Results

T-Test

Independent Samples T-Test

95% Confidence Interval

  t df p Mean Difference SE Difference Cohen's d Lower Upper

0.58
TM ALL 198.0 0.561 0.062 0.107 0.082 -0.148 0.272
2

WM 1.72
198.0 0.086 0.140 0.081 0.244 -0.020 0.300
ALL 3

Note.  Student's T-Test.

Descriptives

Group Descriptives

  Group N Mean SD SE

0.69
TM ALL 1 100 3.520 0.069
4

0.80
  2 100 3.458 0.081
8

WM 0.58
1 100 4.184 0.058
ALL 4

0.56
  2 100 4.044 0.056
5

Interpretation:

Table shows, the t-test for independent samples result to test the significance difference of Trimedia
(TM) and WM (Word of mouth) of advertising media used by HEI’s to encourage senior high school
students to enroll.
Based on the t-test result, TM has no significant difference between public and private schools,
t(198)= 0.582, p=0.561, which is greater than 0.05. Hence, there is no significant difference in terms of
trimedia (TM) between public school (3.52) and private school (3.46).

Based on the t-test result, WM has no significant difference between public and private schools,
t(198)= 1.723, p=0.086, which is greater than 0.05. Hence, there is no significant difference in terms of
Word of Mouth (WM) between public school (4.18) and private school (4.04).