Professional Documents
Culture Documents
& SOCIETY
Definitions
Relationships
Models
30/08/2012
PRESENTATION OBJECTIVES
BUSINESS
• What is the objective of most
businesses?
• How do businesses meet their
objectives?
Click for
definition
GOVERNMENT
Click for
definition
SOCIETY
• What is the objective of most
societies (cultures/population)?
• How do societies meet their
objectives?
Click for
definition
Business
Society Government
OBJECTIVES OF
BUSINESS
REDUCE COSTS
INCREASE SALES
MAXIMISE
PROFIT
OBJECTIVES
OF SOCIETY
• Vary according to culture,
religion and natural resources
available
• People want to have enough to
eat and a supply of water
• Shelter from the environment
and threats
• Education and health care are a
priority
• Improved lifestyle is seen as
progressive therefore good
• Self-development
FOUR MODELS
OF THE BGS
RELATIONSHIP
• Market Capitalism
• Dominance
• Countervailing Forces
• Stakeholder Model
MARKET
CAPITALISM
DOMINANCE
MODEL
EGYPTIAN
UPRISING
JANUARY
2012
COUNTERVAILING
FORCES
STAKEHOLDER
Nestlé, the world‟s largest food and nutrition company, has been involved in
The Nestle case study is rural development in emerging countries since the 1920s. At that time, the
Swiss giant built factories in South Africa and Brazil as it created new milk
produced by Nestle. markets in countries with burgeoning farming sectors.
Today, Nestlé has 443 factories around the globe, nearly a third of which are in
rural areas in the developing world. With that history and breadth of
experience, it is unsurprising that Nestlé is highly skilled at making rural
a) Which model is development of mutual benefit to both the company and the community in
which it operates.
illustrated?
In its 2010 Creating Shared Value report, released earlier this year, Nestlé
b) Give 2 examples from the listed a number of facts about its 144 factories in developing, rural areas: a
third have numeracy and literacy programmes, two thirds include a Nestlé-built
case study information water treatment plant, and just over half offer formal apprenticeship training.
Nestlé public affairs communications manager John Bee said: “This starts from
as evidence to support our approach to doing business, the idea that creating shared value for
shareholders and the communities that you impact or represent.”
your answer to (a).
As Nestlé is constantly sourcing raw materials for its products, those
c) If you owned shares in communities are almost always near or in rural areas. As a company
specialising in nutrition, Nestlé usually focuses on programmes that improve the
Nestle, would you be health of both the people and the livestock. In Pakistan, for example, Nestlé
wanted to improve the quality of its dairy supply, partly through adding iron to
milk to prevent anaemia, a major public health issue in the country. The key
happy about the project was to improve veterinary services to the animals.
activities described? The company had to be sensitive to local culture. Many of the herders are
women, so Nestlé had to train cadres of female „paravets‟, the animal
Explain your reasons. equivalent of community health workers, as it would not have been considered
appropriate to have a sudden influx of male workers.
d) Carry out research on “In partnership with the Swiss Agency for Development & Co-operation, we
provided them with start-up kits that included basic medicines and gave them
Nestle – does the training,” explains Bee. “This empowered women and increased the productivity
of the animals. History suggests that we build loyalty among our supplier base
corporation always by doing this (helping and training the local workforce), especially when we
source directly from them.”
demonstrate good Source: http://www.ethicalperformance.com/bestpractice/casestudy/107 [accessed 30 August
practice? 2012]
SUMMARY
KEY • Society
WORDS • Government
• Value
• Idea
• Ideology
• Business
• Profit
• Social contract
• Corruption
• Capitalism
• Populism
Diane Evans (diane.d3evans@gmail.com)
• 22
Stakeholder
30/08/2012
DEFINITIONS
AND
INFORMATION • Steiner & Steiner (2009)
SOURCES: Business, Government &
Society. Publisher McGraw-
Hill.
• http://www.bized.co.uk/educators/16-
19/business/strategy/presentation/busobjectives2_
map.htm
• YouTube videos