WE LOVE STORIES: TOSHIBA VIRAL PROMO 2011

TITLE: “Sidewalk Picasso”

STORY:

“Sidewalk Picasso” is a story of a very talented street artist whose

entire life is a quest for beauty, perfection and inspiration. He makes
people happy because of what he does.

He explores the world searching for breathtaking landscapes, shapes,

designs and finds beauty in small things that surround him. He gets
inspired by people, places and every day situations and captures them
in street art paintings. He never stops searching for new ideas.

One day, in a modern neighborhood, he finds something he has never

seen before. He is amazed with its beauty and falls in love with it. He
quickly returns home to recreate it. It seems that he is making the
beautiful image that he saw in the TV. In the end it turns out that what
he was painting is the Toshiba TV frame around the hole in the wall
because the beautiful image itself was just impossible to capture and
recreate.
CREW:

Marcin Kruk – Producer

Born in 1987 in Sokołów Podlaski, Poland. Marcin is a Management and
leisure graduate with a diploma from the University of Manchester. He
currently studies Film production management at the Polish National
Film School in Łódź. He produced a number of music videos and
student films including “Zniknięcie” dir. Bartosz Kruhlik.

Rafal Kruk – Director

Born in 1986 in Sokołów Podlaski, Poland. Rafał is a Photography
graduate with a diploma from Manchester Metropolitan University. In
2006 he finished a cinematography course at the Academy of Film and
Television in Warsaw. Since then he directed many promos and music
videos for polish artists like Mario Szaban.

Daniel Wawrzyniak – Cinematographer

Born in 1983 in Kłodzko, Poland. He finished ESOL English course in
Dudley, England and graduated from NOCNN Photography Studio
Course in Leicester, England. Currently Daniel studies Cinematography
at the Polish National Film School in Łódź, Poland.
Daniel won many prizes for his cinematography work e.g.: UNICA Silver
Medal, Brussels, 2006; 1st prize on Oskariada, Warsaw, 2005; and
many more…

Mario Szaban – Music Composer

Polish Musician, Composer, singer, producer. Graduated from Music
Academy in Katowice. Founder of “Sound and More” music studio.
Mario worked with polish artists like : Ewa Bem HYPERLINK
"http://pl.wikipedia.org/wiki/Mario_Szaban" \l "cite_note-mp3wppl-0"
, Piotr Cugowski, Patricka Kazadii and
many more… In 2007 he appeared with his song on a National Music
Festiwal in Opole, Poland.

We attach fragments of the storyboard of our movie. They present the

first, middle and the final scenes.

Music and street art paintings for our final video will be made and
composed on request by Mario Szaban and Miami Vice. We will own
copyrigh
 TOSHIBA: SIDEWALK PICASSO:

HIGH QUALITY and HI-TECH This video represents Toshiba

TECHNOLOGY brand and its values. For this
reason we will use RED ONE
cameras to achieve the highest
image quality. The image, the
story and the music will represent
the highest standards and show
what Toshiba really is.

MODERN We decided to use street art

paintings as a main theme of our
video because they are very
modern, visual, beautiful,
contemporary art often made in
3D. This will add greatly to the
video and make it interesting,
inspiring and desirable.

HUMAN Toshiba will be impersonated by

a human being who knows what
people want and need. He is
innovative. He has the abilities to
fulfill people's expectations and
inspire them by pushing his work
even beyond that.

RESTLESS “Innovation is a journey, not a

destination” Our character is on a
never ending journey. He never
rests on laurels and is always
looking for new ways to inspire
and make people happy.