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PROTECTED?
Global Market of Global Shortage of They are regularly People are not getting
Home & Personal Disinfectants & Sanitizers disinfecting their home anything inside their houses
Disinfectants due to sudden outbreak surroundings and without disinfecting the
of virus using sanitizers packets or using the
hand sanitizers
** https://www.marketsandmarkets.com/Market-Reports/surface-disinfectant-market-231286043.html 2
CONSUMER BEHAVIOUR YOU ARE IN GOOD HANDS
a WHO recommends to not get anything inside the house without disinfecting.
a The sudden consumer shift because of awareness around the world has lead to:
Cleaning door nobs Disinfecting keys Mopping with stronger All packages being disinfected
(Taps etc.) (Accessories) alcohol based disinfectant liquid before entering house
IN
46.7% 65%
50% of its population below the
families are couples living
INDIA
age of 25 and more than 65%
with their children. below the age of 35.
** https://www.industryarc.com/Report/16279/surface-disinfectant-market.html 3
CONSUMER INSIGHT YOU ARE IN GOOD HANDS
CONSUMER NEED
a Consumers across the world needs easy to use,
time efficient products which can disinfect,
sanitize and protect them.
a They need assurance that they are safe.
4
5
WHY INSURANCE?
YOU ARE IN GOOD HANDS
According to WHO,
The virus, germs and infections stay on the packages,
hard & soft surfaces for up to 72 hours.
7
OUR
YOU ARE IN GOOD HANDS
MARKETING STRATEGY
a We believe the market is organically being developed with behaviour shift and public
service announcements by WHO and governments of several countries.
a Our main drive off campaigns are going to be focused through Digital Media.
(A mix of, digital ads with partnerships with Times Network, Facebook Media, Influencer Marketing, Youth
led & informational media accounts.)
Campaigns will be focused on: Urgency and the importance Awareness about how to
MOTHERS & YOUTH of the product safeguard their health
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OUR OFFERINGS
DISINFECTANT
SPRAY
10
HAND
SANITIZER
GEL
11
LIQUID
SANITIZER
12
YOU ARE IN GOOD HANDS
Products MRP
13
THANK YOU