember to always read the back label!!!

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Exercises

Speaking
Fill in the blank with the appropriate word- Sometimes
the verb will need to be transformed
healthy – Packaging – features– containers– branding – organic –
labels– to deceive

1. Many products come in ___________ with ________ like

resealable lids.
2. Sometimes ________ can be __________ and trick
consumers into buying the products.
3. Marketers use words like _________ or ___________ to
attract consumers.
4. _________ is a vital part of product ____________.

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Marketing in packaging

Speaking

Read the following text

The packaging and labels can be used by marketers to encourage

potential buyers to purchase the product. Package graphic design
and physical design have been important and constantly evolving
phenomenon for several decades. Marketing communications and
graphic design are applied to the surface of the package and (in
many cases) the point of sale display. Most packaging is designed to
reflect the brand's message and identity. These packages can have
features that add convenience in distribution, handling, stacking,
display, sale, opening, resealing, use, dispensing, reuse, recycling,
and ease of disposal.

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Exercises

Speaking
With the text in mind, think of your favorite
product. Discuss the following questions.

1) Does the packaging reflect the product?

2) Why is the packaging appealing to you?

3) What kind of features does the packaging have?

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Exercises

Speaking
Create a new word based on the verb. Specify
if it is a noun, adjective or adverb.

1) To handle

2) To stack

3) To dispense
4) To reclose

5) To dispose

6) To distribute

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Exercises

Speaking

Imagine: Inside the package is a very unhealthy

hamburger made with trans fat and only 10%
real meat that you must sell. How would you
design the package and label to make it
appealing to customers? What kind of features
would the package have?

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Exercises

Speaking
Come up with a catchy slogan for the same unhealthy
hamburger. Think of your target audience. Where
would you sell this? What kind of advertising would
you use?

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Exercises

Speaking

Complete the sentences

1. Brands deceive because...
2. Consumers should...
3. Organic and natural labels can...
4. Advertising is...
5. Nutrients should be...
6. Artificial flavoring should...
7. The general public...
8. Serving size must...
9. Partially hydrogenated oils should...
10. Products must...
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Exercises

Speaking
Deceiving labels! What could these
phrases be hiding?
Example:
If the label says “made with real fruit” it might mean that it
only has a small % of real fruit and the rest is artificial flavoring

 Made with whole grain

 Lightly sweetened
 Cage free eggs
 0gr. Transfat

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Exercises

Speaking

Think of a product you often buy.

1) Describe the packaging

2) What feelings does it invoke?
3) What message are they trying to convey?
4) Who is the target audience?
5) What are the hidden messages?
6) What is the meaning behind the colors on the boxes?
7) Can the phrases used be hiding anything?

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Exercises

Speaking

Create a dialogue

Consumer Salesperson
Wants to have a healthier Is paid to sell his „all
lifestyle by eating better natural“ drink.
food. Knows it is not very
This person needs a little healthy.
help reading labels. Tries to sell it to the
consumer.

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Thank you

We would like to thank

the following sources for their content
Text Packaging and labeling, Wikipedia Images Shutterstock – ID 136908089
contributors, Shutterstock – ID 163664810
http://en.wikipedia.org/w/index.php?title
=Packaging_and_labeling&oldid=6415909 Shutterstock – ID 72711406
79, Retrieved at 14.01.2015, Creative Shutterstock – ID 51834721
Commons license

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Thank you
for choosing to learn
with

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