WHY

AMAZON
CHOSE REFER-A-FRIEND TO
AMPLIFY MOBILE APP DOWNLOADS

READ TO FIND OUT!

THE MOVE
New mobile app users
are rewarded with up
to $10 in store credit.
THE BENEFITS
1 NEW CUSTOMER ACQUISITION
VIA REFERRALS

2 MORE MOBILE APP

DOWNLOADS

3 ORGANIC UPLIFT
THE BENEFITS
NEW CUSTOMER ACQUISITION
MORE MOBILE APP DOWNLOADS
ORGANIC UPLIFT

BREAKS DOWN BARRIERS TO

$5 CREDIT TRYING AMAZON’S MOBILE APP

REFERRED USERS ARE ONE STEP

CLOSER TO MAKING A PURCHASE!
THE BENEFITS
NEW CUSTOMER ACQUISITION
MORE MOBILE APP DOWNLOADS
ORGANIC UPLIFT

INVITATIONS SEND REFERRED

USERS STRAIGHT TO THE APP

AMOUNT OF APP DOWNLOADS

DRAMATICALLY INCREASES!
THE BENEFITS
NEW CUSTOMER ACQUISITION
MORE MOBILE APP DOWNLOADS
ORGANIC UPLIFT

THIS INITIATES
MORE DOWNLOADS
A VIRAL LOOP!

APP’S RANKING INCREASES

ORGANIC DOWNLOADS
INCREASES
THE BENEFITS
NEW CUSTOMER ACQUISITION
MORE MOBILE APP DOWNLOADS
ORGANIC UPLIFT

THE LOOP RESTARTS WITH

VIRAL GREATER IMPACT EACH TIME.
LOOP
WHY?
THE BENEFITS
NEW CUSTOMER ACQUISITION
MORE MOBILE APP DOWNLOADS
ORGANIC UPLIFT

COMPARE APP STORE RANKINGS

#164 #27
WHICH MOVEMENT
OF POSITION GAINS
#200 #80 A MUCH GREATER
ORGANIC UPLIFT?
 SCALE
is one of the key
qualifications of a
ABOUT successful referral
ME program.

DOUBLE-SIDED
REWARD: Both
parties get $5
each!
THE IMPLEMENTATION
1 CALL TO ACTION

2 INVITATION

3 ADDRESS BOOK PERMISSION

 THE IMPLEMENTATION

CALL TO ACTION
Delivers simple messaging.

Easy mechanism in initiating

an invitation.
 THE IMPLEMENTATION

INVITATION
TWO CALLS TO ACTION:

Directs users to their mobile

address book.

Typical sharing through social

media and email.
 THE IMPLEMENTATION
ADDRESS BOOK
PERMISSION
USUALLY A HUGE HURDLE …

HOWEVER, referring a friend

context justifies this action.

Imagine how much Amazon

stands to gain by optimising
the invitation rate!
THE OPTIMIZATION
1 INVITATION RATE

INVITATION
2 ACCEPTANCE RATE
 INVITATION RATE INVITATION ACCEPTANCE RATE
Having a referral Amazon can optimize invitation
program on a mobile acceptance benefits to maximise
device enhances user its rate.
engagement.
MOBILE HUGE
MOBILE scaling potential
from address book

MOBILE
integration.
 OPEN RATES FOR:

MOBILE
TEXT MESSAGES

70-90%
MOBILE EMAILS

20-40%
MOBILE SHARED POSTS

0-9%
MOBILE THINK
MOBILE VOLUME.
Address book or Social feed?

MOBILE Do you want to compete

with other stories on
their social feeds?
 HORIZONTAL PICTURE
Amazon made a really smart move. It’s your turn.

READ UP ON

“THE REFERRAL PROGRAM BEST PRACTICES”!

THINKING OF IMPLEMENTING ONE?

DOWNLOAD SOCIABLELAB’S FREE EBOOK!