ACKNOWLEDGEMENT

F

irst of all, we are thankful to Almighty Allah, who has given us the strength and

determination to carry out this research. We would like to express our sincere gratitude to Prof. A.Amjad our teacher, for his valuable guidance, constructive comments and continuous encouragement through out the research. Special thanks are also extended to Mr. Mir Ibrahim-Ur-Rehman (CEO, GEO), Mr. Shaheen Raza (Regional Sales Manager, GEO), Mr. Syed Zulfiqar Ali shah (HR Head, GEO), Mr. Shadaat Tayyab (Corporate Head, GEO) and Mr. Saqib Noor Ahmed (Associate HR Manager, GEO), for their assistance in data collection. Also thanks to all of our group members Mr. Bilal Ejaz, Mr. Ammar Khalid,

Mr. Sheikh Farooq, Mr. Fahad Rasheed, Miss Ghazal Waseem

We all put our efforts together in the form of an excellent group with coordination and high spirits. Sincere thanks are also extended to all those who have helped us to complete our project.  

    TABLE OF CONTENTS
COMPANY DESCRIPTION………………………………………………………………………………………4 History of GEO……………………..…………………………………..………………………………….4 GEO Television Network………….……………………………………………..……………………….6 Introducing GEO TV……………….…………………………………………….……………………….6 Mission Statement………………….…………………………………………….………………………..7 Vision Statement…………………….…………………………………………...………………………..8 Basic Objective…………………….…………………………………………...…………………………9

Value Statement………………………………………………………………...…………………………9 Company Logo………………………………………………………………...………………………….10 Logo Application………………………………………………………………..………………………..10 (PLANNING) GOALS & STRATEGIES………………………………………………………………………..11 Short Term Goals………………….……………………………………………...………………………7 Intermediate Goals………………………………………………………………...……………………..7 Long Term Goals………………………………………………………………...……………………….7 Strategic Planning Operational Planning Growth Strategy………………………………………………………………...…………………………8 Crisis Management………………………………………………………………...……………………..8 SWOT ANALYSIS……………………………………………………………..………………………….13 Strengths…………………………….…………………………………...…………………………………13 Weaknesses………………………………………………………………...………………………………14 Opportunities………………………………………………………………..........................................14 Threats………………………………………………………………....................................................15 CORPORATE PROFILE…...…………………………………………………………………………….15 Nature of Business………………………………………………………………..................................15 Target Market……………………………………………………………….........................................15 Type of Ownership………………………………………………………………..................................15 Financial Resources ………………………………………………………………..............................15 Revenues……………………………………………………………….................................................16 Types of Products………………………………………………………………...................................16 Channels……………………………………………………………….................................................16 Market Share………………………………………………………………..........................................16 Competitors………………………………………………………………............................................19 Production Capacity……………...……………………………………………………………………..19

External Environment…………..……………………………………………………………………….19 LEADING…………………………………………………………………………………………………20 Leadership Style…………………………………………………………………………………………20 Internal Environment……………………………..……………………………………………………20 Internal Communication…………………………………………………………………………………...20 Level of Informality………………………………………………………………….. …………………….21 Internal Culture……………………………………………………………………………………………..21 Motivation…………………………………………………………………………………………………...22 ORGANIZING………………………………………………………………………………………….23 Level of Management/Designation..……………………………………………………………………..23 Organization Structure……………..……………………………………………………………………..24 Span of Control…………………….,…….………………………….…………………………………….24 Organizational Chart……………..…………….…………………………………………………………24 Decision making Style……………...…………….………………………………………………………..26 Delegation Process………………..………….………………………….………………………………..26 Leading Designation………………..………….………………………………………………………….26 Departmentalization of GEO………..………………….………………………………………………..27 i. Functional Departmentalization……………………………………………………………...27 ii. Geographical Departmentalization………………………….……………………………….28 Departments/Divisions……………..…………….………………………….……………………………31 Human Resource Management of .GEO………………………………………………………………..36 CONTROLING Achievements and Awards……………………………………………………………………………….44 Conclusion…………………………………………………………………………………………………46 References…………..……………………………..………………………………………………………47

then named "Newsreel" Dec 1995 Transponder leased/reserved for GEO on Asia Sat 1 Aug 1996 Due to political confrontation GEO launch postponed 1998 First advertisement in all major newspapers of Pakistan looking for television talent and announcing GEO for the first time July 2001 Largest HR recruitment campaign launched Nov 2001 BBC Technologies hired as technical consultants for GEO 15-Nov 2001 Core team of the channel is established to chalk out policies. strategy and implementation plan .                    History of Formation of GEO Network 1966 Letter to the President of Pakistan asking him to permit private sector television to combat the propaganda war Sep 1990 First feasibility/research paper on TV potential in Pakistan completed for GEO followed by national and International study tour Dec 1991 Made first pilot for first new show for GEO.

BBC shows GEO footage. frequency kept secret 15-Aug 2002 Cable Operators start tuning into secret frequency and begin airing GEO's test transmission without channel's consent .2-Dec 2001 String of nationwide interviews. about a kilometer from training camp. The under training news team is put to the test with 4 hours of non-stop test transmission. key vendors. Exclusive footage makes headlines across the world. begin as recruitment campaign attracts attention of 40.000 applicants 20-Dec 2001 Contracts with builders. technology partners. BBC producer visits training camp and commends GEO team for excellent coverage. writers and camera operators starts! 1-Jun 2002 First batch of trainees graduate are sent to different areas of Pakistan equipped with necessary recording equipment 14-Jun 2002 Bomb blast at US consulate takes place. reporters. transponder and Dubai Media City are finalized 5-Jan 2002 Construction of state-of-the-art HQ studios and offices begins 10-Jan 2002 Construction begins at Dubai Media City for offices and transmission studios 1-Feb 2002 A senior team of int'l consultants lands in Pakistan to complete recce for training 1-Mar 2002 The initial batch of 200 candidates for training are recruited 1-Mar 2002 Television equipment worth millions begin to arrive in Pakistan for the training process 1-Apr 2002 Training by 16 foreign producers. 30-Jul 2002 A team of senior journalists takes over Dubai office to prepare for test transmission 5-Aug 2002 First signals from satellite are tested 14-Aug 2002 Geo's test transmission starts at 12:00 noon PST with 24hour news content. consisting 25 cities.

Team moves in from training camp 11-Jan 2003 Launching ceremony of infotainment and entertainment programs. GEO Biryani. hot talk shows. HQ and offices completed. introducing them to the channel and getting their feedback 5-Sep 2002 Signs of brand power begin to emerge as GEO's logo is copied and imitated by local brands i. GEO Water and GEO Washing Powder 11-Sep 2002 First advertisement announcing GEO frequency 30-Sep 2002 Construction of state-of-the-art. is held at Mohatta Palace in Karachi 11-Mar 2003 London and New York Bureaus made operational 20-Mar 2003 Geo and CNN sign partnership contract for collaboration 7-Apr 2003 Geo begins transmission in UAE through E-Vision 14-Aug 2003 Geo completes its 12 months of non-stop on air transmission       GEO TELEVISION NETWORK GEO started its test transmission on 14 August 2002.5-Sep 2002 Geo team begins nationwide 5-day tour marketing the channel to cable operators. Test transmission started on 14th August 2002 on . INTRODUCING GEO TV GEO TV was established in May 2002. “The National association of Broadcasters (USA).” To build a reputable identity in a cluster of different channels in just a period of four years was not an easy task. World’s largest association of broadcasters has honored GEO with the “Award for Quality” declaring it an international standard television channel. with a duration of 2 hours per day. Geo is known for its unique entertainment.e. truth revealing news and informative programs.

Consistently scoops all rival broadcasters on major news events. reporters. editors and presenters were split in Dubai and Karachi for 5 months to complete the training. Its member team comprising of CNN. Geo has the widest distribution on cable systems in Pakistan with 100% carriage within 90 days of launch. It launched the first interactive infotainment programs in Pakistan. Intelligent Media Consultant has given formal multi-disciplinary training to 500 members of GEO staff including all producers. a robust international network feeds live content from New York. Geo TV is the first South Asian Urdu language channel to provide content comparable with excellent television broadcasters.the PAS 10 digital satellite. Regular transmission started on 1st October 2002. Washington and London. camerapersons and editors.                           Mission statement . Besides seven bureaus in Pakistan. writers. engaging and empowering the viewer. BBC producers. Geo is the fastest growing TV Channel in Pakistan with ratings exceeding all satellite delivered TV channels in the market. cinematographers.

GEO informs and entertains while celebrating cultures and prompting dialogue in the spirit of "live and let live".                                           .

through quality programming based on issues.viewers. thus fulfilling the promise associated with its creation. advertisers and shareholders to maximize viewer ownership. GEO’s basic objective is also revenue generation. GEO will provide entertainment audiences can relate to. GEO will forge an alliance amongst its three stakeholders .  Value Statements • We are a team. • We respect each other. GEO will propagate transparency of responsibility that will ensure its position as the most credible and meaningful source of information. discussion and entertainment. GEO will invest in human resources as it recognizes it to be the foundation upon which the GEO future will be built.”                   Basic Objective Like all for-profit organizations.  Vision Statement “GEO will be the voice of freedom from the Asian subcontinent. It is this very foundation that will allow GEO to attain and sustain a leadership position. It will highlight the issues of concern and the cultural richness of its people through information. . thereby creating viewer loyalty and response.

• We embrace change.• We encourage self-development. stakeholders and employees. which is unbiased. The Orange represents “DAY’ and Blue represents ‘NIGHT’. • We hold high expectations. • We provide exceptional service that leaves an impression.   .         Company Logo All companies must have a pictogram. GEO’s Logotype enjoys the same reputation with our audience. accurate and timely 24hour news in ‘Urdu language’. The logo has been warmly received by the Pakistani audience and in a short span of time has come to represent Quality Broadcast with great production and content values. The Geo logo represents many aspects of its business in true colors. Representing the true strength of the channel. • Consistent entertainment service and production quality. • We value our Viewers. The Urdu alphabet ‘Jeem’ cutting through from the TV Screen in a sharp angle connote the ‘GLOBE’ and the overall formation of the composite represents ‘EYE ON WORLD AFFAIRS 24 HOURS A DAY’. An animated spot. ‘Peela-Neela’ was specifically aimed at unveiling the ‘Design Rationale’ of the logo to the audience. or single visual statement that represents the entire idea behind that symbol. • We support our community.

e. .O.   a. Intermediate goal: The intermediate goal of GEO is to increase their channels to 11 within the time limit of 3 years. Geo is the only TV Company that allows its Logo to be adapted to direct relevance to its ‘special events and occasions’ PLANNING And GOALS Short Term Goal: The short term goals of GEO keep on changing however. b. Either they will be launched together or one after the other. Geo uses three such distinctive applications of the Parent Identity. Corporate Emblem: Whereas the Logotype of Geo uses a sharply angled.E. The permission has been granted to launch the youth channel but the sports channel is still acquiring permission . Long Term Goal: When asked about the long-term goal we were told that it is highly confidential and only known to the Upper level management.It will be acquired soon. This pattern represents the Global presence of Geo covering and delivering Faster Firsts to its audience.  LOGO APPLICATION All good identities have flexibility for Primary applications but Secondary and Tertiary applications as well.g. Logo Versatility: With the realization that our logotype gives us enormous strength. the Corporate Emblem is a repetition of the complete alphabet. C. cropped and embedded image of the Urdu alphabet ‘Jeem’. the present short-term goal is to launch a youth channel and a sports channel within six months.

Crisis management Geo has not faced any such crisis yet however. This will benefit GEO and increase the growth of the channel. The BOD or “Top management” is responsible for such type of decisions. however because it is impossible to forecast the future precisely. Growth Strategy GEO’s strategy is to make the HRM department strong and competent as HRM department is the base of the organization. Unfortunately. They evaluate the goals set by the management as to how close they are to achieving their objectives.               . Its like an Octopus. If Geo has not achieved its required goals they take feedback and change their operational plans accordingly. the head is the Network and each tentacle is a business unit. GEO has experts in all fields. and how much they have achieved. the head of that department informs the team about it and they team finds a solution to the problem and terminates it.. they have set a whole team for the management of crises. They do so by providing training to the newly hired employees. which handles all the business units in each department. In this team.PLANS Strategic Plans: Operational Plans: Geo has a network. When a certain department faces any problem. no organization can ever be perfectly prepared for every eventuality.

First to use videophones in Iraq and Afghanistan and remote regions of Pakistan for live coverage. First to have live link-up with USA & UK. First channel with international graphics applications. "Faslay" and "Lakhon Mein Teen". accurate and timely 24-hour news in ‘Urdu language’.'Fastest Firsts'.7 hours before the nearest competitor. First to start political satire in Pakistan depicting current and past heads of state (Hum Sub Umeed Say Hain). First to introduce bilingual News Tickers. First to bring the 'Breaking News' concept in Pakistan. Most competitive work team. Here is a look at just some of them: For Example: First to give election results -.    SWOT ANALYSIS Strengths: New ideas and concept with fast execution has become a trademark of GEO -. (Aalim Online) . The first to produce joint India-Pak ventures like "Gaye Gi Duniya Geet Meray". First to have representatives of two religious sects on one platform openly presenting opposing viewpoints. Unbiased. (Election 2002 special transmission and coverage). Goodwill as the largest media group in the country.

500. GEO Taleem. First to introduce segmented News sections like GEO Travel. First channel to take a game show to people's homes all across Pakistan – (GEO aur Jeeto) First to telecast live telethon in Pakistan.000 in a twelve-hour period through call-ins on a premium rate number.000. First to initiate interactive live Polls.First to run 2 soaps back to back 4 days a week. creating history in the entertainment arena of Pakistan (1-2-3 campaign). -. GEO Dunya.GEO Poll First to launch interactive infotainment programmes. Weaknesses: It is a newly established company so it is still under the learning process. The telecast raised Rs 6.000 worth of gifts in 23 cities in 48 hours.Shaadi Online First to telecast animated political cartoons. First to distribute Rs 6. (Al-Qaeda Defence shootout).(Shaadi Online) First to produce a matrimonial reality show that rocked the nation -. First television marriage -. -. First to telecast a live police encounter. GEO Entertainment. (GEO Eidi). cast and budget (Umrao Jan Ada). Created the country's biggest blockbuster production utilising the largest sets. First channel to have its logo and brand name copied and used by everything from water to tractors.Zindagi campaign with Shahzad Roy -First action based reality show – Police First to conduct the largest and most aggressive recruitment and training campaign in the history of Pakistan. Because Pakistan has no institute that provides formal .

Los angles and London. Target Market Geo plans to target the Masses. CORPORATE PROFILE Nature of Business It is an International Electronic Media service providing News and Entertainment services. They are attracted towards entertainment. Threats: Fear of competition: Especially in entertainment because of new channels. Opportunities: Growing awareness about GEO of the people. Lack of innovation in the entertainment scene. .E. Canada. These demands are difficult to meet for GEO. Europe. Geo is based in Dubai and is broadcasted for South Asian viewers of M. Besides.education on this field they are required to have all employees trained from foreign institutions. Increase in viewer-ship Improvement of Pakistans terms with India. They also offer different fields of jobs. of burros in Pakistan a robust network feeds regularly live content from New York. North America and UK. Employee turnover : Geo’s employee turnover is under 5% New channels attract GEO qualified and trained employees by offering them 3 times the salary they earn at GEO. It increases cultural activities.

(Advertising on the channel)..So far Geo has not reached even its break-even point and have not earned any profits yet. the biggest and strongest group in media of the Private Sector.e. ATV etc. Types of products News. Financial Resources It is basically a family business they have no external shares. STN. and Infotainment.   Products It is not actually a manufacturing business rather a service business that generates cable TV channels namely: 1) Geo News 2) Geo TV(entertainment) 3) Geo UK(infotainment) 4) Geo USA Market share:     Its stands 2nd to satellite channels viewed in the Pakistan and 2nd to National channels in Pakistan. This is part of the Jang Group of Companies.Type of Ownership It is a Private limited Company and has 100% internal shares(family shares only). PTV. .   Revenues Its revenues are generated only through sale of commercial airtime. Entertainment. i.

This way Geo entertainment loses viewer ship. This style requires the leader to be a coach who has the final say. which is easily accessible. They Government have the right to jeopardize GEO’s operations. Despite the liberty GEO enjoys it cannot ignore the cultural ethical values of the society that is why GEO has a Quality Control Department Specifically working on censoring each program and News before it can be aired on TV. team spirit. Other satellite channels like Sony. Geo is trying to compete with PTV and trying harder and harder to be the No.Competitors PTV is the main competitor of GEO with regards to viewer ship because of the reason that geo is a satellite channel and is accessible in specific areas whereas PTV is a national antenna channel. However. Democratic leadership can produce high quality and high quantity work for long periods of time. The democratic leadership style is also called the participative style as it encourages employees to be a part of the decision making. which is a free zone. they cannot ignore and go against the Government as they operate within Pakistan as well. In case of a catastrophe in the environment GEO network is affected in two ways. Typically the democratic leader: --Develops plans to help employees evaluate their own performance --Allows employees to establish goals . Many employees like the trust they receive and respond with cooperation.1 channel in Pakistan. but gathers information from staff members before making a decision. GEO invites employees to share their input to make decisions. and high morale. It is positively affected when viewers depend on Geo News to give them Live Coverage on the situation like wise. The Government of Pakistan can influence GEO about the News and programs they air but GEO is not bound to report to the Government. They are bound to follow the rules of the censor board. Geo is a liberal channel it has no restriction from the Government of Pakistan because its transmissions are telecasted from Dubai. --Encourages employees to grow on the job and be promoted . The democratic manager keeps his or her employees informed about everything that affects their work and shares decision making and problem solving responsibilities. Production Capacity 11 channels is their total capacity because they are using 2 beams and each beam contains 5-6 channels. The technological environment includes all the ways by which it creates value for the constituents. Starplus etc. are GEO’s major competitors among satellite channels. it is negatively affected at the same time when the demand for the entertainment channels lessen because people are grieved by the chaos. LEADING Leadership Style: Geo follows a purely and highly democratic leadership style. External Environment Geo is the only independent and liberal channel with the unique honor of consistently breaking news.

Formal conversations are less because GEO believes in Teamwork and working in a friendly environment. 4) There is no formal dress code except for certain levels such as. the Heads of the Departments. no such incident has occurred yet in which different kinds of rumors has spread. they have specified a zone for smoking only. 5) Eatables are not allowed everywhere in the office except in the Café. 2) Every employee has to display the GEO Identity Badge. innovation etc. For example: 1) They have a No-Smoking environment however. Everyone has the right to give ideas and opinions regarding improvement such as new technology. MOTIVATING THE EMPLOYEES . and inculcate a spirit of achievement. Internal Culture There is a code of conduct that all employees have to follow strictly. As an organization that lays great emphasis on Human Resource. its training and development. encourage excellence. cultural and sporting activities as one big team. Despite a friendly atmosphere. Level Of Informality Geo organization is very informal and partially formal. inevitably it realizes the meaningful contribution of its team that has worked passionately to make the channel grow and achieve unprecedented results. Managers communicate on the phone and over the internet the head office in based in Karachi. They follow an “Open door Policy”. This of course is in addition to numerous events and occasions that it holds to allow social. 3) All employees should conduct the display of Discipline strictly because of too much interaction with the other departments. Managers interact with their employees and communicate with everyone on an open forum culture. Internal Environment INTERNAL COMMUNICATIONS Geo firmly believes in the use and influence of Internal Communications to create a working environment that is based on the hallmark of professionalism and on the concept of ‘service above self’. Geo’s HR Department plans and executes cohesive and integrated communication designed specifically for its people to share the sense of pride and joy in Brand Stewardship.--Recognizes and encourages achievement. The idea is to create a relationship between the organization and its people. 6) Employees mush reach and leave the office in time at the 10-7 office timings.

• Annual Employee Functions.O) Managing Director GEO News Managing Director GEO ENTERTAINMENT . The C.O) Chief Operating Officer (C. • Recently started motivational campaign “SAR UTHA KAY GEO” event has started for this year. Levels of Management/Designations Top Managers Chief Executive Officer (C. All ideas are implemented and the generator of the idea is rewarded with a prize. • There is and Idea Box in the reception room available to employees and even visitors.• When asked about which theories they are applying on employees we were told that they use almost all theories of motivation except for The Theory X. When asked from the employees about the Expectancy Theory and Equity Theory they stated that GEO definitely applied these theories on employees. The winner of the best success story is rewarded with a dinner for two prizes.O. • Some of Geo’s tools of Motivation for employee welfare are: • Performance based incentives. Their stories are discussed.E. • Annual evaluation of the employee’s performance is discussed with the employee. ORGANIZING Management Structure & Style Geo consists of 1600 plus employees around the world and 180 employees in the Lahore bureau itself because Geo has a very wide and large hierarchy. • Success story of the month.O of the company is heading this campaign himself. the committee reviews them and selects the best one.E. A success story of the month in each department is mentioned for employees who have gone that extra mile in achieving their objective.

Information whether upward or downward must pass through so many organizational layers. which is 3 meters long and is available on a 64 mb visual file. Organization chart When asked about its organizational chart we were told that it has a very complicated and wide hierarchy organizational chart. which is kept in the Karachi H.President Middle Managers Directors Director News Content Head (Production) Regional Heads Bureau Chief News Senior Executive Producer Entertainment: General Managers First Line Managers Managers Associate Managers Organization structure Geo consists of multiple layers of management and thus forms a Tall Organizational Structure. Span of Control In GEO span of control tends to be wide at lower level and is relatively narrow at upper level management. An organizational chart of the Lahore bureau is: .Q.

O.O has the authority to implement any decision at any time without reporting to anyone.O C.E. In case of hiring the person to hire is “centralized” that is.CHART C. Whereas the selection of the candidate for that specific post is “Decentralized”.D News M. The HR department has the authority to select the required candidate. if there is a designation/post to be made or filled this is up to the upper level managers to decide if it should be implemented or not. Making a new decision is “highly centralized” only the C.D Entertainment Content Head Production Head Director News Bureau Officers Decision making style It is highly decentralized but also partially centralized.E.O Channel President M. Delegation Process .

The President and C.O Mir Ibrahim-Ur-Rehman is in charge of the Content Production and transmission. commercial airtime allocation etc.O. • MD.O. He can acquire all his authority in a limited manner but can’t take any financial decision on his own.O. When a subordinate fails. so top managers can see more easily how the various departments are performing. The control and coordination is narrowed and made easier. News Azhar Abbas is responsible for GEO News. Further hierarchy is extended to each bureau/regional office. Leading Designation • The C. Departmentalization: Geo is a highly organized and departmentalized firm. Geo serves this chain of command and delegates the duties to other employees in such a manner that if a departmental head needs to go for some reason.) in order to rectify an issue. all who are responsible shoulder that failure and the necessary authority is alerted (e. sales. The News and Entertainment departments have separate levels of hierarchy but they operate from the same office.O Zaheer-U-Din Khan is in charge of all operational departments (Marketing. Geo’s mainframe hierarchy of delegating responsibilities to others in routine or in emergency involves all concerned employees to act with the highest level of professionalism. Managing Director of News and Managing Director of Entertainment reports to the President. • Bureau Chief News Khawar Naeem Hashmi is in charge of the News sector in Lahore. finance. • MD.g. he will need to sanction it first by the board of directors and the CEO of the company to avoid any complexity in the decision making process.No matter how an organization is structured. Entertainment Yousaf Baig Mirza is responsible for GEO Entertainment. • President Imran Aslam is responsible for Content portion of GEO. subordinate. Departmentalization of Geo Geo has its own specific way of classifying and grouping work activities.O will report to the C. he can delegate his duties for an interim period to his next senior most person available. and superior to the superior. recovery etc. • The C. Director News reports to MD News and Content Head of Production reports to MD Entertainment. • Senior Executive Production Tariq Jamil is in charge for production operations in Lahore. those at the top of the organization are accountable for the actions and decisions of those subordinate to them (within the chain of authority). This allows GEO to treat the department as a profit centre. HR.). superior.E. It is classified according to: . They calculate the profits of Geo and use that information in making decisions about advertising and promotional events.E. The Marketing department is mainly the “Profit center” of GEO.

such as the: 1) Geo News Department 2) Entertainment Department 3) Infotainment Department 4) Product Development Department 5) Archiving Department 6) Children’s Division 7) Human Resources Department 8) Geo Operations Department 9) Technical Department 10) Finance Department 11) Marketing Department 12) Sales Department 13) Creative Department 14) Music Programming Department 15) Research Department 16) Geo Talent Department 17) Events Department 18) Sports Programming Department 19) Scripting Department .1)Functional Departmentalization 2)Geographic Departmentalization Functional Departmentalization Geo has developed departments according to a group’s functional activities.

Peshawar iv. Islamabad iii. regions and districts. . Multan Besides that there are also out station reporters of Geo who work individually and has no office for example: Sailkot Gujranwala and almost in all districts. To keep themselves up to date with the latest news and events across the nation and globe. Quetta v. Earth Station: Dubai .20) Game Shows Department 21) Fashion Design Department 22) IT Department 23) Transmission Department 24) Communications Department Geographic Departmentalization The functional departments of GEO are further sub-divided into geographical departments in order to carry out the operations and activities of different cities. Lahore ii. Offices Head Office: Karachi Bureau/Regional Offices i.This is the station where all transmission and telecast of programs is undertaken.

concepts writers and more. nourish an ambition to be part of the wonderful world of show biz. Reporting and Footage all take place under this department. . and visually striking images. It needs dedicated. So if you have a script. processed. music composers.E.O President C. GEO news just doesn’t happen. This is where news is broken.International Operation Office: United Kingdom and the United States of America. Anchoring.O M. committed men and women who want to make a difference – GEO News is different because it makes a difference! Producing. Entertainment Department Enter the world of glamour. production designers. associate producers. believe you have the organizational skills and aesthetics to become a producer. art directors. Editing. talent hunters. fashion designers. Enter GEO Entertainment. make up artists. and disseminated.D News Director News Bureau Offices Peshawar Lahore Islamabad Quetta Multan Departments/Divisions: Geo News Department GEO News is now a part of our lives. analyzed. script writers.D Entertainment Content Head M. think you can act. C.O. walk into the spotlight. We have career options for producers. location locators. an idea struggling to find shape. creativity.

If you feel that you understand children and know what they want. diversified benefits. and are placed in time zones that are viewer specific. scriptwriters. communication and continual enhancement of overall net worth of every individual functioning as a profoundly valued component of TEAM GEO. Human Resource Department The Human Resources Department remains a crucial element in the overall composition of the GEO setup.Infotainment Department This is where information meets entertainment and shows are created that are exciting to watch while being provocative and thoughtful. recruitment. self-perception. Geo Operations Department Organized. performers. cut out the power dressing and enter a world that is changing and moving 24/7. concepts originate are polished and tested against stringent market research. In Product Development. It oversees the evolution of the brand and treats each program as a product that needs to be polished. skills to organize. confidence. We believe the child has a lot to tell us. and producers who have refused to grow up and still have a child lurking in their hearts. Un-knot that tie. For those marketers who want to unleash the creative urges in their hearts. and thinking from a broader perspective and command on the English language. Product Development at GEO is concerned with the enhancement of our brand. and researchers. marketed. this is your playground. GEO Children’s Division needs scripts. Ability to successfully manage strict deadlines and multiple projects. encompassed with an ever vibrant HR Strategy aligned with the corporate vision and mission of GEO TV. This is all under the GEO operations department. analytical and resourceful. associate producers. through attraction. Serving as the vital link that generates identity. Trouble-shooting. positioned. grievance handling. motivation. concepts. welfare. It is the Power House that fuels the GEO Factory with the best of the best. imaginative mind has inspired us to produce programs like ‘Dekho Suno Samjho’ and ‘Bachey Man Kay Sachay’. Product Development creates concepts for promoting our products and develops media plans and campaign strategies that place our programs at the very centre of our audience’s attention. Children’s Division GEO has treated children seriously. and enhanced. fresh young talent. A child’s genius constantly amazes us. Keeping up with trends online to work in the fast-paced GEO environment. Working well with people with a balance of regular responsibilities and new project-based work. The Geo Infotainment Department is on the look out for concept writers. optimum compensation. Belief in systems and providing support to department leadership and all divisions. this is the place to be. training & development. roll up your sleeves. His curious. Product Development Department GEO has created a unique space for creative people who understand market forces. project-oriented. loads and loads of common sense. producers. and selfstarting. Handling stress. formulation of policies and procedures. selection. Technical Department . hosts. vitality. HR at GEO is one of the many exceptional brands that exist to nourish your experience at GEO TV.

providing them with the right podium to illuminate their expertise in today’s global community . is where the money is at! This fast-paced department brings in the rupees that enable us to produce the content that our viewers depend on. At the front line are the foot soldiers of GEO who sell space around our programs and fill the advertising needs of the channel. True believers of GEO. Creative Department GEO is always on the look out for those men and women who tell stories visually. In the back room. These are our window dressers who are concerned with the look and feel of the channel. and viewer is an opportunity that needs to be explored. maintenance engineers. promoted and valued. marketed. Sales Department Sales or $ales. who understand moods and emotions. They are the people who keep the studios operational and bring those stunning visuals to your screens from the most difficult terrain and venues. to find diamonds in the rough conscious nurturing these music fanatics of tomorrow. light and sound engineers. this is the most dynamic team in media for you. and can create solutions and packages for brands and clients. transmission staff comes in. If you think you understand how to maximize the potential of an idea. GEO Music is probing the rudimentary talent of our nation scoping it. who like to break the rules of visual grammar. technicians. At GEO Music we have envisioned with providing generation Y! With a platform to project their true potential in front of the world at large. planners. and the philosophy in mind. Marketing Department Every program. forecasters. who paint our palette blue and orange. Presently. and trend spotters. GEO Music is in the process of evaluating and redefining what the music market has to offer in terms of quality music standards. They understand the industry and with constant research make sure that projections are met and budgets and time lines are respected. Finance Department Television is a business. They illuminate our screens.Creativity needs to be disseminated. They hold the magic wand. We need people who have strong aesthetics. financial analysts. budget monitors. This is where the engineers. These are the true dream merchants. Marketing is the department that not only maximizes the value of geo programming but also helps develop it by soliciting feedback form the industry and creating specific creative solutions for clients and brands. armed by the content in hand. design our sets and promote our programs wielding all the creative tools at their command. sit people who are number crunchers. Music Programming Department GEO is in a consistent state of evolution and in this fortitude TEAM GEO is diversifying more into avenues that play the beat of our nation’s youth. time slot. who can telescope saga in a 30 second graphic and animation ad. go out everyday in to the fast changing and unpredictable market and maximize the value of the channel.

From selecting participants to making interesting formats and producing the most entertaining and diverse content platforms for audiences and viewers. magic and everything in between. From Cricket to Polo and everything in between. conduct make over. and inspirational. Our Fashion Design Department gives us our look. actors. . are live.Research Department GEO-TV carries out research in various mediums on components like advertising. One wrong move can lead to many embarrassing shots on the screen. Never short of excitement and danger. all rolled into one. These are the basic components. vocalists. which remains awake when others are fall asleep. Transmission Department GEO has a highly equipped and modern Transmission Department. GEO Talent Department GEO Talent is astounding new initiative by GEO TV. presenters. anchors. Game Shows Department Game Shows are a fast and upcoming genre for GEO. the event must go on! Most of the time events. Time is of essence and execution is everything. IT Department Information Technology is the lifeline of the organization supporting all the functions without any interruption catering for all software needs and MIS requirements 24/7. television viewer ship and masses’ penetration of those mediums. hosts. and give them outfits that are striking and tele-genic. presentable. Game Shows are an excitement new development in local television. whether musical or magical. This programming genre ties action as well as puzzles and reality. This genre of programming needs organized people who know what needs to be done and when. market intelligence. If you like working as part of a high energy team and are interested in music. Sports Department Sports are a new genre of programming that has also not been explored much in Pakistan. They need to look attractive. an event has many pieces that have to be sung synchronized and in turn. Game Shows are also a live genre mostly and full of audience participation. Scouting for talented. Fashion Design Department The anchors. sports. and entertainers are the faces of the channel. friendly. hosts. Events Department Events are all about teamwork and clockwork. The department is there to groom fresh talent. and people pertinent to performing arts whose potentials can be nourished by the expertise of GEO Talent Department. Lich and orchestra. their roots captivates not only the micro changes but also the macro variations on the spectrum of information and entertainment.

Committed to doing more for their country. President of GEO TV. what was the target market for the campaign. Creative and multi-talented. When an employee knows that he or she deserves to be a part of the organization. unbiased news and issue-based entertainment was always very clear and can be found in its mission statement. vision statement and across many corporate communications. If you had gone through some of the ads that were placed. We did this by continuous involvement. going through bags and bags of envelopes and applications every night. believes. but also a source of well being for the people who rely on us. Director News.HRM of GEO Diverse cultural backgrounds and multi-ethnic origins add up to create a strong resource base at GEO. explained further. This is a very important realization that aligns our goals. "But none of us had done anything like GEO before and we almost had to instill a culture of dialogue and interaction not only on the channel but off air as well. "Though we gave everyone a fair chance based on merit. GEO has more women working in reporting and production than any other channel. "Receiving over 60. "GEO was looking for passionate people. Imran Aslam. went on to explain how some of the above has been possible at GEO. but on the whole we probably seemed like a scary bunch. . Women. reporter/producer who was heading the committee at the time. Rumor had it that at least 3 directors had to meet you and on an average. GEO people remain dedicated and passionate about their work. Director Infotainment. you were not spared in the interview itself." GEO went through a very comprehensive recruitment exercise. "I remember how policy was actually being drafted and made right then and there during our training exercises by the people we were training. minorities and regions were given special attention so that Pakistan was properly represented in the employee base as well. "One of the things we try to continuously remind ourselves is how lucky we are to be a part of a media industry. It did become taxing at times but it's the GEO way. Where our product and hard work is not only a source of livelihood. "a sense of purpose can be instilled when an employee. sense of responsibility and job satisfaction. pointing towards Abdur Rauf." We asked Abdur Rauf. Chief Operating Officer of GEO. Some of us were more grueling than others." Mir Ibrahim Rahman. these fine individuals take pride in shaping the future of Pakistan. That's the kind of spirit which excited people because we all became aware that together we were making something. We spoke to some concerned managers of GEO to find out more about GEO's recruitment and human resource management initiatives. GEO people are focused on broadening horizons and meeting new challenges. "I believe it was the largest and one of the most successful launch recruitment drives in the country. not only clearly knows the vision of a company." There was actually quite a grueling process one had to go through to be hired by GEO. CEO of GEO." said Beena Sarwar. You didn't have to have any experience or professional qualification because we were willing to train you." GEO's vision of promoting dialogue. Director Entertainment.000 applications! That was a crucial time period when we had to go through each and every letter and email which were seen by all the senior managers collectively. but is included in making that vision." said Raheel Rao. "We knew we had to have ingredients which not only represented Pakistan in our own company but also have individuals who we were targeting. the culture of success appears. one can notice that the invitation was for everyone and anyone who was interested in media and television." claims Zaheeruddin Khan. Women reporters had a special women recruitment committee which tried to meet the parents of all women recruits in order to make them feel comfortable about GEO's culture and specific job requirements. Each member makes a valuable contribution while overall functioning as a team. discussion and consensus in almost everything we did. Azhar Abbas." says Mir Ibrahim Rahman. you had to go through at least 5 rounds of interviews. and most importantly is empowered to implement that vision.

which has conducted similar projects elsewhere in the world with SKY Network. Employee Welfare (safety and health. RECRUITMENT AND SELECTION . Technical training was conducted by BBC Technology. In addition. the people must feel empowered. production and training for reporting of news. incentives. Syed Zulfiqar Ali. HR department determines two things Job Description. "many people thought we were wasting money doing all this training. an Atlanta based media consultancy with a proven record of launching over 10 new channels in the past 6 years. Those material things are run by people at the end of the day. Training and Development. most passionate and professional staff ever gathered before for the television medium in the country." "What's great was that after we had selected and chosen the best and the brightest we professionally trained them as well!" explained Hamid Mir. made the individuals better team players and more aware of how the system works. Islamabad. unheard of even in a multinational. though expensive and tiring. It's a great feeling for a twenty something MA Journalism graduate from Sahiwal to be able to say that BBC and CNN producers taught him how to produce and edit an 'OC/VO sot' with a 'piece-to-camera'!" Responsibilities of HR Dept. This multi-tasking approach. Performance Appraisal.000 people from whom they selected approximately 600 of the brightest. the Human Resource Manager stated. Intelligent Media Consultants (IMC). editors.) When any post is vacant. producers who trained everyone in everything related to TV. Job Specification. Bureau Chief of GEO News. camera operators." explained Mir Ibrahim Rahman. ABC and Dubai TV. "that the massive intern programme of GEO is a result of its belief that its enormous infrastructure should be utilised for the development and grooming of Pakistani youth into real media professionals. IMC has an impressive client base including Aaj Tak (India) and CNN Espanol as well as CNN Turk. "In fact. There were over 16 foreign broadcast reporters. Both continue to advise GEO on operational issues and provide support in camera operation. That is a selectivity rate of . editing. consulting arm of BBC. Job Analysis Recruitment and Selection.01%.GEO ended up initially interviewing over 6. provided hands on training for GEO TV personnel. We did it because giving fancy equipment and being surrounded by state-of-the-art technology was not enough. GM HR Syed Zulfiqar Ali sends the request to the HR Department for the vacant post. motivation etc. Remuneration & Benefits.

GEO is one of the most progressive organizations in the country. fresh or experienced candidates are also preferred and hired. and it actively encourages women seeking employment. race. gender. professional and hardworking. age. They will be given a minimum 48-hour notice before the date. nationality. The organization is an equal opportunity employer and does not discriminate on any basis. When we asked about the job rotation process. It is not essential to be academically strong. and are expected to be progressive. vacant posts are also filled internally to provide an opportunity for the workers already working in the organization. time and place of interview via email and telephone. It believes in complete transparency and objectivity in its hiring process. Orientation Training AN IMPARTIAL & OBJECTIVE interview process is one of the most progressive trends at GEO. but a strong work ethic is essential. All members of TEAMGEO are selected on their merit and qualification. color. which is similar to job rotation. open-minded. SELECTION CRITERIA The selection is entirely base on merit.(short listing) Tests. Internal Recruitment In GEO. Each . and according to the procedures laid down in the HRD policies. Application screening. this includes being able to use basic computer applications. The company has one of the best environments for women employees. religion. Excellent communication skills are required. Final selection. External Recruitment In GEO. their HR manger told us that there is job placement in our company. An interest in reading and writing is always an advantage.Firstly. Members of TEAMGEO come from a diverse background. (Written and Practical) Interview. which confirms to selection criteria without any bias towards. Selection Procedure Filling out application forms. Advertisements are given in the Geo website and if necessary on print also. All short listed candidates will be called in for an interview.

They give an opportunity to the all-new employees that they hire to rotate in the factory departments daily so the employees must know in which environment and in which circumstances they had to work. they are attached with a senior to supervise them. All ideas are implemented and the generator of the idea is rewarded with a prize. HRM Policies of GEO • Gender Justice Policy . The winner of the best success story is rewarded with a dinner for two prizes. the committee reviews them and selects the best one. • Some of Geo’s tools of Motivation for employee welfare are: • Performance based incentives. Their stories are discussed. Motivation • When asked about which theories they are applying on employees we were told that they use almost all theories of motivation except for The Theory X.O of the company is heading this campaign himself. • Annual Employee Functions. When asked from the employees about the Expectancy Theory and Equity Theory they stated that GEO definitely applied these theories on employees.candidate will be interviewed by at least three different persons ensuring the integrity and fairness of the selection process.However. A success story of the month in each department is mentioned for employees who have gone that extra mile in achieving their objective. • Annual evaluation of the employee’s performance is discussed with the employee.E. ORIENTATION Orientation program is held when new employees joins the company. • Success story of the month. • Recently started motivational campaign “SAR UTHA KAY GEO” event has started for this year. For this purpose. Training Once they are hired Geo provides them with foreign training usually from CNN and BBC . There is a written test for certain jobs. the training is an ongoing process apart from the off job training. The C. • There is and Idea Box in the reception room available to employees and even visitors. The selection process may take 30 days from initial interviews to the final selection.

It is also circulated on hardcopies. Market Control Process Geo uses the external market mechanism such as content based competition and relative market share that is. GEO uses the 360 degrees appraisal in which subordinates evaluate their seniors. Department-to-Department evaluation is also done in GEO in which one department evaluates the performance of another department. Quality Control Process There is a Quality Control team in GEO to monitor the quality and standard of all productions and content. Each individual (subordinate) evaluates their boss’s behavior. Finally. notice boards and open forums. Subordinate’s comments are very essential for the promotions of their seniors. attitudes etc. Achievements and Awards Exclusivity of GEO National association of Broadcasters (USA). First of all the script is approved by the department then the casting of the production is approved. GEO does not compromise on their polices and implement them strictly. . A pilot is of the script is created as a sample and is previewed and is passed by the department. GEO then takes feedback about the content from the public(viewers). policies and procedures are mentioned in the employee handbook. Once a policy is changed or altered it is sent to the approval department after being approved by the approval department it is then lastly sent to the Upper level management. World’s largest association of broadcasters has honored GEO with the “Award for Quality” declaring it an international standard television channel. The final production is then sent to GEO’s Censor board for approval.• Sexual Harassment Policy • Discrimination Policy CONTROLLING Control Process: HRM and Employee Control Process GEO has more polices than any other company and these policies are well communicated to the employees. Formation of policies: When Geo faces a problem in the implementation of old policies then the policy defining department reviews it and works them out to make necessary changes in the policies. and they are free to give any opinion or complaint against them. All rules regulations. If the upper level management approves the new policy in order for its implementation it is updated on the website. which is kept highly confidential from the non-employees. leadership. GEO has to keep up with the latest trends in the media market and follow those trends to maintain and set their standards. GEO has also proved itself to be a trendsetter in the market. Follows Company polices respectively. If the production is according to the standards set in the pilot it is passed and sent to be aired on TV. GEO has a strong control on the policies and employee code of conduct and are very strict about them. The committee then begins inquiries and strictly.

and grow quickly in the next 5 years” says. Al Jazeera and other important television channels. Syed Zulfiqar Ali shah (HR Head. New York Times. C. BBC. Financial Times. one of the most prominent newspapers of the world. For this reason GEO must improve their strategy and competitive position. Geo is a fast growing network of channels that is making rapid awareness among the people. consistency and security that will make us the leader of all new style channels. Geo has been described as the CNN and BBC of Pakistan due to its enormous news network within Pakistan and all over the world. Times of India. These include New York Times. Mir Ibrahim-Ur-Rehman (CEO. magazines and news agencies have commented on the unique style of GEO and various have quoted it extensively. GEO). news talk shows and flavored programs.O Mir Ibrahim Rehman “Our goals are to create a reputation of quality. GEO) (0300-9475506) 4) Mr. Geo won a special award at the nouticaslo TV festival 2005. According to Gallup. AFP. Gulf News. Geo’s main problem is the growing number of private sector channels causing more competition. GEO) (0300-4232088) 5) Mr.E. Washington Post and Los Angeles Times. GEO) (0300-9481078) 3) Mr. we conclude that :Geo is the only independent and liberal channel with the unique honor of consistently breaking news. Washington Times. CNN. Geo is an innovative concept that targets a new. growing market. Khaleej Times. (0345-4028903) 2) Mr. AP. “We assume that the market will respond. Shaheen Raza (Regional Sales Manager. The Hindu. Business week one of the top 3 magazine of the world while including the news of MSR in 25 stars of Asia wrote that “Geo has become the most watched TV channel of Pakistan and its viewer ship is growing at the rate of 30% annually. Geo has also been awarded best electronic mass media award 2004 by Pakistan adv. Francisco Chronicle. References 1) Mr. Reuters. Association. Even the US State Department often quotes GEO. Saqib Noor Ahmed (Associate HR Manager. Shadaat Tayyab (Corporate Head. It is the most popular channel with the highest viewer ship in cities.Some international newspapers. Geo is highly rated and the most watched satellite channel in Pakistan for its entertainment. GEO) (0321-4045390) . Aaj Tak (India). has quoted that Geo changed the media scene of Pakistan. Kyodo (Japan). Conclusion From this research.

Sign up to vote on this title
UsefulNot useful