Mudassar MR Final Report

COMSATS University Islamabad
Sahiwal Campus
Sessional-II
Paper:
Marketing Research
Submitted by:
Muhammad Mudassar
Ali Raza
Student Registration No:

FA17-BBA-078
FA17-BBA-006
Submitted To
Mr. Khalid Hussian
Lecturer
Department of Management Sciences
Submission Date:
22-07-2020
COMSATS University Islamabad, Sahiwal Campus

COMSATS Road, off G. T Road, Sahiwal.
Phone: 040-4305001-7
What is research?
Research is the collection and evaluation of information about a particular subject. The
overarching purpose of research is to answer questions and generate new knowledge.
Types of Research:
There are some types of research which are given below:
 Quantitative research
 Qualitative research
Quantitative research:
Quantitative research in contrast to qualitative research, deals with data that are numerical or that
can be converted into numbers. The basic methods used to find out and check out numerical data
are called ‘statistics’. In the project we used quantitative research to collect the data from the
candidate.
Qualitative research:
Qualitative Research is primarily exploratory research. It is used to gain an understanding of

underlying reasons, opinions, and motivations. It provides insights into the problem or helps to
develop ideas or hypotheses for potential quantitative research.
Q#1 Discuss the types of descriptive research?

Descriptive research methods are similar much as they sound, they describe situations. They do
not make accurate predictions, and they do not determine cause and effect.
There are three main types of descriptive methods:
 Observational methods
 Case-study methods
 Survey methods
Observational Method:
With the observational method (sometimes referred to as field observation) animal and human
behavior is closely observed. In this research we collect data by observation of group, individuals
and through focus on someone.
Case Study Method:

Case study research involves an in-depth study of an individual or group of individuals. Case
studies often lead to testable hypotheses and allow us to study rare process. Case studies should
not be used to determine cause and effect, and they have limited use for making accurate
predictions.
Survey Method:
This is most commonly used method. We used this method to collect data from candidate. This is
very less expensive method to collect. In this survey method research, participants answer
questions administered through interviews or questionnaires. After participants answer the
questions, researchers describe the responses given. In order for the survey to be both reliable
and valid it is important that the questions are constructed properly. Questions should be written
so they are clear and easy to comprehend.
Q#2 List down the types of survey and which type you have chosen, why?
As about the types of survey which are based on deployment methods are given below:
 Online surveys: One of the most popular types is an online survey.
 Paper surveys: As the name suggests, this survey uses the traditional paper and pencil
approach.
 Telephonic Surveys: Researchers conduct these over telephones.
 Personal interviews: It include the interviews which we take from our candidates to
collect the data
As about the type of survey we chosen is online survey method which is very fast way of
collection of data from the candidates because in this current situation we were unable to collect
the data by paper or one to one interview by following all Sops. We chose this because this very
fast way of collection of data that is easy for us in now time. As it is one of the most popular
types is an online survey. With the increase of technology many turn up with each passing day,
an online survey is becoming more popular. This survey consists of survey questions that can be
easily use to the respondents online via email, or they can simply access the survey if they have
an internet connection. These surveys are easy to design and simple to access. Respondents are
given maximum time and space to the respondent to answer these surveys.
In short we used this method because
 They are less expensive
 Analyzed quickly
 Data can be collected easily
 Fast way of collection

As we circulate and run our google form, we got 107 responses by the candidate in one day and
then we move the data on SPSS to run some test to get some result about clothing.
Q#3 Purpose and context of your research?
Purpose:
The purpose of research is that what is purchase behavior of customer toward the Value
Proposition and purchase intentions for the cloth brand. For this purpose, we need your response
and we selected four top brand of cloths to measure the value proposition and purchase
intentions between J., Khaadi, Bin Shafiq and Gul Ahmad. We collect the data from candidates
and the all the responses will explain which brand has more value proposition and purchase
intentions among all of one.
Context:
First of all, we should have to be very careful about what is mean by context. We have to define
context based on our research objectives, because it can have meant for different things such as a
particular team or group, an organization, community, society, country, culture etc.
Second, the importance of context is that it gives meaning to our research. Simply, it helps shape
our research. For example, if we are using multiple cases to explore X topic, using evidence from
different countries, context is an essential means to help us to explain why what can work in one
context it is not necessarily that it works in others.
As about the context of our research is that most of people have great knowledge about the
different now. Most of people also know how to buy and what to buy so they also know what
type of cloth and which brand of cloth is suitable. Most of people are brand conscious and they
know which type of cloth is best for them. Now a day most of customer know about the price
level and buying decision. Like language, clothing can be interpreted from the view of semantic
level. As for clothing, there is a code between wearer and beholder about the message which
particular clothing conveys.
The clothing is too much important now a day in which every customer buys the cloth according
to work area and according to cultural level. There are different signs and symbols that shows
about brand. The term ‘code’ is defined as the knowledge of the clothing messages that must be
shared by the wearer and beholder, so that wearer could create message and beholder could
understand it. Individuals use clothing to communicate and enact different identities in the
workplace; appearance labour may occur. Appearance labour refers to any “dissonance between
what individuals believe that they are expected to wear and what they would prefer to wear” The
importance a person put on his work identity affects the salience of identity for him and the
extent that he use dress to communicate that identity. Workplace is a significant context to
analyze how employees use clothing to communicate their work identities. Firstly, clothing
influences and manages others’ perceptions Secondly, clothing could help employees to shape
not only others’ perceptions but also self-perceptions. This research focuses on the language-like
and communicative properties of clothing.
Q#4 Definitions of independent and dependent variables?
Independent Variable:
The variable that is stable and unaffected by the other variables you are trying to measure.
An independent variable is a variable that represents a quantity that is being manipulated in an
experiment. xxx is often the variable used to represent the independent variable in an equation.
Example:
You are doing chores to earn your allowance. For each chore you do, you earn \$3$3dollar sign,
3.
Dependent variables:
A dependent variable represents a quantity whose value depends on how the independent

variable is manipulated. yyy is often the variable used to represent the dependent variable in an
equation.
Example:
Let's use the same context.
You are doing chores to earn your allowance. For each chore you do, you earn \$3$3dollar sign,
3.
Define all the values and purchase intention
The values that we used in our project or questionnaire are given below:
 Emotional Value
 Loyalty Value
 Quality Value
 Social loyalty
 Knowledge Value
Emotional Value:
Emotional value are the values or refers to the feelings that customers experience or anticipate
experiencing when they deal with organizations and their representatives. These feelings create a
desire in customers to want to return to a place of business or go away and never come back.
Loyalty Value:
Loyalty value are those in a customer or public are too much loyal and eager to buy products.
The value of loyalty is immeasurable. It comes when we get good and the product which meet to
our demand with satisfaction. The definition of loyalty is the quality of being faithful to someone
or something else.
Quality Value:
The quality value explains the products original point what the product is and what it is up to
you. It’s only the factor on which the customer become loyal to a particular brand. Quality is
inherent characteristic of a person. Quality is personal and equated with behavioral pattern of a
person.
Social loyalty:
Its mean people are connected with brand by socially and very eager to buy that brand. Social
loyalty, brand affinity built on the connection of customers to the brand itself as well as to each
other”. We prefer “propensity to repurchase and recommend” as a simpler and actionable
definition of social loyalty.
Knowledge Value:
Its mean how much a customer about the value towards the knowledge of brand. knowledge is
justified true belief is shown to have the about buying behavior in well as in the ideals, values, or
emotions he or she embraces. knowledge value is the worth or usefulness of knowledge.
Purchase intention:
Purchase intentions are frequently measured and used by marketing managers as an input for
decisions about new and existing products and services. Purchase intentions are correlated and
predict future sales, but do so imperfectly. This review offers insights into how best to measure
purchase intentions, how to forecast sales from purchase intentions measures, and why purchase
intentions do not always translate into sales.
Q#5 Questionnaire development and details of all the sections of your

questionnaire?
Questionnaire is the real part in the survey through which we collect data to our candidate when
we share them. A questionnaire is a series of questions that are asked of our candidates and
customers. These questions are typically a combination of close-ended and open-ended
questions.
Long-form questions leave room for customers to elaborate on their thoughts. It includes three
different sections and all section contain different information which is very easy for the
candidate to understand. The questions should always remain as unbiased as possible. For
instance, mentioning a specific product and service that is in the ideation phase and asking for
feedback on it is unwise. Rather, ask broad questions about the kinds of qualities and features
your customers enjoy in your products or services and incorporate that feedback into
constructing your new merchandise. Three different sections are given below
 Cover letter
 Variable questions or Customer Effort Score (CES) Questions
 Demographic Questions
Cover letter:
When we submit our article to a journal, we often need to include

a cover letter. This is a great opportunity to highlight to the
journal editor what makes our research new and important. The
cover letter should explain why our work is perfect for their
journal and why it will be of interest to the journal’s readers.
Before we start to write our cover letter, please check
the instructions for authors of your chosen journal, as not all
journals require a cover letter. We should also check the IFAs for
any journal specific information to include in your cover letter
Variable questions or Customer Effort Score (CES) Questions:
This is a type of section which come after second number in which we

ask question to our candidate on the base of different values and purchase intention .This is an
example of a Customer Effort Score (CES) question. These are questions on questionnaires that
measure the ease of a customer's experience, not just their satisfaction with the overall
experience.
Demographic Questions:
This part includes the personal information of the candidate which include the name, education.
experience. Demographic questions require less effort for customers to fill out than customer
experience ones. Made up of multiple-choice questions, it also takes less time and is effective for
customers who don't have the time to prioritize company questionnaires. This is a simple way for
companies to collect data about their customer base, which will then help them understand their
target audience in the future when planning campaigns and new products.
Q#6 Discuss the types of scales that you have used in your questionnaire,
elaborate how a particular type fits with a specific set of questions?
To collect data, we need to have a survey paper in which there are some questions and all
question have some scale. Survey scales are the indexes that measure those types of variables
that are not directly observed but are instead inferred from the other variables that are directly
measured. The scale we used mostly are given below:
 Nominal
 Ordinal
 Interval
 Ratio
Nominal, Ordinal, Interval, and Ratio are defined as the four fundamental levels of measurement
scales that are used to capture data in the form of surveys and questionnaires, each being
a multiple choice question.
Nominal:
Nominal scale include the question that are based on our personal information .Nominal
Scale, also called the categorical variable scale, is defined as a scale used for labeling variables
into distinct classifications and doesn’t involve a quantitative value or order. This scale is the
simplest of the four variable measurement scales. Calculations done on these variables will be
futile as there is no numerical value of the options.
Nominal Scale Examples
 Gender
 Political preferences
 Place of residence
Ordinal:
This type of scale includes the information or question which occur in order form or have some
order of presence. Ordinal Scale is defined as a variable measurement scale used to simply depict
the order of variables and not the difference between each of the variables. These scales are
generally used to depict non-mathematical ideas such as frequency, satisfaction, happiness, a
degree of pain, etc.
How satisfied are you with our services?

 Very Unsatisfied – 1
 Unsatisfied – 2
 Neutral – 3
 Satisfied – 4
 Very Satisfied – 5
Interval:
The type of scale include the question or answer based on some interval or gap that have some
distance value missing between two points in a sequence. Interval Scale is as a numerical scale
where the order of the variables is known as well as the difference between these variables.
Variables that have familiar, constant, and computable differences are classified using the
Interval scale.
The following questions fall under the Interval Scale category:
 What is your family income?

 What is the temperature in your city?
Ratio:
Ratio Scale is defined as a variable measurement scale that not only produces the order of
variables but also makes the difference between variables known along with information on the
value of true zero. It is calculated by assuming that the variables have an option for zero, the
difference between the two variables is the same and there is a specific order between the
options.
What is your weight in kilograms?
 Less than 50 kilograms
 51- 70 kilograms
 71- 90 kilograms
 91-110 kilograms
In our project or survey we used the nominal, ordinal and interval to measure and interpret the
whole survey. Every question can use the different scale according to question nature.
Q #7 Sampling:
Sampling methods refer to how we select members from the population to be in the study. If a
sample isn't randomly selected, it will probably be biased in some way and the data may not be
representative of the population.
 There are many ways to select a sample—some good and some bad
When we conduct research about a group of people, it’s rarely possible to collect data from every
person in that group. Instead, we select a sample. The sample is the group of individuals who
will actually participate in the research.
To draw valid conclusions from our results, we have to carefully decide how we will select a
sample that is representative of the group as a whole. There are two types of sampling methods:
Probability sampling:
Probability sampling involves random selection, allowing you to make statistical inferences
about the whole group. There are four different types of probability sampling are given below:
 Simple random sample

 Cluster random sample
 Systematic random sample
 Stratified random sample
Non-probability sampling :
Non probability sampling involves non-random selection based on convenience or other criteria,
allowing you to easily collect initial data. The types of non-probability are given below:
 Convenience sampling
 Voluntary response sampling
 Purposive sampling
 Snowball sampling
Used Sampling technique in report to collect data:

As about the sampling technique that we used in our report is non probability sampling technique
in which we used the convenient sampling. As we know that the non-probability does not
explain and demonstrate the proper information regarding data collection.
Top six advantages of using convenience sampling:
 Collect data quickly

 Inexpensive to create samples
 Easy to do research
 Low cost
 Readily available sample
 Fewer rules to follow
There are two ways in which we select the sample because it depends on our choice either we
are going to select bad sample or good.
We can use various sampling techniques in situations where we have been large populations. In
most cases, testing the entire community is practically impossible because we were being not
easy to reach. We use convenience sampling in situations where additional inputs are not
necessary for the principal research. There are no criteria required to be a part of this sample.
Thus, it becomes incredibly simplified to include elements in this sample. All components of the
population are eligible and dependent on the researcher’s proximity to get involved in the
sample.
We choose members merely based on proximity and doesn’t consider whether we represent the
entire population or not. Using this technique, we can observe habits, opinions, and viewpoints in
the easiest possible manner.
Convenience sampling is applied by brands and organizations to measure their perception of

their image in the market. Data is collected from potential customers to understand specific
issues or manage opinions of a newly launched product. In some cases, it is the only available
option. For example, a university student working on a project and wants to understand the
average consumption of soda on campus on a Friday night will most possibly call his/her
classmates and friends and ask how many cans of soda they consume. Or may go to a party
nearby and conduct an easy survey. There is always a chance that the randomly selected
population may not accurately represent the population of interest, thus increasing the chances of
biasness.
Q#8 Data collection procedure?

For our project first we drive the variable which are suitable for our survey. After that we wrote
the cover letter which include the purpose of our research. We decided to have different values
and purchase intention of customer to some clothing brands. We selected four top clothing
brand which have great name in the market. We wrote the different question by using different
scale and also have demographic part of survey.
In this current situation we were unable to collect the data through paper survey so we used the
google form method which is now mostly being used and very easy way of collection of data. It
has no expense.:
A google form gives you a great way to gather responses from people. Google forms can
compile all the standard survey fields such as text, multiple choice questions, dropdowns, linear
scales, and grids to serve all sorts of data collection needs. We can be used to collect contact
information on a website, gather inventory data, collect votes, obtain feedback, evaluate a
product or service, test knowledge with a quiz, or replace a basic customer intake form.
Here are four steps to help us get started with google forms. Step by step its collection and
sharing method is given below:
 Create question
 Create form
 Send form
 Receive and review responses
In this way we send form link through email, WhatsApp personal message and in WhatsApp
group. By sharing link, we collect data of 107 candidates and after that we download the
responses and putt on SPSS then we insert all data that required. After that we applied different
test on that and interpret it.
Question # 9 Data screening

For the data screening there include different things which we have to find that are very
necessary to run all other test because there occur some problems during the execution:
 Missing Values
 Maximum and Minimum
 Outliers
 Extreme values
 Multi-collinearity
 Normality etc
Missing value:
Univariate Statistics
Missing No. of Extremesa
N Mean Std. Deviation Count Percent Low High
Fbrand 107 2.06 .940 0 .0 0 0
EV1 107 2.72 .762 0 .0 0 0
EV2 107 2.76 .834 0 .0 0 0
EV3 107 2.64 .817 0 .0 0 0
EV4 107 2.95 .894 0 .0 0 0
LV1 107 2.94 .920 0 .0 0 0
LV2 107 2.89 .915 0 .0 0 0
LV3 107 2.81 .837 0 .0 0 0
LV4 107 2.65 .963 0 .0 0 0
QV1 107 3.15 .998 0 .0 0 0
QV2 107 2.43 1.010 0 .0 0 4
QV3 107 2.68 1.095 0 .0 0 0
QV4 107 2.32 .928 0 .0 0 2
E1 107 2.18 .940 0 .0 . .
E2 107 2.09 .783 0 .0 . .
E3 107 2.05 .829 0 .0 . .
E4 107 2.13 .825 0 .0 . .
SL1 107 3.98 .752 0 .0 . .
SL2 107 3.96 .764 0 .0 . .
SL3 107 3.96 .776 0 .0 . .
SL4 107 3.94 .750 0 .0 . .
KV1 107 4.05 .770 0 .0 4 0
KV2 107 4.00 .777 0 .0 . .
KV3 107 4.04 .726 0 .0 3 0
a. Number of cases outside the range (Q1 - 1.5*IQR, Q3 + 1.5*IQR).
Interpretation:
The total number of responses that we collected through google form are 107. As we putt the data in
SPSS and run the missing values function. We checked that there was only one missing value that we
replaced by taking mode of two values or replaced by near values.
Maximum and minimum value:
Descriptive Statistics
N Minimum Maximum
Chose the brand which you like 107 1 5
most in cloths
The price of products is correct 107 1 4
This brand is acceptable at this 107 1 4
price
This brand is giving me value 107 1 4
for money
This brand convinced me very 107 1 4
well to buy products.
I consider this brand is for me 107 1 4
This brand is once in lifetime 107 1 4
This brand teaches me well 107 1 4
about my products
This brand offers genuine 107 1 5
products
This brand maintains the quality 107 1 5
as it promised
This brand is consistent 107 1 5
This brand is well formed and 107 1 5
organized
This brand gives me satisfaction 107 1 5
This brand gives me happiness 107 1 5
I feel exciting to buy this 107 1 4
This brand serves for the well 107 1 4
being of society
Our product or service are more 107 1 4
convenient
This brand impresses me as 107 2 5
well as others
I find this brand socially 107 2 5
acceptable
This brand has a good 107 2 5
impression on me
I like this brand. 107 2 5
This brand is valuable in future 107 2 5
This brand helps me learning 107 2 5
about product
This brand name is meaningful 107 2 5
Valid N (listwise) 107
Interpretation:
As about the maximum and minimum value which exist between 1-5. As we find the maximum
and minimum value then we measure that there was no any value which was out of 1-5.So we
observe that our values exist between 1-5 which shows that it is accurate.
Outliers:
Case Processing Summary
Cases
Valid Missing Total
N Percent N Percent N Percent
Chose the brand which you like 107 100.0% 0 0.0% 107 100.0%
most in cloths
The price of products is correct 107 100.0% 0 0.0% 107 100.0%
This brand is acceptable at this 107 100.0% 0 0.0% 107 100.0%
price
This brand is giving me value 107 100.0% 0 0.0% 107 100.0%
for money
This brand convinced me very 107 100.0% 0 0.0% 107 100.0%
I consider this brand is for me 107 100.0% 0 0.0% 107 100.0%
This brand is once in lifetime 107 100.0% 0 0.0% 107 100.0%
This brand teaches me well 107 100.0% 0 0.0% 107 100.0%
about my products
This brand offers genuine 107 100.0% 0 0.0% 107 100.0%
products
This brand maintains the quality 107 100.0% 0 0.0% 107 100.0%
as it promised
This brand is consistent 107 100.0% 0 0.0% 107 100.0%
This brand is well formed and 107 100.0% 0 0.0% 107 100.0%
organized
This brand gives me satisfaction 107 100.0% 0 0.0% 107 100.0%
This brand gives me happiness 107 100.0% 0 0.0% 107 100.0%
I feel exciting to buy this 107 100.0% 0 0.0% 107 100.0%
This brand serves for the well 107 100.0% 0 0.0% 107 100.0%
being of society
Our product or service are more 107 100.0% 0 0.0% 107 100.0%
convenient
This brand impresses me as 107 100.0% 0 0.0% 107 100.0%
well as others
I find this brand socially 107 100.0% 0 0.0% 107 100.0%
acceptable
This brand has a good 107 100.0% 0 0.0% 107 100.0%
impression on me
I like this brand. 107 100.0% 0 0.0% 107 100.0%
This brand is valuable in future 107 100.0% 0 0.0% 107 100.0%
This brand helps me learning 107 100.0% 0 0.0% 107 100.0%
about product
This brand name is meaningful 107 100.0% 0 0.0% 107 100.0%
Interpretation:
An outlier is an unusually large or small observation. Try to identify the cause of any outliers.
Correct any data entry errors or measurement errors. Consider removing data values for
abnormal, one-time events. In the data all values are accurate and having 100% results.
For extreme values:
Extreme Values
Case Number Value
Chose the brand which you like Highest 1 15 5
most in cloths 2 11 4
3 16 4
4 26 4
5 31 4a
Lowest 1 106 1
2 103 1
3 102 1
4 100 1
5 99 1b
The price of products is correct Highest 1 6 4
2 11 4
3 16 4
4 19 4
5 24 4a
Lowest 1 94 1
2 42 1
3 107 2
4 106 2
5 101 2c
This brand is acceptable at this Highest 1 2 4
price 2 17 4
3 19 4
4 22 4
5 23 4a
Lowest 1 94 1
2 42 1
3 37 1
4 12 1
5 101 2c
This brand is giving me value Highest 1 2 4
for money 2 19 4
3 22 4
4 23 4
5 24 4a
Lowest 1 94 1
2 69 1
3 42 1
4 37 1
5 106 2c
This brand convinced me very Highest 1 2 4
well to buy products. 2 8 4
3 10 4
4 19 4
5 22 4a
Lowest 1 94 1
2 42 1
3 37 1
4 104 2
5 101 2c
I consider this brand is for me Highest 1 2 4
2 10 4
3 14 4
4 15 4
5 17 4a
Lowest 1 94 1
2 42 1
3 37 1
4 106 2
5 104 2c
This brand is once in lifetime Highest 1 10 4
2 14 4
3 16 4
4 17 4
5 19 4a
Lowest 1 94 1
2 69 1
3 42 1
4 37 1
5 104 2c
This brand teaches me well Highest 1 2 4
about my products 2 3 4
3 5 4
4 16 4
5 17 4a
Lowest 1 94 1
2 58 1
3 42 1
4 37 1
5 106 2c
This brand offers genuine Highest 1 65 5
products 2 1 4
3 6 4
4 13 4
5 16 4a
Lowest 1 103 1
2 91 1
3 88 1
4 78 1
5 55 1b
This brand maintains the quality Highest 1 30 5
as it promised 2 34 5
3 65 5
4 77 5
5 2 4a
Lowest 1 76 1
2 38 1
3 37 1
4 7 1
5 104 2c
This brand is consistent Highest 1 30 5
2 63 5
3 77 5
4 83 5
5 14 4a
Lowest 1 103 1
2 91 1
3 86 1
4 85 1
5 82 1b
This brand is well formed and Highest 1 30 5
organized 2 46 5
3 70 5
4 2 4
5 3 4a
Lowest 1 106 1
2 103 1
3 91 1
4 88 1
5 85 1b
This brand gives me satisfaction Highest 1 6 5
2 47 5
3 5 4
4 14 4
5 17 4a
Lowest 1 103 1
2 99 1
3 94 1
4 92 1
5 88 1b
This brand gives me happiness Highest 1 23 5
2 105 5
3 6 4
4 14 4
5 19 4a
Lowest 1 103 1
2 94 1
3 88 1
4 86 1
5 85 1b
I feel exciting to buy this Highest 1 14 4
2 19 4
3 23 4
4 29 4
5 47 4a
Lowest 1 103 1
2 101 1
3 94 1
4 88 1
5 86 1b
This brand serves for the well Highest 1 16 4
being of society 2 19 4
3 23 4
4 29 4
5 60 4a
Lowest 1 103 1
2 101 1
3 94 1
4 88 1
5 86 1b
Our product or service are more Highest 1 16 4
convenient 2 19 4
3 23 4
4 29 4
5 60 4a
Lowest 1 103 1
2 94 1
3 88 1
4 86 1
5 82 1b
This brand impresses me as Highest 1 2 5
well as others 2 7 5
3 11 5
4 17 5
5 23 5d
Lowest 1 85 2
2 77 2
3 69 2
4 48 2
5 28 2c
I find this brand socially Highest 1 2 5
acceptable 2 7 5
3 8 5
4 10 5
5 11 5d
Lowest 1 85 2
2 69 2
3 48 2
4 42 2
5 1 2
This brand has a good Highest 1 2 5
impression on me 2 7 5
3 8 5
4 10 5
5 11 5d
Lowest 1 85 2
2 69 2
3 48 2
4 42 2
5 97 3e
I like this brand. Highest 1 2 5
2 6 5
3 7 5
4 8 5
5 11 5d
Lowest 1 85 2
2 69 2
3 48 2
4 42 2
5 97 3e
This brand is valuable in future Highest 1 2 5
2 3 5
3 6 5
4 8 5
5 11 5d
Lowest 1 77 2
2 69 2
3 48 2
4 42 2
5 96 3e
This brand helps me learning Highest 1 2 5
about product 2 7 5
3 8 5
4 11 5
5 14 5d
Lowest 1 85 2
2 77 2
3 69 2
4 48 2
5 42 2c
This brand name is meaningful Highest 1 2 5
2 6 5
3 7 5
4 8 5
5 11 5d
Lowest 1 78 2
2 69 2
3 42 2
4 96 3
5 89 3e
a. Only a partial list of cases with the value 4 are shown in the table of upper extremes.
b. Only a partial list of cases with the value 1 are shown in the table of lower extremes.
c. Only a partial list of cases with the value 2 are shown in the table of lower extremes.
d. Only a partial list of cases with the value 5 are shown in the table of upper extremes.
e. Only a partial list of cases with the value 3 are shown in the table of lower extremes.
Interpretation:
It can be interpreted as an estimation of the smallest thickness that is expected to be found in an
area the size of data is 107.Its show how much a brand is rating and above then3,4 or 5. There is
clear picture of data how much it contains the values of 3,4 and 5.
Normality value:
N Skewness Kurtosis
Statistic Statistic Std. Error Statistic Std. Error
Chose the brand which you like 107 .651 .234 -.074 .463
most in cloths
The price of products is correct 107 .264 .234 -.782 .463
This brand is acceptable at this 107 .087 .234 -.884 .463
price
This brand is giving me value 107 .345 .234 -.776 .463
for money
This brand convinced me very 107 -.149 .234 -1.248 .463
I consider this brand is for me 107 -.110 .234 -1.380 .463
This brand is once in lifetime 107 -.076 .234 -1.252 .463
This brand teaches me well 107 -.027 .234 -.868 .463
about my products
This brand offers genuine 107 .294 .234 -.938 .463
products
This brand maintains the quality 107 -.307 .234 -.987 .463
as it promised
This brand is consistent 107 .670 .234 .023 .463
This brand is well formed and 107 .224 .234 -1.070 .463
organized
This brand gives me satisfaction 107 .839 .234 .382 .463
This brand gives me happiness 107 .956 .234 .708 .463
I feel exciting to buy this 107 .913 .234 .981 .463
This brand serves for the well 107 .723 .234 .304 .463
being of society
Our product or service are more 107 .675 .234 .228 .463
convenient
This brand impresses me as 107 -.783 .234 .947 .463
well as others
I find this brand socially 107 -.584 .234 .357 .463
acceptable
This brand has a good 107 -.428 .234 -.106 .463
impression on me
I like this brand. 107 -.454 .234 .140 .463
This brand is valuable in future 107 -.587 .234 .198 .463
This brand helps me learning 107 -.738 .234 .638 .463
about product
This brand name is meaningful 107 -.509 .234 .314 .463
Interpretation:
Value of the Shapiro-Wilk Test is greater than 0.05, the data is normal. If it is below 0.05, the
data significantly deviate from a normal distribution. If we need to use skewness and
kurtosis values to determine normality, rather the Shapiro-Wilk test, we will find these in our
enhanced testing for normality guide.
Multi collinearity:
Interpretation:
Multi-collinearity is a state of very high inter correlations or inter-associations. Statistics

Solutions can assist with our quantitative analysis by assisting us to check and measure the
correlation between each.
Question #10
How to find Frequency distribution?
Chose the brand which you like most in cloths

Cumulative
Frequency Percent Valid Percent Percent
Valid j. 34 31.8 31.8 31.8
Bin shafiq 42 39.3 39.3 71.0
Khaadi 23 21.5 21.5 92.5
Gul Ahmad 7 6.5 6.5 99.1
5 1 .9 .9 100.0
Total 107 100.0 100.0
The price of products is correct

Cumulative
Valid Strongly Disagree 2 1.9 1.9 1.9
Disagree 44 41.1 41.1 43.0
Neither Agree nor Disagree 43 40.2 40.2 83.2
Agree 18 16.8 16.8 100.0
Total 107 100.0 100.0
This brand convinced me very well to buy products.

Cumulative
Disagree 36 33.6 33.6 36.4
Agree 37 34.6 34.6 100.0
Total 107 100.0 100.0
This brand teaches me well about my products

Cumulative
Disagree 37 34.6 34.6 38.3
Agree 25 23.4 23.4 100.0
Total 107 100.0 100.0
This brand offers genuine products

Cumulative
Disagree 49 45.8 45.8 53.3
Agree 26 24.3 24.3 99.1
Strongly Agree 1 .9 .9 100.0
Total 107 100.0 100.0
This brand maintains the quality as it promised

Cumulative
Disagree 30 28.0 28.0 31.8
Agree 46 43.0 43.0 96.3
Strongly Agree 4 3.7 3.7 100.0
Total 107 100.0 100.0
This brand is consistent

Cumulative
Disagree 50 46.7 46.7 61.7
Agree 13 12.1 12.1 96.3
Total 107 100.0 100.0
This brand is well formed and organized

Cumulative
Disagree 44 41.1 41.1 53.3
Agree 30 28.0 28.0 97.2
Total 107 100.0 100.0
This brand gives me satisfaction

Cumulative
Disagree 60 56.1 56.1 70.1
Agree 13 12.1 12.1 98.1
Total 107 100.0 100.0
This brand gives me happiness

Cumulative
Disagree 59 55.1 55.1 75.7
Agree 11 10.3 10.3 98.1
Total 107 100.0 100.0
I feel exciting to buy this

Cumulative
Disagree 68 63.6 63.6 81.3
Agree 9 8.4 8.4 100.0
Total 107 100.0 100.0
This brand serves for the well being of society

Cumulative
Disagree 58 54.2 54.2 78.5
Agree 8 7.5 7.5 100.0
Total 107 100.0 100.0
Our product or service are more convenient

Cumulative
Disagree 60 56.1 56.1 75.7
Agree 9 8.4 8.4 100.0
Total 107 100.0 100.0
This brand impresses me as well as others

Cumulative
Valid Disagree 6 5.6 5.6 5.6
Agree 65 60.7 60.7 78.5
Strongly Agree 23 21.5 21.5 100.0
Total 107 100.0 100.0
I find this brand socially acceptable

Cumulative
Agree 60 56.1 56.1 77.6
Strongly Agree 24 22.4 22.4 100.0
Total 107 100.0 100.0
This brand has a good impression on me

Cumulative
Agree 55 51.4 51.4 75.7
Strongly Agree 26 24.3 24.3 100.0
Total 107 100.0 100.0
I like this brand.

Cumulative
Agree 59 55.1 55.1 78.5
Strongly Agree 23 21.5 21.5 100.0
Total 107 100.0 100.0
This brand is valuable in future

Cumulative
Agree 56 52.3 52.3 72.0
Strongly Agree 30 28.0 28.0 100.0
Total 107 100.0 100.0
This brand helps me learning about product

Cumulative
Agree 61 57.0 57.0 75.7
Strongly Agree 26 24.3 24.3 100.0
Total 107 100.0 100.0
This brand name is meaningful

Cumulative
Agree 60 56.1 56.1 74.8
Strongly Agree 27 25.2 25.2 100.0
Total 107 100.0 100.0
Interpretation:
The resulting table (Upper) shows how frequencies are distributed over values -study majors in this
project there is 107 values and hence is a frequency distribution. The most popular study major is
psychology (n = 107). “Other” is the least popular major (n = 71). The remaining majors are roughly
equally popularbetween36).
Note that the frequencies add up to our sample size of 107 students. This is always the case unless a
variable contains missing values: respondents can sometimes skip a question or answer “no answer” or
something similar.
Question # 11 Reliability and validity analysis ?
Scale: ALL VARIABLES
Reliability

N %
Cases Valid 107 100.0
Excludeda 0 .0
Total 107 100.0
a. Listwise deletion based on all variables in the
procedure.
Reliability Statistics
Cronbach's Alpha N of Items
.911 24
Interpretation:
The reliability test shows how a test is reliable either it is useful for future or not.
The reliability of any given measurement refers to the extent to which it is a consistent measure
of a concept, and Cronbach's alpha is one way of measuring the strength of that consistency It is
considered to be a measure of scale reliability. A “high” value for alpha does not imply that the
measure is unidimensional. If, in addition to measuring. Here is 100% accuracy occur and
Cronbach’s alpha is .911
Validity analysis:
Interpretation:
A validity test shows how much a data is valid and accurate and best for further use. A test has
content validity if it measures knowledge of the content domain of which it was designed to
measure knowledge. Another way of saying this is that content validity concerns, primarily, the
adequacy with which the test items adequately and representatively sample the content area. The
test should have a high correlation w/other tests that purport to sample the same content domain
Question #12
T-test and ANOVA tests
One-Sample Statistics
N Mean Std. Deviation Std. Error Mean
Chose the brand which you like 107 2.06 .940 .091
most in cloths
The price of products is correct 107 2.72 .762 .074
This brand is acceptable at this 107 2.76 .834 .081
price
This brand is giving me value 107 2.64 .817 .079
for money
This brand convinced me very 107 2.95 .894 .086
I consider this brand is for me 107 2.94 .920 .089
This brand is once in lifetime 107 2.89 .915 .088
This brand teaches me well 107 2.81 .837 .081
about my products
This brand offers genuine 107 2.65 .963 .093
products
This brand maintains the quality 107 3.15 .998 .096
as it promised
This brand is consistent 107 2.43 1.010 .098
This brand is well formed and 107 2.68 1.095 .106
organized
This brand gives me satisfaction 107 2.32 .928 .090
This brand gives me happiness 107 2.18 .940 .091
I feel exciting to buy this 107 2.09 .783 .076
This brand serves for the well 107 2.05 .829 .080
being of society
Our product or service are more 107 2.13 .825 .080
convenient
This brand impresses me as 107 3.98 .752 .073
well as others
I find this brand socially 107 3.96 .764 .074
acceptable
This brand has a good 107 3.96 .776 .075
impression on me
I like this brand. 107 3.94 .750 .073
This brand is valuable in future 107 4.05 .770 .074
This brand helps me learning 107 4.00 .777 .075
about product
This brand name is 107 4.04 .726 .070
meaningful
Interpretation:
The t-test is used to compare the values of the means from two samples and test whether it is
likely that the samples are from populations having different mean. The single sample t-test tests
the null hypothesis that the population mean is equal to the simple mean. The interpretation for
p-value is the same as in other type of t-tests. All the values of standard deviation. Mean and
stand error are given which explain each value in best way.
ANOVA TEST:
ONEWAY Fbrand EV1 EV2 EV3 EV4 LV1 LV2 LV3 LV4 QV1 QV2 QV3 QV4 E1 E2 E3 E4
SL1 SL2 SL3 SL4 KV1 KV2
KV3 BY Gender
/MISSING ANALYSIS
ANOVA
Sum of Squares df Mean Square F Sig.
Chose the brand which you like Between Groups .108 1 .108 .121 .728
most in cloths Within Groups 93.556 105 .891
Total 93.664 106
The price of products is correct Between Groups .373 1 .373 .640 .425
Within Groups 61.216 105 .583
Total 61.589 106
This brand is acceptable at this Between Groups 1.114 1 1.114 1.612 .207
price Within Groups 72.568 105 .691
Total 73.682 106
This brand is giving me value Between Groups .118 1 .118 .175 .676
for money Within Groups 70.667 105 .673
Total 70.785 106
This brand convinced me very Between Groups .075 1 .075 .093 .761
well to buy products. Within Groups 84.691 105 .807
Total 84.766 106
I consider this brand is for me Between Groups .328 1 .328 .386 .536
Total 89.664 106
This brand is once in lifetime Between Groups 1.313 1 1.313 1.579 .212
Total 88.654 106
This brand teaches me well Between Groups .871 1 .871 1.246 .267
about my products Within Groups 73.391 105 .699
Total 74.262 106
This brand offers genuine Between Groups .052 1 .052 .055 .814
products Within Groups 98.154 105 .935
Total 98.206 106
This brand maintains the quality Between Groups 1.214 1 1.214 1.221 .272
as it promised Within Groups 104.394 105 .994
Total 105.607 106
This brand is consistent Between Groups .513 1 .513 .500 .481
Within Groups 107.711 105 1.026
Total 108.224 106
This brand is well formed and Between Groups .541 1 .541 .448 .505
organized Within Groups 126.656 105 1.206
Total 127.196 106
This brand gives me satisfaction Between Groups .923 1 .923 1.073 .303
Total 91.196 106
This brand gives me happiness Between Groups .019 1 .019 .022 .883
Total 93.626 106
I feel exciting to buy this Between Groups .300 1 .300 .486 .487
Total 65.065 106
This brand serves for the well Between Groups .031 1 .031 .045 .832
being of society Within Groups 72.735 105 .693
Total 72.766 106
Our product or service are more Between Groups .008 1 .008 .012 .913
convenient Within Groups 72.160 105 .687
Total 72.168 106
Between Groups .112 1 .112 .197 .658
This brand impresses me as well Within Groups 59.850 105 .570
as others Total 59.963 106
I find this brand socially Between Groups .048 1 .048 .082 .776
acceptable Within Groups 61.802 105 .589
Total 61.850 106
This brand has a good Between Groups .048 1 .048 .079 .779
impression on me Within Groups 63.802 105 .608
Total 63.850 106
I like this brand. Between Groups .108 1 .108 .190 .663
Total 59.664 106
This brand is valuable in future Between Groups .031 1 .031 .052 .819
Total 62.766 106
This brand helps me learning Between Groups .203 1 .203 .334 .564
about product Within Groups 63.797 105 .608
Total 64.000 106
This brand name is meaningful Between Groups .048 1 .048 .090 .764
Total 55.850 106
ONEWAY Fbrand EV1 EV2 EV3 EV4 LV1 LV2 LV3 LV4 QV1 QV2 QV3 QV4 E1 E2 E3 E4
SL1 SL2 SL3 SL4 KV1 KV2
KV3 BY Experience
/MISSING ANALYSIS.
ANOVA
Chose the brand which you like Between Groups 4.846 4 1.212 1.391 .242
Total 93.664 106
The price of products is correct Between Groups 2.510 4 .628 1.083 .369
Total 61.589 106
This brand is acceptable at this Between Groups 2.817 4 .704 1.014 .404
Total 73.682 106
This brand is giving me value Between Groups 4.358 4 1.090 1.673 .162
Total 70.785 106
This brand convinced me very Between Groups 2.997 4 .749 .935 .447
Total 84.766 106
I consider this brand is for me Between Groups 2.761 4 .690 .810 .522
Total 89.664 106
This brand is once in lifetime Between Groups 5.889 4 1.472 1.815 .132
Total 88.654 106
This brand teaches me well Between Groups 2.566 4 .642 .913 .460
Total 74.262 106
This brand offers genuine Between Groups 3.032 4 .758 .812 .520
Total 98.206 106
This brand maintains the quality Between Groups 19.267 4 4.817 5.690 .000
as it promised Within Groups 86.340 102 .846
Total 105.607 106
This brand is consistent Between Groups 3.221 4 .805 .782 .539
Within Groups 105.003 102 1.029
Total 108.224 106
This brand is well formed and Between Groups 4.260 4 1.065 .884 .477
Total 127.196 106
This brand gives me satisfaction Between Groups 4.899 4 1.225 1.447 .224
Total 91.196 106
This brand gives me happiness Between Groups 3.800 4 .950 1.079 .371
Total 93.626 106
I feel exciting to buy this Between Groups 4.234 4 1.058 1.775 .140
Total 65.065 106
This brand serves for the well Between Groups 3.226 4 .806 1.183 .323
Total 72.766 106
Our product or service are more Between Groups 1.780 4 .445 .645 .632
Total 72.168 106
This brand impresses me as well Between Groups 2.160 4 .540 .953 .437
as others Within Groups 57.802 102 .567
Total 59.963 106
I find this brand socially Between Groups 3.519 4 .880 1.538 .197
Total 61.850 106
This brand has a good Between Groups 2.947 4 .737 1.234 .301
Total 63.850 106
I like this brand. Between Groups 5.323 4 1.331 2.498 .047
Total 59.664 106
This brand is valuable in future Between Groups 3.404 4 .851 1.462 .219
Total 62.766 106
This brand helps me learning Between Groups 3.245 4 .811 1.362 .252
Total 64.000 106
This brand name is meaningful Between Groups 3.747 4 .937 1.834 .128
Total 55.850 106
ONEWAY Fbrand EV1 EV2 EV3 EV4 LV1 LV2 LV3 LV4 QV1 QV2 QV3 QV4
E1 E2 E3 E4 SL1 SL2 SL3 SL4 KV1 KV2
KV3 BY Age
/MISSING ANALYSIS.
ANOVA
Chose the brand which you like Between Groups 8.579 9 .953 1.087 .380
Total 93.664 106
The price of products is correct Between Groups 7.324 9 .814 1.455 .176
Total 61.589 106
This brand is acceptable at this Between Groups 11.409 9 1.268 1.975 .050
Total 73.682 106
This brand is giving me value Between Groups 8.430 9 .937 1.457 .175
Total 70.785 106
This brand convinced me very Between Groups 8.571 9 .952 1.212 .296
Total 84.766 106
Total 89.664 106
This brand is once in lifetime Between Groups 6.956 9 .773 .918 .513
Total 88.654 106
This brand teaches me well Between Groups 4.789 9 .532 .743 .669
Total 74.262 106
This brand offers genuine Between Groups 8.980 9 .998 1.085 .381
Total 98.206 106
This brand maintains the quality Between Groups 4.089 9 .454 .434 .914
as it promised Within Groups 101.519 97 1.047
Total 105.607 106
This brand is consistent Between Groups 7.370 9 .819 .788 .628
Within Groups 100.854 97 1.040
Total 108.224 106
Between Groups 14.414 9 1.602 1.377 .209
This brand is well formed and Within Groups 112.783 97 1.163
organized Total 127.196 106
This brand gives me satisfaction Between Groups 11.155 9 1.239 1.502 .158
Total 91.196 106
This brand gives me happiness Between Groups 8.255 9 .917 1.042 .413
Total 93.626 106
I feel exciting to buy this Between Groups 7.842 9 .871 1.477 .167
Total 65.065 106
This brand serves for the well Between Groups 4.883 9 .543 .775 .640
Total 72.766 106
Our product or service are more Between Groups 4.151 9 .461 .658 .745
Total 72.168 106
This brand impresses me as well Between Groups 10.700 9 1.189 2.341 .020
Total 59.963 106
I find this brand socially Between Groups 6.651 9 .739 1.299 .248
Total 61.850 106
This brand has a good Between Groups 8.165 9 .907 1.580 .132
Total 63.850 106
I like this brand. Between Groups 7.232 9 .804 1.487 .164
Total 59.664 106
This brand is valuable in future Between Groups 3.900 9 .433 .714 .695
Total 62.766 106
This brand helps me learning Between Groups 6.053 9 .673 1.126 .352
Total 64.000 106
This brand name is meaningful Between Groups 4.814 9 .535 1.017 .432
Total 55.850 106
ONEWAY Fbrand EV1 EV2 EV3 EV4 LV1 LV2 LV3 LV4 QV1 QV2 QV3 QV4 E1 E2 E3 E4 SL1 SL2 SL3 SL4
KV1 KV2
KV3 BY Education
/MISSING ANALYSIS.
ANOVA
Chose the brand which you like Between Groups 2.795 4 .699 .784 .538
Total 93.664 106
The price of products is correct Between Groups 4.113 4 1.028 1.825 .130
Total 61.589 106
This brand is acceptable at this Between Groups 3.960 4 .990 1.448 .224
Total 73.682 106
This brand is giving me value Between Groups .769 4 .192 .280 .890
Total 70.785 106
This brand convinced me very Between Groups 1.967 4 .492 .606 .659
Total 84.766 106
Total 89.664 106
This brand is once in lifetime Between Groups 2.815 4 .704 .836 .505
Total 88.654 106
This brand teaches me well Between Groups 3.816 4 .954 1.381 .246
Total 74.262 106
This brand offers genuine Between Groups 2.180 4 .545 .579 .679
Total 98.206 106
This brand maintains the quality Between Groups 1.915 4 .479 .471 .757
as it promised Within Groups 103.692 102 1.017
Total 105.607 106
This brand is consistent Between Groups .944 4 .236 .224 .924
Within Groups 107.281 102 1.052
Total 108.224 106
This brand is well formed and Between Groups 2.984 4 .746 .613 .654
Total 127.196 106
This brand gives me satisfaction Between Groups 1.667 4 .417 .475 .754
Total 91.196 106
This brand gives me happiness Between Groups 1.499 4 .375 .415 .798
Total 93.626 106
I feel exciting to buy this Between Groups 1.844 4 .461 .744 .564
Total 65.065 106
This brand serves for the well Between Groups 4.899 4 1.225 1.841 .127
Total 72.766 106
Our product or service are more Between Groups 4.329 4 1.082 1.627 .173
Total 72.168 106
This brand impresses me as well Between Groups 1.976 4 .494 .869 .485
Total 59.963 106
I find this brand socially Between Groups .527 4 .132 .219 .927
Total 61.850 106
This brand has a good Between Groups 2.129 4 .532 .879 .479
Total 63.850 106
I like this brand. Between Groups 2.070 4 .518 .917 .457
Total 59.664 106
This brand is valuable in future Between Groups 3.644 4 .911 1.572 .188
Total 62.766 106
Between Groups 2.088 4 .522 .860 .491
This brand helps me learning Within Groups 61.912 102 .607
about product Total 64.000 106
This brand name is meaningful Between Groups 1.507 4 .377 .707 .589
Total 55.850 106
Interpretation:
The method uses the variance to determine the means whether they are different or equal.
Null hypothesis states that all population means are equal. The alternative hypothesis proves
that at least one population mean is different.
It provides a way to test various null hypothesis at the same time.
Here is the gender age education and experience on which we applied ANOVA test by
keeping dependent and independent factor and also compare them
Output of All Test:
Warning # 849 in column 23. Text: en_PK
The LOCALE subcommand of the SET command has an invalid parameter. It could
not be mapped to a valid backend locale.
GET
FILE='C:\Users\Mudassir\Desktop\MMR.sav'.
DATASET NAME DataSet1 WINDOW=FRONT.
DATASET ACTIVATE DataSet1.
SAVE OUTFILE='C:\Users\Mudassir\Desktop\MMR.sav'
/COMPRESSED.
DATASET ACTIVATE DataSet1.

SAVE OUTFILE='C:\Users\Mudassir\Desktop\MMR.sav'
/COMPRESSED.
MVA VARIABLES=Fbrand EV1 EV2 EV3 EV4 LV1 LV2 LV3 LV4 QV1 QV2 QV3 QV4 E1 E2 E3 E4 SL1 SL2 SL3
SL4
KV1 KV2 KV3 .
MVA
[DataSet1] C:\Users\Mudassir\Desktop\MMR.sav
Univariate Statistics
Missing No. of Extremesa
N Mean Std. Deviation Count Percent Low High
Fbrand 107 2.06 .940 0 .0 0 0
EV1 107 2.72 .762 0 .0 0 0
EV2 107 2.76 .834 0 .0 0 0
EV3 107 2.64 .817 0 .0 0 0
EV4 107 2.95 .894 0 .0 0 0

LV1 107 2.94 .920 0 .0 0 0
LV2 107 2.89 .915 0 .0 0 0
LV3 107 2.81 .837 0 .0 0 0
LV4 107 2.65 .963 0 .0 0 0
QV1 107 3.15 .998 0 .0 0 0
QV2 107 2.43 1.010 0 .0 0 4
QV3 107 2.68 1.095 0 .0 0 0
QV4 107 2.32 .928 0 .0 0 2
E1 107 2.18 .940 0 .0 . .
E2 107 2.09 .783 0 .0 . .
E3 107 2.05 .829 0 .0 . .
E4 107 2.13 .825 0 .0 . .
SL1 107 3.98 .752 0 .0 . .
SL2 107 3.96 .764 0 .0 . .
SL3 107 3.96 .776 0 .0 . .
SL4 107 3.94 .750 0 .0 . .
KV1 107 4.05 .770 0 .0 4 0
KV2 107 4.00 .777 0 .0 . .
KV3 107 4.04 .726 0 .0 3 0
a. Number of cases outside the range (Q1 - 1.5*IQR, Q3 + 1.5*IQR).
DESCRIPTIVES VARIABLES=Fbrand EV1 EV2 EV3 EV4 LV1 LV2 LV3 LV4 QV1 QV2 QV3 QV4 E1 E2 E3 E4 SL1
SL2
SL3 SL4 KV1 KV2 KV3
/STATISTICS=MIN MAX.
Descriptives
N Minimum Maximum
Chose the brand which you 107 1 5

like most in cloths
The price of products is 107 1 4

correct
This brand is acceptable at 107 1 4

this price
This brand is giving me 107 1 4

value for money
This brand convinced me 107 1 4

very well to buy products.
I consider this brand is for 107 1 4

me
This brand is once in lifetime 107 1 4
This brand teaches me well 107 1 4

about my products
This brand offers genuine 107 1 5

products
This brand maintains the 107 1 5

quality as it promised
This brand is consistent 107 1 5
This brand is well formed 107 1 5

and organized
This brand gives me 107 1 5

satisfaction
This brand gives me 107 1 5

happiness
I feel exciting to buy this 107 1 4
This brand serves for the 107 1 4

well being of society
Our product or service are 107 1 4

more convenient
This brand impresses me as 107 2 5

well as others
I find this brand socially 107 2 5

acceptable
This brand has a good 107 2 5

impression on me
I like this brand. 107 2 5
This brand is valuable in 107 2 5

future
This brand helps me 107 2 5

learning about product
This brand name is 107 2 5

meaningful
EXAMINE VARIABLES=Fbrand EV1 EV2 EV3 EV4 LV1 LV2 LV3 LV4 QV1 QV2 QV3 QV4 E1 E2 E3 E4 SL1 SL2
SL3
SL4 KV1 KV2 KV3

/PLOT BOXPLOT STEMLEAF
/COMPARE GROUPS
/STATISTICS EXTREME
/MISSING LISTWISE
/NOTOTAL.
Explore
Cases
Valid Missing Total
N Percent N Percent N Percent
Chose the brand which you 107 100.0% 0 0.0% 107 100.0%
like most in cloths
The price of products is 107 100.0% 0 0.0% 107 100.0%

correct
This brand is acceptable at 107 100.0% 0 0.0% 107 100.0%

this price
This brand is giving me 107 100.0% 0 0.0% 107 100.0%

value for money
This brand convinced me 107 100.0% 0 0.0% 107 100.0%

I consider this brand is for 107 100.0% 0 0.0% 107 100.0%
me
This brand is once in lifetime 107 100.0% 0 0.0% 107 100.0%
This brand teaches me well 107 100.0% 0 0.0% 107 100.0%

about my products
This brand offers genuine 107 100.0% 0 0.0% 107 100.0%

products
This brand maintains the 107 100.0% 0 0.0% 107 100.0%

This brand is consistent 107 100.0% 0 0.0% 107 100.0%
This brand is well formed 107 100.0% 0 0.0% 107 100.0%

and organized
This brand gives me 107 100.0% 0 0.0% 107 100.0%

satisfaction
This brand gives me 107 100.0% 0 0.0% 107 100.0%

happiness
I feel exciting to buy this 107 100.0% 0 0.0% 107 100.0%
This brand serves for the 107 100.0% 0 0.0% 107 100.0%
Our product or service are 107 100.0% 0 0.0% 107 100.0%

more convenient
This brand impresses me as 107 100.0% 0 0.0% 107 100.0%

well as others
I find this brand socially 107 100.0% 0 0.0% 107 100.0%

acceptable
This brand has a good 107 100.0% 0 0.0% 107 100.0%

impression on me
I like this brand. 107 100.0% 0 0.0% 107 100.0%
This brand is valuable in 107 100.0% 0 0.0% 107 100.0%

future
This brand helps me 107 100.0% 0 0.0% 107 100.0%
This brand name is 107 100.0% 0 0.0% 107 100.0%

meaningful
Extreme Values
Case Number Value
Chose the brand which you Highest 1 15 5

like most in cloths
2 11 4
3 16 4
4 26 4
5 31 4a
Lowest 1 106 1
2 103 1
3 102 1
4 100 1
5 99 1b
The price of products is Highest 1 6 4

correct
2 11 4
3 16 4
4 19 4
5 24 4a
Lowest 1 94 1
2 42 1
3 107 2
4 106 2
5 101 2c
This brand is acceptable at Highest 1 2 4

this price
2 17 4
3 19 4
4 22 4
5 23 4a
Lowest 1 94 1
2 42 1
3 37 1
4 12 1
5 101 2c
This brand is giving me Highest 1 2 4

value for money
2 19 4
3 22 4
4 23 4
5 24 4a
Lowest 1 94 1
2 69 1
3 42 1
4 37 1
5 106 2c
This brand convinced me Highest 1 2 4

2 8 4
3 10 4
4 19 4
5 22 4a
Lowest 1 94 1
2 42 1
3 37 1
4 104 2
5 101 2c
I consider this brand is for Highest 1 2 4

me
2 10 4
3 14 4
4 15 4
5 17 4a
Lowest 1 94 1
2 42 1
3 37 1
4 106 2
5 104 2c
This brand is once in lifetime Highest 1 10 4
2 14 4
3 16 4
4 17 4
5 19 4a
Lowest 1 94 1
2 69 1
3 42 1
4 37 1
5 104 2c
This brand teaches me well Highest 1 2 4

about my products
2 3 4
3 5 4
4 16 4
5 17 4a
Lowest 1 94 1
2 58 1
3 42 1
4 37 1
5 106 2c
This brand offers genuine Highest 1 65 5

products
2 1 4
3 6 4
4 13 4
5 16 4a
Lowest 1 103 1
2 91 1
3 88 1
4 78 1
5 55 1b
This brand maintains the Highest 1 30 5

2 34 5
3 65 5
4 77 5
5 2 4a
Lowest 1 76 1
2 38 1
3 37 1
4 7 1
5 104 2c
This brand is consistent Highest 1 30 5
2 63 5
3 77 5
4 83 5
5 14 4a
Lowest 1 103 1
2 91 1
3 86 1
4 85 1
5 82 1b
This brand is well formed Highest 1 30 5

and organized
2 46 5
3 70 5
4 2 4
5 3 4a
Lowest 1 106 1
2 103 1
3 91 1
4 88 1
5 85 1b
This brand gives me Highest 1 6 5

satisfaction
2 47 5
3 5 4
4 14 4
5 17 4a
Lowest 1 103 1
2 99 1
3 94 1
4 92 1
5 88 1b
This brand gives me Highest 1 23 5

happiness
2 105 5
3 6 4
4 14 4
5 19 4a
Lowest 1 103 1
2 94 1
3 88 1
4 86 1
5 85 1b
I feel exciting to buy this Highest 1 14 4
2 19 4
3 23 4
4 29 4
5 47 4a
Lowest 1 103 1
2 101 1
3 94 1
4 88 1
5 86 1b
This brand serves for the Highest 1 16 4

2 19 4
3 23 4
4 29 4
5 60 4a
Lowest 1 103 1
2 101 1
3 94 1
4 88 1
5 86 1b
Our product or service are Highest 1 16 4

more convenient
2 19 4
3 23 4
4 29 4
5 60 4a
Lowest 1 103 1
2 94 1
3 88 1
4 86 1
5 82 1b
This brand impresses me as Highest 1 2 5

well as others
2 7 5
3 11 5
4 17 5
5 23 5d
Lowest 1 85 2
2 77 2
3 69 2
4 48 2
5 28 2c
I find this brand socially Highest 1 2 5

acceptable
2 7 5
3 8 5
4 10 5
5 11 5d
Lowest 1 85 2
2 69 2
3 48 2
4 42 2
5 1 2
This brand has a good Highest 1 2 5

impression on me
2 7 5
3 8 5
4 10 5
5 11 5d
Lowest 1 85 2
2 69 2
3 48 2
4 42 2
5 97 3e
I like this brand. Highest 1 2 5
2 6 5
3 7 5
4 8 5
5 11 5d
Lowest 1 85 2
2 69 2
3 48 2
4 42 2
5 97 3e
This brand is valuable in Highest 1 2 5

future
2 3 5
3 6 5
4 8 5
5 11 5d
Lowest 1 77 2
2 69 2
3 48 2
4 42 2
5 96 3e
This brand helps me Highest 1 2 5

2 7 5
3 8 5
4 11 5
5 14 5d
Lowest 1 85 2
2 77 2
3 69 2
4 48 2
5 42 2c
This brand name is Highest 1 2 5

meaningful
2 6 5
3 7 5
4 8 5
5 11 5d
Lowest 1 78 2
2 69 2
3 42 2
4 96 3
5 89 3e
a. Only a partial list of cases with the value 4 are shown in the table of upper
extremes.
b. Only a partial list of cases with the value 1 are shown in the table of lower
extremes.
c. Only a partial list of cases with the value 2 are shown in the table of lower
extremes.
d. Only a partial list of cases with the value 5 are shown in the table of upper
extremes.
e. Only a partial list of cases with the value 3 are shown in the table of lower
extremes.
Chose the brand which you like most in cloths Stem-and-Leaf Plot
Frequency Stem & Leaf
34.00 1 . 0000000000000000000000000000000000
.00 1.
42.00 2 . 000000000000000000000000000000000000000000
.00 2.
23.00 3 . 00000000000000000000000
.00 3.
7.00 4 . 0000000
.00 4.
1.00 5. 0
Stem width: 1
Each leaf: 1 case(s)

The price of products is correct Stem-and-Leaf Plot
2.00 1 . 00
.00 1.
.00 1.
.00 1.
.00 1.
44.00 2 . 00000000000000000000000000000000000000000000
.00 2.
.00 2.
.00 2.
.00 2.
43.00 3 . 0000000000000000000000000000000000000000000
.00 3.
.00 3.
.00 3.
.00 3.
18.00 4 . 000000000000000000
Stem width: 1

This brand is acceptable at this price
This brand is acceptable at this price Stem-and-Leaf Plot

4.00 1 . 0000
.00 1.
.00 1.
.00 1.
.00 1.
41.00 2 . 00000000000000000000000000000000000000000
.00 2.
.00 2.
.00 2.
.00 2.
39.00 3 . 000000000000000000000000000000000000000
.00 3.
.00 3.
.00 3.
.00 3.
23.00 4 . 00000000000000000000000
Stem width: 1

This brand is giving me value for money
This brand is giving me value for money Stem-and-Leaf Plot

4.00 1 . 0000
.00 1.
.00 1.
.00 1.
.00 1.
50.00 2 . 00000000000000000000000000000000000000000000000000
.00 2.
.00 2.
.00 2.
.00 2.
34.00 3 . 0000000000000000000000000000000000
.00 3.
.00 3.
.00 3.
.00 3.
19.00 4 . 0000000000000000000
Stem width: 1

This brand convinced me very well to buy products. Stem-and-Leaf Plot

3.00 1 . 000
.00 1.
.00 1.
.00 1.
.00 1.
36.00 2 . 000000000000000000000000000000000000
.00 2.
.00 2.
.00 2.
.00 2.
31.00 3 . 0000000000000000000000000000000
.00 3.
.00 3.
.00 3.
.00 3.
37.00 4 . 0000000000000000000000000000000000000
Stem width: 1

I consider this brand is for me
I consider this brand is for me Stem-and-Leaf Plot

3.00 1 . 000
.00 1.
.00 1.
.00 1.
.00 1.
39.00 2 . 000000000000000000000000000000000000000
.00 2.
.00 2.
.00 2.
.00 2.
26.00 3 . 00000000000000000000000000
.00 3.
.00 3.
.00 3.
.00 3.
39.00 4 . 000000000000000000000000000000000000000
Stem width: 1

This brand is once in lifetime
This brand is once in lifetime Stem-and-Leaf Plot

4.00 1 . 0000
.00 1.
.00 1.
.00 1.
.00 1.
39.00 2 . 000000000000000000000000000000000000000
.00 2.
.00 2.
.00 2.
.00 2.
29.00 3 . 00000000000000000000000000000
.00 3.
.00 3.
.00 3.
.00 3.
35.00 4 . 00000000000000000000000000000000000
Stem width: 1

This brand teaches me well about my products Stem-and-Leaf Plot

4.00 1 . 0000
.00 1.
.00 1.
.00 1.
.00 1.
37.00 2 . 0000000000000000000000000000000000000
.00 2.
.00 2.
.00 2.
.00 2.
41.00 3 . 00000000000000000000000000000000000000000
.00 3.
.00 3.
.00 3.
.00 3.
25.00 4 . 0000000000000000000000000
Stem width: 1

This brand offers genuine products Stem-and-Leaf Plot

8.00 1 . 00000000
.00 1.
49.00 2 . 0000000000000000000000000000000000000000000000000
.00 2.
23.00 3 . 00000000000000000000000
.00 3.
26.00 4 . 00000000000000000000000000
.00 4.
1.00 5. 0
Stem width: 1

This brand maintains the quality as it promised Stem-and-Leaf Plot

4.00 1 . 0000
.00 1.
30.00 2 . 000000000000000000000000000000
.00 2.
23.00 3 . 00000000000000000000000
.00 3.
46.00 4 . 0000000000000000000000000000000000000000000000
.00 4.
4.00 5 . 0000
Stem width: 1

This brand is consistent Stem-and-Leaf Plot

16.00 1 . 0000000000000000
.00 1.
.00 1.
.00 1.
.00 1.
50.00 2 . 00000000000000000000000000000000000000000000000000
.00 2.
.00 2.
.00 2.
.00 2.
24.00 3 . 000000000000000000000000
.00 3.
.00 3.
.00 3.
.00 3.
13.00 4 . 0000000000000
4.00 Extremes (>=5.0)
Stem width: 1

This brand is well formed and organized Stem-and-Leaf Plot

13.00 1 . 0000000000000
.00 1.
44.00 2 . 00000000000000000000000000000000000000000000
.00 2.
17.00 3 . 00000000000000000
.00 3.
30.00 4 . 000000000000000000000000000000
.00 4.
3.00 5 . 000
Stem width: 1

This brand gives me satisfaction Stem-and-Leaf Plot

15.00 1 . 000000000000000
.00 1.
.00 1.
.00 1.
.00 1.
60.00 2 . 000000000000000000000000000000000000000000000000000000000000
.00 2.
.00 2.
.00 2.
.00 2.
17.00 3 . 00000000000000000
.00 3.
.00 3.
.00 3.
.00 3.
13.00 4 . 0000000000000
2.00 Extremes (>=5.0)
Stem width: 1

This brand gives me happiness Stem-and-Leaf Plot

22.00 Extremes (=<1)
.00 0.
59.00 0 . 22222222222222222222222222222222222222222222222222222222222
26.00 Extremes (>=3)
Stem width: 10

I feel exciting to buy this Stem-and-Leaf Plot
.00 0.
68.00 0 . 22222222222222222222222222222222222222222222222222222222222222222222
Stem width: 10

This brand serves for the well being of society Stem-and-Leaf Plot

.00 0.
58.00 0 . 2222222222222222222222222222222222222222222222222222222222
Stem width: 10

Our product or service are more convenient Stem-and-Leaf Plot
.00 0.
60.00 0 . 222222222222222222222222222222222222222222222222222222222222
Stem width: 10

This brand impresses me as well as others Stem-and-Leaf Plot

.00 0.
65.00 0 . 44444444444444444444444444444444444444444444444444444444444444444
Stem width: 10

I find this brand socially acceptable Stem-and-Leaf Plot
.00 0.
60.00 0 . 444444444444444444444444444444444444444444444444444444444444
Stem width: 10

This brand has a good impression on me Stem-and-Leaf Plot

.00 0.
55.00 0 . 4444444444444444444444444444444444444444444444444444444
Stem width: 10

I like this brand.
I like this brand. Stem-and-Leaf Plot
.00 0.
59.00 0 . 44444444444444444444444444444444444444444444444444444444444
Stem width: 10

This brand is valuable in future Stem-and-Leaf Plot

4.00 Extremes (=<2.0)
17.00 3 . 00000000000000000
.00 3.
.00 3.
.00 3.
.00 3.
56.00 4 . 00000000000000000000000000000000000000000000000000000000
.00 4.
.00 4.
.00 4.
.00 4.
30.00 5 . 000000000000000000000000000000
Stem width: 1

This brand helps me learning about product Stem-and-Leaf Plot

.00 0.
61.00 0 . 4444444444444444444444444444444444444444444444444444444444444
Stem width: 10

This brand name is meaningful Stem-and-Leaf Plot
20.00 Extremes (=<3.00)
60.00 40 . 000000000000000000000000000000000000000000000000000000000000
.00 41 .
.00 42 .
.00 43 .
.00 44 .
.00 45 .
.00 46 .
.00 47 .
.00 48 .
.00 49 .
27.00 50 . 000000000000000000000000000
Stem width: 0

DESCRIPTIVES VARIABLES=Fbrand EV1 EV2 EV3 EV4 LV1 LV2 LV3 LV4 QV1 QV2 QV3 QV4 E1 E2 E3 E4 SL1
SL2
SL3 SL4 KV1 KV2 KV3
/STATISTICS=KURTOSIS SKEWNESS.
Descriptives
N Skewness Kurtosis
Statistic Statistic Std. Error Statistic Std. Error
Chose the brand which you 107 .651 .234 -.074 .463
like most in cloths
The price of products is 107 .264 .234 -.782 .463

correct
This brand is acceptable at 107 .087 .234 -.884 .463

this price
This brand is giving me 107 .345 .234 -.776 .463

value for money
This brand convinced me 107 -.149 .234 -1.248 .463

I consider this brand is for 107 -.110 .234 -1.380 .463

me
This brand is once in lifetime 107 -.076 .234 -1.252 .463
This brand teaches me well 107 -.027 .234 -.868 .463

about my products
This brand offers genuine 107 .294 .234 -.938 .463

products
This brand maintains the 107 -.307 .234 -.987 .463

This brand is consistent 107 .670 .234 .023 .463
This brand is well formed 107 .224 .234 -1.070 .463

and organized
This brand gives me 107 .839 .234 .382 .463

satisfaction
This brand gives me 107 .956 .234 .708 .463

happiness
I feel exciting to buy this 107 .913 .234 .981 .463
This brand serves for the 107 .723 .234 .304 .463
Our product or service are 107 .675 .234 .228 .463

more convenient
This brand impresses me as 107 -.783 .234 .947 .463

well as others
I find this brand socially 107 -.584 .234 .357 .463

acceptable
This brand has a good 107 -.428 .234 -.106 .463

impression on me
I like this brand. 107 -.454 .234 .140 .463
This brand is valuable in 107 -.587 .234 .198 .463

future
This brand helps me 107 -.738 .234 .638 .463

This brand name is 107 -.509 .234 .314 .463

meaningful
CORRELATIONS
/VARIABLES=Fbrand EV1 EV2 EV3 EV4 LV1 LV2 LV3 LV4 QV1 QV2 QV3 QV4 E1 E2 E3 E4 SL1 SL2 SL3 SL4
KV1
KV2 KV3
/PRINT=TWOTAIL NOSIG
/MISSING=PAIRWISE.
Correlations
Correlations
Chose the This brand This brand This brand This brand This brand
brand This brand This brand convinced teaches me This brand maintains This brand serves for Our product This brand I find this This brand helps me
which you The price of is is giving me me very I consider This brand well about offers the quality This brand is well This brand This brand I feel the well or service impresses brand has a good This brand learning This brand
like most in products is acceptable value for well to buy this brand is once in my genuine as it is formed and gives me gives me exciting to being of are more me as well socially impression I like this is valuable about name is
cloths correct at this price money products. is for me lifetime products products promised consistent organized satisfaction happiness buy this society convenient as others acceptable on me brand. in future product meaningful
Chose the brand which Pearson 1 .259 ** .018 .051 -.019 .135 .095 .121 .022 -.029 .014 .008 .098 -.011 .031 -.003 .063 .015 -.050 -.036 -.089 .022 -.065 -.003
you like most in cloths Correlation
Sig. (2-tailed) .007 .858 .599 .844 .167 .329 .213 .825 .766 .885 .932 .313 .907 .749 .972 .516 .879 .612 .714 .361 .819 .509 .975
N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107
The price of products is Pearson .259 ** 1 .664** .577 ** .451** .395** .509** .494 ** .201* .254 ** .219 * .220 * .301** .360 ** .281 ** .230* .164 .172 .257 ** .301 ** .286 ** .216 * .159 .241 *
correct Correlation
Sig. (2-tailed) .007 .000 .000 .000 .000 .000 .000 .038 .008 .023 .023 .002 .000 .003 .017 .092 .077 .007 .002 .003 .026 .101 .012
N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107
This brand is acceptable Pearson .018 .664 ** 1 .755 ** .693** .683** .731** .651 ** .353 ** .361 ** .327** .266** .369** .357 ** .324 ** .235* .239 * .203 * .326 ** .379 ** .355 ** .268** .233 * .280**
at this price Correlation
Sig. (2-tailed) .858 .000 .000 .000 .000 .000 .000 .000 .000 .001 .006 .000 .000 .001 .015 .013 .036 .001 .000 .000 .005 .016 .003
N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107
This brand is giving me Pearson .051 .577 ** .755** 1 .622** .563** .614** .493 ** .246* .299 ** .306** .154 .279** .306 ** .231* .137 .127 .204 * .295 ** .320 ** .320 ** .192 * .163 .246 *
value for money Correlation
Sig. (2-tailed) .599 .000 .000 .000 .000 .000 .000 .011 .002 .001 .113 .004 .001 .017 .160 .191 .035 .002 .001 .001 .047 .093 .011
N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107
This brand convinced Pearson -.019 .451 ** .693** .622 ** 1 .639** .651** .518 ** .277 ** .357 ** .283** .177 .291** .302 ** .181 .219* .213 * .181 .329 ** .324 ** .249 ** .264** .244 * .279**
me very well to buy Correlation
products.
Sig. (2-tailed) .844 .000 .000 .000 .000 .000 .000 .004 .000 .003 .068 .002 .002 .062 .023 .028 .062 .001 .001 .010 .006 .011 .004
N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107
I consider this brand is Pearson .135 .395 ** .683** .563 ** .639** 1 .811** .685 ** .255 ** .297 ** .331** .207 * .331** .219* .282 ** .189 .234 * .135 .279 ** .327 ** .269 ** .230 * .277** .243 *
for me Correlation
Sig. (2-tailed) .167 .000 .000 .000 .000 .000 .000 .008 .002 .001 .033 .001 .023 .003 .051 .015 .166 .004 .001 .005 .017 .004 .012
N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107
This brand is once in Pearson .095 .509 ** .731** .614 ** .651** .811** 1 .749 ** .309 ** .380 ** .379** .200 * .309** .309 ** .331 ** .306 ** .295** .148 .278 ** .326 ** .293 ** .249** .239 * .234 *
lifetime Correlation
Sig. (2-tailed) .329 .000 .000 .000 .000 .000 .000 .001 .000 .000 .039 .001 .001 .001 .001 .002 .129 .004 .001 .002 .010 .013 .015
N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107
This brand teaches me Pearson .121 .494 ** .651** .493 ** .518** .685** .749** 1 .223* .350 ** .286** .274** .296** .306 ** .315 ** .339 ** .268** .129 .284 ** .352 ** .329 ** .277** .247 * .213 *
well about my products Correlation
Sig. (2-tailed) .213 .000 .000 .000 .000 .000 .000 .021 .000 .003 .004 .002 .001 .001 .000 .005 .184 .003 .000 .001 .004 .010 .027
N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107
This brand offers Pearson .022 .201* .353** .246* .277** .255** .309** .223* 1 .604 ** .678** .566** .283** .308 ** .293 ** .304 ** .331** .108 .098 .147 .182 .188 .139 .262**
genuine products Correlation
Sig. (2-tailed) .825 .038 .000 .011 .004 .008 .001 .021 .000 .000 .000 .003 .001 .002 .001 .001 .267 .317 .132 .061 .053 .154 .006
N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107
This brand maintains Pearson -.029 .254 ** .361** .299 ** .357** .297** .380** .350 ** .604 ** 1 .534** .475** .274** .313 ** .151 .128 .102 .079 .119 .129 .125 .163 .134 .266**
the quality as it Correlation
promised
Sig. (2-tailed) .766 .008 .000 .002 .000 .002 .000 .000 .000 .000 .000 .004 .001 .121 .188 .296 .418 .223 .185 .201 .094 .169 .006
N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107
This brand is consistent Pearson .014 .219* .327** .306 ** .283** .331** .379** .286 ** .678 ** .534 ** 1 .576** .235 * .296 ** .175 .201* .192 * .036 .107 .153 .169 .132 .108 .209 *
Correlation
Sig. (2-tailed) .885 .023 .001 .001 .003 .001 .000 .003 .000 .000 .000 .015 .002 .071 .038 .047 .717 .275 .116 .082 .176 .268 .030
N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107
This brand is well Pearson .008 .220* .266** .154 .177 .207 * .200 * .274 ** .566 ** .475 ** .576** 1 .397** .367 ** .266 ** .297 ** .276** .256** .268 ** .263 ** .242* .331** .288** .205 *
formed and organized Correlation
Sig. (2-tailed) .932 .023 .006 .113 .068 .033 .039 .004 .000 .000 .000 .000 .000 .006 .002 .004 .008 .005 .006 .012 .000 .003 .034
N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107
This brand gives me Pearson .098 .301 ** .369** .279 ** .291** .331** .309** .296 ** .283 ** .274 ** .235 * .397** 1 .736 ** .673 ** .582 ** .574** .103 .137 .148 .080 .204 * .196 * .192 *
satisfaction Correlation
Sig. (2-tailed) .313 .002 .000 .004 .002 .001 .001 .002 .003 .004 .015 .000 .000 .000 .000 .000 .290 .160 .129 .412 .035 .043 .047
N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107
This brand gives me Pearson -.011 .360 ** .357** .306 ** .302** .219 * .309** .306 ** .308 ** .313 ** .296** .367** .736** 1 .784 ** .704 ** .712** .152 .233* .203* .161 .171 .207 * .239 *
happiness Correlation
Sig. (2-tailed) .907 .000 .000 .001 .002 .023 .001 .001 .001 .001 .002 .000 .000 .000 .000 .000 .119 .016 .036 .097 .078 .033 .013
N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107
I feel exciting to buy this Pearson .031 .281 ** .324** .231* .181 .282** .331** .315 ** .293 ** .151 .175 .266** .673** .784 ** 1 .763 ** .754** .115 .179 .176 .105 .165 .201 * .193 *
Correlation
Sig. (2-tailed) .749 .003 .001 .017 .062 .003 .001 .001 .002 .121 .071 .006 .000 .000 .000 .000 .238 .065 .069 .280 .090 .037 .047
N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107
This brand serves for Pearson -.003 .230* .235 * .137 .219 * .189 .306** .339 ** .304 ** .128 .201 * .297** .582** .704 ** .763 ** 1 .833** .092 .107 .135 .035 .071 .103 .123
the well being of society Correlation
Sig. (2-tailed) .972 .017 .015 .160 .023 .051 .001 .000 .001 .188 .038 .002 .000 .000 .000 .000 .345 .272 .166 .723 .470 .293 .209
N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107
Our product or service Pearson .063 .164 .239 * .127 .213 * .234 * .295** .268 ** .331 ** .102 .192 * .276** .574** .712 ** .754 ** .833 ** 1 .126 .202* .170 .103 .183 .147 .181
are more convenient Correlation
Sig. (2-tailed) .516 .092 .013 .191 .028 .015 .002 .005 .001 .296 .047 .004 .000 .000 .000 .000 .197 .037 .080 .289 .059 .130 .062
N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107
This brand impresses Pearson .015 .172 .203 * .204* .181 .135 .148 .129 .108 .079 .036 .256** .103 .152 .115 .092 .126 1 .787 ** .758 ** .750 ** .719** .694** .623**
me as well as others Correlation
Sig. (2-tailed) .879 .077 .036 .035 .062 .166 .129 .184 .267 .418 .717 .008 .290 .119 .238 .345 .197 .000 .000 .000 .000 .000 .000
N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107
I find this brand socially Pearson -.050 .257 ** .326** .295 ** .329** .279** .278** .284 ** .098 .119 .107 .268** .137 .233* .179 .107 .202 * .787** 1 .857 ** .852 ** .741** .731** .683**
acceptable Correlation
Sig. (2-tailed) .612 .007 .001 .002 .001 .004 .004 .003 .317 .223 .275 .005 .160 .016 .065 .272 .037 .000 .000 .000 .000 .000 .000
N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107
This brand has a good Pearson -.036 .301 ** .379** .320 ** .324** .327** .326** .352 ** .147 .129 .153 .263** .148 .203* .176 .135 .170 .758** .857 ** 1 .887 ** .745** .767** .689**
impression on me Correlation
Sig. (2-tailed) .714 .002 .000 .001 .001 .001 .001 .000 .132 .185 .116 .006 .129 .036 .069 .166 .080 .000 .000 .000 .000 .000 .000
N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107
I like this brand. Pearson -.089 .286 ** .355** .320 ** .249** .269** .293** .329 ** .182 .125 .169 .242 * .080 .161 .105 .035 .103 .750** .852 ** .887 ** 1 .756** .744** .714**
Correlation
Sig. (2-tailed) .361 .003 .000 .001 .010 .005 .002 .001 .061 .201 .082 .012 .412 .097 .280 .723 .289 .000 .000 .000 .000 .000 .000
N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107
This brand is valuable in Pearson .022 .216* .268** .192* .264** .230 * .249** .277 ** .188 .163 .132 .331** .204 * .171 .165 .071 .183 .719** .741 ** .745 ** .756 ** 1 .789** .672**
future Correlation
Sig. (2-tailed) .819 .026 .005 .047 .006 .017 .010 .004 .053 .094 .176 .000 .035 .078 .090 .470 .059 .000 .000 .000 .000 .000 .000
N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107
This brand helps me Pearson -.065 .159 .233 * .163 .244 * .277** .239 * .247* .139 .134 .108 .288** .196 * .207* .201* .103 .147 .694** .731 ** .767 ** .744 ** .789** 1 .669**
learning about product Correlation
Sig. (2-tailed) .509 .101 .016 .093 .011 .004 .013 .010 .154 .169 .268 .003 .043 .033 .037 .293 .130 .000 .000 .000 .000 .000 .000
N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107
This brand name is Pearson -.003 .241* .280** .246* .279** .243 * .234 * .213* .262 ** .266 ** .209 * .205 * .192 * .239* .193* .123 .181 .623** .683 ** .689 ** .714 ** .672** .669** 1
meaningful Correlation
Sig. (2-tailed) .975 .012 .003 .011 .004 .012 .015 .027 .006 .006 .030 .034 .047 .013 .047 .209 .062 .000 .000 .000 .000 .000 .000
N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
FREQUENCIES VARIABLES=Fbrand EV1 EV2 EV3 EV4 LV1 LV2 LV3 LV4 QV1 QV2 QV3 QV4 E1 E2 E3 E4 SL1
SL2
SL3 SL4 KV1 KV2 KV3
/ORDER=ANALYSIS.
Frequencies
Statistics
This brand This brand This brand
Chose the This brand is convinced This brand This brand This brand This brand is serves for Our product This brand I find this This brand helps me
brand which The price of This brand is giving me me very well I consider This brand is teaches me offers maintains the well formed This brand This brand the well or service impresses brand has a good This brand is learning This brand
you like most products is acceptable at value for to buy this brand is once in well about genuine quality as it This brand is and gives me gives me I feel exciting being of are more me as well socially impression I like this valuable in about name is
in cloths correct this price money products. for me lifetime my products products promised consistent organized satisfaction happiness to buy this society convenient as others acceptable on me brand. future product meaningful
N Valid 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107
Missi 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
ng
Frequency Table
Cumulative
Valid j. 34 31.8 31.8 31.8
Bin shafiq 42 39.3 39.3 71.0
Khaadi 23 21.5 21.5 92.5
Gul Ahmad 7 6.5 6.5 99.1
5 1 .9 .9 100.0
Total 107 100.0 100.0
Cumulative
Disagree 44 41.1 41.1 43.0
Agree 18 16.8 16.8 100.0
Total 107 100.0 100.0
This brand is acceptable at this price

Cumulative
Disagree 41 38.3 38.3 42.1
Agree 23 21.5 21.5 100.0
Total 107 100.0 100.0
This brand is giving me value for money
Cumulative
Disagree 50 46.7 46.7 50.5
Agree 19 17.8 17.8 100.0
Total 107 100.0 100.0
Cumulative
Disagree 36 33.6 33.6 36.4
Agree 37 34.6 34.6 100.0

Total 107 100.0 100.0
I consider this brand is for me
Cumulative
Disagree 39 36.4 36.4 39.3
Agree 39 36.4 36.4 100.0
Total 107 100.0 100.0
This brand is once in lifetime
Cumulative
Disagree 39 36.4 36.4 40.2
Agree 35 32.7 32.7 100.0
Total 107 100.0 100.0
Cumulative
Disagree 37 34.6 34.6 38.3
Agree 25 23.4 23.4 100.0
Total 107 100.0 100.0
Cumulative
Disagree 49 45.8 45.8 53.3
Agree 26 24.3 24.3 99.1
Strongly Agree 1 .9 .9 100.0
Total 107 100.0 100.0
Cumulative
Disagree 30 28.0 28.0 31.8
Agree 46 43.0 43.0 96.3

Total 107 100.0 100.0
Cumulative
Disagree 50 46.7 46.7 61.7
Agree 13 12.1 12.1 96.3
Total 107 100.0 100.0
Cumulative
Disagree 44 41.1 41.1 53.3
Agree 30 28.0 28.0 97.2
Total 107 100.0 100.0

Cumulative
Disagree 60 56.1 56.1 70.1
Agree 13 12.1 12.1 98.1
Total 107 100.0 100.0
Cumulative
Disagree 59 55.1 55.1 75.7
Agree 11 10.3 10.3 98.1
Total 107 100.0 100.0
Cumulative
Disagree 68 63.6 63.6 81.3

Agree 9 8.4 8.4 100.0
Total 107 100.0 100.0
Cumulative
Disagree 58 54.2 54.2 78.5
Agree 8 7.5 7.5 100.0
Total 107 100.0 100.0
Cumulative
Disagree 60 56.1 56.1 75.7
Agree 9 8.4 8.4 100.0
Total 107 100.0 100.0

Cumulative
Agree 65 60.7 60.7 78.5
Strongly Agree 23 21.5 21.5 100.0
Total 107 100.0 100.0
Cumulative
Agree 60 56.1 56.1 77.6
Strongly Agree 24 22.4 22.4 100.0
Total 107 100.0 100.0
Cumulative
Agree 55 51.4 51.4 75.7
Strongly Agree 26 24.3 24.3 100.0

Total 107 100.0 100.0
I like this brand.
Cumulative
Agree 59 55.1 55.1 78.5
Strongly Agree 23 21.5 21.5 100.0
Total 107 100.0 100.0
Cumulative
Agree 56 52.3 52.3 72.0
Strongly Agree 30 28.0 28.0 100.0
Total 107 100.0 100.0
Cumulative
Agree 61 57.0 57.0 75.7
Strongly Agree 26 24.3 24.3 100.0
Total 107 100.0 100.0
Cumulative
Agree 60 56.1 56.1 74.8
Strongly Agree 27 25.2 25.2 100.0
Total 107 100.0 100.0
RELIABILITY
KV1
KV2 KV3
/SCALE('ALL VARIABLES') ALL
/MODEL=ALPHA.
Reliability
Scale: ALL VARIABLES
N %
Cases Valid 107 100.0
Excludeda 0 .0
Total 107 100.0
a. Listwise deletion based on all variables in the

procedure.
Reliability Statistics
Cronbach's
Alpha N of Items
.911 24
CORRELATIONS
KV1
KV2 KV3
/PRINT=TWOTAIL NOSIG
/MISSING=PAIRWISE.
Correlations
Correlations
Chose the This brand This brand This brand This brand This brand
brand This brand This brand convinced teaches me This brand maintains This brand serves for Our product This brand I find this This brand helps me
which you The price of is is giving me me very I consider This brand well about offers the quality This brand is well This brand This brand I feel the well or service impresses brand has a good This brand learning This brand
like most in products is acceptable value for well to buy this brand is once in my genuine as it is formed and gives me gives me exciting to being of are more me as well socially impression I like this is valuable about name is
cloths correct at this price money products. is for me lifetime products products promised consistent organized satisfaction happiness buy this society convenient as others acceptable on me brand. in future product meaningful
Chose the brand which Pearson 1 .259 ** .018 .051 -.019 .135 .095 .121 .022 -.029 .014 .008 .098 -.011 .031 -.003 .063 .015 -.050 -.036 -.089 .022 -.065 -.003
you like most in cloths Correlation
Sig. (2-tailed) .007 .858 .599 .844 .167 .329 .213 .825 .766 .885 .932 .313 .907 .749 .972 .516 .879 .612 .714 .361 .819 .509 .975
N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107
The price of products is Pearson .259 ** 1 .664** .577 ** .451** .395** .509** .494 ** .201* .254 ** .219 * .220 * .301** .360 ** .281 ** .230* .164 .172 .257 ** .301 ** .286 ** .216 * .159 .241 *
correct Correlation
Sig. (2-tailed) .007 .000 .000 .000 .000 .000 .000 .038 .008 .023 .023 .002 .000 .003 .017 .092 .077 .007 .002 .003 .026 .101 .012
N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107
This brand is acceptable Pearson .018 .664 ** 1 .755 ** .693** .683** .731** .651 ** .353 ** .361 ** .327** .266** .369** .357 ** .324 ** .235* .239 * .203 * .326 ** .379 ** .355 ** .268** .233 * .280**
at this price Correlation
Sig. (2-tailed) .858 .000 .000 .000 .000 .000 .000 .000 .000 .001 .006 .000 .000 .001 .015 .013 .036 .001 .000 .000 .005 .016 .003
N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107
This brand is giving me Pearson .051 .577 ** .755** 1 .622** .563** .614** .493 ** .246* .299 ** .306** .154 .279** .306 ** .231* .137 .127 .204 * .295 ** .320 ** .320 ** .192 * .163 .246 *
value for money Correlation
Sig. (2-tailed) .599 .000 .000 .000 .000 .000 .000 .011 .002 .001 .113 .004 .001 .017 .160 .191 .035 .002 .001 .001 .047 .093 .011
N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107
This brand convinced Pearson -.019 .451 ** .693** .622 ** 1 .639** .651** .518 ** .277 ** .357 ** .283** .177 .291** .302 ** .181 .219* .213 * .181 .329 ** .324 ** .249 ** .264** .244 * .279**
me very well to buy Correlation
products.
Sig. (2-tailed) .844 .000 .000 .000 .000 .000 .000 .004 .000 .003 .068 .002 .002 .062 .023 .028 .062 .001 .001 .010 .006 .011 .004
N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107
I consider this brand is Pearson .135 .395 ** .683** .563 ** .639** 1 .811** .685 ** .255 ** .297 ** .331** .207 * .331** .219* .282 ** .189 .234 * .135 .279 ** .327 ** .269 ** .230 * .277** .243 *
for me Correlation
Sig. (2-tailed) .167 .000 .000 .000 .000 .000 .000 .008 .002 .001 .033 .001 .023 .003 .051 .015 .166 .004 .001 .005 .017 .004 .012
N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107
This brand is once in Pearson .095 .509 ** .731** .614 ** .651** .811** 1 .749 ** .309 ** .380 ** .379** .200 * .309** .309 ** .331 ** .306 ** .295** .148 .278 ** .326 ** .293 ** .249** .239 * .234 *
lifetime Correlation
Sig. (2-tailed) .329 .000 .000 .000 .000 .000 .000 .001 .000 .000 .039 .001 .001 .001 .001 .002 .129 .004 .001 .002 .010 .013 .015
N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107
This brand teaches me Pearson .121 .494 ** .651** .493 ** .518** .685** .749** 1 .223* .350 ** .286** .274** .296** .306 ** .315 ** .339 ** .268** .129 .284 ** .352 ** .329 ** .277** .247 * .213 *
well about my products Correlation
Sig. (2-tailed) .213 .000 .000 .000 .000 .000 .000 .021 .000 .003 .004 .002 .001 .001 .000 .005 .184 .003 .000 .001 .004 .010 .027
N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107
This brand offers Pearson .022 .201* .353** .246* .277** .255** .309** .223* 1 .604 ** .678** .566** .283** .308 ** .293 ** .304 ** .331** .108 .098 .147 .182 .188 .139 .262**
genuine products Correlation
Sig. (2-tailed) .825 .038 .000 .011 .004 .008 .001 .021 .000 .000 .000 .003 .001 .002 .001 .001 .267 .317 .132 .061 .053 .154 .006
N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107
This brand maintains Pearson -.029 .254 ** .361** .299 ** .357** .297** .380** .350 ** .604 ** 1 .534** .475** .274** .313 ** .151 .128 .102 .079 .119 .129 .125 .163 .134 .266**
the quality as it Correlation
promised
Sig. (2-tailed) .766 .008 .000 .002 .000 .002 .000 .000 .000 .000 .000 .004 .001 .121 .188 .296 .418 .223 .185 .201 .094 .169 .006
N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107
This brand is consistent Pearson .014 .219* .327** .306 ** .283** .331** .379** .286 ** .678 ** .534 ** 1 .576** .235 * .296 ** .175 .201* .192 * .036 .107 .153 .169 .132 .108 .209 *
Correlation
Sig. (2-tailed) .885 .023 .001 .001 .003 .001 .000 .003 .000 .000 .000 .015 .002 .071 .038 .047 .717 .275 .116 .082 .176 .268 .030
N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107
This brand is well Pearson .008 .220* .266** .154 .177 .207 * .200 * .274 ** .566 ** .475 ** .576** 1 .397** .367 ** .266 ** .297 ** .276** .256** .268 ** .263 ** .242* .331** .288** .205 *
formed and organized Correlation
Sig. (2-tailed) .932 .023 .006 .113 .068 .033 .039 .004 .000 .000 .000 .000 .000 .006 .002 .004 .008 .005 .006 .012 .000 .003 .034
N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107
This brand gives me Pearson .098 .301 ** .369** .279 ** .291** .331** .309** .296 ** .283 ** .274 ** .235 * .397** 1 .736 ** .673 ** .582 ** .574** .103 .137 .148 .080 .204 * .196 * .192 *
satisfaction Correlation
Sig. (2-tailed) .313 .002 .000 .004 .002 .001 .001 .002 .003 .004 .015 .000 .000 .000 .000 .000 .290 .160 .129 .412 .035 .043 .047
N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107
This brand gives me Pearson -.011 .360 ** .357** .306 ** .302** .219 * .309** .306 ** .308 ** .313 ** .296** .367** .736** 1 .784 ** .704 ** .712** .152 .233* .203* .161 .171 .207 * .239 *
happiness Correlation
Sig. (2-tailed) .907 .000 .000 .001 .002 .023 .001 .001 .001 .001 .002 .000 .000 .000 .000 .000 .119 .016 .036 .097 .078 .033 .013
N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107
I feel exciting to buy this Pearson .031 .281 ** .324** .231* .181 .282** .331** .315 ** .293 ** .151 .175 .266** .673** .784 ** 1 .763 ** .754** .115 .179 .176 .105 .165 .201 * .193 *
Correlation
Sig. (2-tailed) .749 .003 .001 .017 .062 .003 .001 .001 .002 .121 .071 .006 .000 .000 .000 .000 .238 .065 .069 .280 .090 .037 .047
N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107
This brand serves for Pearson -.003 .230* .235 * .137 .219 * .189 .306** .339 ** .304 ** .128 .201 * .297** .582** .704 ** .763 ** 1 .833** .092 .107 .135 .035 .071 .103 .123
the well being of society Correlation
Sig. (2-tailed) .972 .017 .015 .160 .023 .051 .001 .000 .001 .188 .038 .002 .000 .000 .000 .000 .345 .272 .166 .723 .470 .293 .209
N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107
Our product or service Pearson .063 .164 .239 * .127 .213 * .234 * .295** .268 ** .331 ** .102 .192 * .276** .574** .712 ** .754 ** .833 ** 1 .126 .202* .170 .103 .183 .147 .181
are more convenient Correlation
Sig. (2-tailed) .516 .092 .013 .191 .028 .015 .002 .005 .001 .296 .047 .004 .000 .000 .000 .000 .197 .037 .080 .289 .059 .130 .062
N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107
This brand impresses Pearson .015 .172 .203 * .204* .181 .135 .148 .129 .108 .079 .036 .256** .103 .152 .115 .092 .126 1 .787 ** .758 ** .750 ** .719** .694** .623**
me as well as others Correlation
Sig. (2-tailed) .879 .077 .036 .035 .062 .166 .129 .184 .267 .418 .717 .008 .290 .119 .238 .345 .197 .000 .000 .000 .000 .000 .000
N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107
I find this brand socially Pearson -.050 .257 ** .326** .295 ** .329** .279** .278** .284 ** .098 .119 .107 .268** .137 .233* .179 .107 .202 * .787** 1 .857 ** .852 ** .741** .731** .683**
acceptable Correlation
Sig. (2-tailed) .612 .007 .001 .002 .001 .004 .004 .003 .317 .223 .275 .005 .160 .016 .065 .272 .037 .000 .000 .000 .000 .000 .000
N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107
This brand has a good Pearson -.036 .301 ** .379** .320 ** .324** .327** .326** .352 ** .147 .129 .153 .263** .148 .203* .176 .135 .170 .758** .857 ** 1 .887 ** .745** .767** .689**
impression on me Correlation
Sig. (2-tailed) .714 .002 .000 .001 .001 .001 .001 .000 .132 .185 .116 .006 .129 .036 .069 .166 .080 .000 .000 .000 .000 .000 .000
N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107
I like this brand. Pearson -.089 .286 ** .355** .320 ** .249** .269** .293** .329 ** .182 .125 .169 .242 * .080 .161 .105 .035 .103 .750** .852 ** .887 ** 1 .756** .744** .714**
Correlation
Sig. (2-tailed) .361 .003 .000 .001 .010 .005 .002 .001 .061 .201 .082 .012 .412 .097 .280 .723 .289 .000 .000 .000 .000 .000 .000
N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107
This brand is valuable in Pearson .022 .216* .268** .192* .264** .230 * .249** .277 ** .188 .163 .132 .331** .204 * .171 .165 .071 .183 .719** .741 ** .745 ** .756 ** 1 .789** .672**
future Correlation
Sig. (2-tailed) .819 .026 .005 .047 .006 .017 .010 .004 .053 .094 .176 .000 .035 .078 .090 .470 .059 .000 .000 .000 .000 .000 .000
N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107
This brand helps me Pearson -.065 .159 .233 * .163 .244 * .277** .239 * .247* .139 .134 .108 .288** .196 * .207* .201* .103 .147 .694** .731 ** .767 ** .744 ** .789** 1 .669**
learning about product Correlation
Sig. (2-tailed) .509 .101 .016 .093 .011 .004 .013 .010 .154 .169 .268 .003 .043 .033 .037 .293 .130 .000 .000 .000 .000 .000 .000
N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107
This brand name is Pearson -.003 .241* .280** .246* .279** .243 * .234 * .213* .262 ** .266 ** .209 * .205 * .192 * .239* .193* .123 .181 .623** .683 ** .689 ** .714 ** .672** .669** 1
meaningful Correlation
Sig. (2-tailed) .975 .012 .003 .011 .004 .012 .015 .027 .006 .006 .030 .034 .047 .013 .047 .209 .062 .000 .000 .000 .000 .000 .000
N 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107 107
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
T-TEST
/TESTVAL=0
/MISSING=ANALYSIS
KV1
KV2 KV3
/CRITERIA=CI(.95).
T-Test
One-Sample Statistics
N Mean Std. Deviation Std. Error Mean
Chose the brand which you 107 2.06 .940 .091

like most in cloths
The price of products is 107 2.72 .762 .074

correct
This brand is acceptable at 107 2.76 .834 .081

this price
This brand is giving me 107 2.64 .817 .079

value for money
This brand convinced me 107 2.95 .894 .086
I consider this brand is for 107 2.94 .920 .089

me
This brand is once in lifetime 107 2.89 .915 .088
This brand teaches me well 107 2.81 .837 .081

about my products
This brand offers genuine 107 2.65 .963 .093

products
This brand maintains the 107 3.15 .998 .096

This brand is consistent 107 2.43 1.010 .098
This brand is well formed 107 2.68 1.095 .106

and organized
This brand gives me 107 2.32 .928 .090

satisfaction
This brand gives me 107 2.18 .940 .091

happiness
I feel exciting to buy this 107 2.09 .783 .076
This brand serves for the 107 2.05 .829 .080

Our product or service are 107 2.13 .825 .080

more convenient
This brand impresses me as 107 3.98 .752 .073

well as others
I find this brand socially 107 3.96 .764 .074

acceptable
This brand has a good 107 3.96 .776 .075

impression on me
I like this brand. 107 3.94 .750 .073

This brand is valuable in 107 4.05 .770 .074
future
This brand helps me 107 4.00 .777 .075

This brand name is 107 4.04 .726 .070

meaningful
One-Sample Test
Test Value = 0
95% Confidence Interval of the

Difference
Mean
t df Sig. (2-tailed) Difference Lower Upper
Chose the brand which 22.626 106 .000 2.056 1.88 2.24
you like most in cloths
The price of products is 36.907 106 .000 2.720 2.57 2.87

correct
This brand is acceptable 34.206 106 .000 2.757 2.60 2.92

at this price
This brand is giving me 33.361 106 .000 2.636 2.48 2.79

value for money
This brand convinced me 34.161 106 .000 2.953 2.78 3.12

I consider this brand is 33.110 106 .000 2.944 2.77 3.12

for me
This brand is once in 32.664 106 .000 2.888 2.71 3.06

lifetime
This brand teaches me 34.765 106 .000 2.813 2.65 2.97

well about my products
This brand offers 28.524 106 .000 2.654 2.47 2.84
genuine products
This brand maintains the 32.640 106 .000 3.150 2.96 3.34
This brand is consistent 24.876 106 .000 2.430 2.24 2.62
This brand is well formed 25.328 106 .000 2.682 2.47 2.89
and organized
This brand gives me 25.848 106 .000 2.318 2.14 2.50

satisfaction
This brand gives me 23.967 106 .000 2.178 2.00 2.36

happiness
I feel exciting to buy this 27.640 106 .000 2.093 1.94 2.24
This brand serves for the 25.553 106 .000 2.047 1.89 2.21
Our product or service 26.713 106 .000 2.131 1.97 2.29

are more convenient
This brand impresses me 54.756 106 .000 3.981 3.84 4.13

as well as others
I find this brand socially 53.661 106 .000 3.963 3.82 4.11
acceptable
This brand has a good 52.813 106 .000 3.963 3.81 4.11
impression on me
I like this brand. 54.377 106 .000 3.944 3.80 4.09
This brand is valuable in 54.398 106 .000 4.047 3.90 4.19

future
This brand helps me 53.249 106 .000 4.000 3.85 4.15

This brand name is 57.535 106 .000 4.037 3.90 4.18

meaningful
ONEWAY Fbrand EV1 EV2 EV3 EV4 LV1 LV2 LV3 LV4 QV1 QV2 QV3 QV4 E1 E2 E3 E4 SL1 SL2 SL3 SL4 KV1
KV2
KV3 BY Gender
/MISSING ANALYSIS.
Oneway
ANOVA
Sum of Mean
Squares df Square F Sig.
Chose the brand Between .108 1 .108 .121 .728

which you like most Groups
in cloths
Total 93.664 106
The price of products Between .373 1 .373 .640 .425

is correct Groups
Total 61.589 106
This brand is Between 1.114 1 1.114 1.612 .207

acceptable at this Groups
price
Total 73.682 106

This brand is giving Between .118 1 .118 .175 .676
me value for money Groups
Total 70.785 106
This brand Between .075 1 .075 .093 .761

convinced me very Groups
Total 84.766 106
I consider this brand Between .328 1 .328 .386 .536

is for me Groups
Total 89.664 106
This brand is once in Between 1.313 1 1.313 1.579 .212

lifetime Groups
Total 88.654 106
This brand teaches Between .871 1 .871 1.246 .267

me well about my Groups
products
Total 74.262 106
This brand offers Between .052 1 .052 .055 .814

genuine products Groups
Total 98.206 106
This brand maintains Between 1.214 1 1.214 1.221 .272

the quality as it Groups
promised
Total 105.607 106

This brand is Between .513 1 .513 .500 .481
consistent Groups
Within Groups 107.711 105 1.026
Total 108.224 106
This brand is well Between .541 1 .541 .448 .505

formed and Groups
organized
Within Groups 126.656 105 1.206
Total 127.196 106
This brand gives me Between .923 1 .923 1.073 .303

satisfaction Groups
Total 91.196 106
This brand gives me Between .019 1 .019 .022 .883

happiness Groups
Total 93.626 106
I feel exciting to buy Between .300 1 .300 .486 .487

this Groups
Total 65.065 106
This brand serves for Between .031 1 .031 .045 .832

the well being of Groups
society
Total 72.766 106
Our product or Between .008 1 .008 .012 .913

service are more Groups
convenient
Total 72.168 106

impresses me as Groups
well as others
Total 59.963 106
I find this brand Between .048 1 .048 .082 .776

socially acceptable Groups
Total 61.850 106
This brand has a Between .048 1 .048 .079 .779

good impression on Groups
me
Total 63.850 106
I like this brand. Between .108 1 .108 .190 .663

Groups
Total 59.664 106

valuable in future Groups
Total 62.766 106
This brand helps me Between .203 1 .203 .334 .564

learning about Groups
product
Total 64.000 106
This brand name is Between .048 1 .048 .090 .764

meaningful Groups
Total 55.850 106

KV2
KV3 BY Experience
/MISSING ANALYSIS.
Oneway
ANOVA
Sum of Mean
Chose the brand Between 4.846 4 1.212 1.391 .242

in cloths
Total 93.664 106
The price of products Between 2.510 4 .628 1.083 .369

is correct Groups
Total 61.589 106
This brand is Between 2.817 4 .704 1.014 .404

price
Total 73.682 106
This brand is giving Between 4.358 4 1.090 1.673 .162

Total 70.785 106
This brand Between 2.997 4 .749 .935 .447

Total 84.766 106
I consider this brand Between 2.761 4 .690 .810 .522

is for me Groups
Total 89.664 106

lifetime Groups
Total 88.654 106
This brand teaches Between 2.566 4 .642 .913 .460

products
Total 74.262 106
This brand offers Between 3.032 4 .758 .812 .520

Total 98.206 106
This brand maintains Between 19.267 4 4.817 5.690 .000

promised
Total 105.607 106
This brand is Between 3.221 4 .805 .782 .539

consistent Groups
Within Groups 105.003 102 1.029
Total 108.224 106
This brand is well Between 4.260 4 1.065 .884 .477

formed and Groups
organized
Within Groups 122.936 102 1.205
Total 127.196 106
This brand gives me Between 4.899 4 1.225 1.447 .224

satisfaction Groups
Total 91.196 106
This brand gives me Between 3.800 4 .950 1.079 .371

happiness Groups
Total 93.626 106
I feel exciting to buy Between 4.234 4 1.058 1.775 .140

this Groups
Total 65.065 106
This brand serves for Between 3.226 4 .806 1.183 .323

society
Total 72.766 106
Our product or Between 1.780 4 .445 .645 .632

convenient
Total 72.168 106

well as others
Total 59.963 106
I find this brand Between 3.519 4 .880 1.538 .197

Total 61.850 106
This brand has a Between 2.947 4 .737 1.234 .301

me
Total 63.850 106
I like this brand. Between 5.323 4 1.331 2.498 .047

Groups
Total 59.664 106

Total 62.766 106
This brand helps me Between 3.245 4 .811 1.362 .252

product
Total 64.000 106
This brand name is Between 3.747 4 .937 1.834 .128

meaningful Groups

Total 55.850 106
KV2
KV3 BY Gender
/MISSING ANALYSIS.
Oneway
ANOVA
Sum of Mean
Chose the brand Between .108 1 .108 .121 .728

in cloths
Total 93.664 106
The price of products Between .373 1 .373 .640 .425

is correct Groups
Total 61.589 106
Between 1.114 1 1.114 1.612 .207

Groups
This brand is Within Groups 72.568 105 .691
acceptable at this
Total 73.682 106
price

Total 70.785 106

Total 84.766 106
I consider this brand Between .328 1 .328 .386 .536

is for me Groups
Total 89.664 106

lifetime Groups
Total 88.654 106
This brand teaches Between .871 1 .871 1.246 .267

products
Total 74.262 106
This brand offers Between .052 1 .052 .055 .814

Total 98.206 106
Between 1.214 1 1.214 1.221 .272

Groups
This brand maintains Within Groups 104.394 105 .994
the quality as it
Total 105.607 106
promised

consistent Groups
Within Groups 107.711 105 1.026
Total 108.224 106
This brand is well Between .541 1 .541 .448 .505

formed and Groups
organized
Within Groups 126.656 105 1.206
Total 127.196 106
This brand gives me Between .923 1 .923 1.073 .303

satisfaction Groups
Total 91.196 106
This brand gives me Between .019 1 .019 .022 .883

happiness Groups
Total 93.626 106
I feel exciting to buy Between .300 1 .300 .486 .487

this Groups
Total 65.065 106
This brand serves for Between .031 1 .031 .045 .832

society
Total 72.766 106
Between .008 1 .008 .012 .913

Groups
Our product or Within Groups 72.160 105 .687
service are more
Total 72.168 106
convenient

well as others
Total 59.963 106

Total 61.850 106
This brand has a Between .048 1 .048 .079 .779

me
Total 63.850 106
I like this brand. Between .108 1 .108 .190 .663

Groups
Total 59.664 106

Total 62.766 106
This brand helps me Between .203 1 .203 .334 .564

product
Total 64.000 106
This brand name is Between .048 1 .048 .090 .764

meaningful Groups
Total 55.850 106
KV2
KV3 BY Age
/MISSING ANALYSIS.
Oneway
ANOVA
Sum of Mean
Chose the brand Between 8.579 9 .953 1.087 .380

in cloths
Total 93.664 106
The price of products Between 7.324 9 .814 1.455 .176

is correct Groups
Total 61.589 106

This brand is Between 11.409 9 1.268 1.975 .050
price
Total 73.682 106
This brand is giving Between 8.430 9 .937 1.457 .175

Total 70.785 106
This brand Between 8.571 9 .952 1.212 .296

Total 84.766 106

is for me Groups
Total 89.664 106
This brand is once in Between 6.956 9 .773 .918 .513

lifetime Groups
Total 88.654 106
This brand teaches Between 4.789 9 .532 .743 .669

products
Total 74.262 106
This brand offers Between 8.980 9 .998 1.085 .381

Total 98.206 106

This brand maintains Between 4.089 9 .454 .434 .914
promised
Total 105.607 106

consistent Groups
Total 108.224 106
This brand is well Between 14.414 9 1.602 1.377 .209

formed and Groups
organized
Total 127.196 106
This brand gives me Between 11.155 9 1.239 1.502 .158

satisfaction Groups
Total 91.196 106
This brand gives me Between 8.255 9 .917 1.042 .413

happiness Groups
Total 93.626 106
I feel exciting to buy Between 7.842 9 .871 1.477 .167

this Groups
Total 65.065 106
This brand serves for Between 4.883 9 .543 .775 .640

society
Total 72.766 106

Our product or Between 4.151 9 .461 .658 .745
convenient
Total 72.168 106
This brand Between 10.700 9 1.189 2.341 .020

well as others
Total 59.963 106
I find this brand Between 6.651 9 .739 1.299 .248

Total 61.850 106
This brand has a Between 8.165 9 .907 1.580 .132

me
Total 63.850 106
I like this brand. Between 7.232 9 .804 1.487 .164

Groups
Total 59.664 106

Total 62.766 106
This brand helps me Between 6.053 9 .673 1.126 .352

product
Total 64.000 106

This brand name is Between 4.814 9 .535 1.017 .432
meaningful Groups
Total 55.850 106
KV2
KV3 BY Education
/MISSING ANALYSIS.
Oneway
ANOVA
Sum of Mean
Chose the brand Between 2.795 4 .699 .784 .538

in cloths
Total 93.664 106
The price of products Between 4.113 4 1.028 1.825 .130

is correct Groups

Total 61.589 106

price
Total 73.682 106

Total 70.785 106

Total 84.766 106

is for me Groups
Total 89.664 106
This brand is once in Between 2.815 4 .704 .836 .505

lifetime Groups
Total 88.654 106
This brand teaches Between 3.816 4 .954 1.381 .246

products
Total 74.262 106
This brand offers Between 2.180 4 .545 .579 .679


Total 98.206 106
This brand maintains Between 1.915 4 .479 .471 .757

promised
Within Groups 103.692 102 1.017
Total 105.607 106

consistent Groups
Within Groups 107.281 102 1.052
Total 108.224 106
This brand is well Between 2.984 4 .746 .613 .654

formed and Groups
organized
Within Groups 124.212 102 1.218
Total 127.196 106
This brand gives me Between 1.667 4 .417 .475 .754

satisfaction Groups
Total 91.196 106
This brand gives me Between 1.499 4 .375 .415 .798

happiness Groups
Total 93.626 106
I feel exciting to buy Between 1.844 4 .461 .744 .564

this Groups
Total 65.065 106
This brand serves for Between 4.899 4 1.225 1.841 .127

society
Total 72.766 106
Our product or Between 4.329 4 1.082 1.627 .173

convenient
Total 72.168 106

well as others
Total 59.963 106

Total 61.850 106
This brand has a Between 2.129 4 .532 .879 .479

me
Total 63.850 106
I like this brand. Between 2.070 4 .518 .917 .457

Groups
Total 59.664 106

Total 62.766 106
This brand helps me Between 2.088 4 .522 .860 .491

product
Total 64.000 106
This brand name is Between 1.507 4 .377 .707 .589

meaningful Groups
Total 55.850 106

Mudassar MR Final Report

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COMSATS University Islamabad

Student Registration No:

Department of Management Sciences

COMSATS University Islamabad, Sahiwal Campus

There are some types of research which are given below:

Qualitative Research is primarily exploratory research. It is used to gain an understanding of

Q#1 Discuss the types of descriptive research?

Case Study Method:

In short we used this method because

 They are less expensive

 Data can be collected easily

 Fast way of collection

Q#3 Purpose and context of your research?

Q#4 Definitions of independent and dependent variables?

A dependent variable represents a quantity whose value depends on how the independent

Let's use the same context.

Q#5 Questionnaire development and details of all the sections of your

 Variable questions or Customer Effort Score (CES) Questions

When we submit our article to a journal, we often need to include

Variable questions or Customer Effort Score (CES) Questions:

This is a type of section which come after second number in which we

Nominal Scale Examples

How satisfied are you with our services?

The following questions fall under the Interval Scale category:

 What is your family income?

 Simple random sample

 Voluntary response sampling

Used Sampling technique in report to collect data:

Top six advantages of using convenience sampling:

 Collect data quickly

Convenience sampling is applied by brands and organizations to measure their perception of

Q#8 Data collection procedure?

Question # 9 Data screening

Maximum and minimum value:

For extreme values:

Multi-collinearity is a state of very high inter correlations or inter-associations. Statistics

Chose the brand which you like most in cloths

The price of products is correct

This brand convinced me very well to buy products.

This brand teaches me well about my products

This brand offers genuine products

This brand maintains the quality as it promised

This brand is consistent

This brand is well formed and organized

This brand gives me satisfaction

This brand gives me happiness

I feel exciting to buy this

This brand serves for the well being of society

Our product or service are more convenient

This brand impresses me as well as others

I find this brand socially acceptable

This brand has a good impression on me

I like this brand.

This brand is valuable in future

This brand helps me learning about product

This brand name is meaningful

Question # 11 Reliability and validity analysis ?

Scale: ALL VARIABLES

Case Processing Summary

Warning # 849 in column 23. Text: en_PK

not be mapped to a valid backend locale.

DATASET NAME DataSet1 WINDOW=FRONT.

a. Number of cases outside the range (Q1 - 1.5IQR, Q3 + 1.5IQR).