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AUTOMATICA - SEMINAR 7 Si 8 Survey PDF
AUTOMATICA - SEMINAR 7 Si 8 Survey PDF
SEMESTRUL II – SEMINAR 7
SURVEY
A. LEAD IN
Businesses, educators, government officials and everyday folk have an interest in collecting
information. A survey is just that: a way to collect information about and learn from your
respondents.
The questions you ask all need to point back to this essential idea.
You start designing a survey, because you want to answer to a main question. This answer
will improve our activity; it will turn it into a more efficient one.
Here are some examples of surveys’ goals:
To find a solution to improve company’s activity
To figure which new product is needed
To check the success of a product
To find out how to enlarge the target public of your products
To find out the opinion of the employees
To figure which department is working better than other
To find out the relationship between employees.
Please complete the list.
The target pubic can be divided according to age, profession, rural/urban, education,
nationality, economic interests.
For example, there are surveys, which are used for improving the management insight a
company. Let say that you're an employer and you want to figure out whether your
employees are happy with their working conditions. The survey questions you ask, either
directly or indirectly, need to address the happiness of your workers. You could ask them
directly, "On a scale of 1 to 10, how happy are your working conditions?" or you could
formulate a more indirect question, like "True or False: I wake up every day feeling like I
am a happy person because I work in a friendly environment."
Other surveys have a large addressability. For example, you want to know how much a
product (toothpaste, computer program, car telephone application) answers to the
public’s expectations.
There are surveys that are designed in order to discover a gap. You want to create a new
product, but you want to find out which are the public’s expectations. In order to be
successful you need to figure a certain age group.
Possible TARGET PUBLIC
a. Employees
b. Kindergarten teachers
c. Teenagers
d. School teachers
e. Gamers
f. Parents
c. structured questions
You ask a question and then provide answer choices below.
An example of a structured question would be:
(1) "What is your favourite online activity?"
(a) Chatting/IM
(b) Social Networking
(c) Knowledge Sharing/Forums
(d) Shopping/Ecommerce
d. Unstructured questions remove predetermined answers from the equation. Instead
of leading the respondent in a particular direction by giving him or her answers to
choose from, unstructured questions encourage the respondent to develop a very
personal answer. An example of an unstructured question would be:
(2) "Talk about your first experience stepping into an Apple Store."
Answer:
There are downsides of all type of questions. The closed questions with their three chooses
may not correspond to your experience and your particular answer represents the fourth
option. The downside of a structured question is that it's often not very specific. The
downside of an unstructured question is that it's hard to analyse the response and/or put it
into a spreadsheet. The partially structured question softens the downsides of each.
Here it is an example:
"How would you describe your attitude toward paying for music? Select all that apply
."(__) I never pay for music(__) As a rule, I pay for music I listen to(__) I often download music
illegally(__) I seldom download music illegally (__) I could be enticed to pay for music if I got more in
exchange (__) There is nothing that could entice me to pay for music(__) I feel bad for musicians who
are trying to earn a living wage(__) I don't feel bad for musicians who are trying to earn a living wage
At the beginning of this section, I mentioned that a good questionnaire should have an
appropriate number of questions. The perfect number is a hard to achieve goal, because, once
again you should remember the target public and the survey goal.
a. If it is a survey, addressing to a large category it should be quite short. It ideal structure
may be:
Identification questions
Closed questions (4/5)
Structured questions – (3/4)
Unstructured questions –(2)
b. If it is a survey addressing to people inside of a company or community, the ideal
structure is a little bit different:
Identification questions may not be needed, or at least they are reduced.
For example if it is a questionnaire for universities the question about age are
irrelevant.
The number of closed questions may be reduced in favour of structured
questions
According to the survey’s goal, more than two unstructured questions may be
relevant, because they clearly show people’s opinion.
Generally speaking, a survey with more than 20 questions is boring. The ideal number, no
matter the target public or goal, is 15-20.
1. By putting it out on any social forum, and asking your friends and family to post it.
2. If the survey is for an organization, then it could be advertised on the organization's
website and thus publicized.
By promoting it, you enlarge the number of respondents; therefor the results are more accurate.
This is just the first part of the seminar about surveys. Next time we are going to talk about how to
collect the data, how to analyse them and how to write the survey report.
Choosing the right parameters, format, and length can make your survey a success and bring
you the information you need.
HOMEWORK
DEADLINE – APRIL 24
10. What are the things that you would most like to improve in this new
phone?
(Type
here…)________________________________________________
_____________________________________________________
_____________________________________________________
_____________________________________________________
SEMESTRUL II – SEMINAR 8
S U R V E Y (II)
COLLECTING DATA AND SURVEY REPORT
Define your purpose.
1. Is it quantitative or qualitative?
2. Are you looking for numbers or explanations, or both?)
Your objective in giving the survey should guide you to a good explanation to your survey-
takers about why it’s important to hear from them. Let people know why they should take
the survey and how it will help something: their customer service, medical research, how
local tax revenues are allocated, etc. If it’s an academic survey, explain how it will help
your research, and what you ultimately hope to do with it -- a book, article, etc.
Depending on the kind of survey you created, you will be collating it in different ways.
1. For a survey with a spectrum (from strongly disagree to strongly agree), you can assign
numerical values to each response (highest numbers are best) and tabulate quantitatively.
2. For a longer survey with written responses, you typically group the answers together by
question and then deal with each question at a time.
Take the results and use them for whatever role they were intended -- from the kinds of
changes people want to see in a town or city to public services to changes in the way customer
service is delivered, or a computer program works. Surveys are a great way to hear from a lot
of different people, so now it is up to the survey taker to make sure the people’s voices are
heard. If it was an academic survey, you can analyse your results, put them in context, and
hopefully publish.
A survey is a useful tool for research (academic, marketing, social) if its results are correctly
interpreted. After the interpretation, you write a report
REPORT
Before talking about survey report, answer the following questions in order to figure how
familiar you are with this institutional writing.
1. Have you ever written a report? For example, when you were away on a
study/business trip? No I haven’t.
2. Before enrolling in a certain school have read a report on that institution.
Yes, I read.
3. Can you imagine some reasons for which you will have to write reports?
Sure, I can. We write them for a short conclusion about that product/problem for
making a good choice and changes.
Then we need to clarify certain theoretical aspects.
DEFINITION
A report is a type of institutional writing in which you give a spoken or written account of
something. It is given in the form of an official document, after thorough investigation or
documentation.
A report may be written by a person or by a team. It may be required by a person (general
manager, dean, chancellor, head of department) or by an organisation, enterprise etc
(university senate, town hall council, students’ organisation)
STRUCTURE
From the structure point of view, reports tend to be quite conventional, because some rules
have to be followed, whatever the subject of the report is.
Reports’ structure includes processes and steps that are similar to those used in other type
of writing and are not really determined by the subject of the report.
STEP 1 – briefing
It is an informative, short, concise and clear text, which has a conventional structure, which
includes the following:
From Chancellor
To Chief of Departments/ Library Manager
Date – Bucharest 1 February – 2020
The aim of the report is to show a clear image of library activity during holidays and to suggest
improvements
Some reports are for a limited use/access (for example police reports). Those reports are
marked CONFIDENTIAL. They must be read only by the person/team it is addressed.
HOMEWORK
Write a briefing in which you ask for a report concerning one aspect of your survey
The aim of the report is to show a clear image of their opinion and what improvements
they want.
Title page
The title of the report
The name of the company
The name of the writer
The date of report wording
References
Introduction
Conclusions
Analysing the data the report’s writer can draw some conclusion and underline the
findings
Based on the conclusions of the report the writer can make some recommendations
concerning the future actives.
STEP 3
The draft of the report is send to the person/company/organisation, which ordered the
report. They make observations/recommendation and after operating the required aspects,
the final version of the report is ready.
TASK
Every group said that our new product is a good one, like usual. The battery is very strong, the
camera is like a professional one. Likewise, they wrote that they would like it more if the case was
made of aluminium, the screen more resistant to scratches and the smaller speaker. Also, they are
very satisfied with the price of the phone, besides its high level features, it has a low price that
allows a large number of consumers to buy it.
We do not have negative feedbacks that is a good point for our company.
HOMEWORK – FINAL EVALUATION
DEADLINE – 15 May
REFERENCES
1. Age:
20-25/25-35/35-60
2. Your Department:
_____________________________________________________________________
3. Do you have influence over how your work is organised?
Yes No
2. Are job events clearly predictable or are they subject to last-minute deadlines?
Usually/Sometimes/Rarely predictable
4. Do you know exactly what is required of you at work?
Yes No
5. Is too much required of you at work?
Yes No
6. Does your job involve contact with clients/public?
Yes No
7. Have you been adequately trained to perform your job?
Yes No
8. Do you experience conflict at work?
Never/ Sometimes/ Frequently
9. Have you experienced organisational change at work in the past 12 months?
Yes No
10. Do you suffer from any of the following?
Headaches Cramps/ Indigestion Insomnia/ Fatigue/ High Blood Pressure
11. What would be the solution to your stress at work?
Reduce Workload/Achievable Deadlines/ Opportunity to participate in decision
making/Better Training
Other: _____________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
12. Would you like to have more questionnaires like that?
Of course/No
Survey Report