Persuasive Salesmanship

How To Turn Your WORDS Into CASH Without Being Salesy and Pushy

Marc Ardizabal

Several months bago kumita online

Wrong Behavior = Failure

Behavior is the response to various inputs.

“Anong sasabihin ng iba pag meron ako…”

Our behaviour should be congruent to what we want to be”

It’s never a straight line

Mistake: Jump from one opportunity to another.

Proper: Focus to ONE platform to make money online.

“Shiny Object Syndrome”

“What is there at the end of the rainbow?”

“I will do to whatever it takes to be successful”.

PART 1: What’s Stopping You?

Limiting Belief: Belief about money?

Supporting Belief

1. Money is neutral. I will use it for good.

2. The only way to help the poor is to become rich.

PART 2: Feeling of Unworthiness?

1. Practice saying “I’m enough?”

2. You can’t control what other people think.
3. Accept yourself as who you are.
4. Build competence = build confidence.
PART 3: Fear of Success

Most failed but not all became successful

Success comes at the end of the struggle

PART 4: Are you willing to pay the price, then you will not get the PRIZE?

HOW TO ATTRACT CUSTOMERS?

7 SECRETS TO TURN YOUR WORDS INTO CASH

1. Influence people
2. Copywriting is persuasive salesmanship using words.

Good copy

1. Talk to one person only (use “you” or avatar)

Clarity attracts, confusion doesn’t.
Be a hero of one group of people “niche”

2. Get their attention, first (solve their problem)

Are you tired of taking insulin shots every single day?
Headline is important. First few sentences, it must be related on how to solve their
problems.
“paano nagbago buhay ko at paano nagbago ang laman ng wallet ko”

3. Appeal to People’s Emotions

People buy emotionally then justifies it logically.
People love hearing stories; share your story on your product.

Tell a story how you discover your product.

 4. Use smaller sentences.
Ask yourself, are you going to read it?

5. Help People By Actually Helping Them

KNOW, LIKE and TRUST (KLT principle)
Help people in advance. Give advance 3-5 tips of content.

6. Don’t sell your product, offer solutions

Ex of offer:
1000 pesos but 500 pesos at a limited time only
Give bonuses
Anything that will appeal with the product

7. Tell them what to do next

“Mark your calendar” (ulitin)

Bad copy

Needy people are creepy people.

Test test test

Assignment: Balikan lahat ng emails and blogs kung na follow ang 7 copywriting
secrets

MESSAGE FROM MARK

Hi Cynthia, yung 7 secrets, yup yan yung pwede mong gamitin sa lahat ng emails mo.

Ang pinagkaiba lang ng email na may binebenta at wala is yung offer and what to do next.

Pag may binebenta, syempre ang offer is yunh product mo at ang call to action is bumili sila.

Pag wala kang binebenta, ang offer is yung idea mo.

Gusto mo silang maniwala sa idea na pinopoint mo sa email.

Ang call to action naman is pwedeng i-apply nila yung tinuro mo OR i-share yung landing page mo sa iba
nilang friends
Hehehe sige pwede ko icheck. And wow, 3-5 subs per day from blogs. Ang galing ah. So pag na optimize
mo nga yan, mas better. Medyo matrabaho nga lang yan sa umpisa pero worth it In fact, hindi mo muna
kailangan mag fb ads eh. Kasi diba marami ka ng subs? And you get organic subs from your blogs? So
kung ma-monetize mo yung mga yun, mas okay. Maffeel mo na agad yung reward ng ginagawa mo.
Kesa additional work and gastos nanaman sa fb ads diba? That's my take on that lang naman
EXAMPLE OF MARC’S COPYWRITING
Example No. 1
1. Talk to one person only (use “you” or avatar)
2. Get their attention, first (solve their problem)
3. Appeal to People’s Emotions
3. Appeal to People’s Emotions
5.Help People By Actually Helping Them
5.Help People By Actually Helping Them
6.Don’t sell your product, offer solutions
6.Don’t sell your product, offer solutions
7.Tell them what to do next
7.Tell them what to do next
 Example No. 2
1. Talk to one person only (use “you” or avatar)
2. Get their attention, first (solve their problem)
4.Appeal to People’s Emotions
4.Appeal to People’s Emotions
4.Appeal to People’s Emotions
4.Appeal to People’s Emotions
4.Appeal to People’s Emotions
5.Help People By Actually Helping Them
6.Don’t sell your product, offer solutions
7.Tell them what to do next
7.Tell them what to do next