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1ZV30
Product innovation processes
Course info

Course module 1ZV30 Academic year 2016

Credits (ECTS) 5 Period 4 (24/04/2017 to 09/07/2017)
Category 3 (Advanced) Starting block 4
Course type Bachelor College Timeslot E: E - Mo 9-10, Tu 5-8, Th 1-4
Language of instruction English Course mode Fulltime
Offered by Eindhoven University of Technology; Industrial Remarks -
Engineering & Innovation Sciences; Registration open from 15/06/2016 up to and including 26
Innovation,Technology Entrepreneurship &
Marketing; Application procedure Application by Back Office employee
Contact person dr. A.A. Alblas Explanation -
Telephone 8688 Registration using OSIRIS Yes
E-mail a.a.alblas@tue.nl Registration open for students Yes
from other department(s)
Lecturer(s)
Pre-registration No
Previous 1-5 of 6 Next 1
Waiting list No
Subject matter expert dr. A.A. Alblas Number of insufficient tests -
Other course modules lecturer
Number of groups of preference 0
Contactperson for the course dr. A.A. Alblas
Other course modules lecturer
Responsible lecturer dr. A.A. Alblas
Feedback and reachability
Other course modules lecturer
Co-lecturer dr. F.M. van Eijnatten
Other course modules lecturer
Co-lecturer dr. K. Eling
Other course modules lecturer

Aims Required materials

Students participating in this course will develop: Chapters 1-19 of: Crawford, M. and Di
(2014): New Products Management, 11
McGraw-Hill, New York
a. an in-depth understanding of the processes, key tasks, objectives, and ISBN: 978-1259254345
successful management of developing and launching product innovations Scientific articles and lecture slides
(primary objective), and
b. skills in applying the gained knowledge in the practice of developing and Recommended materials
launching new products (secondary objective). -

Instructional modes
Content
Lecture
Lectures will cover topics like:
General
Introduction to Product Innovation & Processes -
Customer Analysis & Idea Generation
Concept Evaluation & Testing Remark
Managing the Development Phase -
Managing the Launch Phase
Product Development Best Practices Tests
Market Forecasting Written
Adoption & Diffusion Test weight 55
Minimum grade 5
Assignments will cover topics like: Test type Final examination
Number of opportunities 2
Opportunities Block 4, Block I
Finding and Solving Customers' Problems Test duration in minutes -
Product Development Team Management
New Product Launch Success or Failure Assessment
-

Remark
Product innovation processes
Entrance requirements
-
Group assignment
Entrance requirements tests
Test weight 45
- Minimum grade -
Test type Interim examination
Assumed previous knowledge Number of opportunities 2
For non-IE students: 1ZV30 is an advanced level course for 3rd year students. If 1ZV10 or 1ZV20 has not been Opportunities Block 4, Block I
followed, then students should prepare by reading a selection of articles that are provided by the responsible lecturer.- Test duration in minutes -
-1ZV20 Buying behavior & innovation--1ZV10 Organization, Strategy & Innovation
Assessment
Previous knowledge can be gained by -
- Remark
Product innovation processes
Resources for self study
-
PRV Presentation 2
Short promotional description of the course Test weight 0
The course Product Innovation Processes (PIP) focuses on (i) how the processes of developing and launching new Minimum grade -
products look like, on (ii) what the objectives of these processes are, and on (iii) how organizations can successfully Test type Professional Skill mandatory
manage the development and launch of product innovations. Number of opportunities 2
Opportunities Block 4, Block I
Short promotional description of the course Test duration in minutes -
The course Product Innovation Processes (PIP) focuses on (i) how the processes of developing and launching new
products look like, on (ii) what the objectives of these processes are, and on (iii) how organizations can successfully Assessment
manage the development and launch of product innovations. -

Remark
Information Product innovation processes
Secr. ITEM, Tel: 2170, Kamer: CNT 0.01, Email: ITEM.IEIS@tue.nl

Information
Secr. ITEM, Phone: 2170, Room: CNT 0.01, Email: ITEM.IEIS@tue.nl

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