Making real estate easy and trustworthy in Mexico.

Company Presentation
May 2019
The sellers
dilemma:

Selling a home in Mexico

is complicated, painful,
slow, and filled with
uncertainty.

2
The buyer
dilemma:
Buying a used home is
also confusing,
stressful, time
consuming and lacks
guarantees.

3
Our
vison:
Using data and technology
we provide fast, secure, and
easy transactions for sellers
and quality homes and
transparency for buyers.

4
Strategy

5
Growth and value add levers
Three main levers to scale growth and return

1 Data

2 Financing

3 Operational excellence

6
Strategy
Scaling our business in three stages

1 2 3

Phases High margin Market saturation Value add

Discount to price 20% 16% 14%

Inventory days 150 days 90 days 90 days

Net margin 10% 6% 7%

IRR 25% 25% 30%

Market share 0-10% 10-25% >25%

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Phase 1: high margin

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Phase 1: high margin
Selecting best opportunities while gathering data

165 665
inbound leads outbound leads
830 preliminary offers

120 visits

24 offers

12 acquisitions

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 Phase 1: high margin track record
Successful unit economics in first transactions

Cumbres Oriente Pamplona Alondra San Ambrosio Barcelona

Inventory days: 126 Inventory days: 3 Inventory days: 168 Inventory days: 181 Inventory days: 47
IRR: 21% IRR: 1,900% IRR: 24% IRR: 20% IRR: 57%
Net margin: 7.2% Net margin: 15.7% Net margin: 11.0% Net margin: 9.8% Net margin: 7.4%

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Phase 2: market saturation

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Phase 2: market saturation

Juan wants to buy a new home.

But has to sell his home first...

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Phase 2: market saturation

Probability of selling one of our homes: low.

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Phase 2: market saturation

Probability of selling one of our homes: high.

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Phase 2: market saturation
Creating a network effect is key for scale

Data Acquisition

More
inventory
Sales turns Inventory

Leads
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Phase 3: value add

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Phase 3: value add
Monetizing ancillary services to provide cheaper and faster transactions

Mortgage origination Renovation and decoration

Insurance and warranties Lead generation

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Team

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Founding team
Investment, tech, and real estate experience

Benjamin Garcia Francisco Puente Federico Torre

Growth Operations Technology

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Next key hires
We are actively looking for the next hires to help us expand

Sales Marketing Data science

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Business plan

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Our beachhead market
Mid-high price homes in targeted cities

What are we looking Market size

for : in Mexico :

homes worth more

1 than $100k $7B
in cities with
22k homes
2
population greater
than 1m

http://www.lamudi.com.mx/informe-mercado-inmobiliario-2017/; https://www.realtyworld.com.mx/monitores-inmobiliarios.html; https://obrasweb.mx/construccion/2018/03/12/la-venta-de-vivienda-usada-en-mexico-gana-terreno-en-2017

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Pent up demand for used homes
Existing home sales make small percentage of total home sales. Well Existing home sales lag in developed markets.
positioned existing homes from institutionals can take market share Mexicans rotate home every 40 years. By providing liquidity and
from new homes. convenience market can grow substantially.

100%
90%
595,000
80%
70% 2.4x
60%
50%
40%
250,000
30%
20%
10%
0%
Mexico USA Spain
Existing Home Sales / Inventory New Home Sales / Inventory Current Existing Home Sales Projected Existing Home Sales

BBVA Research https://www.bbvaresearch.com/wp-content/uploads/2018/01/1801_SitInmobiliariaMexico_1S18.pdf; Trading Economics https://tradingeconomics.com/united-states/existing-home-sales

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Business plan
Capital intensive nature of business will require constant fundraising

2018 2019 2020 2021

Pre seed Series A Series B Series C

Equity $500k $5M $25M $50M

Debt $750k $5M $25M $50M

Location Monterrey CDMX Mexico &

LATAM

Sales $300k $2.5M $85M $315M

2 units 12 units 222 units 824 units

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Our ask
While Monterrey operations are growing, we are looking for funds to fuel CDMX launch

Inventory 88%

$5M 6% SGA

3% Construction
2% Sales and marketing
1% Legal

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