Radio Audience

™
Measurement System
 Introduction

Radio Score is an innovative company, which uses state of the art technology to provide
scientific Radio Audience Measurement (RAM) system for the first time in Pakistan.
Radio Score has setup a representative panel of individuals who are listening to
Radio via Mobile Phones & Car Radio.
Radio Score collects this data through the
said devices electronically

Research Audience Representation Across Urban Pakistan

Full Panel Data
City: Karachi, Lahore, Islamabad,
Faisalabad, Peshawar, Multan & Hyderabad
Gender: Male, Female
Sec: A,B,C/D
Sample size: (Mobile: 435 & Car Decks: 60) 495
Period: 1st – 30th Sep 2019

Note: Non Commercial Channels

i.e. FM 93, FM 93.4 & Other have
www.radio-score.com been removed
 Sample Split

CITY SEC GENDER

Sampling design based on research standards of representative sampling techniques for statistically
sufficient samples for Gender, SEC & Cities

Age Split
RadioScore Sample
Total : 495
• Mobiles: 435
31 - 45
• Car Decks: 60

www.radio-score.com
 National Top 5 Channels KLI*

0.50 0.30 0.13 0.07 0.05

61% 42% 30% 15% 12%

*Top Channel and Subscriber Channels of RadioScore Rating System only

For Further Details, please Contact RadioScore team. (Mobile + Car)
*Ratings & Reach based on 24 Hours
www.radio-score.com **This report does not include all channels, for full data, please contact muneeb@radio-score.com *KLI 1st-30th Sep 2019
 Karachi Top 5 Channels*

0.47 0.33 0.14 0.07 0.02

58% 36% 23% 14% 11%

*Top Channel and Subscriber Channels of RadioScore Rating System only

For Further Details, please Contact RadioScore team. (Mobile + Car)
*Ratings & Reach based on 24 Hours
www.radio-score.com **This report does not include all channels, for full data, please contact muneeb@radio-score.com *Karachi 1st-30th Sep 2019
 Lahore Top 5 Channels*

0.61 0.19 0.06 0.03 0.01

61% 33% 25% 17% 13%

*Top Channel and Subscriber Channels of RadioScore Rating System only

For Further Details, please Contact RadioScore team. (Mobile + Car)
*Ratings & Reach based on 24 Hours
www.radio-score.com **This report does not include all channels, for full data, please contact muneeb@radio-score.com *Lahore 1st-30th Sep 2019
 Islamabad – Rawalpindi Top 5 Channels*

0.43 0.39 0.26 0.24 0.04

70% 70% 26% 52% 2%

*Top Channel and Subscriber Channels of RadioScore Rating System only

For Further Details, please Contact RadioScore team. (Mobile + Car)
*Ratings & Reach based on 24 Hours
www.radio-score.com **This report does not include all channels, for full data, please contact muneeb@radio-score.com *ISB / RWP 1st-30th Sep 2019
 Faisalabad Top 3 Channels*

0.89 0.81 0.14

62% 69% 54%

*Top Channel(s) and Subscriber Channels of RadioScore Rating System only

For Further Details, please Contact RadioScore team. (Mobile only)
*Ratings & Reach based on 24 Hours
www.radio-score.com **This report does not include all channels, for full data, please contact muneeb@radio-score.com *Faisalabad 1st-30th Sep 2019
 Peshawar Top 3 Channels*

0.64 0.53 0.33

79% 42% 71%

*Top Channel(s) and Subscriber Channels of RadioScore Rating System only

For Further Details, please Contact RadioScore team. (Mobile only)
*Ratings & Reach based on 24 Hours
www.radio-score.com **This report does not include all channels, for full data, please contact muneeb@radio-score.com *Peshawar 1st-30th Sep 2019
 Multan Top 3 Channels*

0.59 0.43 0.19

69% 38% 42%

*Top Channel(s) and Subscriber Channels of RadioScore Rating System only

For Further Details, please Contact RadioScore team.
**This report does not include all channels, for full data, please contact muneeb@radio-score.com (Mobile only)
**FM 106.2 is stationed in Khanewal with reach in Multan, hence incorporated in Multan report *Ratings & Reach based on 24 Hours
www.radio-score.com
. *Multan 1st-30th Sep 2019
 Hyderabad Top 3 Channels*

0.57 0.31 0.26

62% 52% 43%

*Top Channel(s) and Subscriber Channels of RadioScore Rating System only

For Further Details, please Contact RadioScore team. (Mobile only)
*Ratings & Reach based on 24 Hours
www.radio-score.com **This report does not include all channels, for full data, please contact muneeb@radio-score.com *Hyderabad 1st-30th Sep 2019
 0
1
2
3
4
5
6
07:00 - 08:00

1.7
08:00 - 09:00

2.17

www.radio-score.com
09:00 - 10:00

2.96
10:00 - 11:00

2.63
11:00 - 12:00

2.28
12:00 - 13:00
2.16
Listenership Behavior*

13:00 - 14:00
2.16

14:00 - 15:00
2.51

15:00 - 16:00
2.75

16:00 - 17:00
3.11

17:00 - 18:00
3.48

18:00 - 19:00
3.92

19:00 - 20:00
4.28

20:00 - 21:00
4.03

21:00 - 22:00
3.84

22:00 - 23:00
4.99

23:00 - 00:00
3.94

1st- 30th Sep 2019 - KLI

00:00 - 01:00
2.16

01:00 - 02:00
1.72

*Listenership Behavior is based on ratings

 Listenership Behavior * - Male vs Female

Male Female

5.97
6

5 4.82 4.87
4.76
4.6
4.27
3.913.93 3.92
4
3.69
3.48 3.45
3.22 3.2 3.27 3.26
2.96
3 2.84 2.78
2.69 2.69
2.56 2.57 2.58
2.42 2.45
2.24 2.32
2.172.14 2.16
2.06 2.04
2 1.81 1.84
1.7
1.55
1.39

0
07:00 - 08:00

08:00 - 09:00

09:00 - 10:00

10:00 - 11:00

11:00 - 12:00

12:00 - 13:00

13:00 - 14:00

14:00 - 15:00

15:00 - 16:00

16:00 - 17:00

17:00 - 18:00

18:00 - 19:00

19:00 - 20:00

20:00 - 21:00

21:00 - 22:00

22:00 - 23:00

23:00 - 00:00

00:00 - 01:00

01:00 - 02:00
*Listenership Behavior is based on ratings
www.radio-score.com 1st- 30th Sep 2019 - KLI
 Listenership Behavior * - Weekdays vs Weekend
Weekday's Weekend's

5.39

4.47
4.21
4.07 4.13
3.93.95 3.96 3.96
4 3.83

3.483.5 3.54 3.52

3.34
3.26
2.97 3.01
3
2.74
2.66 2.65 2.6 2.66
2.43 2.47
2.39
2.25 2.21 2.27
2.06 2.12 2.05 2.03
2 1.9
1.81
1.51

1.04
1 0.87

0
07:00 - 08:00

08:00 - 09:00

09:00 - 10:00

10:00 - 11:00

11:00 - 12:00

12:00 - 13:00

13:00 - 14:00

14:00 - 15:00

15:00 - 16:00

16:00 - 17:00

17:00 - 18:00

18:00 - 19:00

19:00 - 20:00

20:00 - 21:00

21:00 - 22:00

22:00 - 23:00

23:00 - 00:00

00:00 - 01:00

01:00 - 02:00
*Listenership Behavior is based on ratings
www.radio-score.com 1st- 30th Sep 2019 - KLI
 TOP KLI PROGRAMS*
Monday to Friday**
FM 106.2, FM 107.4, FM 91 & FM 98.0 Only

*These ratings have been obtained from the RadioScore portal for the timeslot only

**The program names have been updated using FPCs and information available on
the internet and may vary from the actual ones.

www.radio-score.com
 07am -11am Safar ke Hamsafar 0.53

11am – 01pm The Matinee Show 0.54

01pm – 03pm Hit pe Hit & Sufiana 0.59

03pm – 05pm Dil se Dil Tak 0.55

05pm – 08pm Drive Time Show Time 0.80

08pm – 11pm Top Gear 0.82

11pm – 01am Melody Time 0.97

01am – 03am Yaadain & Dhinchak Music 0.17

www.radio-score.com *Data Based on KLI Audience 1st – 30th Sep 2019

 07am -11am Samaa Rise Adeel / Sulmeen 0.23

11am – 01pm Mere Shahar ka Samaa 0.18

01pm – 03pm Showbiz Superstars 0.23

03pm – 05pm Music Most Wanted 0.34

05pm – 08pm Lagao Sahar Aman 0.67

08pm – 10pm Its My Show 0.78

10pm – 12am SamaaClub-Mani 0.51

12am – 02am Slow Jams 0.20

www.radio-score.com *Data Based on KLI Audience 1st – 30th Sep 2019

 07am -11am Morning Jam with Khalid Malik 0.13

11am – 01pm
Top 40+Sofi & B2B 0.02

01pm – 03pm B2B Bolti Bund 0.04

03pm – 05pm Campus Radio Wafa/ B2B 0.01

05pm – 08pm Drive on with Sophie 0.07

08pm – 10pm Karachi - B2BL/I_Generation D 0.05

10pm – 12am
Fasi& Friends; BoltiBand; B2B & Dost Kya 0.02
Scene Hai
12am – 02am Regular Mix / B2B 0.03

www.radio-score.com *Data Based on KLI Audience 1st – 30th Sep 2019

 09am -11am Subh -e- Dosti 0.25

11am – 01pm Chit Chat Chutney 0.08

01pm – 03pm Dosti Dhaba / Friday Special 0.07

03pm – 05pm Global Beats / Dosti Music 0.07

05pm – 07pm Music on the Way 0.13

07pm – 08pm On the Field 0.13

08pm – 09pm
Hum Qadam 0.08

09pm – 10pm Aur Sunao 0.04

10pm – 12am Musically Yours 0.11

www.radio-score.com *Data Based on KLI Audience 1st – 30th Sep 2019

 Channel Wise*
Top 3 Shows**
FM 106.2, FM 107.4, FM 91 & FM 98.0 Only

*These ratings have been obtained from the RadioScore portal for the timeslot only
**The program names have been updated using FPCs and information available on
the internet and may vary from the actual ones.

www.radio-score.com
 Top 3 Shows

Melody Time 0.97

(11 :00PM – 01 :00AM)

Top Gear 0.82

(08 :00PM – 11 :00PM)

Drive Time Show Time 0.80

(10:00pm – 12:00am)
(05:00PM – 08:00PM)

www.radio-score.com *Data Based on KLI Audience 1st – 30th Sep 2019

 Top 3 Shows

It’s(8:00pm
My Show– 10:00pm) 0.78
(08:00 pm – 10:00 pm)

Lagao Sahar Aman 0.67

(05:00 pm – 08:00 pm)

Samaa Club 0.51

(10:00 pm – 12:00 am)

www.radio-score.com *Data Based on KLI Audience 1st – 30th Sep 2019

 Top 3 Shows

Morning Jam with Khalid Malik 0.13

(07:00AM – 11:00AM)

Drive on with Sophie 0.07

(05:00P M – 08:00PM)

Karachi - B2BL/I_Generation D 0.05

(08:00PM – 10:00PM)

www.radio-score.com *Data Based on KLI Audience 1st – 30th Sep 2019

 Top 3 Shows

09am -11am Subh -e- Dosti 0.25

05pm – 07pm Music on the Way 0.13

07pm – 08pm On the Field 0.13

www.radio-score.com *Data Based on KLI Audience 1st – 30th Sep 2019

 Thank You!
No part of this presentation is to be shared in written, electronic or any other form without written consent
of the company “Radio Score”

www.radio-score.com