Confidence Batteries Limited SWOT Analysis

STRENGTHS

Leadership: We have a smart leader to operate the management team of the SBU
efficiently and successfully.
Management Team: We have assembled a strong team that embraces different
disciplines with experties in all area in business specially in manufacturing and
sales.
Quality Products: We have achieved a good quality product which created the
brand value throughout the market.

OPPORTUNITIES

Market Demand: There is a big market locally. The market demand of our produc
is high and increasing over the time.
Upcoming Market Scenerio: After the COVID-19 attack, dependency on Chinese
products have reduced and the market for local manufacturer will be expanded.
Capacity Building: We have the opportunity to expand our manufacturing capacity
besides our existing facility due to high market demand.
ries Limited SWOT Analysis

WEAKNESSES

Production Capacity: Our market demand is high. Production capacity is not

enough to meet the market demand.
Consistency: We are still sruggling to achieve the consistence quality products
throughout the year and production batch.
Rejection: Our process rejection percentage is still not satisfactory. We are trying
to achieve our benchmark and to continual improvement.

THREATS

Competetor: There are over 40 small to medium Chinese manufacturer in our

country who are our competetor and sell products at a lower price.
Raw Material: We are dependent on the supplier for the main rawmaterial of the
product (Pb) and we do not have our own recycling unit.
Technology Development/Change: We are not ready to cope up with future
developments in technology change such as LiFePO4 or Pb-C technology.